Like most things these days, marketing is both an art and a science. With the rise of modern technology, though, one could easily be fooled into thinking it was merely the latter. AI, advanced data analytics, programmatic marketplaces and…
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Rebranding to PathFactory Reflects The Vision to Power Data-Driven Content Delivery and Provide Marketers with a Path to Greater Relevance, Insight, and Revenue Today, a MarTech 150 RADAR company, LookBookHQ, announced the launch of…
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Atomic X Enters the AI Marketplace to Help Companies Scale with Intelligent Chatbots and AI Solutions with Rufus Atomic X, an experiential artificial intelligence (AI) firm and consulting business, has announced its emergence into the…
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Troparé Launches Workbench-Like Marketing Studio Consisting Of Ten Imperative Data Solutions Set To Transform Data-Driven Marketing Work Cycles Troparé, Inc, a thriving, privately held software development company, announced the…
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With SAVO Group's Acquisition, Seismic Customers Will Enjoy Accelerated Pace of Product Innovation and Additional Sales Enablement Expertise from New Combined Company Seismic, a global leader in sales and marketing enablement, has…
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Brand Embassy Enters a Rapidly Growing Market for Digital Customer Service Brand Embassy, following a year of record growth that included acquiring important new clients such as Alibaba Lazada and America Movil, announced new…
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TTEC, Bombora, EverString and Terminus to Introduce Innovative B2B Sales Approach at SiriusDecisions Summit TTEC, a leading global technology and services provider focused exclusively on the design, implementation and delivery of…
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"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the…
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Raises $ 8 Million in Series A Funding Squelch, Inc., provider of real-time customer experience optimization for customer support and customer success teams, launched from stealth with $8 million in Series A funding from Shasta…
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Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These…
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Exceeding Market Demands for an Intuitive Way to Increase Supply Chain Diversity, ConnXus Developed Diverse Marketplace and E-commerce Site in Partnership With Their Procure-To-Pay Partner, BuyerQuest The global leader in supplier…
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Ignite’s Machine Learning Service, Ignite Neuro, Is a Game Changer for Banks and How They Engage With Customers Ignite Sales was named the winner of the Silver Stevie Award for new product and service of the year in the category of…
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The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use of Their Valuable Consumer Data Video is now a staple technology for most marketing teams, providing…
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Expands Scope of Autonomous Capabilities With Built-In AI and Machine Learning in Its Application Development, Integration, and Analytics Services As part of its pledge to extend autonomous capabilities across its entire Cloud…
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Skorr Empowers iPhone and Android Users with Fact-Based Insights into Their Social Media Influence and Overall Effectiveness Today, we witnessed the launch of the Skorr app on Apple iOS Store and Google Play. In an era of social media…
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"Instead of just the product or service being the main purchase-driver, customer decisions are being driven by customer service and brand loyalty." Tell us about your role at Convey and how you got here. What inspired you to join Convey…
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Marketing leaders will discuss strategic partnerships and how to creative thinking and innovation to drive growth Performance Horizon, the leading provider of partner marketing software for global brands, announced today that registration…
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New MadCap Central cloud-based editor lets users easily create and review MadCap Flare content via an integrated workflow; MadCap Flare expands features for delivering modern web and print-based content MadCap Software, Inc., the leader in…
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Glen Sussman Brings More Than 20 Years of Financial Leadership and Technology Sector Expertise SundaySky, the company that combines the power of personalization with the emotion of video, announced that Glen Sussman has joined the…
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