New Research Reveals Importance of Site Search to Ecommerce and Digital Retailers’ Performance

The Latest 2018 KPIs & Site Search Survey from Algolia and Internet Retailer Shows 88 Percent of Respondents Prioritizing Site Search to Advance Performance Metrics Algolia, the leading Search and Discovery API for websites and mobile apps, released the findings of a new survey that evaluates the impact of site search on performance metrics for e-commerce and digital retail businesses. Data shows the search function is a critical component to revenue metrics, but 70 percent of companies continue to struggle with budget…

Freshworks Appoints David Thompson, Visionary Branding and Marketing Executive, as CMO

Acclaimed SaaS Expert Joins Customer Engagement Leader, Launches Bold Branding Campaign Freshworks, a global leader in customer engagement software, announced the appointment of veteran Software as a Service (SaaS) executive David Thompson as chief marketing officer. As one of his first initiatives, Thompson has launched an aggressive brand advertising campaign that positions Freshworks as the smart, friendly alternative in a bloated SaaS market. Recognized as a pioneer in SaaS marketing and sales, Thompson comes to…

Animoto and Getty Images Partnership Addresses the Growing Video Needs of Businesses

Over 1 Million Creative Images and Video Clips from Getty Images Are Now Available Within Animoto's Marketing Video Maker Animoto, the company that makes it easy for anyone to create professional marketing videos, launched an integration with Getty Images, a world leader in visual communications. Now fortified with a robust, searchable library of Getty Images content, Animoto is making video marketing accessible to businesses of all sizes regardless of the volume or quality of the assets they may have on hand.…

Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities

Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, Extensions, Templates and Custom Reports That Enhance the Value of the Evergage Personalization and Customer Data Platform Evergage, The 1-to-1 Platform company, introduced Evergage Gears, a new framework that empowers customers and partners to create and use connectors, extensions, templates and custom reports for the Evergage platform.  With Evergage Gears, companies can…

TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim VP, Retargeting and Programmatic Operations, AppLift Audience segmentation remains the most challenging aspects of building powerful targeting campaigns. Dividing population groups based on their interaction with products and devices are ways to segment the audience. The biggest questions today -- what is the extent are their effectiveness and how would Marketing Technology companies cope with the ever-growing demand for attributable audience segmentation? Dorian Kim, VP, Retargeting and Programmatic…

MullenLowe Profero Australia Appoints Hamilton Jones to Managing Director

Former Deepend MD Joins to Evolve the Agency’s Business Transformation Capability MullenLowe Profero, the global digital transformation network of MullenLowe Group, has announced the appointment of Hamilton Jones as managing director for Australia. Hamilton joins from Sydney-based digital agency Deepend, where he helped build customer-led design and strategic design practices in his role as managing director. An expert in harnessing technological change to fuel business innovation, Hamilton has also worked with…

Ericsson Emodo Partners with Axonix to Launch Emodo Supply, the First-Ever Carrier-Verified Media Supply Solution for Programmatic…

The Digiday Technology Award-Winning Emodo Platform Verifies Bid Requests Using Carrier Data in Order to Tackle the Industry’s Inaccuracy Problem at the Inventory Level Emodo, Ericsson’s mobile advertising and data monetization platform, unveiled Emodo Supply, the first and only carrier data-powered product that enables demand-side platforms (DSPs) to filter media supply for accuracy, thus bringing clean and reliable inventory into the programmatic environment. By filtering media supply prior to the bidding process, Emodo…

180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Data

PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections throughLiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own…

InMobi Launches Global In-App Programmatic Exchange in EMEA to Provide Premium Mobile Ad Experiences

Enabled and Optimized for Brand Safety, Fraud Detection, Audience Verification and Viewability Measurement InMobi, a global provider of enterprise platforms for marketers, has launched the InMobi Exchange for programmatic buyers in Europe, Middle East and Africa (EMEA), to meet the rising demand of in-app programmatic advertising. The InMobi Exchange is one of the largest independent platforms for mobile in-app advertising, and is anchored on the company's commitment to trust, transparency and brand safety.…

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages in a Post-GDPR, Post-Cookie Era

Integration Helps Brands Deliver Contextual Advertising at Scale Based on Page-Level Relevance and Safety comScore, a trusted partner for planning, transacting, and evaluating media across platforms, has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud. The pre-bid targeting solution leverages comScore's proprietary technology to help brands reach customers in more appropriate environments…

Oath Unifies Ad Tech Under New Brand, Adds Advanced Features to Drive Growth for Advertisers and Publishers

Oath Ad Platforms Offers Access to Expanded Inventory, Innovative Ad Formats, Trusted Data and Enhanced Machine-Learning, Along with Other New Capabilities Oath, a Verizon subsidiary, introduced Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally. Oath Ad Platforms combines the best assets from BrightRoll, ONE by AOL and Yahoo Gemini into a set of solutions that makes it easier for advertisers and publishers to drive growth. The suite activates Oath’s trusted data,…

Kaltura Announces Advanced Advertising Solution Together with Yospace and SpotX

Leading Providers in Cloud TV and Advertising Team to Offer Customers the Most Robust, Flexible, and Fully Integrated Solution to Increase Revenue with Live and On-Demand Targeted Advertising Kaltura, the leading video technology provider, announces the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform. Personalized advertising…

H2O.ai Named a Strong Performer in Notebook-Based Predictive Analytics and Machine Learning in Latest Evaluation by Independent Research…

Received Highest Strategy Category Score with Highest Score Possible in Solution Roadmap, Open Source Algorithms and Automation Workbench Criteria H2O.ai, the open source leader in AI, announced it has been named a Strong Performer in "The Forrester Wave: Notebook-Based Predictive Analytics And Machine Learning Solutions, Q3 2018" report by Forrester Research, Inc. Out of the nine vendors evaluated, H2O.ai was recognized with the highest score in the strategy category based on solution roadmap and partners criteria.…

Massive to Unveil Android TV Launcher at IBC 2018

Pay TV Operators, Telcos, and OTT Players Can Benefit from Rapid Time to Market, Access to Google Infrastructure and Total Ownership of the User Experience Massive, the specialist UX vendor for the OTT industry, will be unveiling its customisable Android TV Operator Tier Launcher at IBC. The move follows demand from its customers around the world to bring Android TV into their multi-platform device suite. Massive’s Launcher saw a commercial soft launch during the 2018 World Cup with a major APAC telco, and will be widely…

viisights Recognized as a Gartner Cool Vendor

New Gartner Analyst Report on AI for Computer Vision Highlights Importance of Real-Time Behavior Recognition for Cutting-Edge Video Analytics viisights, the developer of an innovative behavioral understanding systems for real-time video intelligence, announced that the company has been named as a Cool Vendor by the leading analyst firm Gartner. Gartner has designated viisights as a Cool Vendor in its Cool Vendors in AI for Computer Vision: Balance Business Risk and Reward published by Nick Ingelbrecht, Nikki…

Zixi Platform Release 12.0 Features A Leap Forward In Content Quality Analytics, DTLS Security, And Hitless Failover Capabilities

Latest Zixi Platform Release Provides Media Industry with Three Notable Improvements in Key Areas of High-Quality Live and Live Linear Internet Protocol Video Delivery Zixi, the market leader in delivering broadcast-quality video over managed and unmanaged networks, highlights three key features in the Zixi Platform latest software release. Zixi is committed to making managed and unmanaged IP networks a secure and reliable solution for media industry video delivery.  Key enhancements include its deep content…

Leading B2B Commerce Services Provider Xngage Announced as Platinum Sponsor of Engage 2018

Insite Software, a leading provider of powerful digital commerce solutions, announced that Xngage, a leading B2B eCommerce services firm, has become a Platinum Sponsor for Engage 2018, Insite's conference for customers, partners and industry experts to be held September 10-12 at Loews Minneapolis Hotel. The event will provide a venue for users of Insite's powerful B2B eCommerce solutions to network with peers, interact with Insite's team of experts, and hear from industry thought leaders.  Platinum Sponsors for the event…

Interview with John Dahl, CEO, Co-Founder at Mux

"For some online video platforms, the most profitable form of monetization isn't advertising - it's sponsored content. An interesting sponsored video is a lot more engaging than a traditional pre-roll ad." Tell us about your role and journey into technology. What inspired you to found Mux? I got into software accidentally. I actually studied philosophy in college and theology in graduate school and started doing some freelance programming when I needed a job, since the market for professional philosophers is a bit thin.…

ICX Media Expands Leadership Team to Support Growth and Scale

Announcing Spotify Veteran Parbinder Dhariwal as First National Head of Sales, Daniel Jolicoeur as CTO, and Alex Mitchell as CPO Following ICX Media, Inc.’s first acquisition earlier this summer, the growing video intelligence company announces three strategic leadership additions poised to enhance the company’s national standing and continue to evolve their service offering. “As we continue to develop best-in-class video data technology, we’re also looking to establish strong partnerships among leading brands and…

Interview with David Mason, CEO and Founder, StudioNow

"Brands and agencies do not have much data to help determine how much to spend on creative and production because they never really know how the content is going to perform."Tell us about your role and journey into technology. What made you start StudioNow? I have been an entrepreneur for the past 25 years. Along the way, I have dabbled with having a normal job here or there, but always found that my passion was to create ideas and companies from scratch. My key ingredients have always been to identify a large-scale trend…