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Evergage Named a Top Rated A/B Testing and Personalization Tool on TrustRadius for Second Year in a Row

Winners Are Based on Reviews and Satisfaction Scores from Real-World Users - Who Highlighted Their Successes With Evergage Evergage, the real-time personalization platform company, recently announced that, for the second year in a row, it is has been named a Top Rated A/B Testing and Personalization Tool on TrustRadius, the most trusted review site for business technology. TrustRadius awards are an unbiased reflection of customer sentiment, based on satisfaction scores independently provided by verified end-users.…

Progress Launches AI-Driven Native Chatbot

Progress's NativeChat, Offers 15x Faster Development, Native Support for 72 Languages and Ability to Integrate with Web, Mobile and Social Channels for a Seamless Digital Customer Experience BEDFORD, the leading provider of application development and deployment technologies, announced the availability of Progress NativeChat, the artificial intelligence-driven platform for creating and deploying chatbots. Unlike other chatbot technologies, NativeChat is based on patent-pending CognitiveFlow technology that can be trained…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Mediavine Launches Exclusive Video Adhesion Ad Unit

The Custom-Built Video Adhesion Unit Brings Together Advertisers, Publishers, and Users in a New Way Through High-Viewability Mobile Native Experiences Mediavine has launched a custom-built, patent-pending ad unit exclusive to the company: the video adhesion player. The unit, currently in beta testing, is the first of its kind and is Mediavine's first piece of advertising technology to receive a provisional patent. The video adhesion player is a mobile native experience that showcases publishers' original videos to…

Interview with Tom Edwards, Chief Digital & Innovation Officer, Agency, Epsilon

"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency business unit of Epsilon, I am responsible for brand planning, strategy, research, data design, analytics, experience design, digital and engagement strategy, media and innovation. Within my role, I have a unique opportunity to monitor trends and emerging technology and quickly apply and act on…

Interview with Mikko Honkanen, Co-founder, Vainu.io

"Using sales prospecting tools, CMOs can run very effective account-based marketing campaigns and make sure they spend their marketing efforts with the likeliest prospects."Tell us about your role and how you got here. What inspired you to launch Vainu? Our founding team has collectively spent many years in the technology sector, specifically leading sales teams and managing accounts at major organizations. No matter where we were, we face a consistent challenge — finding the ideal prospects to go after and sell our…

Sitetracker’s “Capture the Future” Contest Aims at Bringing Vital Infrastructure to Light

Sitetracker Launched A Photo Contest That Enables Project Managers To Forecast Accurately Based On Real-Time Data Sitetracker, the full lifecycle project and asset management platform, launched a photo contest, designed to empower field employees and contractors to be more efficient and productive by ensuring that project managers can forecast accurately based on real-time data. Sitetracker launched a photo contest to put a spotlight on the often overlooked technology and infrastructure that powers our society. "From…

Mobile World Congress 2018: What’s Next for Industry Innovation?

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets and gadgets, and 2018 didn’t disappoint. Of course, new cellphone models were released — including Samsung’s long-anticipated Galaxy S9 — but the focus of MWC was on major trends that are transforming the industry, and what innovations we can expect in the next 12 months. There were three key topics that stole the show: data security, the dawning of 5G, and mitigating the challenges of Artificial Intelligence…

Ford, Toyota, and Chevrolet Earned The Top Three Spots in the L2 Digital IQ Index; Auto 2018 Report

Digital Benchmarking Firm L2 Inc Releases Its 6th Annual Digital IQ Index: Auto 2018 Report. The L2 report benchmarks the digital performance of 43 Auto brands operating in the US, with a specific focus on key digital strategies and best practices for auto manufacturers to follow consumers into a mobile-first world. The Digital IQ Index methodology examines a brand's strengths and weaknesses across the four digital dimensions of Site, Digital Marketing, Social, and Mobile. Index brands are classified as either Genius,…

TechBytes with Alexei Chemenda, CRO For Apps and MD, USA, Adikteev

Alexei Chemenda CRO for Apps and MD, USA,  Adikteev Ask any inbound marketer and they will tell you that mobile marketing is the future. Wireless expressions on the small screen now hold more dollars in the ad industry than ever before. In 2018, mobile marketing and mobile advertising (learn the difference between the two in this TechBytes!) is no longer a trend. Rather, they are a staples for any business. To understand how mobile marketing is evolving, especially in the app development ecosystem, and the impact of…

DemandBridge Named Exclusive Technology/Integration Partner of New Sourcing Exchange

Launched by WebbMason Marketing, SupplyLogic, and Winbrook, the New Sourcing Exchange Will Facilitate and Strengthen Connections Between Distributors and Supplier Partners DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, has been selected as the exclusive technology/integration partner of a new sourcing exchange. WebbMason Marketing, SupplyLogic, and Winbrook announced recently that they will be the initial founders/board members of this sourcing exchange that aggregates…

How Strong Culture Translates to Strong Partnerships

Behind every successful company, there’s a story of the culture that enabled its success. Company culture should permeate every aspect of an organization’s business -- from its internal employee interactions to its external partnerships and beyond. Stories of culture and its larger impact on businesses and their partnerships were at the heart of Performance Horizon’s Innovation Day event in Sydney, Australia, last month. At Innovation Day, over 200 partner marketers from across Australia and Asia came together to discuss…

Maestro Unveils Impact Scores: A New Metric for Interactive Live Streams

Engagement, Monetization, and Viewer Hours Join Viewership in the Rating System for the Cord Cutting Generation Maestro unveiled Impact Scores, a brand and agency-focused rating system designed for interactive live streams. "Live streams have evolved beyond simple TV broadcasts delivered over the internet. As a consequence, reach has become an insufficient metric on its own for measuring value. As cord-cutting continues and live streaming grows increasingly interactive, so too does the need for new metrics that…

Smartly.io Reaches Record Growth Rate of 100% Year-Over-Year Globally

Advertising Automation Company Fuels Momentum with Uber Partnership; Launch of LATAM, ANZ Offices; Appointment of EMEA General Manager  Smartly.io, a leading Facebook advertising automation platform, announced that the company has grown more than 100% year-over-year globally, driven by rapid expansion of its customer base, including a global contract with Uber. The ride-sharing app, along with game publisher Ubisoft and online food service Delivery Hero, join a roster of over 600 brands and agencies that rely on…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

TechBytes with Josh Baumrind, SVP of Partners and Corporate Development, Evergage

Josh Baumrind SVP of Partners and Corporate Development, Evergage The 'Power of 1' in omnichannel marketing. Sounds very promising to marketers, but could be the hardest to achieve, especially when there is an ever-growing number of marketing channels to focus on in 2018. Is it merely delivering a more effective, dynamic customer experience; or does it go beyond the contemporary standards of "in-the-moment" engagements with the customers! To better understand the "Power of 1" concept by Evergage, we spoke to Josh…

Nielsen Launches Audience-Based Forecasting Solution For Linear Television

Provides Media Owners and Buyers Ability to Forecast TV Viewership for Advanced Audience Segments to Drive Media Spend ROI Nielsen recently announced the launch of its Advanced Audience Forecasting tool that will provide clients with forecasts of TV audiences defined by advanced audience segments, which have been gaining traction in the marketplace. By leveraging Nielsen's advanced audience segment definitions, media owners and marketers alike will now have the ability to accurately and more directly forecast inventory…

Stop the Bleeding: Retailers Losing Millions in Unprofitable Promotions

Revionics-Commissioned Analyst Study and Promotion Performance Analysis Reveal Why Science-Based Pricing, Promotions and Markdowns are Must-Haves for Retailers Recent results from a Revionics-commissioned global shopper study by Forrester Consulting revealed that 52% of the weekly or monthly promotions retailers offer to go to customers who would happily have paid full price – a stunning cause of lost margins that retailers can ill afford. Revionics experts will engage with leading retailers at Shoptalk 2018, March…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…

Mapbox Launches Global Reality-Grade AR Location Platform

Mapbox Builds Unique Location Experiences Leveraging Highly Customizable Open Source Buildings Blocks and Flexible Licensing of High-Quality Location Data As static 2D maps fade away with the bezels of mobile phones, the future interfaces for navigation and gaming exist in augmented reality. App developers need new frameworks and reality-grade location data to build the next generation of spatially-enabled augmented reality experiences. Mapbox AR is the first comprehensive toolkit combining AR rendering software with…