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New Global Report Reveals 9 in 10 Companies See ‘Self-Service’ as the Future for Customers

A new survey has shown that 88% of companies believe ‘self-service’ will be the fastest growing channel in customer service by 2021. The State of Native Customer Experience Report, revealed at Unbabel’s Customer Centric Conference 2019, details the opinions of senior executives surveyed at global companies (including several Fortune 500 organizations), regarding their worldwide multilingual customer support operations across the technology, retail, travel, finance, business services and entertainment sectors. The…

Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in Japan

OrangeOne Corporation, a leading software services provider in Japan offering localization and distribution for overseas products, partners with Freshworks,  a global innovator in customer engagement software. As a strategic partner to expand in Japan, OrangeOne will be offering Freshworks' suite of products including Freshdesk, the award winning helpdesk software, and an integrated 'Freshworks 360' solution. The partnership will come into effect on June 6, 2019. Freshworks is at the forefront of customer engagement. As…

Informatica Unveils AI-Powered Product Innovations and Strengthens Industry Partnerships at Informatica World 2019

The Industry's Premier Datacentric Conference Celebrates Its 20th Year, Unites Thousands of Customers, Partners, and Industry Luminaries To Advance AI-Driven Data Management At the 20th annual Informatica World global user conference held in Las Vegas from May 20-23, 2019, Informatica announced multiple updates to its product portfolio and go-to-market strategy, including expanded partnerships with AWS, Google Cloud, Microsoft, Tableau, and more. These developments reinforce Informatica's ability to help the world's…

Personalizing the Paywall: Piano Launches LT[x], Offering One-to-One Marketing For Media

Piano Announces the First Release of LT, a Machine Learning Algorithm That Predicts Users' Likelihood to Subscribe Piano, the leading subscription management and customer experience technology provider, today announced the launch of Piano LT, a machine learning framework that gives companies the predictive power they need to change how they interact with users — promising to alter how the entire media industry approaches its audience experience. LT (Likelihood To ) predicts the likelihood of individual browsers to take a…

Voicesense Wins Excellence in Customer Service’s Technology of the Year Award

Company's Voice-Based Predictive Analytics Technology Acknowledged for Enabling Call Centers to Accurately Forecast Behavioral Tendencies and Provide Personalized Customer Service  Voicesense, an innovative provider of voice-based predictive analytics solutions, announced that the company has won the Excellence in Customer Service Award in the category for the Technology of the Year. Voicesense has won this award for its voice-based predictive analytics technology that enables call centers to accurately forecast…

How DOOH Analytics Are Changing the Marketing Playbook

Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising as soon as they can. A quarter of the U.S. internet users block ads completely. Seeing these statistics, it’s not surprising that brands are seeking out alternatives to mobile, web, and TV advertising. That's where we can look at DOOH Analytics! A shift in spending on DOOH Analytics Digital screens in outdoor spaces, called Digital Out Of Home (DOOH), (or media not on the web, mobile devices or TV) are one of the major…

Apollo.io Brings on ClearSlide Co-Founder Jim Benton as CEO

Apollo.io, the most intelligent data-first engagement platform for sales and marketing teams, announced that it has hired Jim Benton as CEO. Apollo offers an integrated platform for predictive prospecting, sales engagement, and actionable analytics. The platform allows clients to link existing CRMs such as Salesforce with proprietary data collected from more than 200 million prospects at 10 million companies – connecting sales teams with the right potential customers at the right time. Benton brings a wealth of sales and…

Leading YouTube Multi-Channel Network Announces Launch of its Development and Investment Division, Yoola Ventures

Ian Somerhalder and Mingyian are the First Project Partners of Yoola Ventures Yoola, one of the largest YouTube multi-channel networks in the world - with over 9 billion monthly views - announced its new development and investment division - Yoola Ventures. The division will work alongside top international creators and influencers to develop new products, brands, content, and experiences. The company’s first venture will launch as a wellness brand co-founded with award-winning actor/director,…

LatentView Analytics Launches AI-Driven Conversational Analytics Platform ‘Casper’ to Democratize Enterprise Data

New Platform Enables Anyone across the Enterprise to Access Data and Insights on Demand through Natural Language Voice and Text Queries LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, launched Casper, its new AI-based conversational analytics platform, that enables anyone within a company to easily access customized reports and insights in visual, text, or voice form with no coding required. According to Gartner, by 2021, “conversational first” will be adopted by the majority of…

MarTech Interview with Khris Thayer, CEO and Founder at OPTIZMO

"It is my sincere belief that email will continue to grow, regardless of emerging digital channels." Tell us about your role at OPTIZMO and how you got here. What inspired you to start the company? I am the CEO and Co-Founder of OPTIZMO. I founded the company with my partner and CTO, Grant Fern, in early 2009, so we are celebrating 10 years of momentum this year. OPTIZMO was inspired by a need in our industry for Email Compliance, Suppression File and Data management platform that went above and beyond the utilitarian…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment (ROI)

Independent Research Shows How Blueshift's Customer Data Activation Platform Drives Incremental Revenue through AI-Powered Targeting and Cross-Channel Coordination Blueshift, the leading Customer Data Activation Platform (CDAP), released "The Total Economic Impact of Blueshift," a Forrester Consulting study that examines the business benefits and cost savings enterprises can realize by deploying its AI-based platform to deliver more relevant and timely one-to-one personalized messages across channels. This independent…

TechBytes with Collin Holmes, Founder and CEO at Chatmeter

How have customer sentiments evolved in the last two years? In the last two years, customer sentiment, and the analysis of it has evolved dramatically. Traditionally, a company may have conducted surveys and analyzed the feedback to gauge customer’s feelings towards the brand. This is not only time consuming, but it also provides the feedback of a very small subset of the customer base, as only ~5-15% of people take the time to respond to a survey. Those who do respond often feel extremely passionate about the brand…

Catalina And Samba TV Partner To Significantly Transform Media And Measurement Landscape

Partnership Enables Media Planning, Execution and Measurement Tied to Outcomes Built on Granular Understanding of What Consumers Watch and Buy Catalina Marketing, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, and Samba TV, the leading provider of global TV data and audience analytics, have partnered to integrate shopper behavioral data and video viewership insights at massive, unprecedented scale, encompassing tens of millions of households and billions of…

Pega Launches Enterprise Low-Code Factory to Guide Citizen Developers Making Enterprise-Compliant Apps

Pegasystems Inc., the software company empowering digital transformation at the world’s leading enterprises, today announced at PegaWorld the launch of Enterprise Low-Code Factory – a centralized dashboard that empowers any employee to quickly create enterprise software that complies with company standards. With tools, training, and other resources, Enterprise Low-Code Factory helps businesses cultivate and scale their own home-grown community of citizen developers without sacrificing software quality, consistency, or…

What AI Has in Store for the Marketers in 2019?

If there is anything every business leader in the world can agree on – let's face it, there's not a lot – it is that Artificial Intelligence (AI) is about to have an indescribable impact that will change the way business looks. Among the areas, it is set to revolutionize marketing entirely. In 2018, we saw the marketing landscape change as AI adoption was fueled by growing customer expectations. The demand for one-to-one personalized interactions with brands has influenced the way marketers communicate with their…

IBM Debuts Self-Service AI-Powered Ad Experience to Enable Conversations Between Brands and Consumers

Watson Ads Builder Can Bring the Power of DIY Conversational Design to Brands IBM announced the launch of Watson Ads Builder, a self-service advertising solution that harnesses artificial intelligence (AI) designed to empower creative agencies and developers to help them build engaging, one-on-one conversations between brands and consumers across any digital property. Watson Ads Builder is designed to enable agencies and developers to ingest and understand a brand's information and create…

E2open Announces Acquisition of Averetek

Combination Creates the Most Comprehensive End-To-End Solution for Channel Sales & Marketing E2open, the one place in the cloud to run your supply chain, announced the acquisition of Averetek, a leader in Through-Channel Marketing Automation (TCMA), enabling companies to discover new markets, shape demand and win business through their indirect sales channels. “Companies that want to accelerate growth understand the critical role that technology plays in managing partner communities, expanding markets and driving…

Box Maintains Aggressive Revenue Growth in Q1; Reveals Loyal Customers Continue to Drive Sales

Box, Inc., a leader in cloud content management, announced financial results for the first quarter of fiscal year 2020, which ended April 30, 2019. Box Reports Revenue of $163.0 Million for Fiscal First Quarter 2020, Up 16 Percent Year-Over-Year “In the first quarter, we drove record add-on product attach rates of more than 90% across our six-figure deals. Customers are increasingly adopting Box as a platform for secure content management, workflow, and collaboration,” said Aaron Levie, co-founder and CEO of Box. “While we…

Getty Images and APO Group Announce Strategic Partnership to Provide Innovative and Integrated Text, Photo and Video Services to Companies…

The Strategic Partnership – the First of Its Kind in Africa and the Middle East - Brings Together Two Leading Players in Their Respective Fields Providing Customers with Powerful Turnkey Solutions Getty Images, a world leader in visual communications, and APO Group, a leading media relations consultancy and press release distribution service, have announced a wide-reaching collaboration to promote integrated text, photo and video solutions to organizations operating across Africa and the Middle East. The two companies…