Verve Expands Its Premium Mobile Programmatic Solution for The UK and International Location Marketers

Advertisers Can Now Access Premium Mobile App Inventory and Location Data Programmatically via Rubicon Project, with High Levels of Data Precision and Accuracy Verve, the leading location-based mobile platform, has set its sights on capturing a significant slice of the UK’s £2.6 billion mobile programmatic advertising market, with the expansion of its Premium Programmatic Mobile solution through Rubicon Project’s leading Orders platform, completing its international end-to-end product suite. Verve’s programmatic solution…

Mautic Inc. Achieves Record Q4 Results with 3X Quarter-Over-Quarter Growth in Sales

Open Marketing Automation Leader Increases Customer Base, Expands Team and Grows Product Portfolio Mautic, the world's only Open Marketing Cloud, announced it has seen rapid adoption of the company's marketing automation cloud platform, evidenced by a 3X increase in quarter-over-quarter sales in its recently-completed fourth quarter. Additionally, the company added key members to its leadership team and Board of Directors and launched a new management tool that enables companies to scale their marketing operations.…

60% of Customer Success Teams Are Unaware of Critical Client Issues

Survey from Bolstra Identifies Disparate Data, Underutilized Technology Among Customer Success Teams Bolstra, an agile customer success platform for subscription service companies, today announces the results of a recent survey, “2018 Customer Success Team Maturity”. The survey includes findings from a sample of customer success teams across industries about their current states. Most notably, of customer success teams surveyed, more than 60 percent of respondents said they wouldn’t know about a critical customer issue…

Voilà! the Internet Crosses 4 Billion User Mark, and 80% of Them Are on Social Media

The Latest Hootsuite Report Finds the Number of Internet Users Is Now More Than Half the Global Population  In their latest report, leading social media management platform and a leader in the MarTech RADAR 150, Hootsuite, revealed that the number of internet users in the world has now surpassed the 4 billion mark. The report titled, "Digital in 2018", was prepared in collaboration with We Are Social, the global socially-led creative agency. MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow…

Dynamic Yield Introduces Automatic Personalization with Predictive Targeting

Continuously Self-Learning Algorithm Uncovers High-Value Personalization Opportunities Dynamic Yield, the first personalization technology stack, announced the launch of its AI-driven solution for automated personalization: Predictive Targeting. Dynamic Yield’s Predictive Targeting runs in the background of every experience created with Dynamic Yield, analyzing the performance of each campaign in real time and identifying opportunities to serve more relevant content to select audience segments. Once Predictive…

New Year Resolution: Make Social Media More Meaningful

Biopage Helps People Share Thoughtful and Long-lasting Messages Biopage, a new social media platform, is giving people a different option to do their social media: more writing, less digital content, to make social media more meaningful to their life. BioPage founder Paul Wang said he was inspired to create this new platform after hearing more and more people complain other social media platforms. "I quit Facebook." We hear it often nowadays. Social media is fun. We see beautiful pictures and fantastic videos,…

Lack of Data Integration and Exec Buy-In Is Risking CX ROI

Confirmit Research Reveals Critical Areas That Drive Customer Experience Success The State of CX survey, run by Confirmit and Engage Business Media, has revealed that CX professionals are right to put ROI, data integration and executive buy-in top of the CX ‘wish list’ for 2018. The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programmes, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing…

Inscape’s Smart TV Data to Integrate with 4C for Exclusive Audience Insights Across Premium Media Inventories

Marketers Can Leverage Inscape's Smart TV Data in 4C to Target Ads on TV or Social Media to People Who Have or Haven’t Watched Particular Programs 4C Insights (4C), a data science and marketing technology company, has announced a deal with the integrated ACR from Inscape, a leading Smart TV intelligence company. Inscape provides glass level insights from nearly 8 million Smart TVs. Through this partnership, marketers can now access Inscape’s smart TV viewership data within the 4C software platform alongside additional…

Search Discovery Announces European Expansion

Fast Growing Business Intelligence and Analytics Company Launches Uk Operations; Appoints Veteran Business Leader Brian Marin as European Managing Director By 2020, UK companies will benefit from gains of £62bn as a result of data analytics and data science, according to Statista. The manufacturing industry is expected to see the largest gains (£13bn), followed by professional services (£10bn) and retail (£5bn). Search Discovery a leading provider of enterprise business intelligence and analytics solutions and services…

Sacom Mediaworks Partners With Mahindra Comviva to Enable Robust Digital Content Engagement on Telecom Platforms

This Tie-Up with Sacom Mediaworks Will Provide Mooditt Digital Store, Mahindra Comviva's Digital Marketplace for Content, with a Broader Range of Digital Vod Content Sacom Mediaworks, a leading content aggregator in the Middle East and Africa, today announced that it has entered into a partnership with Mahindra Comviva, the global leader in mobility solutions. This tie-up with Sacom Mediaworks will provide Mooditt Digital Store, Mahindra's digital marketplace for content, with a broader range of digital VOD content –…

Horizon Media Taps 4C For Its Advanced TV Platform, Pivot

Pivot Provides an Advanced Television Solution for Horizon’s Clients, Addressing the Need for More Sophisticated Targeting Horizon Media, a global leader in data-driven media and marketing, continues to lead the way in the application of data science and audience targeting to advance linear television. The agency is pleased to announce an agreement with 4C, a marketing technology company, which will deliver more value to its advanced TV platform, Pivot, while offering clients more precise data-driven audience targeting.…

Identify And Stop Fraud Before It Infiltrates Advertising Campaigns

Kochava Releases New Fraud Prevention Tools, Expanding Robust Anti-Fraud Toolset Mobile's rapid growth as a premier advertising platform has made it a hotbed for fraud, a costly part of ad campaigns. Kochava, the industry leader providing holistic measurement solutions for connected devices, announced Checksum (a new feature that will validate installs and payloads ahead of attribution) and three new views to the Fraud Console suite of mobile ad fraud visualizations, enhancing their robust anti-fraud toolset.…

HubSpot Doubled App Ecosystem in 2017, Grew Apps Installed by Customers by 142%

Building On 2017 Program Growth, HubSpot Launches New Integrations Directory With More Than 120 Available Apps HubSpot, a leading CRM, marketing, sales, and customer experience platform, announced  the continued growth of its app ecosystem and an ongoing investment in its platform with the launch of a redesigned integrations directory. The company doubled the number of certified apps available through the Connect Partner program in 2017 and as a result, saw total integration installs grow by 142%. Today, there are more…

ZoomInfo Named Finalist in 2018 Stevie Awards for Sales & Customer Service

Zoominfo’s Salesforce Plugin Accelerates Opportunity Generation Through Perfected Outreach Zoom Information, Inc., the world’s leading corporate contact database, was named a Finalist in the Sales Enablement category for Best Sales Enablement Solution-New Version, in the 12th annual Stevie Awards for Sales & Customer Service, and will ultimately be a Gold, Silver or Bronze Stevie Award winner in the program. More than 2,500 nominations from organizations of all sizes and in virtually every industry were evaluated in…

Fireside Chat with Jeff Pedowitz

Jeff Pedowitz talks about his journey in setting up The Pedowitz Group. My Journey, My Company: How I Conceived Of The Pedowitz Group (TPG)  As President and CEO, I am responsible for setting the company’s vision and strategic direction along with managing all daily operations. This is my third business. I started in the restaurant business, owning and operating 35 Subway Sandwich franchises.  This provided a foundation for operations, controls, and measurements. I also owned a sales training company, which gave me…

Interview with Mark Stouse, CEO, Proof Analytics

"To survive and thrive, marketers need to speak the language of business and furnish results tied to the bottom line."What led you to develop a platform that measures the impact of Marketing and Communications? For years, business leaders have demanded measurable results from marketing spend. These voices are getting louder as concerns about ad fraud and a softening economy put more pressure on the Marketing organization. To survive and thrive, marketers need to speak the language of business and furnish results tied to…

Showpad Secures $25 Million in Funding to Continue Global Expansion

Funding led by Insight Venture Partners will accelerate Showpad's growth in the US and abroad  Showpad, the world's most powerful sales and marketing success platform, has secured $25 million in additional Series C funding from Insight Venture Partners. The funding will be used for investment in new markets, the expansion of Showpad's global strategy, and continued product development. Also Read: Interview with Pieterjan Bouten, Co-Founder & CEO, Showpad This additional Series C investment comes on…

InMobi Expands IAS Integration to Provide Enhanced Viewability Reporting for Mobile In-App VAST Video Advertising

Advertisers Can Now Leverage IAS Firewall Tags to Run In-App Vast Video Supply on InMobi Exchange InMobi, an independent mobile in-app advertising platform, has announced an expanded integration of Integral Ad Science (IAS) verification solution to include IAS Firewall tags that now provides advertisers with enhanced viewability reporting for their mobile in-app VAST (Video Ad Serving Template) video campaigns. Recently, InMobi announced that it has acquired AerServ for $90 million. Recommended Read: InMobi Acquires…

AdBirds and Dynamic Yield Announce Global Partnership

Partnership Combines Dynamic Yield's World-Class Personalization Technology with the Analytics and Digital Marketing Expertise of Adbirds Dynamic Yield, the world's first personalization technology stack and AdBirds, a global team of former Google employees who specialize in digital marketing and eCommerce, today announced a global partnership to help clients deploy world-class personalization and optimization programs. According to McKinsey, personalization done right can drive a 10-30% increase in revenue and…

GoDaddy Acquires Marketing Automation Provider Main Street Hub To Cater To SMBs

The $125 Million Cash Deal Will Help Go Daddy Offer Small Businesses A Boost In Social Media Engagement GoDaddy Inc., the world's largest cloud platform dedicated to small, independent ventures, announced that it has entered into a definitive agreement to acquire Main Street Hub for approximately $125 million in cash plus up to $50 million in potential future earnouts. The transaction has been approved by the GoDaddy board of directors and is expected to close late in the second quarter of 2018, subject to customary…