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Asia’s Retail Growth Hinged on Mix of Social Media and Digital Marketing Technologies

A well-known market intelligence solutions provider, Infiniti Research, has announced the completion of their recent free downloadable resource on what retailers in the UK can learn from the Asian retail market. Download the free resource for comprehensive insights into what makes the retailers in the Asian market different and how retail brands in the UK can take inspiration from them and revamp their strategies to overcome the retail challenges in their market. Retail executives seeking to understand the future of retail…

GDPR Anniversary: Where are We on Privacy a Year Later?

A year ago, on 25 May 2018, the General Data Protection Regulation (GDPR) law became enforceable. Across many industries, CISOs and senior management worried that the GDPR’s “least data necessary” collection requirements would greatly restrict, or even end, long-term working practices -- especially for marketers. So where are we today? Everywhere you look data protection has risen to the top of the agenda. Take a look at Facebook’s annual developer conference or Microsoft Build, and all you will see is the word privacy. …

FreeWheel Appoints Utpal Kalita as Chief Technology Officer for Blockgraph

Blockgraph Is an Industry Initiative Designed to Create a Secure Way to Use Data and Share Information FreeWheel, A Comcast Company, announced that it has appointed Utpal Kalita as chief technology officer and vice president, engineering, for Blockgraph, an industry initiative designed to create a secure way to use data and share information. “As we looked for a CTO to help us realize our transformative vision, it was critical to find a leader with a strong track record of leading and inspiring teams to pioneer and build…

Movable Ink Joins The Pega Independent Software Vendor Program

Expanded Partnership Helps Marketers Increase Customer Engagement with AI-Powered Next Best Actions and Unique Visual Experiences Movable Ink, the visual experience platform provider for digital marketing leaders, is now a member of the Pega Independent Software Vendor (ISV) program. Movable Ink’s ISV membership expands its relationship with Pega and reinforces the combined value both companies provide. Movable Ink’s ability to test and generate unique and engaging visuals coupled with Pega’s advanced AI, decisioning, and…

TUV Rheinland: Need for Action in the Implementation of the EU GDPR

Since May 25th, 2018, all companies operating in the European Union have to implement the European General Data Protection Regulation (EU GDPR). Among others, the regulation affects manufacturers and suppliers of products that are connected to the internet and that communicate independently via the internet. Now, users of so-called IoT products are in a better position than before to take action against misuse or mishandling of their personal data. According to the experts at TUV Rheinland's "Center of Excellence (CoE) IoT…

CognitiveScale and Blue Prism Join Forces to Realize IPA

CognitiveScale Inc., an Enterprise AI software pioneer, announced it has joined the Blue Prism Technology Alliance Program (TAP). This alliance between CognitiveScale and Blue Prism will bring the power of open, scalable and trusted AI into RPA, driving Intelligent Process Automation (IPA) forward. The IPA market is estimated to be worth USD 13.75 billion by 2023, largely fueled by the demand for automated systems that serve dynamic customer requirements, need for optimized resource utilization and enhanced decision-making,…

Yelp Helped Seat 4.5 Million Diners Mother’s Day Weekend, Building on the Momentum of Yelp Reservations and Waitlist

Restaurant partners see return customers, more accurate wait times, and increased revenue Yelp Inc., the company that connects people with great local businesses, announced continued growth and momentum in its restaurant services offerings, with Yelp’s reservation and waitlist software reaching a new system total high by handling nearly 4.5 million diners during Mother’s Day weekend. The number of diners booking directly through the Yelp app nearly tripled year over year from Mother’s Day 2018. The number of diners seated…

Quantifying the Business Impact of Customer Service in Singapore

Customers regularly experience issues. In every industry a customer will inevitably contact customer service to voice a problem. “I’ve bought your product but it doesn’t do what it’s supposed to do.” “I ordered the item last week and still have not received it.” “I am unable to access my account.” “I keep getting transferred from one customer service rep to the next.” “Nobody is letting me know the status of my issue.” While customer service issues are common, it is how and when your company resolves these customer service…

Zylotech Appoints Chief Revenue Officer to Support Next Phase of Growth

Zylotech announced the expansion of its management team, appointing Patrick O’Brien as the company’s Chief Revenue Officer (CRO). In an increasingly evolving landscape, the role of the CRO has become increasingly important in establishing operating procedures that keep organizations oriented towards success. In this new role, Patrick O’Brien will be responsible for leading Zylotech’s sales and business efforts to support the company’s next phase of growth and its expanding go-to-market plans. While being a key member of the…

Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows

Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management and Creative Optimization Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, announced the launch of a comprehensive global ad management solution that connects the media plan to the entire creative workflow. The solution includes a suite of services that saves…

MarTech Interview with Piyush Shah, Co-Founder at InMobi

"The biggest disruptions across the industry in technology will come from Data and Artificial Intelligence (AI). " Could you tell us about your role and journey at InMobi Group, and today TruFactor? What inspired you to be part of InMobi? I’ve been with InMobi since the beginning, and I am incredibly proud of our heritage as a true innovator in the mobile advertising space. In that time, I have previously led our performance advertising business, was Chief Product Officer and have incubated our enterprise platforms for…

Molecula launches to Make Enterprise Data AI-Ready

Rebrands Company from Pilosa, adds Top Execs to Scale Commercial Efforts Molecula, a company focused on tackling the #1 problem preventing large scale AI adoption in the enterprise - AI data readiness - launches its new brand and enterprise software suite. The Molecula core is built on the globally successful open-source project, Pilosa that has gathered more than 1650 enterprise and academic organizations among its users and contributors in less than 24 months. The company also announced the appointment of Ganesh…

Key Social Media Monetization Tactics for Mobile-First Gaming Brands

When you think of a typical gamer, the mind is quick to paint a mental picture of a young male. However, that is not the case at all in this growing industry that topped 43.8 billion in 2018. There is a huge audience - and demand - for casual mobile games that span across demographics. For example, 65 percent of women in the 10-65 age range report they play mobile games and 20 percent of female gamers discover new games on social media. Casual gamers aren’t particularly dedicated to specific genres or games; most tend to…

Frost & Sullivan: Mobile Services Market in Asia-Pacific to Increase Focus on B2B and B2B2C Segments Following Launch of 5G

Mobile Network Operators in Asia-Pacific Are Exploring Business Strategies and New Technology Adoption to Increase Revenue and Offer Value Add Services The mobile services market in Asia-Pacific is expected to focus more on business models for the Business-to-Business (B2B) or Business-to-Business-to-Consumer (B2B2C) segments as a result of declining revenue from traditional services. Frost & Sullivan reported that 53% of services launched by mobile network operators in Asia-Pacific over 2017 to 2018 were consumer…

TechBytes with Mika Javanainen, VP of Product Marketing at M-Files

Tell us about your role and the team/technology you handle at M-Files. As a VP of Product Marketing, I lead a team that focuses on different product marketing activities at M-Files: product positioning, value proposition and customer communications. My team also employs subject-matter experts for different processes and industries. They work closely with product development, marketing and customer success teams to ensure that we address the specific customer needs for various industries and their respective regulations.…

Bill.com Launches Industry’s First AI-Enabled Business Payments Platform with End-to-End Workflow Automation

New Intelligent Business Payments Platform Automates Financial Processes, Saving Businesses 35+ Business Days Annually Bill.com, a leader in financial process automation, introduced the industry’s first platform leveraging artificial intelligence to provide end-to-end financial workflow automation. The new Bill.com Intelligent Business Payments Platform streamlines and controls payment processes while saving SMBs and midsize companies time and reducing human error. “Bill.com has focused on developing new technologies…

SurveyMonkey Advances Cloud Operations in Europe for Enterprise Customers with Launch of Data Centre

74% of UK Residents Care That Their Data Is Stored in the European Union, According to SurveyMonkey’s Latest Research on the General Data Protection Regulation (GDPR) SurveyMonkey, a leading global survey software company, announced it has launched a European data centre that will be available this month to new enterprise customers. The public cloud infrastructure enables SurveyMonkey to host data locally for customers located or doing business in the region, an important priority for European organisations.…

MarTech Interview with Dietmar Rietsch, CEO, Pimcore

"Each customer demands an experience that’s tailored to their specific needs and preferences, and retailers that fail to provide this will lose an entire subset of customers." Tell us about your role and journey into technology. How did you arrive at Pimcore? Pimcore was carved out of a digital agency named New Elements Media Solutions in Salzburg, Austria, in 2010, where I (along with the other co-founders of Pimcore) spent close to seven years. Pimcore was formed out of a strong desire to change the way we were…

Salesforce AppExchange Unveils New Ecosystem Insights–Empowering Customers and Partners to Drive Business Transformation

Consultants on Appexchange Makes It Easier Than Ever for Customers to Find the Right Experts and Solutions for Every Business Challenge Salesforce, the global leader in CRM, announced the launch of new ecosystem insights on Salesforce AppExchange—the world's #1 enterprise cloud marketplace. Rapidly-changing customer expectations in the Fourth Industrial Revolution are accelerating demand for technology expertise and new innovation within Salesforce's growing ecosystem. These new AppExchange insights bridge this supply and…

FreeWheel Announces Programmatic OTT Offering for Local TV Buyers

End-To-End Automated Buying Within the Strata Platform Removes Common Barriers to Buying Premium OTT Video FreeWheel, A Comcast Company, announced that its FreeWheel Advertisers division has launched new OTT buying capabilities for agencies and advertisers. FreeWheel Advertisers’ network of 1,200-plus agencies using the Strata platform can now programmatically access the full OTT marketplace through exchanges and direct premium publisher integrations. “Our clients are very interested in tapping into new opportunities to…