Latest Pega Study Finds Teaming Machine Intelligence, AI and Robotics With Humans Can Help Organizations Embrace a New Era of Efficient and Meritocratic Workforces Organizations believe that pairing humans alongside machine intelligence,…
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Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of…
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New Release Enables Marketers to Integrate Facebook Custom Audiences into Cross-Channel Marketing Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, announced Blueshift Predictive Audiences for…
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Company Completes Facebook Marketing API Accelerator Personalization has been the biggest marketing breakthrough in 2017, however, personalizing digital video has remained elusive to advertisers, particularly on one of the largest…
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The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of…
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San Francisco is known as the foggy city and in Silicon Valley, publishers and enterprise marketers are being consumed by FOGAF (Fear of Google, Amazon, and Facebook). With the official repeal of net neutrality, publishers will face even…
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"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for…
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In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order…
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MPP Global, the world’s smartest subscription platform, and Dynamic Yield, the world’s first personalization technology stack, announced a partnership to help clients automate individualized experiences that maximize customer lifetime…
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The Mobile Marketing Association (MMA) Germany Announces the Addition of Leading Companies to Its Board Including Verve and Walldecaux The Mobile Marketing Association (MMA) Germany recently announced the addition of leading companies to…
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Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set up in college dorm rooms and somehow magically spread through word of mouth, but the truth is that word of mouth was only part…
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"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics…
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In 2018, AI (Artificial Intelligence) will be at the forefront of major developments in marketing. As this emerging technology becomes more available to marketing professionals, here are a few capabilities adopters can expect over the…
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In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly…
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Adobe has announced it has been named by Gartner as a Leader in the 2018 “Magic Quadrant for Digital Experience Platforms” research report. This report evaluated 21 vendors, and Adobe was among four vendors in the Leaders quadrant, based on…
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"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving…
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Triblio CMO, Jason Jue, Narrates How Demand Gen Executives are Smartly and Effectively Switching Strategy  from Leads-Based to 100% Account-Based In the age of rapid B2B marketing disruptions, we are looking at the rise of Account-based…
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"The popularity of customer journey approaches to solve the customer experience problem has meant that suddenly almost any marketing technology is being described as delivering, or helping with, customer journeys."Tell us about your role…
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"It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change." -- Charles Darwin "In 2018, we will see successful marketers are those able to…
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