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AnyClip Launches Luminous Watch Event Video Solution

Automated video hub technology maximizes lifetime value of events for hosts, attendees and sponsors As virtual events, conferences and trade shows gain popularity among event hosts and audiences alike, video data and technology company AnyClip is launching Luminous Watch for Events, a specialized version of its Google News Initiative-supported video on demand (VOD) platform. The newest solution in AnyClip's Luminous Video Platform lineup, Luminous Watch for Events enables event organizers to maximize the lifetime value…

Bazaarvoice Acquires Curalate to Accelerate Social Content Across Its Network

Bazaarvoice adds Curalate’s leading visual commerce solutions to its global network of Retailers, Brands, and Consumers Bazaarvoice, Inc., the leading provider of product reviews and user-generated content (UGC) solutions, has announced the acquisition of Curalate, creating a powerful offering to lead the growing visual commerce trend, where consumers increasingly buy based on user-generated visual content. Curalate provides shoppable social, UGC, and influencer marketing solutions to more than 1,000 brands and…

Horizon Media’s Night Market Creates First Ever E-Commerce Upfronts, the eCommFronts

Night Market Partners With Amazon, Google, Facebook, Instacart, Walmart (WMG) and Promote IQ/Kroger to Develop Upfront Focused Entirely on the Newest Trends and Most Effective eCommerce Strategies Horizon Media and Night Market, Horizon’s recently launched data intelligence company, announced that they have created the industry’s first Upfronts dedicated to eCommerce, an exclusive event for Horizon Media which they have branded: eCommFronts; Click & Connect. Marketing Technology News: Sage X3 V2020 R2 Released in…

Vonage Contact Center Helps Homeless Link Handle 250% Increase in Calls During COVID-19

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that Homeless Link has been able to handle a 250 percent increase in calls while operating remotely, in response to the COVID-19 pandemic, with the Vonage Contact Center. Homeless Link is the national membership charity for organisations working directly with people who become homeless in England and Wales. In partnership with St Mungo’s, the charity uses the Vonage Contact Center to provide its 24/7…

Guru App for Microsoft Teams: Keeping You Connected, Engaged, and Aligned

Guru, the collaborative knowledge management solution where answers find you, announced its new Guru App for Microsoft Teams. With the Guru app, Teams users can search and share knowledge directly in the Teams interface, staying aligned and engaged. "One of our founding product principles at Guru is 'live where you work.' As more and more of our customers look to Microsoft to solve their messaging needs, we wanted to enable our users with the ability to surface contextual knowledge within Microsoft Teams," said Diane…

Accusoft Partners with TEAM Informatics on M-Connect for M-Files

TEAM Informatics is developing a new product called M-Connect, which leverages Accusoft's PrizmDoc Viewer. M-Connect extends and enhances the capabilities of the M-Files Intelligent Information Management platform. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies As part of M-Connect's functionality, TEAM Informatics needed to provide the ability for users to access, view, collaborate, and search information within different document formats. They needed to control access…

Amplifyer Partners With Digital Ad Measurement Tool

Amplifyer is adding Mint Measure to its ad tech suite to provide a cost-efficient alternative to multi-touch attribution using a new-to-market deterministic approach Amplifyer, the company that connects Fortune 1000 advertisers to the most innovative start-ups in the world, announced  that it has partnered with Mint Measure to provide marketers with a better understanding of their media delivery. Serving as a cost-effective alternative to leading multi-touch attribution vendors, Mint Measure provides new-to-market…

IRS Selects Pega To Streamline Operations and Increase Efficiency Across Agency

Pega to power new Enterprise Case Management system to unify existing technologies for faster case resolution and reduced costs Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced the Internal Revenue Service (IRS) has selected Pega to help modernize agency-wide operations. The IRS will use Pega Government Platform™ and Pega Customer Service™ for a new Enterprise Case Management (ECM) system to speed case resolution and reduce costs. The IRS, which…

CSG Extends Agreement With Bell Canada to Support TV and Streaming Services

CSG and Bell, Canada’s largest communications company providing advanced wireless, Internet, TV and business services,  announced a seven-year extension to their long-standing partnership. CSG will continue to support residential customer service and billing for Bell’s Fibe and Alt TV services. Marketing Technology News: Sage X3 V2020 R2 Released in India to Enable Indian Pharma Companies “Bell is a leader in the rapidly evolving communications market,” said Darla Thompson, vice president, strategic business, CSG. “As…

ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

Performance Management to Increase ROI, Employee Engagement and Customer Experience

Frost & Sullivan's brief highlights that PM tools that make agents' jobs simpler and allow them to better connect and serve customers will ultimately impact CX A differentiated customer experience (CX) is at the heart of service delivery in the contact center industry. Businesses are acknowledging that one of the best ways to achieve this ideal end state is to create an engaged and happy workforce. This has resulted in a surge in the demand for performance management (PM) solutions that can help agents better serve…

Travel Tech Powerhouses Partner With Pruvo to Increase Hotel Booking Profitability by 36%

How can travel companies increase profitability in the midst of a pandemic? The solution was provided by Pruvo, announcing multiple new partnerships with travel technology companies, TravelgateX, DCS Plus, Parsec and IT4T Solutions. These partnerships will allow the connected customers of these platforms, such as OTAs, travel agencies and hotel wholesalers to access Pruvo's hotel "Repricing" service directly from these platforms and increase hotel booking profits by 36% after they already sold the reservation. Marketing…

Farmmi Expands Use of Online and Cloud-based Sales & Marketing Platforms to Drive Growth

Farmmi, Inc., an agriculture products supplier in China, announced it has been expanding the use of online and cloud-based sales and marketing platforms to drive growth in sales of its Shiitake mushrooms, Mu Er mushrooms, other edible fungi and agricultural products. The Company has attended various online fairs and sales events, such as the Cloud Canton Fair (the Canton Fair held online), the Cloud Live Sales Event held by the Economic and Commercial Bureau of Liandu District, Liandu District Fusion Media Center, and Liandu…

New Services From SAS Help Brands Rapidly Adapt to Marketing Disruption

SAS Customer Intelligence 360 updates help brands respond to market changes with unprecedented customer intimacy, customized engagement and quantifiable impact Marketing leaders need help reacting nimbly to changing consumer behavior during the COVID-19 pandemic, and SAS is uniquely positioned to help, with the ability to transform data into practically applied decisions in minutes or seconds with AI and real-time decisions. To further help marketers as they reimagine customer experience (CX), SAS today announced the…

Brillio Expands Analytics Capabilities With Cognetik Acquisition

Brillio, a leading digital technology consulting and solutions company, announced the acquisition of Cognetik, a data and insights company with deep expertise in improving digital experiences for its customers. Cognetik enables companies across the globe, including Facebook, Pizza Hut and McDonald’s to build and implement analytics solutions that optimize customer experience to increase loyalty, drive revenue and advance business transformation. Terms of the deal were not disclosed. The acquisition of Cognetik strengthens…

Seeding Alliance Sees Significant Boost in Engagement Following Partnership With Digital Element

Industry-leading IP geolocation technology chosen to enhance native content delivery, providing geo-based ad serving and fraud prevention Seeding Alliance, a leading specialist in native advertising, has seen significantly improved performance following its partnership with Digital Element, the global geolocation and audience insights provider, with click-through rates boosted by as much as 20%. Having chosen Digital Element’s NetAcuity Pulse technology, the Cologne-based native advertising experts now offer enhanced…

maaiiconnect: How to Transform Customer Experience With Technology

Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing products and prices, CX is the key differentiator that businesses are competing on. But investing in the right software to improve CX isn't easy when people take into account customer interactions across various channels and touchpoints. 96% of people think businesses need to improve communication. Many brands are failing or falling behind due to poor touch…

OneSignal Exceeds 1 Million Developers & Adds Real-time Infrastructure Leader to Team

OneSignal, the market leader in customer engagement messaging, announced that it has exceeded 1 million developers on the platform, adding 150,000 accounts in the first half of the year and now surpassing 7 billion daily messages. In addition, OneSignal proudly announces they have added a real-time infrastructure engineering leader, Matt Pillar, as Vice President of Engineering. Marketing Technology News: Signavio Selects Conga to Optimise the Approval Cycle Developers continue to adopt OneSignal at a remarkable pace,…

Comscore Finds Video on Demand Transactions Peaked in April 2020

Overall May 2020 consumption dips month-over-month Sports category transactions in May 2020 were 925 percent higher year-over-year New research from Comscore, a trusted partner for planning, transacting and evaluating media across platforms, shows a continued year-over-year (YOY) increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be…