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MuleSoft Recognizes Leading Partners for Accelerating Digital Transformation at MuleSoft CONNECT 2019

Thriving ecosystem of partners enable customers to create application networks and deliver business outcomes MuleSoft, provider of the leading platform for building application networks, announced the winners of the MuleSoft Partner Awards. The annual awards recognize top partners for delivering business outcomes to customers at scale. The winners were announced at MuleSoft CONNECT San Francisco, one of six global conferences for digital business where CIOs, IT leaders and developers come together to realize the opportunity…

Oracle Ushers in New Era of Analytics

Oracle Announces New Vision, New Experience and New Era of Augmented Analytics to Automate Insights Oracle unveiled a new, customer-centric vision for Oracle Analytics at the company's Analytics Summit.  With Oracle's industry-leading data platform and business applications, Oracle Analytics is uniquely positioned to marry data, analytics and applications, and address the needs of business users, analysts and IT.  Oracle Analytics empowers customers with industry-leading AI-powered self-service analytic capabilities for…

Tencent Champions “Tech for Good” in Cannes

Partners with 25 Multinationals to Build "Global Center for Brand Innovation and Creativity" At the annual Cannes Lions International Festival of Creativity, Tencent's Senior Executive Vice President and Chairman of Group Marketing and Global Branding, SY Lau introduced "Tech for Good" as an integral part of Tencent's new vision and mission, and he shared the company's practices and experiences in this regard. As the member of the CMO Growth Council, Tencent, together with 25 international companies such as P&G,…

P&G’s Marc Pritchard and Brand Leaders from Taco Bell and LEGO Take on the Future of Advertising, Platforms and Purpose at Wake up with…

“Advertising will not exist in the future” Mark Pritchard, Chief Brand Officer, P&G  “Purpose isn't just about interesting ads that have a point of view” Julia Goldin, Global Chief Marketing Officer, LEGO “Great value has purpose” Marisa Thalberg, Global Chief Brand Officer, Taco Bell The Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its third daily Wake Up With The Economist At…

Tableau Welcomes More than 2,000 Customers and Partners to Berlin for Sold-Out European Conference

Three-day program brings together a community of data enthusiasts from across Europe, Middle East and Africa to learn, network and get inspired about the power of visual analytics Tableau Software, the leading analytics platform, kicks-off its 8th annual European customer conference in Berlin. During the sold-out event, attendees will learn Tableau best-practices from more than 20 customer speakers representing brands like BMW, JLL, Lloyds Bank and Deloitte Germany, hear more about Tableau's product roadmap including a…

Ksquare’s Google Analytics Connector 2.0 for Mulesoft 4.X Provides an Out-Of-The-Box Solution to Integrate Your Google Analytics Data…

Developed by Ksquare, the Google Analytics Connector for MuleSoft allows the user to design, build and integrate Google Analytics data with Mule Flows. The Google Analytics Connector enables your organization to have seamless integration of website analytic data with your enterprise applications to help with data decision making, advertising campaign evaluation, and more. The MuleSoft Google Analytics Connector comes out of the box with custom matrices layered on top of analytic data provided by Google. Easily design,…

Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry

Key Bullhorn Partners Combine Efforts to Showcase Unique Benefits of Integrating Technologies to Enhance Marketing and Applicant Tracking Salesfusion, by SugarCRM, and Kyloe Partners, both partners of Bullhorn, a cloud-based CRM solution for staffing and recruiting, are teaming up to educate users on how best to leverage the two technologies to make the most of their investment and enhance and scale their marketing efforts. @Bullhorn partners, @KyloePartners and @Salesfusion, team up to enhance recruiting and staffing…

Dun & Bradstreet Enters Into Agreement to Acquire Lattice Engines To Become Leading Customer Data Platform Provider

Dun & Bradstreet announced that it has entered into a definitive agreement to acquire Lattice Engines, the leading AI-powered customer data platform (CDP), enabling B2B organisations to scale their account-based marketing and sales programs across every channel. The transaction will position Dun & Bradstreet as a leading provider of integrated data and analytics solutions for sales and marketing professionals.  Lattice Engines adds a best-in-class CDP to the depth and breadth of global commercial data in the Dun…

Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media

New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds - the ability to reach multicultural consumers at scale with general market technology and know how. Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star…

Qualtrics CustomerXM Sees Record Growth As World’s Leading Brands Select Qualtrics to Deliver Breakthrough Experiences

Qualtrics Partner Network (QPN) Expands to More Than 120 Members and 300 Certified Consultants to Help Organizations Close Experience Gaps Qualtrics, the leader in experience management, announced that Qualtrics CustomerXM grew at more than 75 percent year-over-year with more than 450 of the world's largest companies now using Qualtrics to power their customer experience (CX) programs. Brands using Qualtrics to fuel their CX programs include: American Express, Bank of Ireland, BMW, DISH Network, Volkswagen Australia, Dun…

Artificial Solutions Continues Momentum in Conversational AI Market

Artificial Solutions, the leading specialist in enterprise-strength conversational AI, announced that it is continuing its successful momentum as the conversational AI market starts to mature. Renewals prove technology success Over the last three months Artificial Solutions has ramped up activities across its strategic sales channels. Recent new business comes from a wide range of market sectors including national government, postal services, telecoms, pharmaceutical, insurance and the airline industry. There have also…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

Logi Analytics Acquires Zoomdata, Extending Market Leadership in Embedded Analytics

Acquisition Enables Application Teams to Embed Analytics With Patented Technology for Big Data and Streaming Data Logi Analytics, Inc. (“Logi”) announced the acquisition of Zoomdata, the leading analytics platform for big data and live streaming data. The acquisition comes three months after Logi acquired JReport for pixel-perfect operational reporting. The combination solidifies Logi’s position as the leader in embedded analytics, now with the richest suite of capabilities and a global partner network. “The nature of…

Mastercard Digital Wellness Program to Enhance Transparency, Security and Choice for Online Shopping

AI technology and suite of resources empowers small and independent businesses, makes password-free, online checkouts more secure for cardholders Mastercard launched the Mastercard Digital Wellness program, a host of technologies and resources that enable all businesses, especially small and independent merchants, to better serve today’s digital-first consumer. As part of this program, Mastercard will deploy EMVCo’s specification for fast, click-to-pay check-out for digital commerce. The specification replaces…

Salesforce.org Announces New Grants to Fuel Education and Workforce Development in India

$1.15 million in grants will fund programs for Indianapolis Public Schools Education Foundation and Ivy Tech Foundation Salesforce.org announced $1.15 million in grants for Indianapolis Public Schools Education Foundation, in support of Indianapolis Public Schools (IPS), and for Ivy Tech Foundation, in support of Ivy Tech Community College, as part of the company's commitment to investing in Future Ready programs. Expanding Partnership with Indianapolis Public Schools Building on a strong partnership developed in the…

Informatica Honors Industry Innovators at Informatica World 2019

BP, Amgen, T. Rowe Price, Nissan, and Avis Budget Group Take Top Honors for 2019 Innovation Awards; GigaSpaces Wins the Top Spot in the First-Ever AI and Cloud Innovation Zone, While Capgemini Scoops Prize for the First Enterprise Data Catalog CLAIRE Hackathon Informatica, the enterprise cloud data management leader, celebrated the industry's top innovators last week at Informatica World 2019. Winners of the 2019 Informatica Innovation Awards, the first ever AI and Cloud Innovation Zone, and the first EDC CLAIRE …

With 87% Surge in Customer Bookings, Episerver Promotes Internally for CMO

Episerver Digital Experience Cloud Continues to Realize Sizable Returns for Company, Customers and Careers Episerver, the company transforming digital experiences, has promoted its own SVP of Worldwide Marketing Jessica Fardin to Chief Marketing Officer after four record years directing the global marketing organization including through a $1.16 billion acquisition of Episerver by Insight Venture Partners. Recently recognized in the 2019 DMN Marketing Hall of Femme—in which hundreds of nominations were received and…

Zylotech Unveils Revenue Operations Framework to Optimize B2B Customer Life-cycle

To help B2B companies better manage the evolving complexities of redefined relationships between businesses and customers, Zylotech, the self-learning customer intelligence (CDP) platform company unveiled its Revenue Operations (RevOps) Framework. Designed to streamline customer engagement practices, Zylotech’s RevOps Framework provides B2B organizations with the necessary guidance to break through marketing, sales and customer operations silos to establish alignment across customer-facing teams. The Zylotech RevOps…

Lee Named Participant in Google News Initiative Data Lab

Lee Enterprises, Incorporated, a trusted local news provider and leading platform for advertising in 50 markets, announced that the St. Louis Post-Dispatch has been selected as a participating publisher in the GNI Data Lab. The program is a partnership between the Google News Initiative, the Local Media Association and Deloitte Consulting and is designed help publishers build sustainable and thriving digital businesses through improved use of audience data. “This is an outstanding opportunity for the St. Louis…

Broadvoice Hires Former Google Product Expert Khoi Nguyen as Head of Product

Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, has hired Khoi Nguyen, technology product management veteran, as its head of product to drive product innovation in support of the company's 80% year-over-year growth. Nguyen is an award-winning product executive who comes to Broadvoice from notable brands, including Google, OpenX, and Rubicon Project. "I'm thrilled to introduce and welcome Khoi Nguyen to the team," said George Mitsopoulos,…