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Acxiom and GSTV Partner to Measure Impact of Video Advertising

People-Based Measurement Solution Enables Advertisers to Evaluate Spend and Leverage Insights for Future Campaigns Acxiom has announced its partnership with GSTV to provide advertisers with the people-based measurement that will effectively quantify the impact of video advertising delivered through GSTV. Read More: How is The Location Data Landscape Shaping Up in 2018? The partnership leverages Acxiom’s leading analytics practice and identity resolution technologies to connect audiences and transaction data in a…

Acxiom Global Data Navigator Tool Unveiled for Enhanced Visibility into Global Audiences

Acxiom Extends Lead in Global Data with New Offerings for Brazil, the Netherlands, and Italy Acxiom has announced the availability of its Global Data Navigator tool for the US and international marketers. Acxiom Global Data Navigator tool marks the continued expansion of Acxiom global data coverage into Brazil, the Netherlands, and Italy. How Brand Marketers and Agencies Could Benefit from Acxiom Global Data Navigator Tool  Currently, Acxiom has the most expansive and compliant data offering in the world, which now…

Confirmit Launches B2B Account Health Solution

Drives Improved Business Outcomes from Greater Understanding of the Complexities Found In B2B Confirmit has announced the launch of a new solution designed to help stakeholders in B2B organizations understand the health of their account portfolios, and manage revenue risks from the frontline through to executive management. The solution directly addresses the toughest challenges facing Account Management and Customer Success teams in B2B organizations. These groups typically manage large client portfolios, work to…

JumpCrew Secures $5.4 Million In Series A Financing Round And Announces Two C-Level Hires

Funding For The Tech-Enabled Marketing And Sales Platform Will Fuel Growth To Hire 100 New Employees And Scale The Business JumpCrew, a leading customer acquisition platform announced that it has completed a $5.4 million Series A round of financing and has hired two senior executives. Hinsdale LLC, an investment partnership managed by John Pinto, led this round with participation from existing and new investors. The funding will allow JumpCrew to scale the rapidly growing business, accelerate client onboarding, allow for…

How to Acquire More & Better Customers with Digital Content, According to webSURGE

webSURGE Works with Ceos and Business-Owners to Increase the Quality and Quantity of Sales Leads to Improve and Increase Sales Results webSURGE offers business leaders ways to improve content with digital content: As a business leader, you need to make decisions that increase sales. But how can you close more sales without getting more and better leads? Answer: increase your online presence with digital content. What Is Digital Content? By "words," we mean keywords, keyword phrases, web copy, online content, and any…

ThoughtSpot Raises $145 Million To Boost Adoption of Search and AI-Driven Analytics

Hundreds of Global Enterprises, Including 3 of The Fortune 5, Leverage Thoughtspot’s Next-Generation Analytics Platform to Digitally Transform Their Businesses ThoughtSpot, the leader in search and AI-driven analytics for the enterprise, announced it has successfully closed $145 million in Series D funding. The funding was oversubscribed with strong participation from both existing as well as new investors. Existing investors Lightspeed Ventures, Future Fund, Khosla Ventures, and General Catalyst participated, alongside…

Sesame Software Partners with ContributeCloud for Salesforce Document Archiving

In a Landmark OEM Deal, Sesame Software's Relational Junction Archiving and Recovery Tools into ContributeCloud's Enterprise Document Management Solution Sesame Software has announced a new partnership with ContributeCloud. With this new partnership, Sesame Software is positioned to provide the archiving and recovery features from its Relational Junction replication and integration software suite to ContributeCloud's document management system for Salesforce Document Archiving. Sesame Software is an Enterprise…

24-7 Intouch Introduces New AI Technology Division, Laivly

Laivly Is Dedicated to Applying Emerging Technology Including Artificial Intelligence, Machine Learning and Automation in Support of Live Customer Service 24-7 Intouch, a global customer service solutions provider, has announced a new technology brand division called Laivly. Laivly is dedicated to applying emerging technology including artificial intelligence, machine learning and automation in support of live customer service. Laivly's suite of proprietary software and app technologies currently includes SIDD, a…

Troparé Launches B2B Data Management Tool with Closed-Loop Mobile Prospecting Integrations

Troparé Launches Workbench-Like Marketing Studio Consisting Of Ten Imperative Data Solutions Set To Transform Data-Driven Marketing Work Cycles Troparé, Inc, a thriving, privately held software development company, announced the launch of Troparé Studio, a completely self-service, closed-loop data management studio consisting of ten (10) powerful data solutions set to boost data-driven marketing and sales productivity and effectiveness.  Troparé Studio Designed specifically for non-technical B2B…

Formative Chatbot Integrations Coming To Workplace by Facebook

Formative Bots Can Be Integrated with Any Enterprise Communication Platform Formative, a cloud-based platform for productivity tools (bots), announced that its integrations for Workplace by Facebook will be made available in the coming weeks. Formative is among a select group of Workplace partners that have integrated with Workplace's newly announced App Directory. "The future of work is about working together in a more collaborative and data-driven workplace, and our mission is to empower people with virtual…

MRP Presents AI Applications For Sales And Marketing At SiriusDecisions 2018 Summit

Two Case Studies Highlight Mrp's Ai Capabilities for Insight-Driven Account-Based Marketing MRP, a global account-based marketing platform leader, will sponsor and present at SiriusDecisions 2018 Summit May 8-10 in Las Vegas. At the summit, MRP and its clients will focus on how B2B businesses can utilize artificial intelligence for sales and marketing. MRP will also showcase its latest predictive analytics software update, Prelytix 2.1. "MRP understands that B2B organizations must explore how they can update and scale…

Interview with Caspar Thykier, Co-Founder and CEO, Zappar

"We’re on the cusp of an era when augmented reality can take its place among the communications channels businesses and people regularly use." Tell us about your role and how you got here? What galvanized you to start Zappar? I am the CEO and co-founder of Zappar. My co-founders and I were inspired to start Zappar to democratize augmented reality (AR) technology. We wanted to enable companies of all sizes - whether small businesses or big multinationals - to leverage AR within their commercial and marketing strategies…

Oracle Delivers Next Set of Autonomous Cloud Platform Services

Expands Scope of Autonomous Capabilities With Built-In AI and Machine Learning in Its Application Development, Integration, and Analytics Services As part of its pledge to extend autonomous capabilities across its entire Cloud Platform, Oracle recently announced the availability of Oracle Autonomous Analytics Cloud, Oracle Autonomous Integration Cloud, and Oracle Autonomous Visual Builder Cloud. With built-in advanced artificial intelligence (AI) and machine learning algorithms, these groundbreaking new PaaS services…

Kochava Intelligence: Business Services Driven by Predictive Analytics and Machine Learning

Services Include Campaign Insights, Churn Modeling and Ad-Buying Recommendations Kochava Inc, the industry leader providing holistic measurement solutions for mobile and connected devices, announced an enhancement to their Kochava Intelligence suite of business intelligence tools with campaign analysis on attribution, Insight Reports on ad-inventory buy recommendations, and churn modeling to reduce attrition. "Marketers are overwhelmed with data and being able to extract the most meaning from it. They must consistently…

Organizations Select Marketing Cloud Solution from SAP to Connect with Customers and Deliver Personalized Experiences

SAP Hybris Marketing Cloud Is Part of the Customer Experience Portfolio From SAP SAP SE  announced that Palladium Hotel Group, dairy company Emmi Group, food and beverage distributor Atlantic Grupa and warehouse technology maker Modula S.p.A. all adopted the SAP Hybris Marketing Cloud solution to help them innovate campaign management, drive digital transformation and deliver an engaging customer experience. SAP Hybris Marketing Cloud is part of the customer experience portfolio from SAP. The portfolio…

Lucidworks Announces $50 Million in Growth Financing

Lucidworks Expects to Continue as a Powerful Technology Provider for Delivering Actionable Insights to End Users in the World’s Largest Organizations Lucidworks, the leader in AI-powered search and discovery, announced $50 million in growth financing. Lucidworks will use the capital infusion to expand the company’s enterprise offerings and to help the world’s leading companies bring Smart Data Experiences to the market. Top Tier Capital Partners led the round with participation from Silver Lake Waterman, Silver Lake’s…

Centro Adds Real-Time Viewability Reporting from Pixalate in Programmatic Buying Platform

Pixalate Delivers Top-Grade Ad Protection Technology; Advertisers Can Optimize for Viewability Across Channels and Buying Tactics by Unifying Reports from Programmatic and Direct Buying Centro, a provider of enterprise-class software for digital advertising, today announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting. Pixalate is a global intelligence platform and ad fraud-protection provider offering a comprehensive suite of products that bring…

HIRO Media Unveils New Brand Campaign Control Platform

Powerful New Platform Gives Advertisers Full Control & Transparency Over Programmatic Campaigns HIRO Media, the world’s first Safe SSP, announced the launch of HIRO’s Brand Campaign Control (BCC), a powerful new solution that gives advertisers full control over their programmatic campaigns. With HIRO’s BCC, advertisers gain an authentic and fully-transparent map of where their programmatic ads are running, as well as complete and precise control over tag management. This new suite was designed to help answer some of…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs

Pegasystems Inc, the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs report. Gartner evaluated 21 marketing software vendors against 15 different criteria based on their ability to execute and completeness of vision. According to Gartner, their "inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning…

Bain & Company, Price f(x) Team up to Launch New Tool Aimed at Helping Companies Transform Pricing Decisions

Bain Pricing Navigator Enables Executives to Continually Assess and Adjust Their Pricing Strategy Based on Company Performance Through the Use of Real-Time Dashboards, Proprietary Insights, and CRM and Erp Systems Integration Bain & Company, one of the world's top management consulting firms, and Price f(x), the leader in price optimization & management software-as-a-Service, are joining forces to blaze a new trail in technology-supported, sustainable pricing transformation by launching the Bain Pricing Navigator…