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ADARA Announces Customer Yield Intelligence

New Framework Unites Travel Brands Around Individual Customer Relationships With Actionable Insights and Metrics ADARA, the enterprise-wide data solution for travel brands, announced Customer Yield Intelligence, a revolutionary framework for travel brands focused on the “Recognized Traveler.” Customer Yield Intelligence aligns travel brands around individual travellers for effective business strategies and execution across marketing, merchandising, analysis and more. Built on ADARA’s market-leading data co-op, CYI empowers…

Young Hong Joins AWeber as Chief Technology Officer

Young Hong, Chief Technologist, to Build upon Customer-First Approach to Further Accelerate Growth in Email Marketing and Automation Industry AWeber, a global provider of email marketing and automation software, announced the hiring of innovative technology leader Young Hong as its Chief Technology Officer. With more than 25 years of product development and service delivery experience in the technology industry, Hong has scaled and led large technology teams at global technology companies with more than 1 billion…

MRP Partners With Symphony Marketing To Bring AI-Powered Customer Acquisition To Japan

Symphony Marketing to sell MRP's Prelytix platform MRP, the leading global provider of AI-powered customer acquisition software and services, announced a partnership with Japan-based Symphony Marketing allowing Symphony to resell the MRP Prelytix platform in Japan. "B2B sales and marketing teams that use AI-driven technology are better equipped to acquire and serve clients," said Kevin Cunningham, CEO of MRP. "Our partnership with Symphony Marketing creates an opportunity for us to continue to transform sales and…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

VoiceFoundry Expands Global Deployment of Amazon Connect Services

Contact Center Leader Provides Consulting and Best Practice Support for Customers Looking to Migrate To Amazon Connect in ANZ VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, announced that it is now expanding services to Australian and New Zealand businesses. VoiceFoundry offers a deep legacy of knowledge around contact Centers, how they function and operate and an in-depth understanding of the major…

Here’s How Marketers Can Avoid Brand Safety Violations

Online advertising has revolutionized the marketing industry, equipping brands with a powerful array of tools for audience targeting, customer acquisition, and data analytics. But recent headlines show the potential pitfalls of poorly planned digital advertising – inappropriate ads appearing on clean platforms, or clean ads appearing on inappropriate platforms. From disturbing images showing up on children’s games to product ads appearing alongside offensive content, marketers are scrambling to combat brand safety…

SAP Receives Global Certification for Data Protection and Privacy from BSI

SAP Is One of the First Companies to Receive Global Certification From BSI  SAP SE announced that the British Standards Institution (BSI) has certified the processes of SAP regarding data protection and privacy. SAP is one of the first companies to receive global certification from BSI for BS 10012:20171 – which outlines the core requirements companies need to consider when collecting, storing, processing, retaining or disposing of personal records related to individuals. The General Data Protection Regulation (GDPR)…

Interview with Jesper Theill Eriksen, CEO, Templafy

"The important thing for our customers is document compliance and employee productivity when they produce documents." Tell us about your role at Templafy and how you got here. What inspired you to join the company? I become CEO of Templafy in January of 2017. Previously, I was the chairman of the supervisory board for 3 years and also an early private investor. I joined the company because I was experiencing the daily problems that Templafy ultimately solves when I was involved in management for large enterprises.…

Apttus Intelligent Middle Office Platform on IBM Cloud Unveiled

Apttus Intelligent Middle Office Platform on IBM Cloud Will Help Customers Generate Greater Revenue, Maximize Business Outcomes Apttus kicked off their annual Accelerate conference in San Francisco by revealing a new milestone in its collaboration with IBM. Apttus Intelligent Middle Office Platform on IBM Cloud will fortify the company's current suite of quote-to-cash, contract management applications. As a leading provider of Middle Office platform, Apptus is bringing an unprecedented power, flexibility, and innovation…

WP Engine Promotes Tina Dobie to Chief Customer Officer; David Brolsma to Chief Financial Officer

WP Engine Is the World’s Leading Wordpress Digital Experience Platform That Gives Companies of All Sizes the Agility, Performance, Intelligence, and Integrations They Need to Drive Their Business Forward Faster WP Engine, the world’s leading WordPress digital experience platform, announced two promotions on its executive team: Tina Dobie has been promoted to the newly created position of Chief Customer Officer (CCO) and David Brolsma has been promoted to Chief Financial Officer (CFO). These promotions are effective…

Nextiva Launches New NextOS Platform to Unify Business Communications

Industry-disrupting NextOS to Provide Powerful Customer Experience Solutions Nextiva, a leading unified communications company, announced today the official launch of NextOS, an all-in-one communication software that harnesses the power of Artificial Intelligence and Machine Learning for its three new products. Read More: $150 Million Deal… Gannett Acquires PPC Giant WordStream Built on Nextiva’s strength in voice technology, the new platform provides businesses with a complete view of their customers across all…

Bidalgo Announces Support of Playable Ads on Facebook and Other Platforms, Offers Free Ad Production for Qualifying Advertisers

Clients Increase Click-Through Rates of Facebook Playables by 50 Percent Using Bidalgo’s Ai-Based Ad Automation Software and Services Bidalgo, a leading provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms. The announcement comes as Facebook makes playable ads available on its platform to allow users to sample a game or app before installing it, helping drive higher quality…

Moving from Media Monitoring to Industry Intelligence

Media monitoring reports often contain a wealth of information that can help companies navigate fast-changing landscape and spot both opportunities and issues on the horizon. Unfortunately, these insights tends to stay buried in the inbox of the PR and communications department and business decision makers lose out on a valuable source of information. So how can communications professionals - both in-house and agency - elevate their insights to the C-Suite to the point that they affect business decisions? The biggest…

TechBytes with Somrat Niyogi, VP Business Development, Clari

Somrat Niyogi VP Business Development, Clari  Clari scooped a major funding round this year, raising $35 million in financing led by Tenaya Capital. Following the funding round in March, the AI for Sales company is offering customers tools that take sales forecasting and leverage AI to add data-driven approaches to refine sales leads. To dive deeper into the core tenets driving Clari’s AI for Sales technology and the immediate roadmap for the Clari product marketing team, we spoke to Somrat Niyogi, VP Business…

Interview with Itamar Benedy, CEO, Glispa

"For mobile ad tech companies there is no way around opening themselves up to a B2C approach because the end user is eventually the decision maker about trending technologies." Tell us about your role and how you got here? What galvanized you to start Glispa? Today I’m the CEO of Glispa. My story starts four and a half years ago when I joined as VP Strategy to lead the company’s transition from an affiliate to an ad tech company. Part of my role was to lead our acquisitions, in the course we acquired Avocarrot,…

Optimove Acquires DynamicMail Business to Expand Email Capabilities

The Acquisition of DynamicMail Strengthens Optimove's Existing Email Capabilities and Provides Advanced Email Solutions for Smart Marketing Teams Optimove, the maker of Relationship Marketing Hub, has acquired DynamicMail business from PowerInbox. PowerInbox is a leader in email real-time personalization and dynamic subscriber engagement. PowerInbox's email components enable additional highly engaging content, such as video, countdown timers, store locators, and carousels. Read More: Award-Winning Data Science Startup…

Medallia Expands in Europe to Grow Customer Experience Market

Medallia, a Leading Cloud Software Provider, Opens Office in Germany as Part of EMEA Expansion Plans Medallia Inc., the global leader in customer experience management, announced the opening of a new office in Munich, Germany, a production data center facility in Frankfurt, and the appointment of Thomas Kühlewein as Area Vice President Central EMEA. The expansion is part of Medallia's strategy to extend its footprint throughout Europe to better serve the needs of its European customers including Generali, SAP, and Zurich.…

Interview with David Elkington, CEO and Founder, InsideSales.com

"The real innovation would come from the way people aggregate and classify data – and the volume and sources of that data." Tell us about your role at InsideSales.com and how you got here. What inspired you to start the company? As the founder and CEO of InsideSales.com, my job is to create a vision, to inspire and to represent the brand and the culture of the organization. I'm also responsible for making sure we're operationally efficient and disrupting our industry in a way that is meaningful to our customers.…

Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. Read More: How is The Location Data Landscape Shaping Up in 2018? The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a…

Acxiom Global Data Navigator Tool Unveiled for Enhanced Visibility into Global Audiences

Acxiom Extends Lead in Global Data with New Offerings for Brazil, the Netherlands, and Italy Acxiom has announced the availability of its Global Data Navigator tool for the US and international marketers. Acxiom Global Data Navigator tool marks the continued expansion of Acxiom global data coverage into Brazil, the Netherlands, and Italy. How Brand Marketers and Agencies Could Benefit from Acxiom Global Data Navigator Tool  Currently, Acxiom has the most expansive and compliant data offering in the world, which now…