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How App Science Will Lead to Better Predictive AI

Every company wants to be able to predict the behavior of its customers, both to ensure the efficacy of their advertising and to sell more products in general. Artificial intelligence has often been touted as the way to give advertisers the ability to see in the future, so to speak, or at the very least detect the general trends amongst their target audiences that will then inform the way companies advertise and reach out to consumers. Any system that relies on AI, however, is only as good as the data you give it. Needless…

Blis Honored As Gold Stevie Award Winner In 2018 American Business Awards

Judges Praise Blis' Location-Based Insights as a Clever Strategy to Understand Target Audiences Blis, the global pioneer in advanced location data technology, was recently named the winner of a Gold Stevie Award in the Marketing Campaign of the Year - Culture & The Arts category in The 16th Annual American Business Awards, the USA's premier business awards program. The winning campaign saw the use of Blis' proprietary technology to create unique and relevant audience segments for a design studio client looking to…

OnSpot and RTBiQ Partner to Scale Personalized Mobile Conversations

Groundbreaking Partnership to Bring Personalized Messaging to the Mobile Forefront RTBiQ, a cross-device, cross-format demand-side platform, announced this week its partnership with OnSpot’s mobile insights and targeting platform to accurately reach users on a more 1-to-1 basis. “The OnSpot partnership is helping our clients not only reach but also identify audiences in a truly scalable way. Their tools are so sophisticated that we can narrow down to the device itself” notes Natha Hayre, CTO of RTBiQ. RTBiQ’s use of…

Data 101 to Set Your Data-Driven Marketing Ablaze

In this era of modern tech, we are witnessing an organization-scale data downpour. Clearly, there’s a growing focus on data collection and data analytics to drive us away from silos. For CMOs and their teams, data-driven marketing is the mainstay of their marketing and sales operations. With marketing and sales teams looking to unravel data-based insights using data science, there is a need for clarity on how data is managed, used, analyzed and repurposed for better accuracy in campaigns. In 2017, data scientists grew as…

IRIS.TV Expands Advisory Board to Advance into Video Personalization

Leading Media Industry Executives Have Joined IRIS.TV's Pioneering Efforts to Advance Video Personalization and Programming The leading AI-powered video personalization and programming pioneer, IRIS.TV has announced the expansion of its Advisory Board. The board now comprises of a dynamic group of accomplished individuals in media and technology. Currently, IRIS.TV has a significant number of global customers that rely on the company’s video programming platform to keep their audiences watching.  Recommended Read: B2B…

LeanData Marketing Attribution Capabilities Empower Customers to Optimize ROI Growth

High-Growth Companies Use LeanData's Marketing Attribution Solution to Accelerate Time to Revenue and Optimize Marketing ROI LeanData, a leader in Lead-to-Account Matching, Routing and Marketing Attribution, announced a significant product milestone in the company’s history. Today, more than 70 high-growth brands have implemented LeanData’s Marketing Attribution to accelerate time to revenue and optimize ROI growth. Read More: The New Marketing: Don’t Be Afraid to Catch Feels LeanData has also unveiled a suite of…

Sentient Expands Its Global Footprint to Meet Growing Demand for AI-Powered Marketing Solutions in the Asia-Pacific Region

Korean and Australian partners to accelerate growth of Sentient Ascend, Sentient's evolutionary conversion rate optimization solution Sentient Technologies, the world leader in artificial intelligence products based on evolutionary algorithms, announced today the expansion of its presence in Asia and Australia, with new partnerships.  Sentient's newest partners, Intralink Group in Korea and Neural Digital in Australia and New Zealand, will be responsible for the continued growth of Sentient's AI-based marketing…

ClickFox, Inc. Announces Latest Investment Led by Arrowroot Capital

ClickFox, Inc., the leader and innovator of the global Journey Analytics market, announced today the closing of new investment led by Arrowroot Capital, a growth equity firm based in Santa Monica focused on investments in Business-to-Business software companies. Arrowroot joins the Journey Science movement and shares in the ClickFox vision: that everything should be connected into a Journey to tell the stories hidden in the data. With unique expertise in diverse data sources, and adoption by some of the …

Twitter Announces Over 30 Premium Video Content Deals at Digital Content NewFronts, Expands Depth and Breadth of Programming Slate

In line with surging video viewership, presentation outlined opportunities with partners including NBCUniversal, ESPN, and Will Packer Productions Twitter also introduces new turnkey content solutions with Creator Originals and Live Brand Studio Twitter, the first place to see what's happening, returned to the Digital Content NewFronts with an expanded slate of new live and original video programming, presenting advertisers with powerful opportunities to connect with content tied to relevant and engaging…

Zaius Omnichannel Campaign Manager Unveiled for B2C Marketing

New Capabilities on Zaius B2C CRM Simplify Multi-Touch, Omnichannel Marketing Using a Customer-First Approach Leading CRM maker for the B2C market, Zaius, has announced Omnichannel Campaign Manager for their customers. Zaius Omnichannel Campaign Manager is a new feature that lets marketers easily create, execute and measure multi-touchpoint campaigns across channels and devices in one simple campaign view. Recommended Read: Zaius Integrates with Zendesk for 360-Degree View on Customer Experience Last month, we…

BuzzBoard Announces Category Insights to Help Understand Customers Better

Category Insights and Coverage For More Than 700 Business Categories for the US BuzzBoard Inc, a pioneer in cloud services data provider, revealed that it has expanded the business category insights provides more than 700 verticals. The sectors include manufacturing, retail, transportation and other professional services. If you’re looking to understand the frequency around home improvement businesses or learn about the Life Time Value of Customers (LTV) in the field of dentistry—BuzzBoard will now offer it all across…

Cloud Optik Leverages Big Data and Business Intelligence for Deeper Customer Insights

Cloud Optik Launches SmartProfile to Help Service Providers Use Data to Enhance Customer Experiences and Create More Meaningful Messages to Customers and Prospects Cloud Optik, a cloud insights platform for service providers, announced their latest integration focusing on Broadsoft BROADWORKS and Netsapiens SNAPsolutions platforms. The company’s SmartProfile tool analyzes provider’s existing data for better understanding of current customers, service analytics, and opportunities to provide deeper services to the existing…

Interview with Shashi Seth, Sr. Vice President, Oracle Marketing Cloud

"Modern Marketing is all about having one-on-one conversations with your customers, at the right time, on the right channel, with the right content." Tell us about your role at Oracle and how you got here. What inspired you to join Oracle Marketing Cloud? I am the Senior Vice President of Oracle Marketing Cloud. I joined Oracle about seven months ago. I was previously the Chief Product Officer of a late stage startup called xAd (now called GroundTruth) which is a location-based marketing platform. Oracle is one of…

5 Disruptive Trends in Martech in 2018

In 2011, there were around 150 of them. In 2017, there were just over 5000 approximately. At the Martech Conference, Chief Martech Scott Brinker declared that there are around 6089 in 2018. To gauge the path in which marketing is heading in 2018, it’s appropriate to gauge where Martech is heading. The marketing technology stack of today is like one big meadow with resources and tools in abundance and a whole bag of integrations to choose from. Let’s contemplate the state of affairs for Martech in 2018 and pin some trends…

Goodway Group Adds Brawn and Brain to RealValue Advertising Platform with AI

Goodway Group Added New Dimensional Bidding and Predictive Performance Modeling Functionalities Powered by Advanced AI and Machine Learning Goodway Group, a leading programmatic advertising partner, has incorporated two industry-first algorithms into its RealValue® Advertising Platform that allow advertisers to algorithmically optimize their supply paths as well as optimize campaigns with lower budget thresholds. Powered by machine learning, the new capabilities support micro-optimizations at a level of complexity beyond…

Are You Late on GDPR: Don’t Press the Panic Button Yet!

For Marketers, GDPR Will Enable Opportunities to Turn Consumers into Members. More High-Quality Data Means More Personalized and Effective Content and Ads Across the Board The first quarter of the year is already over, and the doors are closing quickly on the companies that do not have a clear strategy to handle GDPR. With marketers scurrying to stay on course with their marketing technologies and data management strategies, is it too late to hop on the GDPR bus? In case you are unprepared or feel that you may have just…

Conviva Measures Explosive Growth in Streaming Video on the Internet

Apple TV Viewership Up 709% in Q1 2018 Compared to Q1 2017, While Android Pulls Ahead of iOS in Mobile Viewing Conviva, elevating the way OTT businesses use data-driven intelligence with its Video AI Platform, has released its quarterly measurement report on the state of OTT and the streaming video market, covering both the quantity and quality of streaming viewership. The report finds that, compared to this time last year, the audience for video delivered over the internet is experiencing astronomical growth across…

Rockerbox Acquires Eventable To Expand Suite Of Marketing Technology For Brands

Eventable’s Calendar Marketing Technology and Team will Result in Smarter Marketing Solutions from Rockerbox In a latest Martech acquisition update, Rockerbox, the creator of recency marketing and the Rockerbox Attribution Platform, has announced that it has acquired Eventable. Eventable is a leading calendar marketing platform. Eventable’s calendar marketing platform has been used by more than 12,000 brands and organizations to engage their audiences through calendar applications and drive timely action.  Recommended…

New Evergage Study Highlights Personalization’s Increasing Importance and Impact

Nine of out 10 Digital Marketers See a Lift in Business Results from Personalization -- But More Than Half Say Their Organization's Personalization Maturity Level is Limited at Best There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International. As customers across industries have come to expect helpful, relevant and individualized cross-channel…

Jellyfish Opens New York Office as Part of Continued Expansion

Leading Digital Agency Sets up Shop to Grow Team and Expand Service for Clients Global digital marketing leader Jellyfish announced the launch of a new office in New York, which is set to open its doors in April. The Manhattan location becomes the tenth Jellyfish office in the boutique agency’s continued global expansion. The announcement follows the 2017 launches of offices in Washington DC, San Francisco, and Barcelona. “Opening an office in New York City is a natural next step for us,” said Jim Hamilton,…