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TMMData Announces New Marketing Campaign Tracking Capabilities to Its Platform

New Offering Supports Even More Comprehensive Marketing Insights with Additional Options to Scale and Govern Creation of Campaign Tracking Codes and Urls TMMData, creator of flexible data integration and data preparation platform Foundation, announced the launch of new "batch entry forms" as part of its suite of self-service data blending tools. This release enhances the platform's data workflow capabilities so digital marketing and analytics teams can better scale their campaign management process with automation. The…

Experian Launches Powerful Analytics Solution to Help Businesses Harness the Benefits of Big Data

Research Shows Just 30% of Organisations Use Analytics to Improve Their Data Insight Experian has launched a new analytics solution in the UK to help organisations make fast, reliable decisions with deeper insight than ever before. Experian Ascend Analytics on Demand is an integrated data and analytics platform which offers cutting-edge insights to businesses of all sizes. The UK launch follows a successful introduction in North America. Ascend allows Experian’s clients to access a full range of Experian’s anonymised…

a4 Partners with Inscape to Deliver Smart TV Insights to Marketers and MVPDs

a4 Is Expanding Its Audience-Based, Multiscreen Advertising Solution with Data Insights from Millions of Smart TVs Altice USA had recently unveiled a4 as their advanced advertising and data business division. Today, a4 has announced a key partnership with Inscape Data Inc., the leading provider of Automatic Content Recognition (ACR) data. This partnership is aimed at augmenting set-box data with data from nearly nine million connected VIZIO TVs. Inscape’s TV audience viewing data is leveraged by OEMs, brands,…

WISeKey Cybersecurity Growing by over 60% Compared to Same Period Last as More Companies Required ID Management to Facilitate Their…

WISeKey QuoVadis Identity Management, Managed PKI and Digital Signing Services Penetration Is Growing Beyond Europe, Generating Revenue of over $11 Million for the First 7 Months of 2018 WISeKey International Holding Ltd (WISeKey) , a leading Swiss cybersecurity and IoT solutions company, announced that its suite of QuoVadis products and services is growing by over 60% compared to same period of last year as more companies required ID Management to facilitate their compliance with GDP, the primary law regulating how…

Viant Launches Sales Tactic Optimization and Purchase Cycle Targeting for CPG Marketers

Expanded Partnership with IRI Enables Advanced Optimization and Targeting Capabilities Viant, a Meredith Corporation people-based advertising technology company, announced the launch of an enhanced suite of capabilities for CPG marketers through its expanded partnership with IRI, a global leader in innovative solutions and services for consumer, retail and media companies. Viant’s new Sales Tactic Optimization solution provides advertisers with weekly insights throughout the campaign, identifying the segments with the…

IMVU: The Leading Avatar-Based 3D Social Network Acquires StayUp, Inc.

StayUp Technology Will Accelerate the Development of IMVU's Next-Generation Social VR Platform IMVU, the leading avatar-based social network, announces the acquisition of StayUp, Inc., a social VR company headed by Founder & CEO Gary Chevsky.  Previous to StayUp, Gary was the President at Tango, a mobile messaging company with over 400 million users and a pioneer in mobile video-chat. The acquisition extends the capabilities of the IMVU platform in avatar design, shared experiences, and user-generated content with…

SugarCRM and Accel-KKR Join Hands to Usher Next Phase of CRM Business

Leading CRM maker, SugarCRM has announced that Accel-KKR, a leading technology-focused private equity firm, has made a strategic and significant investment in SugarCRM. The partnership is the latest milestone in SugarCRM’s journey and will accelerate its strategy of driving global growth with its award-winning relationship management platform. Accel-KKR has committed substantial investment dollars to drive product innovation, services, expanded capabilities and a strategic acquisition program. At the time of this…

TechBytes with Wilson Raj, Global Director, Customer Intelligence, SAS

Wilson Raj Global Director, Customer Intelligence, SAS Advanced Analytics are influencing the adoption of automation technologies for marketing and sales. AI and machine learning applications play a pivotal role in making these analytics relevant and powerful for decision-making. Wilson Raj, Global Director, Customer Intelligence at SAS, about their platform and how it delivers Enterprise success.Tell us about your role at SAS and the team/technology you handle. I’m the product marketing leader and global evangelist…

Campaign Monitor’s 2018 Email Marketing Industry Report Unveils the Majority of Marketers See the Most ROI from Email

Marketers Need to Master the Fundamentals Before Jumping to Machine Learning and Other Technology Strategies Campaign Monitor, an email marketing platform used by more than 250,000 customers worldwide, released its 2018 Email Marketing Industry Report. The second annual report looks at the latest technology in email marketing and provides an understanding of what strategies are working and what is on the horizon for technology in the space. To better understand this, Campaign Monitor surveyed more than 200 marketers and…

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

Tech Firm Uses Power Bi Embedded to Empower Businesses with Easy-To-Use Prescriptive Analytics

Technology firm River Logic offers an advanced analytics platform to help its customers optimize their businesses end to end through prescriptive analytics. To make its platform more usable across organizations, enhance visualization, and build customer trust, River Logic deployed Microsoft Power BI Embedded. The firm gained world-class visualizations without spending time on development, plus enhancing its platform boosted customer efficiency and ROI. Power of prescription Consider your typical commodity trader. She needs…

Mavenlink Introduces Mavenlink M-Bridge, the First Professional Services-Centric Integration Platform

Mavenlink M-Bridge Provides Simplicity and Extensibility to Help Services Firms Facilitate their Unique Business Process Mavenlink, the leading provider of cloud-based software for the modern services organization and G2 Crowd Leader, revealed the launch of Mavenlink M-Bridge, an unprecedented domain-specific integration platform that enables professional and marketing services organizations to quickly and thoughtfully connect key apps with their operational system of record, to support effective business execution.…

Minute.ly Launches First Real-Time AI Video Analysis Platform for Live Streams Broadcasts

Minute.ly AI Live Stream Technology Analyzed 2018 World Cup Games, Resulting in Double-Digit Growth for Live Stream Consumption Video optimization platform Minute.ly announced the launch of a new product in their suite of video tools aimed at analyzing live broadcasts and streams in real time. The company uses AI technology to monitor live stream broadcasts and automatically generate video previews in real time to increase video engagement with consumers and, ultimately, video revenue. The company’s platform was…

InMoment Picks Up Hat-Trick of Client Award Nominations for CX Innovation

Prestigious UK Awards Celebrate Leadership in Customer and Employee Experience The UK Customer Experience (CX) Awards announced that three of InMoment’s clients have been selected as finalists in this year’s annual awards. As one of the industry’s most prestigious CX events, the awards recognise inspiring organisations that are delivering outstanding experiences. InMoment is an established leader in customer experience intelligence. Big Yellow Self Storage, Midcounties Co-operative, and Revolution Bars Group have all…

TribeFluence to Revolutionize Social Media Marketing in New Deal with Click & Clear Communications

Top Ranking App Makes Micro-Influencer Marketing Accessible to Small Business TribeFluence CEO and Founder Johnny Vieira announced that Click & Clear Communications, a full-service ad agency in Los Angeles, will become the first authorized TribeFluence Marketing Platform provider in the US.  Tribfluence is the leading provider of Influencer Marketing solutions. As a result of this unprecedented deal, Click & Clear clients, which include 7-11, Fantastic Sams, Elite Makeup, Valvoline and The American Cancer Society…

Interview with Gina Kang, Head of Global Digital Marketing, MPP Global

"An AI-centric world is already a reality and it’s changing the way we live and work. It’s a natural next step in not only digital transformation but also in consumer engagement as a whole."Tell us about your role at MPP Global and how you got here. What inspired you to join a marketing technology company? I am the head of all things marketing for MPP Global in the Americas. I have a diverse background in various functions of marketing across different industries. However, it wasn’t until I got heavily into omnichannel…

Merkle and Cardinal Path to Partner on Delivery of Google Analytics 360

Merkle, a leading technology-enabled, data-driven performance marketing agency, announced a formal agreement with Cardinal Path, an award-winning marketing analytics consulting firm and fellow member of the Dentsu Aegis Network, to deliver advanced Google Analytics 360. Dentsu Aegis Network’s ability to provide growth solutions and expert services that present new business opportunities across the entire customer journey is further realized when its individual agencies come together to bring their clients seamlessly…

Stuart Simms Appointed Rakuten Marketing CEO

Retail Technology Veteran Advancing the State of Online Advertising; Championing More Human Ad Experiences Powered by Artificial Intelligence and Machine Learning Technologies Rakuten Marketing continues to raise the bar for digital marketing with the appointment of retail tech veteran, Stuart Simms, as Chief Executive Officer. Leading the company through its next phase of innovation and exponential growth, Simms will be focused on advancing the state of online advertising in ways that make it more compelling, tailored…

CRM and Customized Automation Take To The High Skies with AI-Driven Sales Assistant

Zoho's Chief Evangelist, Raju Vegesna Spoke About How Zoho CRM and Their AI-Based Sales Assistant, Zia Are The Perfect Tools for Running an Entire Business You wouldn't disagree if the "C" in CRM would actually expand to 'Competition' and not 'Customer' alone. With so much happening in the industry, marketing teams are super-busy with multi-channel communication and pipeline management. Working with a CRM requires significant expertise in dealing with data and mining it, for proper orchestration, at multiple levels of the…

Eggplant Partners with Matrium Technologies for Expansion into Australasian Region

Eggplant Names Matrium Technologies, Australia’s Leading Provider of Technology Solutions, as a Partner for Expanding Its Customer Experience Optimization Offering Eggplant, the provider of Customer Experience Optimization solutions, announced its partnership with Matrium Technologies to expand its products and services into the Australasian region. Eggplant selected Matrium Technologies as its chosen partner due to its experience within the IT and software sector in Australia, New Zealand and Singapore in the areas of…