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Kiwi for Gmail Redefines Email By Creating The Focus Filtered Inbox for Gmail

New Tool Helps Both Mac and PC Gmail Users Streamline Their Inboxes By Showing Only Relevant Emails Kiwi for Gmail, the highly rated application that redefined the desktop G Suite experience, unveils the new Focus Filtered Inbox for Gmail. Its newest innovation delivers a powerful, dynamic inbox that can filter out email noise with a set of persistent filters you can mix, match, and flip on and off with a single click. The idea is to make it so that your inbox is always clear with just a short list of emails to work…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Interview with Andy Ellenthal, Chief Executive Officer, STAQ

"Everything needs to be cleansed and normalized to allow for accurate comparison as the data flows into STAQ from across many platforms."Tell us about your role and journey into technology. How did you arrive at STAQ? I knew of STAQ for about three to four years, and I came in as the CEO once the company had started growing beyond the early startup phase and solved a problem I’m passionate about. In the past, I had personally encountered the problem that STAQ solves — market fragmentation creates a multitude of data…

Microsoft to Acquire XOXCO, Bringing Together Leading Bot Development Communities to Help Advance Conversational AI

Conversational AI is quickly becoming a way in which businesses engage with employees and customers: from creating virtual assistants and redesigning customer interactions to using conversational assistants to help employees communicate and work better together. According to Gartner, “By 2020, conversational artificial intelligence will be a supported user experience for more than 50 percent of large, consumer-centric enterprises.”At Microsoft, we envision a world where natural language becomes the new user interface,…

2019’s Biggest Business Trend is Already Here: Personalized Videos, Made Just for You

New Engagement Tactics Go Beyond Traditional, Tired ‘Insert First Name’ Strategies. with Vidyard’s Latest Product Updates, Marketing and Sales Reps Can Connect with More Prospects Using Personalized Video Messages at Scale Vidyard, the leading video platform for business, unveiled new enhancements to its flagship video messaging app, Vidyard GoVideo, to enable Sales and Customer Service reps to easily create and share highly-personalized video messages at scale from within a wide range of business applications. The new…

BrightEdge Success in Cleveland Sees Triple Digit Growth

Continued Investment in Ohio Talent Leads to a Multitude of Career Opportunities and Local Community Initiatives BrightEdge, the global leader in enterprise SEO and content performance, announced the continued growth of their Cleveland office. Since October 2016, BrightEdge Cleveland has grown 300 percent from 21 to 65 employees, attributing its success to Cleveland's impressive talent pool. The company plans to increase its staff to 110 employees in 2019. The company has relocated to a 17,000 square-foot space,…

Nielsen Expands Nielsen Media Impact To Include Radio

Enhances Cross-Platform Media Planning Solution Nielsen announced that Nielsen Media Impact (NMI) is expanding to include Radio as a media type available within its leading national cross-media planning and optimization solution. Nielsen Media Impact is a cross-platform planning solution available at a local and national level that allows users to understand cross-media reach, frequency, and duplication using advanced audience segments. This enables agencies, media owners, and advertisers to reach their desired audience…

Interview with Kate Hammett, Head of Global Partnerships, Red Box

"We believe we are entering a voice-first world, where consumerization meets the enterprise, where virtual assistants enable our workforce to be smarter, freeing the agent to focus on more personalized voice-based interactions."What were your key takeaways from Dreamforce 2018? With over 170,000 people attending Dreamforce, the city was taken over by Salesforce and one message resonated: The opportunity to maximize the value of data that is pumped into Salesforce. It’s no longer just a CRM platform, with the constantly…

Movable Ink Platform Yields 373% ROI According to Independent Total Economic Impact Study

Analysis Shows How Movable Ink’s Visual Experience Platform Substantially Boosts Email Campaign Revenues While Improving User Workflow, Productivity, and Time to Market Movable Ink, the visual experience platform provider for digital marketing leaders, announced the results of a commissioned Total Economic Impact (TEI) study by Forrester Consulting on behalf of Movable Ink. After conducting a rigorous analysis of Movable Ink clients based on its proven TEI methodology, Forrester Consulting revealed that a composite…

Study: UK Field Sales Reps Spending Just 27% Of Their Time Actually Selling

Field Sales Reps Prevented from Doing Their Job by Relationship, Data, and Technology Friction That Is Sabotaging Trust and Creating Inefficiencies UK field sales reps spend just a quarter (27%) of their working week actually selling to customers, that’s according to a new report from cloud-based mobile sales software provider – Skynamo. Instead of maximizing the time they spend nurturing trusted customer relationships, the average rep loses a day a week to admin — which 40% of reps agree directly prevents them from…

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

"Content Marketing has to drive measurable business results and like the rest of the marketing organization, contribute to the revenue engine of their companies in order to continue to justify budgets and spend."Tell us about your role and journey into technology. How did you start NewsCred? I spend most of my time managing the strategic growth of the company and learning from our customers about how our platform can help marketing organizations work better together to increase their performance. In college, I was a…

Leadspace Launches “Leadspace for Salesforce”, Making Leading B2B Customer Data Platform Available Natively in Salesforce

Leadspace for Salesforce Makes Sales Engagement Simpler and More Effective; Pilot Customers Double Target Account and Audience Coverage, and Improve Data Accuracy by More Than 30% Leadspace announced the launch of Leadspace for Salesforce, a new product to help businesses find and convert their ideal customers. Leadspace for Salesforce is a key component of Leadspace’s B2B Customer Data Platform (CDP). Leadspace’s CDP unifies and optimizes Sales and Marketing data to enable highly accurate, personalized messaging and…

TIBCO Unveils Unprecedented Analytics with Spotfire X and the A(X) Experience

AI-Driven Insights, NLQ, New Interface, Auto-Recorded Workflows, and Native Support for Streaming Data Accelerates Enterprise Time-To-Insights TIBCO Software Inc., a global leader in integration, API management, and analytics, announced the official release of TIBCO Spotfire X, now showcasing real-time and historical data in the same environment, supported by the groundbreaking A(X) Experience, which fuses multiple AI-powered interaction models that adapt to user preference and style. The offering combines three new…

Zailab Unveils New Tagline Following Channel Launch

CCaaS Company Zailab Has Revealed Its New Company Tagline: Rewarding Conversations. For Humans. Powered by AI The three powerful statements represent the core pillars of Zailab’s value proposition: Using technology to connect with customers on a human level. The unveiling follows the company’s recent launch into North America as part of its expanding global footprint, as well as its partnership with master agency Intelisys. VP of Marketing Marya Dzmitruk explains the rationale behind the new tagline in relation to…

The Very Real Benefits of Selling With Virtual IT Labs

Let’s start with some quick statistics. According to researchers at Gartner CEB, an average tech buyer is 57 percent through the purchasing process before speaking to a sales rep. Further, when it comes to complex purchases, there are typically seven decision-makers to convince, covering at least three different functions. Sales Performance International also reports that, while companies in the US spend $20 billion on sales training every year, employees forget 84 percent of those lessons within 90 days. Consider The…

Arrivalist Setting New Standards in Tourism Industry

Travel Technology Company Introduces Industry's Most Precise Visitation Behavior Ever Reported--This Time in Virginia Travel technology company, Arrivalist is turning its data into the most precise visitation awards the industry has ever seen – one state at a time. Arrivalist announced Virginia's "ArrivaLIST of Most Visited Places" awards, based on actual data from 120 million location-enabled devices, resulting in the industry's most comprehensive and objective awards to date. In October 2018, Arrivalist unveiled the…

SRAX’s BIGtoken Beta Now Open for All to Claim Their Data

Following a Limited Beta Launched Last Month, the Platform for Consumers to Own, Verify and Sell Their Data Opens up to the Masses; Anyone in the US Can, Now, Download the Bigtoken Mobile App to Join the Revolution Social Reality, Inc.'s BIGtoken expanded Beta to all US-based consumers to join the revolution of owning, verifying and selling their data. The BIG Platform is the first consumer-powered data marketplace, which launched in limited Beta last month. "We've learned a tremendous amount over the past month of…

TechBytes with Mihir Nanavati, Vice President of Product, RollWorks

Mihir Nanavati VP of Product, RollWorks RollWorks is in a better position than many others in the market because for AI to be impactful, it needs to work off a large and accurate dataset of B2B companies and buyers, which they have. We spoke to Mihir Nanavati, VP of Product at RollWorks, to understand how they work with AI/ML and other intelligent technologies.Tell us about your role at RollWorks and the team/technology you handle. At AdRoll Group, I am the Vice President of Product for RollWorks — our B2B division…

The Next Evolution of Cross-Device Shopping

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…

AdRoll Group Acquires Growlabs to Amplify RollWorks Business Unit

Robust B2B Identity Graph Addresses Industry-Wide Challenge Around Access to Quality Data to Connect Account Information, Lead Data, and Buying Intent AdRoll Group announced the acquisition of Growlabs, a two-year old startup with a comprehensive B2B database and suite of lead generation and outbound sales automation technologies. The acquisition of Growlabs will bolster AdRoll Group’s identity graph and data capabilities to strengthen B2B offerings. Launched in February of this year, RollWorks, a business unit of AdRoll…