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CoreMedia Appoints Ben Mooney as New Vice President of Partner Ecosystems & Corporate Development

Tech Industry Veteran with over 15 Years of Digital Agency Experience Will Drive the Company's North American Partner Ecosystem and Corporate Strategy CoreMedia, developer of the content management and experience orchestration platform, CoreMedia Content Cloud, announced the appointment of Ben Mooney as VP Partner Ecosystems and Corporate Development. Mooney has a 15+ year track record of developing alliances and leading business transformation efforts across some of the largest holding companies including IPG and…

Duda Raises $25 Million to Provide WaaS to Digital Agencies and SaaS Platforms

Duda Has over 6,000 Web Professionals Who Have Used Its Platform to Build over 560,000 Websites; Many Reporting a 50% Reduction in Site Build Times Compared to Other Platforms on the Market Duda, a leading web design platform for digital agencies and SaaS platforms, announced it has raised a $25 million growth equity round from Susquehanna Growth Equity (SGE). This round brings the total amount raised to date to $50 million. The financing will be used to accelerate sales and marketing efforts and continue growing the…

Business Leaders and Tech Experts Discuss Role of AI in India’s BFSI and NBFC Sectors

World AI Show (BFSI and NBFC) in Mumbai explored real-world industry use-cases and adoption challenges. India, which flaunts the fifth largest economy and a growing pool of AI pundits is proliferating the usage of AI in Banking and Financial sectors. To expedite the process, the leaders of Indian BFSI and NBFCs met at the World AI Show in Mumbai on Friday to discuss the full enterprise potential of AI use-cases. The mega event was the 11th global edition of World AI Show hosted by Trescon. It focused on business…

Data: Gen Zers and Millennials Are Twice as Driven by Travel Perks as Older Generations

Yes Marketing Survey Finds Price Is the Most Influential Factor When Selecting a Travel Brand Gen Zers and Millennials are twice as likely as their older counterparts to consider perks as the most significant factor when selecting a new travel and hospitality brand (10% compared to 5%), according to a new study by Yes Marketing. For their "Understanding the Traveler's Journey" report, Yes Marketing surveyed more than 1,000 travelers on their priorities as they engage with travel and hospitality brands. While more than…

Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver's Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments. For "B2B Digital…

MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…

Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology investments. For “B2B Digital…

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has revolved around Media and AdTech, and I’ve seen several stages of evolution in the industry. As AdTech has become more sophisticated, I noticed that Out of Home physical advertising was booming, and simultaneously mobile location data has become more abundant and more accurate. It made me…

Titan International Takes First Step to Industry 4.0 Capabilities with Oracle Cloud Applications

Off-Road Wheel and Tire Manufacturer Takes Advantage of Integrated Cloud Applications Suite to Increase Efficiency, Improve Visibility, and Embrace the Latest Emerging Technologies Titan International, Inc., a leading global manufacturer of off-highway wheels, tires, assemblies and undercarriage products, has started moving its core business and manufacturing processes to Oracle Cloud Applications. With Oracle Cloud Applications for finance, supply chain and manufacturing, Titan International will be able to take…

Appnext Opens New Offices and Appoints Country Head Following Recent Growth and Success In Indonesia

Already Serving 9B Monthly App Recommendations to Mobile Users in Indonesia, Appnext Will Scale Relationship With Local Developers Supporting Their Growth Efforts in 80% of the mobile usage time Appnext, the largest on-device and in-app mobile discovery platform, announced the opening of its offices in Indonesia and the appointment of Edo Fernando as Country Manager to accelerate the company's continued growth and expansion throughout SEA. In this capacity, Fernando will oversee business development for Appnext in…

IRI and PlaceIQ Enter Next Phase of Alliance to Deliver Unparalleled Insight Into Consumer Path to Purchase

Solution Now Provides PlaceIQ’s Enhanced Location Intelligence into IRI’s Liquid Data Platform IRI, a global leader in innovative solutions and services for consumer, retail and media companies, and PlaceIQ, the company building a new model of consumer behavior with location data, announced the release of PlaceIQ’s anonymous foot traffic data within IRI’s unparalleled loyalty card and point-of-sale data assets. Integrating these two best-in-class data sets on the industry-leading IRI Liquid Data platform allows brands…

MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

Rokt Makes Second Major Tech Acquisition, Bringing E-Commerce Transformation to New Market Sectors

The acquisition of OfferLogic adds Google, Staples, GoDaddy, and Vistaprint to Rokt’s roster of world-class clients Rokt, the global leader in e-commerce marketing technology, announces its acquisition of OfferLogic, a Business-to-Business (B2B) marketplace whose clients include Staples, GoDaddy, Yelp, Google and Vistaprint. Effective immediately, the two companies have merged under the Rokt brand, further advancing the next generation of e-commerce technology. The acquisition ensures greater access to transformational…

Taking the Sales Approach to Marketing – Part 1

Recently, Women In Revenue, an amazing organization empowering current and future female leaders in Sales and Marketing roles, asked me to do a “thought leadership” presentation in front of, and alongside, inspirational women who have written books, been keynote speakers and have thousands of followers on Twitter. Needless to say, I was a tad nervous. All I have are my experiences—my failures, successes, and lessons learned along the way—but, does that really qualify me as a thought leader? Using those experiences to…

LAB Launches New Method to Aid in the Detection of Potentially Vulnerable People Online

New Approach Will Enable Brands to Ensure They Address the Needs of Vulnerable Customers Throughout the Digital Journey Digital agency LAB, part of the LAB Group of agencies, has announced the launch of a proprietary method to identify vulnerable customers online. The Intra-Browser Vulnerability Assessment (IBVA) assesses the likelihood that a customer is vulnerable, based on their behaviour within a purely digital transaction – such as the purchase of a personal loan or investment product. LAB developed the tool in…

Liferay Names Jonathan Tam Vice President of Marketing

Liferay selects former Forrester and SiriusDecisions Senior Research Director to lead the company’s global marketing department Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, announced that recognized B2B sales and marketing authority Jonathan Tam has joined the company as Vice President of Marketing. Reporting directly to Liferay CEO Bryan Cheung, Jonathan will direct Liferay’s global marketing activities as a member of the company’s executive team.…

Comcast Business ActiveCore Platform Enhances Digital Experience; Providing Enterprises Greater Network Control, Flexibility and Peace of…

New “Digital-First” Features – Including Amazon Alexa Voice Assistant Integration – Enhance the ActiveCore User Experience Comcast Business announced new enhancements to the digital experience of the Comcast Business ActiveCore software defined networking (SDN) platform that give enterprise users the flexibility to monitor their networks across multiple locations, branch offices or data centers anywhere, on any device or even, with the sound of their voice. The ActiveCore SDN platform now allows enterprises to take…

HGS Unveils HGS Digital to Provide Intelligent Innovation Solutions for Enterprise Clients

HGS Digital to provide suite of industry-leading digital offerings based on smart utilization of data, automation, cloud solutions and its award-winning DigiCX platform Hinduja Global Solutions Ltd. (HGS) (listed on BSE & NSE in India) launched HGS Digital, a new practice focused on providing high-end digital strategy and transformative digital-first solutions. HGS Digital aims to be the top facilitator for leading disruptive change in the consumer journey, and transforms organizations into digital innovators by…

Deloitte Ascend Launches at Oracle OpenWorld San Francisco

New platform helps organizations accelerate digital transformation beyond cloud migration to simplify and standardize core business processes with digital enablement Deloitte announced the launch of Deloitte Ascend — a pre-configured digital accelerator built on the Oracle Cloud platform designed to drive business innovation, help improve performance, and deliver enterprise digital transformation. Deloitte Ascend is designed for clients migrating from on-premises applications to Oracle Cloud Applications and can be…

Constant Contact Expands Marketing Suite With Websites, Logos, Domains and Stores

Leader in email marketing expands platform, going beyond email, to simplify the small business journey Constant Contact, an Endurance International Group company announced that it is expanding its email marketing platform to include a powerful suite of branding, ecommerce and productivity tools. At the center of the offering is a new AI-powered website builder that includes LogoMaker, ecommerce stores, custom domain options and G Suite productivity tools. Marketing Technology News: Velocix Taps Telecoms Veteran David…