SugarCRM Inc., the company that helps organizations build better business relationships, announced that it has acquired the Collabspot email integration products from Collabspot Pte Ltd. These tools provide improved integration with email,…
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Ipswitch, producer of award-winning and easy-to-use secure file transfer and network management software, has joined the MuleSoft Technology Partner Program and has contributed to the partner ecosystem by releasing a MuleSoft Certified…
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New Capabilities Enable Communications Teams to Easily Plan, Execute and Predict the Impact of Enterprise-Wide Workforce Communications — All from One Place SocialChorus, a global workforce communications platform, announced the launch…
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Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic…
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For years, retailers, travel and hospitality companies, banks and other businesses have relied on SMS and mobile chat to reach customers and provide efficient and rapid resolution for their issues. SMS has proven to be a more effective…
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Vymo announced it has launched Vymo for Salesforce on Salesforce AppExchange, a solution that is focused on driving adoption, auto-collecting clean behavioral data and nudging next best actions. Built on the Salesforce Platform, Vymo for…
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GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and…
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For the First Time, Companies Can See How They Rank Against Industry Peers on Specific Customer Episodes and Discover What It Will Take to Improve Their Competitive Position Bain & Company has launched NPS Prism, a new business aimed…
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New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five…
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Four generations currently make up the modern workforce, so how do you develop a workplace that effectively engages all of them? This is a common and difficult question nearly every organization faces, especially when it comes to …
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Connected Revenue Operations Drives Full Funnel Accountability Across Sales, Marketing, and Customer Success to Improve B2B Effectiveness Clari announced its Connected Revenue Operations platform, extending its data platform, automation…
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Media Companies Can Now Measure TV Tune-In Lift Across Google Marketing Platform Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across…
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As part of Smooch’s recent State of Messaging report, we sat down with a gaggle of (32 to be exact) product, marketing and CX leaders from the world’s most innovative companies that are at the forefront of the conversational revolution.…
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"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but…
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SAS Cybersecurity Helps Eradicate Data Silos and Drives Efficiency to Stretch Limited Security Resources Last year's ceaseless data breaches involving once-trusted brands underscore the urgent need for organizations to reassess and…
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The Chief Executive of the BRC, Helen Dickinson, recently stated, "The retail industry is undergoing a profound change” in response to industry employment figures. The stats reveal an estimated 70,000 jobs were lost last year due to a…
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For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will this allow them to create more targeted campaigns that generate better ROI, but it will also enable them to capitalize on…
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Acquisition of Leading Email Verification Provider Further Enhances Accuracy of DiscoverOrg and Zoominfo B2B Intelligence Platforms DiscoverOrg, the leading B2B intelligence platform, announced the acquisition of NeverBounce, a leading…
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"Marketers will make meaningful progress on personalization to deliver digital interactions that are tailored to the customer’s needs and provide content that is received as a value addition." Tell us about your role and journey into…
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Persado, the leader in using AI to generate the best-performing marketing creative harnessing the power of words, today released findings of its inaugural report, “The Write Stuff: How CMOs Can Use AI to Develop Data-Driven Marketing…
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