Interview with Judd Marcello, EVP, Global Marketing, Cheetah Digital

Judd Marcello EVP, Global Marketing, Cheetah Digital "Technology is important, but customer engagement starts and ends with marketing data. Those marketers that have complete command of their marketing data can make winning decisions on how to create and deliver highly-personalized messages that drive customer engagement." On Marketing Technology MTS: Tell us about your role and how you got here. (what inspired you to be a part of a technology innovation company). I have always been a marketer at heart. My career has…

Interview with Ian Lowe, CEO, Adslot

"Brands should seek out solutions that help them move away from fraudulent and unsafe environments and that create opportunities for more of their media dollars to go towards working media and not technology fees." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join an advertising trading platform? I’ve worked in media and media technology for 25 years.  My first exposure to the industry was planning and buying media for a large multinational advertiser.  This pre-dated the…

Pressing Engagement: The Art of Social Selling

Social media has proven itself as a great means of attracting consumer attention. But as our collective use of social media continues to evolve, it can mean so much more to businesses than just advertising. One aspect, that is quickly becoming an essential tool for sales teams, is Social Selling. Social Selling, in the right hands, can bring unprecedented opportunities for connecting and engaging decision makers. For the most part, companies are beginning to wise-up to Social Selling.Forty-nine percent of B2B enterprises…

MarTech Privacy Debate Should Focus on Solutions that Work

This is likely to be an active fall for privacy issues, with California’s legislature considering a law that would dramatically disrupt digital advertising by changing how companies can collect information, the U.S. House Energy and Commerce Committee holding a hearing, and the European Union advancing the controversial implementation of broad new regulations. The Digital Advertising Alliance (DAA) has always welcomed an open dialogue with policymakers around the best way to create a positive digital advertising…

Textio Upgrades Enterprise Offering to Optimize Augmented Writing for Larger Teams

Large Enterprises Finally Measuring Impact Of AI On Human Resource Platforms With Textio Textio, the developer of the world's first augmented writing platform, announced a host of new product features and updates designed to address the needs of large organizations looking to bring in leading talent. Enterprises are under increasing pressure to deliver measurable improvements in their hiring pipeline and they are turning to artificial intelligence (AI) solutions. While AI solutions for HR organizations have gained in…

The Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field

A New Study Reveals Senior Marketers Understand The Power Of Collective Data and View It As A Competitive Advantage Criteo S.A., the commerce marketing technology company, released data from its study in conjunction with Forbes Insights: "The Commerce Data Opportunity: How Collaboration Levels the Retail Playing Field". The study, which surveyed more than 500 global marketing executives across several retail sectors, was designed to assess data's role in ensuring retailers remain competitive in the evolving market.…

Seeking Solutions and Going Global: A View from dmexco 2017

Seeking Solutions and Going Global: A View from dmexco 2017 With nearly 20 years in the ad tech and mar tech industries, I’ve seen my fair share of trends come and go. With every new “must have” product offering pitched by purveyors of software, computing platforms and one-off services, there’s likely to be a measure of industry buzz generated—though it’s often short-lived. While I observed this once again at this year’s Digital Marketing Exposition & Conference (dmexco 2017), held a few weeks ago in Cologne, Germany,…

Interview with Chad Wollen, CMO, Smartpipe Solutions

"The focus will need to shift away from exclusively thinking about data outputs – the product of analytics and data science, to data inputs – building trust with customers so they will happily share their information because of the relationship they have with the brand, and the tools of control and transparency they can access." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of technology innovation company? I am the CMO at Smartpipe Solutions. Smartpipe is…

AI + Humans Is the Perfect Recipe for B2B Growth

We are used to seeing AI and machine learning in our “consumer” lives -- from Netflix and Amazon’s eerily accurate recommendations about what we would like to watch or buy next, to our Nests having our home at the just right temperature when we walk in at night. We are comfortable cohabitating with AI at home, yet AI adoption by sales and marketing professionals is elusive.  We’re riding the crest of innovation in go-to-market technologies -- first CRM, then marketing automation and now applied AI for sales acceleration --…

TechBytes with Timothy Sovay, Chief Operating Officer, CreatorIQ

Timothy Sovay Chief Operating Officer, CreatorIQ Influencer marketing, in 2017, is an undisputed engagement strategy for marketers to create branded stories and influence customer journeys. With a swelling hunger among brands to create and distribute user-generated content across omnichannel marketing platforms, we see a significant gap between what audiences want to see and what’s fed to them. We spoke to Timothy Sovay, Chief Operating Officer, CreatorIQ, to understand how the influencer marketing software solution…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Interview with Tony Zito, CEO, Rakuten Marketing

"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be a part of an integrated marketing company? My career with Rakuten Marketing began in 2012 when my display company, mediaFORGE, was acquired by Rakuten Marketing. Directly following the acquisition,…

TechBytes with Steve Murphy, CIO, 3Cinteractive

Steve Murphy CIO, 3Cinteractive Modern marketers have shown an appetite for leveraging mobile marketing platforms to drive interactions with customers. These interactions are based on the analysis of consumers’ preferences on how they would like to communicate with brands. Chatbots and intelligent assistants have created a flourishing opportunity for marketers to influence consumer loyalty and improve experience across mobile marketing campaigns. To understand how brands can leverage mobile marketing to better customer…

Yext Announces ONWARD ’17 Day One Mainstage Speakers

Architects of the Intelligent Future from Across Industries to Speak at ONWARD '17 Yext, the leader in Digital Knowledge Management, has unveiled its first day of panels for its ONWARD 2017 global conference. Featuring talks by some of the world's leading innovators, the day will take ONWARD attendees on a tour of the Intelligent Future. Kicking off on November 1st at the Conrad New York, ONWARD will convene leaders in marketing and technology to explore how AI, digital assistants, and intelligent services will…

Smartsheet Appoints Elena Gomez to Board of Directors

Zendesk CFO Brings Saas Expertise, Proven Management Acumen To Smartsheet Team Smartsheet, the world's leading SaaS platform for managing and automating collaborative work, announced the appointment of Elena Gomez to its board of directors. Gomez, CFO of Zendesk and former senior vice president of finance and strategy at Salesforce, brings to Smartsheet deep experience in growing profitable SaaS companies. "Elena combines significant knowledge of the SaaS business model with a proven ability to…

DemandBridge and e-Quantum, Inc. to Combine to Create a Leader in the Marketing Automation Software Industry

Today Principals from DemandBridge and e-Quantum, Inc. announced that they will be merging the two companies, effective immediately. The announcement was made on stage at the PSDA Technology Summit held in New Orleans. The new company will retain the DemandBridge name. DemandBridge and e-Quantum, Inc. have been providing premier Distributor Management software for more than 30 years. Together, the two companies bring more than 60 years of experience and growth within and beyond the Independent Print Services Industry.…

QuanticMind Secures $20 Million in Series B to Accelerate Growth of AI and Data Science Offerings

Marketing Optimization Leader Raises Series B Funding Led By Foundation Capital With Participation From Safeguard Scientifics And Cervin Ventures QuanticMind, the data platform for intelligent marketing, announced that it raised $ 20 Million in a Series B funding round led by veteran venture firm Foundation Capital, with additional participation from Safeguard Scientifics and Cervin Ventures. Chaitanya Chandrasekar, co-founder and CEO of QuanticMind, said, “This incredible milestone marks the next phase in…

Epsilon Names Brian Serino Senior Vice President, Managing Director, Sales

Epsilon®, a global leader in creating connections between people and brands, announced that Brian Serino has joined as Senior Vice President, Managing Director, Sales, reporting to Wayne Townsend, President of Epsilon’s Technology Practice. Serino will be responsible for defining the strategic direction for the Technology Practice’s global sales organization and driving revenue growth through long-term new business agreements that combine Epsilon’s industry-leading database marketing services and digital messaging and…

Brainshark’s Chief Readiness Officer to Discuss Sales Coaching Best Practices at CEB Sales and Marketing Summit

Sales Enablement Leader to Also Give Attendees a Sneak-Peek Demo of Upcoming AI Innovations for Its Video Coaching Solution Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, today announced that its Chief Readiness Officer, Jim Ninivaggi, will be a featured speaker at the CEB Sales and Marketing Summit, occurring Oct. 17-19, at The Cosmopolitan of Las Vegas. The event – designed to help companies better adapt to critical changes facing B2B sales teams today – will draw more than 1,200…

TechBytes with Barry Besecker, Co-Founder and CTO, Marxent

Barry Besecker Co-Founder and CTO, Marxent According to Barry Besecker, CEO and co-founder of AR/VR company, Marxent, the ad unit of the future is a 3D, virtual product, like those used in many AR/VR environments today. Barry believes that soon, advertisers will be able to bid for and place 3D objects into existing shows, or create and populate entire virtual environments using 3D products, to give consumers a highly targeted and unobtrusive ad experience. With the ability to easily swap virtual products in and out…