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Lithium Offers Apple Business Chat Integration to Provide Convenient, Personal Messaging

Lithium Adds Apple Business Chat Beta to Messaging Provider Integrations Lithium Technologies, the leading platform for enabling brands to support, serve and engage customers,  announced its support for Apple Business Chat, allowing Lithium customers to meet hundreds of millions of iOS customers where they are — on one of the most the exciting new channels in the rapidly expanding messaging market. Apple Business Chat is a new way for users to communicate directly with businesses using the Messages app on iPhone and…

21Vianet Group, Inc. Expands Its Cloud Business

21Vianet Group, Inc., a leading carrier- and cloud-neutral Internet data center services provider in China has announced, that on 16 July 2018 at the Microsoft Inspire 2018 Worldwide Partner Conference its wholly-owned subsidiary Shanghai Blue Cloud Technology Co., Ltd. has entered into distribution agreements with four world-class cloud service providers including Unify Cloud, AvePoint, Agile Point and Fadada.com who have officially authorized 21V Blue Cloud as a distributor of their products and services in mainland China.…

CAKE by Accelerize Delivers Vertical Enterprise Software Solution for Mortgage Industry that Combines Customer Journey Analytics with Lead…

Digital Marketing SaaS Provider Transforms Lead Acquisition, Management and Routing Process to Boost ROAS and Increase Lead Monetization Accelerize and its digital marketing software division CAKE announced the availability of a marketing intelligence solution that seamlessly integrates lead generation technology with multi-channel measurement for complete visibility into campaign performance and lead quality for key optimization opportunities. With Journey by CAKE – an enterprise, cloud-based platform that collects and…

PubMatic Launches PubMatic Cloud to Evolve the SSP Business Model

New Offering Provides Publishers and Tech Companies with a Transparent Alternative to Revenue Shares PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced the launch of PubMatic Cloud for publishers and tech companies looking to implement and control their own programmatic technology. By accessing PubMatic’s technology, global infrastructure and demand connections on a platform-as-a-service (PaaS) basis, clients are able to achieve full transparency and achieve greater control…

Location Data and Machine Learning Form the Hilt of New-Age Cross-Screen Advertising Attribution

Walle and McNichols Said That By Taking the Human Element out of the Attribution Model, the Machine Learning-Based Approach Was the Only Way to Measure Cross-Channel Media Is TV advertising industry truly entitled? We keep hearing that TV advertising is not up to the mark in delivering results proportional to the media budget. A part of the problem lies in the gaps in TV performance analytics. The latest partnership between TVadSync and Unacast changes this dynamic, combining cutting-edge cross-screen media and…

Amobee Acquires Videology Assets in a Court-Supervised Auction

The Acquisition Will Advance Singtel-Owned Amobee’s TV and Digital Video Advertising Capabilities Leading TAG-certified adtech company Amobee, announced that it has emerged as the winner in the court-supervised auction to acquire certain Videology assets. Videology is a software provider for advanced TV and video advertising, for a purchase price of approximately US$101 million. The purchase price is subject to adjustments for accounts receivable at closing, estimated to be approximately US $20.9 million. The acquisition,…

Dialing In On The Importance of an Omnichannel Strategy – Wireless Retailers Expanding Store Fronts

Oftentimes, upgrading to the latest wireless technology can be frustrating, time-consuming, and expensive. Upgrade eligibility and the condition of an old device will dictate the customer’s urgency to explore purchasing a new device. A flexible, omnichannel trade-in platform can revolutionize the way consumers and businesses upgrade to the latest technology and provide a unique and consistent customer experience across all channels. The Changing Role of Retail E-commerce has created a world of convenience and customers…

TechBytes with Nishant Khatri, VP Product Management, PubMatic

Nishant Khatri VP Product Management at PubMatic In a programmatic ecosystem, the rise of header-bidding and fraud control measures is unprecedented and attracts more eyeballs than any other ad tech solution. Owning your programmatic solutions offers incredible benefits. Last month, leading SSP for digital advertising, PubMatic, unveiled the PubMatic Cloud for Publishers and tech companies. This would enable PubMatic's customers to achieve full transparency and achieve greater control over their programmatic…

Marin Software Research Reveals Amazon’s Rapid Rise and Increased Q2 2018 Search Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q2 2018 Digital Advertising Benchmark Report. As search spend continues to grow from increased clicks and CPCs, Marin Software's report identifies eCommerce as another channel quickly gaining traction thanks to increased spend on Amazon. Marin Software presents its full research, results, and takeaways  in an interactive format that allows viewers to review and…

Zone·tv Studio Introduces a Revolutionary AI-Powered Predictive Personalization Platform

Zone·Tv Studio Makes a ‘Spotify-Like’ Experience Possible for Any Television Channel Zone·tv™ is introducing a revolutionary, feature-rich suite of powerful video services under the zone·tv Studio brand, that enables completely new ways to engage and empower viewers through next-gen TV experiences. With zone·tv Studio content owners and video distributors (e.g. MVPDs, vMVPDs, traditional networks and new over-the-top networks) can now create self-branded, linear TV channels that can be personalized and customized by and…

Activating Customer Data with AI-Based Technologies in Business

To meet growing consumer expectations in a digitally-driven world, companies are dealing with large amounts of data and aim to create personalized consumer experiences at different touchpoints to stay relevant. The various consumer touch-points of an enterprise generate a wide variety of digital data and are also potentially great interaction points to improve an enterprises engagement with customers. Furthermore, as enterprises adopt digital technologies for their internal and external processes, a large amount of digital…

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

Aktana Announces New Product Integrations with Salesforce for the Life Sciences Industry

Integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI Apply Aktana's Decision Support Expertise to Drive Intelligent Multichannel Engagement with Healthcare Professionals Aktana, a pioneer in decision support for global life science companies, announced new product integrations with Salesforce Sales Cloud, Marketing Cloud, and Einstein AI. The native integrations embed decision support in sales and marketing teams' workflows to drive smarter multichannel engagement. That decision support takes the…

Interview with Bryan Wiener, CEO, comScore

"Connecting the dots requires a vast data footprint and sophisticated data science that spans all platforms."Tell us about your role at comScore and how you got here. What’s the most fascinating aspect of leading a customer-led measurement firm? I’ve built a 25-year career on navigating companies in highly disruptive industries to positions of market leadership. Given the pace of change in the media landscape at present—and the need for a trusted, independent measurement partner able to account for audiences across…

CommerceHub Names Ecommerce Industry Veteran Mike Amend COO

Former JCPenney, Home Depot Executive and Drop-Ship Expert to Bring Wealth of Retail and Digital Experience to New Role CommerceHub, Inc., a leading distributed commerce network for retailers and brands, announced that Mike Amend has joined the company as Chief Operating Officer.  Amend comes to CommerceHub after holding various executive leadership positions at leading retail and technology companies, including serving as EVP Omnichannel at JCPenney, VP Online at The Home Depot, Chief Technology Officer of Global Online…

Ansira Receives Industry Accolades Ahead of 100-Year Anniversary

Ansira Appoints New Executive Leadership, Acquires Brand Protection Agency, and Receives Recognition by Prestigious Independent Research Firm and MarTechExecs Ansira, one of the largest agencies in North America specializing in CRM, loyalty, marketing solutions and digital strategies, announced tremendous company growth led by increasing year-over-year, top-line performance. In its 99th year, Ansira has been recognized as a leader and strong performer in the The Forrester Wave: Through-Channel Marketing Automation (TCMA)…

Implementing Multi-Touch Attribution: 7 Best Practices

The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage their best customers wherever they are – whether online, on their device, or on the go. While continuous growth in the digital space has created more opportunities, it’s also brought new challenges. Marketers can target consumers more precisely with more personalized, relevant information than ever before. But tracking, measuring and optimizing this activity across an ever-growing number of touchpoints…

Customer Analytics Can ‘Significantly’ Improve Bottom Line, but Most Brands Still Fall Short of Applying It in Real Time, per…

Harvard Business Review Analytic Services Study Provides Insight into Leading Analytical Strategies from H&R Block and TelefóNica Chile With the convergence of digital technologies, such as artificial intelligence (AI) and the internet of things (IoT), opportunities are surging for brands to use advanced analytics to learn – and deliver on – what their customers expect in any given moment and place. A new study, conducted by Harvard Business Review Analytic Services and sponsored by SAS, Intel and Accenture Applied…

TechBytes with Adam Prishtina, Chief Product Officer, WayBlazer

Adam Prishtina Chief Product Officer, WayBlazer If you are online, you are most likely to read as many recommendations as possible before making a purchase decision. One negative or not-so-good recommendation could overshadow all other positive ones. So, how do marketers stay on top of their recommendations engine? In a purchasing journey, shoppers are most likely to read every recommendation that is backed by the most relevant media and reviews. WayBlazer makes this journey fully-automated and driven by AI. Adam…

Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…