TechBytes with JJ Kardwell, CEO and Co-founder, EverString

JJ Kardwell CEO and Co-founder, EverString Data is the new digital currency. Many companies are struggling to clear their data streams and leverage the benefits that DMPs offer. We spoke to JJ Kardwell, CEO, and Co-founder of EverString to understand how marketers can address the issue of data and its uses.Tell us about your role at EverString, and the team and technology that you handle? I am the CEO and Co-founder of EverString, the leading marketing and sales intelligence software company. EverString helps B2B…

Simplaex’s AI Fuels 3X Revenue Growth in 2017

Simplaex’s AI Technology to Classify, Target and Retarget Online Users Has Been Among the First Data Intelligence Companies to Fully Comply with the GDPR Simplaex, the world’s most advanced artificial intelligence-powered user classification technology, saw 2017 revenues increase 3x over 2016, headcount climb to 28, and strong market share worldwide, according to Co-Founder and CEO Jeffry van Ede. Simplaex’s success can be directly attributed to the ongoing development and application of Wallace, it’s artificial…

TechBytes with Chris Cagle, EVP, Technology, Barometric

Chris Cagle EVP, Technology, Barometric In 2018, modern marketers have a keen eye for Unified Measurement across their cross-channel marketing campaigns. In a cross-device, cross-channel marketing ecosystem, multi-touch attribution models may not solve all the complexities involved in measurement. This is where Unified Measurement comes into play. A leading media measurement and attribution solution provider, Barometric, goes beyond the existing standards of unified measurements, providing a simple-to-implement…

Interview with Karen Steele, Chief Marketing Officer, LeanData

"The first action to take is to accurately match your leads with target accounts to deliver personalized customer experiences through nurturing streams or target account marketing and sales strategies."Tell us about your role and how you got here? What inspired you to be part of LeanData? I’m a pure B2B technology marketing leader and have been in both the Sales Technology and MarTech space for some years. I’ve witnessed first-hand not only how technology can transform business for the better, but also how challenging it…

comScore Launches New Audience Segments to Maximize OTT Reach

New Offering from comScore Enables Improved Targeting of Select OTT, SVOD and Gaming Consumers Today, leading media measurement and analytics company, comScore, announced that it has expanded its Activation solution to incorporate console gaming and over-the-top (OTT) audience segments, including subscription video on demand (SVOD). The 21 new advanced segments, which are powered by comScore's proprietary Total Home Panel, help marketers and media companies more effectively target these traditionally elusive consumers…

Meredith Board Of Directors Elects Steve Lacy Executive Chairman And Tom Harty President And Chief Executive Officer

Steve Lacy Elected as Executive Chairman And Tom Harty is the New President And Chief Executive Officer Meredith Corporation announced that its Board of Directors has elected Steve Lacy Executive Chairman and Tom Harty President and Chief Executive Officer, effective February 1, 2018. Lacy is currently Chairman and Chief Executive Officer and Harty is President and Chief Operating Officer. In his new role, Lacy, 63, will work with Harty to determine Meredith's strategic agenda; continue to represent Meredith to the…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

DemandBridge Announces Acquisition of Kramer-Smilko, Inc.

DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, today announced the acquisition of Kramer-Smilko, Inc. The acquisition furthers DemandBridge's commitment to empowering distributors/agencies with total quality control over their business, and the ability to maximize efficiency utilizing market-leading software and products. It also demonstrates the value of strategic partnerships and the commitment to providing the tools and expertise to enable their customers to grow. The…

Study Quantifies Impact of SDL Tridion DX and Language Solutions on Global Content Delivery and Digital Experience

Brands Can Experience 112% ROI with Payback in 15 Months and Expected Benefits of up to $8.3 million  SDL, a leader in global content management, translation, and digital experience, released a Forrester Consulting's Total Economic Impact (TEI) commissioned a study, demonstrating the benefits that brands can expect from using SDL's integrated solutions - SDL Tridion DX and SDL Language Technology and Services to enhance digital experience and customer journeys. According to the Forrester Consulting study, "The Total…

Lattice Engines Sees Stellar Growth in 2017

AI-Powered Digital Audience Solutions Accelerated Customer Acquisition Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced record results in 2017 fueled by the highest growth in new business, as well as customer expansion, in company history. In addition, the company was recognized by both analysts and awards organizations as having the most enterprise ready solution in the market. "2017 was far-and-away the best year ever for Lattice – we booked more new business than ever,…

Barilliance Launches Retention Marketing: New 360 Customer Profiles & Hyper Segmentation

Retention Marketing Software Empowers Brands to Segment Customers Across Purchase History, Demographics, Website Behavior, and Custom Attributes Barilliance, the leading personalization software for retailers, launched Retention, the newest addition to Barilliance’s personalization suite. Barilliance Retention creates 360 customer profiles, which combine a customer’s onsite behavior such as products viewed or the number of sessions across all devices, online and offline purchase history, demographic data including…

Sharethrough For Publishers Supply Side Platform Passes Major Milestone

Representing 4x Growth Inside 18 Months, Publishers like VICE and CNN International Are Using Sharethrough For Publishers to Empower Their Sales Teams to Increase Native Ad Investments and Boost Ad Revenue Sharethrough, the industry's leading native supply-side platform, announced that its Sharethrough for Publishers (SFP) product is now being used by publishers to power more than 1 billion direct sold monthly native ad impressions, cementing its status as the most popular native supply-side platform in the industry.…

Fast Forward Your Video Content Strategy in 2018

Consumers in Asia-Pacific are avid video watchers. On average, they’re spending some 100 minutes a day consuming online video content, which is, in turn, propelling forward the industry to reach US$35 billion by 2021. Advertisers, however, have been restrained, even treating it like a sideshow. At present, video investments are relatively conservative and mostly limited to YouTube. This ignores the potential of social media and OTT or streaming videos, both of which present significant opportunities to brands. To be…

TechBytes with Katie Hutcherson Madding, Global Product Director, Adjust

Katie Hutcherson Madding Global Product Director, Adjust Mobile Growth Summit 2018 – the largest mobile marketing growth conference will kick off next week in SF, California. The two-day event, on 7 -8 February, would witness a footfall of 1000+ mobile marketers from more than 600 diversified business groups. To demonstrate how business leaders see next-gen technologies in mobile marketing in 2018, we spoke to a bunch of CEOs, Marketing Executives, Product Officers and Mobile Growth-Hackers. We spoke to Katie…

Interview with Shachar Orren, Chief Storyteller, Playbuzz

"Advertisers are increasingly looking to creative automation and machine learning (AI) solutions to optimize ad campaigns."Tell us about your role and how you got here. What inspired you to be part of Playbuzz? I began my career as a journalist and editor in Tel Aviv, and though I was incredibly passionate about writing, after 9 years I felt that the industry was not evolving as fast as its readers, which left me feeling stuck and ready for a change. I was looking to feel inspired but not lose the creativity that a role…

BIMA and Microsoft Announce a New Partnership to Deliver New-Age Transformative Technologies

The Partnership with BIMA Connects Microsoft with the UK’s Thriving Digital Agency Community - Giving Them Access to Transformative Technologies Including AI and AR/VR British Interactive Media Association (BIMA), the UK’s digital trade body, has announced a strategic partnership with Microsoft to provide the UK’s digital community with the market-leading creative technologies. Additionally, BIMA also announced new funding initiatives and input on the design and direction of future technologies. At the time of this…

Interview with Daniel Zamudio, Founder and CEO, Playboox

"A common complaint from Heads of Marketing and Sales is lack of consistency in messaging."Tell us about your role and how you got here. What inspired you to conceive a Sales Enablement platform? As the founder of Playboox, we saw an unmet need in the market to enable sales organizations to more effectively and consistently execute their sales process. To achieve sustainable, scalable and repeatable sales success, it’s essential that sales organizations excel at sales process execution. We define this as the ability to…

PartnerTap Unleashes its Revolutionary Sales Collaboration and Intelligent Partnering Technology with Scribe’s Data Integration Platform

Partnertap Selects the Scribe Software Ipaas to Customize Communication between a Sales Organization Using the Partnertap Collaboration Platform and Their Channel Partners PartnerTap, the world's first B2B account-based partner collaboration solution, and Scribe Software, a global data integration leader, announced a partnership that will allow organizations to easily connect to PartnerTap using Scribe’s growing list of CRM connectors. The partnership allows more sales organizations to take advantage of PartnerTap’s…

PandaDoc Celebrates the New Year with Key Product Updates

Pandadoc Announces Major Product Updates, Including Enhanced CPQ and Mobile Features PandaDoc announced key updates to its award-winning document management platform. Updates include Pricing table features that allow customers to lock content and provide optional items. Customers can also attach additional files to their quotes, proposals and contracts without adding them inside the body of their PandaDoc document automatically. In addition, PandaDoc has extended the functionality of its mobile app to include iPad and…

New Return Path Interface Provides Actionable Insights to Monitor and Improve Email Deliverability

The Return Path Platform Offers an Innovative Way for Customers to Monitor Key Deliverability and Reputation Metrics, Identify Potential Issues, and Take Action to Resolve Them Global email solutions provider Return Path introduced the latest innovation to its industry-leading product suite: the new and completely reimagined Return Path Platform. This advanced user interface combines Return Path’s core deliverability and reputation monitoring solutions to provide customers with a comprehensive view of their email program,…