NuORDER and Agenda Partner to Bring Digital Experience to Physical Trade Shows

NuORDER Online Trade Show Allows Agenda Brands and Retailers To Discover & Conduct Commerce 24/7 Even After the Tradeshow is Done NuORDER, the leading B2B eCommerce platform, and Agenda, the leading action sports & lifestyle trade show, announced a partnership that will provide show sponsor brands and attending retailers with a digital companion to complement the physical events. This collaboration enables brands and retailers to connect anytime and help them compete and win in this complex, rapidly evolving…

Don’t Fall for These “Urban Myths” About Email Marketing!

We’ve all heard the story about the snake that survives being flushed down the toilet and now lives in the sewers of New York City… or the one about the traveler who wakes up in a bathtub full of ice and discovers he’s missing a kidney. These urban myths live on through word of mouth and their sensational twists and turns never fail to thrill— but some people actually believe they’re true. The world of email marketing has its own set of urban myths — beliefs and “conventional wisdom” that have been passed down over the…

The People-Based Data Lake – A More Nimble Marketing Data Solution

People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future. Traditional Marketing Databases Historically, marketing data repositories have been built using data warehousing tools and techniques.  The approach relies on a carefully designed data model intended to serve both marketing execution via connected campaign management tools, analytic…

Interview with Russ Heddleston, CEO, DocSend

"By aligning around the customer and his or her business goals, marketing and sales can finally overcome the organizational silos that often lead to disjointed messaging, wasted resources, and inefficiency in the pipeline." On Marketing Technology MTS: Tell us about your role at DocSend and the idea behind starting a sales content management platform? I’m the co-founder and CEO of DocSend. Before starting DocSend, i was a Product Manager for Pages at Facebook. One of the products I came across during my time there was an…

Anvil Media Adds New Midwest Office to Meet Demand

The Measurable Marketing Agency Anvil Media Sees 40 Percent Growth in 2017 Through Expanded Service Mix Anvil Media, Inc, a measurable marketing agency specializing in paid and organic search engine and social media marketing services expects to end 2017 with over 40 percent year-over-year revenue growth, thanks in part to an expanded digital marketing service mix that addresses the ever-changing digital marketing landscape. “With a seventeen-year history in the world of search engine marketing, we’ve seen major…

Interview with Sydney Sloan, CMO, Alfresco

"Speed and responsiveness are the new metrics of successful companies, combined with the ability to seamlessly access information and arm people with the information that will empower them. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of an enterprise content services company? I’ve spent my entire career working for software companies that focus on building applications that foster collaboration, communication and the automation of business processes to better…

Intellitec Solutions Achieves Microsoft Competencies Gold ERP Competency and Silver CRM Competency

Firm Earns Distinction and Market Leadership Through Demonstrated Technology Success and Customer Commitment Intellitec Solutions announced that it has attained a Microsoft Gold Enterprise Resource Planning competency and a Silver Cloud Customer Relationship Management competency, demonstrating a “best-in-class” ability and commitment to meet Microsoft Corp. customers’ evolving needs in today’s dynamic business environment. A portfolio of competencies showcases that Intellitec Solutions is committed to focusing on…

TechBytes with Gregory Fulton, VP, Product, AdRoll

Gregory Fulton VP, Product, AdRoll Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for marketers and sales departments to personalize ads with CRM data and see the impact directly inside their CRM dashboard. To understand the finer nuances of AdRoll's ABM product, we spoke to Gregory…

Interview with Jeremy Fain, CEO, Cognitiv

"The biggest challenge for a CMO to create a comprehensive marketing solution is the walled-garden social platforms themselves. " On Marketing Technology MTS: Tell us about your role at Cognitiv and how you got there. What inspired you to start a deep-learning company? I am the CEO and Co-Founder at Cognitiv. My partners and I are lucky to have strengths in mutually exclusive areas that make us a very effective team. We've also been close friends since we were 10.  We all started as computer science guys in middle and…

TechBytes with Guillaume Clement, Chief Product Officer, Dailymotion

Guillaume Clement Chief Product Officer, Dailymotion By the end of 2017, 2.6 billion social network users will have been exposed to an average of 32 videos. By 2020, mobile video will generate more than 75% of mobile data traffic by 2021. However, video marketing and advertising technologies haven’t evolved much in the last two years, even as programmatic and intelligent content discovery platforms continue to grow at scale. Increasingly stringent brand safety and transparency standards to protect advertiser interests…

Interview with Jeff Sammak, President, Strata Company

"Your company needs to identify gaps in different data points and choose the best solution for its needs. When choosing a new solution or platform, it’s important to ask yourself if it’s going to meet all requirements and if it will integrate with existing systems." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a technology innovation company? As Strata has continued to evolve, so has my role. I see myself less consumed with day to day operations and more…

Beyond Personal – Why Individualization Is the Key to Marketing Success

As marketers, we’ve long viewed personalization as a good thing. Segment your users based on shared characteristics and target them with appropriate content and offers. Sounds simple right? But with the ever more distracted consumer, it’s not that simple. New research from Cloud IQ,  has, in fact, revealed a personalization paradox – brands believe their personalized approach is exceeding consumer expectations but it’s actually having the opposite effect. Consumers are feeling overwhelmed by irrelevant communication and…

TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

Interview with Jon Miller, Founder and CEO – Engagio

"As a marketer, you just have to stay on top of the trends. Always be willing to test and innovate different ideas, different technologies."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve always been into marketing technology, this is not the first one. I was hugely inspired by the book that came out in 1993 – The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers. The book…

TechBytes with Marcin Karnowski, Director, SMB Marketing-EMEA, Google

Marcin Karnowski Director, SMB Marketing-EMEA, Google Google recently announced the updated version of its Test My Site tool. Google's Test My Site was launched last year and promoted as a business-friendly site scoring tool. In its latest edition, Test My Site would let website publishers gauge the time it takes the mobile site to load. However, it's the competition analysis of different mobile sites that are making most news. Apart from seeing how many visitors you lose with a low mobile site, Test My Site also…

TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

(Left) Debbie Qaqish CSO - The Pedowitz Group (Right) Sam Melnick VP, Marketing - Allocadia Last month at the Martech Conference in Boston, The Pedowitz Group (TPG) and Allocadia announced a key partnership to give Marketing Operations leaders an edge on how they optimize marketing spend for maximum revenue impact. An educational initiative, the industry-first partnership is focused on making marketing operations perform optimally and thrive in today’s customer-centric, buyer-driven marketplace. To understand more…

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform? I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that…

TechBytes with Travis Kaufman, VP Product & Partnerships, Leadspace

Travis Kaufman VP Product & Partnerships, Leadspace How many times have you revised your true definition of an ideal customer? Once, twice or more than ten! It’s easier to build the definition of an ideal customer compared to retaining one. An ideal customer is one who falls into the category of your best leads, fills your pipeline and significantly influences others to convert, making demand-gen a refreshing journey for B2B marketers. Leadspace Audience Management Platform offers predictive scoring and real-time…

Interview with Chris Rothstein, CEO, Groove

"If you’re able to provide a customer with a solution, you should be engaging with them until they are able to see the value your solution can provide as well." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join a sales engagement platform? I am the co-founder and CEO of Groove.co. Before founding Groove, I was managing sales teams at Google. I worked with some of the best and brightest folks in the industry. I learned a lot during this time and had a great team that was…

TechBytes with Janet Muto, President, WEVO

Janet Muto Co-Founder and President, WEVO Website optimization, if done correctly, improves the efficacy of the website by converting visitor traffic to engaged audience that turns into paying customers or subscribers. However, the largest challenge in building a fully-optimized website is the lack of insights into its pre-launch effectiveness. To understand how critical it is for B2B marketers to understand how website optimization works, we spoke to Janet Muto, Co-Founder and President at WEVO.MTS: How should B2B…