Talk Fusion Releases its Most Powerful Video Chat Product to Date

The Reengineered Application Includes Permanent Chat Rooms, Custom URLs, Superior Contact Management, Immersive Video Support, and Powerful Desktop, File, and Screen Sharing Florida-based video marketing company Talk Fusion released several breakthrough enhancements to its two-time award-winning Video Chat product. The re-engineered application includes permanent chat rooms, custom URLs, superior contact management, immersive video support, and powerful desktop, file, and screen sharing—all powered by groundbreaking…

BotCentral Team Joins LivePerson to Accelerate Conversational Commerce at the World’s Largest Brands

Silicon Valley-Based Team Will Expand Liveperson's Bot Ecosystem and Accelerate the Delivery of Advanced Conversational AI to More of the World's Largest Brands LivePerson, Inc., the global leader in conversational commerce, announced that the founding team at innovative conversational AI startup BotCentral, including CEO and noted Silicon Valley technology entrepreneur Eswar Priyadarshan, has joined LivePerson. Priyadarshan will lead the conversational design group at LivePerson, driving the adoption of conversational…

Hyland to Acquire OneContent Business from Allscripts

Hyland has signed a definitive agreement to acquire the OneContent business from Allscripts, a leading provider of healthcare information technology solutions. The deal is expected to close in the second quarter, once customary closing conditions are satisfied. Upon transaction close, the OneContent client base and associates will transition to Hyland. Recently acquired by Allscripts from McKesson, more than 300 customers rely on OneContent for their healthcare content management needs. Hyland plans to continue to support…

Oracle Buys IT security firm Zenedge To Secure Cloud-Based Infrastructure

Adds Leading Cloud-Based Network and Infrastructure Security Capabilities to Protect Enterprises From Today’s Complex Digital Threats Oracle announced that it has signed an agreement to acquire Zenedge, which helps secure critical IT systems deployed via cloud, on-premise or hybrid hosting environments. Customers leverage Zenedge’s Web Application Firewall (WAF) and Distributed Denial of Service (DDoS) mitigation products to secure their applications, networks, databases, and APIs from malicious Internet traffic.…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

Notablist Finds PostUp is the #1 Email Technology for Publishing and Media

Notablist Is a Real-Time Competitive Intelligence Platform Designed Expressly for Sales Teams and Email Marketers PostUp, a leading email and audience development solution company, has been ranked as the world’s number one Email Service Provider (ESP) in terms of campaign frequency by Notablist. The rankings were announced following an analysis by the competitive intelligence service of email marketers. Read More: MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow At the time of this…

OpenText Acquires Creative Collaboration and File Sharing Solution Provider Hightail

Creative Collaboration and File Sharing Solutions to Enhance Content Services OpenText, a global leader in Enterprise Information Management (EIM), announced that it has acquired Hightail, Inc., formerly known as YouSendIt, a leading cloud service for file sharing and creative collaboration with approximately 5.5 million customers globally spanning enterprise accounts, paid subscribers, and individual consumers. “The acquisition of Hightail underscores our commitment to delivering differentiated content solutions…

The Most Effective Way to Sell, Backed by Science

According to a recent survey by TOPO, it takes at least 18 touches to connect with a single buyer. With call back rates declining and consumers becoming increasingly wary of traditional sales tactics, it’s becoming more and more difficult for businesses to reach customers. Thankfully, there’s one sure-fire way to effectively reach prospects and customers – personal referrals and introductions. From the top of the funnel to the bottom, personal referrals are the golden ticket to success in B2B sales. 1. Customer…

Gartner Cites Newgen Software As A ‘Visionary’ In The 2017 Magic Quadrant

Newgen Software, a provider of Business Process Management (BPM), Enterprise Content Management (ECM), Customer Communication Management (CCM) platforms, has been listed as a 'Visionary' in the 'Gartner Magic Quadrant for Intelligent Business Process Management Suites 2017 by Rob Dunie, Van Baker, Marc Kerremans, Jason Wong, published on October 24, 2017'. Newgen OmniFlow Intelligent Business Process Suite (OmniFlow iBPS) is a platform for business stakeholders to drive enterprise-wide digital transformation. The platform…

Relay Network Launches CX Builder

Service-Based Enterprises Can Now Individualize Customer Interactions with Minimal Investment or IT Resources Relay Network, the mobile engagement automation company for leading enterprise service providers, announced the release of its CX Builder portal, enabling businesses to design, configure, and automate personalized customer experiences within the Relay platform. The enhanced platform will help enterprise businesses scale their customer support efforts and meet rising consumer expectations for efficient and…

CloudEngage Announces AI-Powered Live Chat Solution ‘Chord’

Chord by CloudEngage Is the First Live Chat Solution to Combine Artificial Intelligence with Real-Time Personalization That Intuitively Learns Customer Preferences, Generating Personalized Web Experiences CloudEngage, a leading intuitive suite of omnichannel personalization tools on the market, has announced the launch of Chord. Chord by CloudEngage is an agent-driven live chat system capable of personalizing user experiences in real-time. Chord learns web visitor affinities through conversation and uses that data to…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

SeoSamba Launched Franchise Development and Brand Marketing Solutions at IFA2018

Award-Winning Franchise Marketing Automation Software Seosamba Launched Its Franchise Development and Brand Marketing Packages Award-winning franchise marketing automation software SeoSamba launched its Franchise Development and Brand Marketing packages at the 2018 International Franchise Association convention (IFA2018) in Phoenix, Arizona. One year after unveiling its new Customer Relationship Management - CRM - addition to its marketing and sales automation software suite at IFA 2017 in Las Vegas, SeoSamba showcased…

Harmonic Appoints David Krall to its Board of Directors

David Krall Most Recently Served as the Strategic Advisor to Roku Inc Harmonic, the worldwide leader in video delivery and cable access virtualization, announced it has expanded the company's board of directors with the appointment of David Krall. "I'm delighted to welcome David to our board. David's extensive executive leadership and board experience, and particularly his strong digital and streaming media background, make him an excellent addition. We look forward to David's insights and guidance as we continue to…

Interview with Andre Yee, CEO, Triblio

"I think the lines between multi-channel marketing programs and sales automation will blur by 2020. This means tighter and smarter integrations between sales and marketing."Tell us about your role and how you got here. What inspired you to start an ABM platform?  I'm the founder and CEO of Triblio. Prior to Triblio, I was SVP Product Development for Eloqua where I helped grow a $20M company to IPO and subsequently a $1B exit to Oracle. I was inspired to start an ABM company because I believe existing marketing automation…

Google Partners with Getty Images to Improve Content Attribution

With Getty Images as a Partner, Google Would Add Legitimacy to Images Uploaded or Featured in their Image Search Gallery In a strategic partnership, Google has partnered with Getty Images to expand the horizon of digital content attributions. The leading visual communication platform would now feature all its images and content within Google's products and service suite. Recommended Read: TechBytes with Keith LaFerriere, EVP and CCO, Verndale At the time of this announcement, Dawn Airey, CEO, Getty Images,…

Live Earth Increases Efficiency by Combining Real-Time Data Streams

Meet Live Earth, the Cloud-Based Platform That Combines, Correlates and Visualizes Any Real-Time Data Stream on an Interactive Map The Big Data Problem: Multiple, Isolated Systems That Don't Communicate Many organizations have invested considerable money and time into Big Data systems: video surveillance, vehicle location, sensor networks, access control, IoT devices and others. Yet those systems: Are isolated, requiring extra personnel to monitor, manage and analyze the data Can take days or weeks to extract…

Mundo Inc. Appointed Exclusive Performance Ad Provider to VIAGP

Mundo Inc. Has Been Appointed as the Exclusive Performance Advertising Service Provider to VIAGP Inc. Mundo Inc., a leader in online performance-based advertising, announced that its wholly-owned subsidiary, Mundo Inc. has been appointed as the exclusive performance advertising service provider to VIAGP Inc., the world's premier Grand Prix marketing agency. VIAGP are experts in turning innovative ideas into winning marketing campaigns for world-famous clients. Mundo is continuing its successful track record in bringing…

Lack of Resources is Top Challenge for Businesses’ Social Media Efforts

New Survey Reveals That 26% of Businesses Say Inadequate Staffing or Budget Is Their Main Obstacle to Success with Social Media The biggest social media challenge for many businesses is securing the necessary staffing and financial resources to manage it, according to a new survey from The Manifest and Smart Insights. More than 25% of social media marketers say this shortage of resources is their biggest obstacle to a successful social media plan. To resolve this, social media experts recommend that a company's…

Monetate Unveils Individual Fit Insights within its Personalization Engine

Individual Fit Insights is a New Capability from Monetate that Arms Brands with AI-Based Automated Segment Discovery Monetate, the worldwide leader in personalization, has announced a major enhancement to the Monetate Intelligent Personalization Engine, which allows marketers to use artificial intelligence to power real-time, cross-channel personalization. The new capability, Individual Fit Insights, provides a highly specialized view into how individualized decisions are made. Last month, Monetate unveiled …