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Marketo Partner Digital Pi To Acquire Digital Marketing Agency RevEngine Marketing

Digital Pi, Inc. announced that it is acquiring Boston-based RevEngine Marketing, a full-service marketing consulting agency that specializes in Marketo. The move positions Digital Pi to meet the rapidly growing global demand for the company's high-quality Marketo consulting services. "RevEngine Marketing, led by its founder, Jeff Coveney, is an outstanding business and cultural fit to Digital Pi. We've known Jeff and his team for years and have always been impressed with their thought leadership,…

Pegasystems Named a Leader in Customer Case Management in 2018 CRM Service Awards

Pega Empowers Organizations To Quickly Close Gaps In GDPR Risk Readiness Pegasystems Inc., the software company empowering customer engagement at the world’s leading enterprises, today announced it has been named a leader in customer case management in CRM Magazine’s 2018 CRM Service Awards. This is the second consecutive year CRM Magazine has recognized Pega after naming the company as the “one to watch” in the same category in 2017. The 2018 CRM Service Awards honored Pega based on customer satisfaction, depth of…

ZoomInfo To Host Third Annual Growth Acceleration Summit in Boston

B2B Sales and Marketing Conference To Feature 25-Plus Industry Headliners, Networking, and Exclusive Look Inside ZoomInfo 2.0 ZoomInfo, the world’s leading corporate contact database, announced its third annual Growth Acceleration Summit, a B2B sales and marketing event. The Growth AccelerationSummit takes place 18-20 June at the InterContinental Boston, 510 Atlantic Ave. The conference is open to sales and marketing professionals in the software, technology and B2B services sectors. The event’s theme explores how to…

Jellyfish Opens New York Office as Part of Continued Expansion

Leading Digital Agency Sets up Shop to Grow Team and Expand Service for Clients Global digital marketing leader Jellyfish announced the launch of a new office in New York, which is set to open its doors in April. The Manhattan location becomes the tenth Jellyfish office in the boutique agency’s continued global expansion. The announcement follows the 2017 launches of offices in Washington DC, San Francisco, and Barcelona. “Opening an office in New York City is a natural next step for us,” said Jim Hamilton,…

Conversica Partners With Microsoft to Bring Conversational AI to Microsoft Dynamics 365

Conversica’s AI-Powered Sales Assistants Now Available on Microsoft AppSource to Help Microsoft Marketing and Sales Customers Automatically Convert More Leads Into Sales Opportunities Conversica, the leader in conversational AI for business, announced that its AI-based sales assistant technology is now deeply integrated with Microsoft Dynamics 365 and is available from the Microsoft AppSource online marketplace. The Conversica AI Sales assistant integrated with Microsoft Dynamics 365 enables Microsoft customers to…

Amplitude Unveils ‘Portfolio’ to Empower Companies Build Better Products

In an Industry First, Amplitude Enables Companies to Create Better Customer Experiences across an Entire Portfolio of Software Products Amplitude, the product analytics company, has announced the launch of 'Portfolio'. Amplitude's Portfolio is an industry-first solution that will enable product leaders at Fortune 500 brands and large enterprises to optimize the customer experience across a product suite. By tracking user behavior and engagement across multiple digital applications, product teams can use Portfolio to see…

Tableau Introduces New Subscription Offerings to Help Organizations Scale Analytics to their Entire Workforces

New Tableau Creator, Explorer, and Viewer Offerings Are Tailored to User Needs, Empowering Everyone From the Sophisticated Analyst to the Casual Business User With Tableau's End-To-End Analytics Capabilities Tableau Software recently introduced new offerings that combine new and existing analytical capabilities into packages appropriate for everyone across an organization, regardless of skill level. With a new way to buy and scale Tableau's best-in-class analytics platform, organizations now can cost-effectively achieve a…

SugarCRM Elite Partner Faye Business Systems Group Named Among the 20 Most Promising Sage Solution Providers

FayeBSG Is Named by CIO Review as 20 Most Promising Sage Solution Providers for 2018 for Helping Clients Reach ROI Quickly As a top Sage partner, Faye Business System Group (FayeBSG) has been named by CIO Review as one of the top 20 Most Promising Sage Solution Providers for 2018. To help CIOs find the right Sage solution provider for their business, a distinguished selection panel has studied dozens of Sage solution providers that have enabled their clients to achieve Sage ROI quickly. FayeBSG is a long time Sage…

TechBytes with Wailin Wong, Host, Basecamp

Wailin Wong Host, Basecamp Audio marketing is growing in popularity and it could be a very important aspect of your content marketing in 2018 and beyond. In this interview, Wailin Wong, an audio content marketer/podcast host at Basecamp, tell us what audio content strategies and benchmarks you should follow to make podcasts more relevant and engaging. Tell us about your role at Basecamp and how you arrived at this position? I co-produce and host Basecamp’s podcast, Rework, based on Jason Fried…

Brazil and Mexico Stand as Front-runners in the Latin American Big Data Market, says Frost & Sullivan

Technology Providers Capable of Offering Solutions for Real-Time Analysis and Industry-Oriented Solutions Will Seize Growth Opportunities in the BDA Market Frost & Sullivan's latest analysis, Latin American Big Data and Analytics (BDA) market, finds that the industry generated revenues of $2.9 billion in 2017 and is expected to reach $8.5 billion by 2023, with a compound annual growth rate (CAGR) of 19.2%. Today, Brazil leads the race, accounting for 46.7% of the overall sales, along with Mexico (26.7%), followed…

Partnership Between McFadyen Digital And Kahuna To Empower Online Marketplace Operators

Strategic Partnership Between Kahuna and McFayden Digital Was Formed to Offer Marketplace Operators a More Intelligent Way to Connect Their Buyers and Sellers McFadyen Digital, a leading global digital commerce agency, and Kahuna, the first customer engagement platform for digital marketplaces, announced a new strategic partnership. The partnership will combine Kahuna's innovative cloud-based buyer marketing, seller optimization, and liquidity capabilities with McFadyen Digital's deep E-commerce and online marketplace…

You42 To Begin Public Presale On July 2, 2018

You42 a Social Entertainment Platform That Allows Users to Create, Share and Consume a Wide Range of Content You42, the premium social entertainment platform that allows users to exchange and monetize their content through the use of the U42 ERC-20 compliant token, announced that it will be holding its public presale on July 2, 2018, ahead of a public crowdsale (otherwise known as an ICO). The public presale comes hot off the heels of a successful private presale that raised $21.1 million, this sales event gives users a…

Why Your Brand Needs to Become [P]interesting to Reign Social ROI

Brands that have not yet looked at Pinterest to amplify their social ROI could be missing out on a big piece of the revenue pie. If you are a marketer, there’s a lot to like and explore on Pinterest. Going by modern standards of Pinterest Marketing, it’s quite a heady cocktail of social, search, and shopping (purchase or buy). From a very humble beginning in 2011, Pinterest today is valued at over $11 billion and has over 175 million MAU. Pinterest is not the usual run on the mill social networking platform. In fact, it…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

Yotpo Announces Strategic Relationship With Oracle Bronto, Enhancing Ecommerce Email Campaigns With User-Generated Content

Integration Syncs Yotpo Customer Ratings and Reviews to Product Catalogs to Improve Conversions by as Much as 166% Yotpo, the AI-powered customer content marketing platform used by high-growth direct commerce brands announced that they have collaborated with Oracle Bronto. The relationship with Oracle Bronto, a leading email marketing vendor to companies in the Internet Retailer Top 1000, enables marketers to capture and convert more customers using user-generated content (UGC). Also Read: Oracle Partner Openprise…

Celebrus Advances CDP Leadership Further With New Product Features

Latest Update Consolidates Celebrus as Enterprise CDP of Choice for Banking and Insurance Sectors D4t4 Solutions Plc has announced general availability for the latest release of its leading Celebrus Customer Data Platform (CDP). Continuing its commitment to creating the industry’s most advanced unified system for customer data, Version 8 Update 19 delivers a host of new features that broaden the appeal of Celebrus to enterprises focused on deepening customer engagement. Adobe Experience Cloud integration for optimizing…

Ipsos Announces The Release Of Ipsos Affluent Digital Audiences

Recent Release by Ipsos, Publishers, and Media Agencies Can Now Target Influential Audiences Identified by the Preeminent Study of Affluent Americans For over forty years, Ipsos Affluent Intelligence (IAI) has been the preeminent authority on affluent American consumers. IAI's continuously fielded Affluent Survey is the longest running, most widely used study of consumers with household income over $125,000. Also Read: New CMC Study: Digital Behavior Is Powered by Culture Across Demographic Segments The survey…

Captiv8 Hires Lynn D’Alessandro As Head Of Global Sales

Lynn D'Alessandro Comes With 20+ Years of Experience in Sales and Marketing Captiv8, the largest AI-Powered Branded Content Platform, announced the addition of Lynn D'Alessandro as Head of Global Sales & Brand Partnerships. Prior to Captiv8, Lynn ran sales and marketing for Womensforum, recently acquired by VIX, where she developed a full suite of advertising solutions. Lynn was integral in growing the company's offerings by continuing to meet the demands of marketers through the development of multi-channel solutions…

AIA Worldwide Receives Three Awards At The 2018 Internet Advertising Competition

AIA Worldwide Recognised for Awards in Three Categories Including Best Telecommunication Website, Best Restaurant Website, and Best TV Website AIA Worldwide, a global leader in talent acquisition technologies, announced that it has won three major awards at the 2018 Internet Advertising Competition (IAC), hosted by Web Marketing Association. The Web Marketing Association (WMA), which was founded to help set a high standard for internet marketing and corporate web development on the World Wide Web, created the IAC…

AppSwarm To Develop Application Skills For Amazon Alexa With Programming Team

AppSwarm Partners with and Assists Other Development Firms in Technology Development, Business Management, and Funding Needs AppSwarm, a technology company specializing in the accelerated development and publishing of mobile apps, announced plans to develop a suite of applications for Amazon Echo using Alexa Skills Kit. The company plans to develop a suite of voice recognition applications for the Amazon Echo focusing on personal, business, and entertainment utilizing the Amazon Skills Kit, and Video Skills Kit.…