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HYPR Announces Major Upgrade to its Influencer Search Index

Hypr’s Index Now Contains over 12 Million Influencers and Automatically Adds Tens of Thousands Each Month, Making It the Largest and Most up to Date in the World HYPR, the market leader in influencer data and audience analytics, announced a major update to its influencer search and discovery solution. The solution, which covers over 12 million influencers across all major social platforms, ranks influencers based on their actual impact on conversations in a specific topic, as opposed to traditional ranking methods which…

Veritas Appoints Todd Forsythe as Chief Marketing Officer

Dell EMC and Pure Storage Veteran Strengthens Veritas' Leadership Team  Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage, announced the appointment of Todd Forsythe as chief marketing officer. "Todd's experience across cloud, software, hardware and services will help us accelerate our growth and reach new customers and partners," said Greg Hughes, chief executive officer, Veritas. Forsythe is an accomplished marketing executive with over 25 years of experience. He…

InfluencerDB Releases Highly Requested Campaigns Feature

Creates Pipeline for Brands to Easily Manage & Analyse Campaigns from Start to Finish; Identify Top Performing Partners   InfluencerDB, a global influencer marketing software with clients including Mercedes Benz, Lufthansa, Loreal and more, announced the addition of a new feature aptly called the Campaigns feature. The Campaigns feature allows brands to manage and analyze their influencer marketing campaigns from beginning to end within the software, providing an overview of all active and completed campaigns. The…

Social Media Rapidly Emerges as a Critical Business and Marketing Channel to Target Gen Z Buyers

AI to Find High Application in Tools and Services Designed for the Influential Gen Z Demographic, Finds Frost & Sullivan Generation Z currently makes up 24 percent of the global population and is set to have significant spending power. This "digitally native" population cohort, born between 1993 and 2007, will be an important customer base in the future. The US will be a priority market in terms of the size of Gen Z and its spending potential. India and China also will represent key arenas as they account for 34…

Consumers Back ‘Honest Disclosure’ of Brand Partnerships as Instagram Ranks Top for Influencer Content

97% of Consumers Feel They Can Still Trust an Influencer Openly Partnered with a Brand A new global report compiled by Rakuten Marketing reveals YouTube’s monopoly on the ‘influencer’ is over. Instagram is named the platform most commonly used to view influencer content (65%), beating the video streaming platform by 3%. The survey also revealed that the power of influencer marketing is far from slowing down. In the UK, 81% of consumers report that they have now made a purchase by following a link shared by an…

4 Step Guide for Marketing Your Mobile App Online

Developing a mobile app is a lot of work. From concept to design to implementation, you’ve likely spent countless hours working on this app, and now you’re finally ready to release it to the world. Ideally, your app would be so great that word of mouth alone will help it to spread. However, even though your app is great, this isn’t likely to happen. Just because you’re done with app development doesn’t mean your work is over. There is still plenty left to do to market your app, so don’t kick back and relax just yet. To…

Are You Ready to Adapt to these 5 Digital Marketing Predictions?

New technologies are opening the door to new tools that will transform the way digital marketers build strategies and create their web pages. Choosing which new tactics to integrate can be confusing and overwhelming. Here are five digital marketing predictions for 2019 to help you create smarter campaigns: 1. Customer UX The profusion of data available from pixel tracking, chatbots, and customer profiles gives us the ability to deliver personalized, highly-relevant messaging. Customers have come to expect a seamless…

TechBytes with Ann Handley, MarTech Influencer, Keynote Speaker and CX Expert

What excites you the most about MarTech? How do you gather information on technology? A recent story in MarketingProfs called out a few exciting evolutions in MarTech: 2019 Martech Predictions: From Facebook Marketing to Meeting Automation What I find personally interesting is how Machine Learning (ML) and Artificial Intelligence (AI) arm marketing with lightsabers. We already see how ML and AI can identify trends. But AI and Machine Learning will soon identify buying trends across various integrated systems: sales…

MarTech Interview with Tara Ryan, Chief Marketing Officer, Swrve

"Many SaaS stacks within marketing departments just proliferate data, creating more challenges for marketers to do what they really want to do in personalization, relevance and impact." Tell us about your role and journey into technology. How did you arrive at Swrve? I have worked with Tom, our CEO at Coupa, and we created the best partnership between Sales and Marketing that I have ever experienced in my career. He has a maniacal focus on execution and growth, which made my decision on Swrve and easy one. I also think…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

Brillio to Showcase the New Know How of Winning with the Modern Data Ecosystem at Chief Data, Analytics Officers & Influencers, UK 2019

Brillio to Sponsor and Exhibit at Chief Data, Analytics Officers & Influencers, UK 2019 Brillio, a global digital technology consulting and solutions company, announced its participation in Chief Data, Analytics Officers & Influencers, UK 2019 (CDAOI UK 2019) conference from February 26 -28, 2019. CDAOI UK 2019 brings together leading data and analytics decision makers across Europe to network and share ideas on how to overcome emerging data and analytics challenges to strengthen business value. Brillio's…

Marketers Spending in Excess of £800,000 per Year on Influencer Campaigns; Nearly Double from 2017 as They Aim to Tackle Measurement…

UK Marketers Allocating 40% of Their Budget to Influencer Campaigns but Fees Are Less Exorbitant as Marketers Prioritise Micro-Influencers over Celebrities A new global study from Rakuten Marketing reveals the proportion of marketing budget being set aside for influencer-led campaigns has nearly doubled over the past two years to reach 40% in 2019. The study, which focused specifically on marketers in consumer-facing brands such as fashion, cosmetics and travel companies, unveiled that in the UK, marketers are now…

Genies Launches Verified Program to Help Celebrities, Influencers and Brands Increase Engagement on Social Media Platforms via Digital…

Genies Celebrates 2 Million Total Genies Created from 200,000 Accounts Genies, Inc., a digital avatar company, announced an SDK in November 2018 and is now working with celebrities and influencers to integrate their customized avatars as a way to express themselves on all social and digital platforms. Access is only given to top tier, notable individuals within their respective industries. Besides helping celebrities and influencers, the company also allows brands such as Gucci to integrate its avatars into all accepted…

Serial Digital Entrepreneur Adam Ludwin, Joins the Board of Influencer in Preparation for Global Expansion

Digital Marketing Expert and Award Winning Entrepreneur Adam Ludwin, Has Joined SaaS Influencer Marketing Platform Influencer as a Director of the Board in Preparation for the Companies Rapid Expansion Growing by 450% YOY, and winning many leading global brands in the past year including Boohoo, Alibaba and Protein World, to name a few, Influencer is now looking to expand their offering within their platform, bringing new innovations that allow brands and creators to build deeper relationships, something that Co Founder…

LinkedIn Live Arrives in Beta to Disrupt Online Streaming Video Marketing

Video has Powered a resurgence in engagement for LinkedIn’s 600 Million Users LinkedIn has had an epiphany! The platform will be joining other Social Media such as Facebook and Instagram in supporting Live Streaming. The company emphasized that video, just like original content and breaking news, is extremely popular as a format among users, globally. No wonder, LinkedIn decided to embed video capabilities in its ever-popular platform. The announcement this week confirms LinkedIn’s launch of live-video, allowing users…

Mavrck Releases New Features That Empower Marketers To Hyper-Personalize Their Influencer Databases And Insights

After a record 2018, advanced, all-in-one influencer marketing platform Mavrck is continuing its innovation in 2019 by announcing the deep integration of its survey research capabilities with its influencer database. Marketers struggle with making research insights actionable, an inability to scale personalized influencer search criteria, and expanding influencer relationships beyond creating content. Mavrck’s new features solve those problems while also opening new lines of communication between marketers and influencers.…

How PATRON Is Revolutionizing Social Media Marketing With Blockchain

Streamlined Advertising Process PATRON makes it easier for advertisers to connect with the right influencers. The intuitive system allows both advertisers and influencers to reach out to one another. Influencers are sorted into genres and ranked according to their following. If an advertiser has any questions for an influencer, they can simply ask them. They have an integrated messaging service. Information about the influencer is presented in a clear and easy to understand format. You can see an influencer’s…

Performance Marketing Goes Social

It's no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to selecting influencers and partners to promote your brand.…

Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research

After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on the ethical application of AI and Data Science. While the #10YearChallenge is taking its viral flight on Instagram, Facebook has decided to move an inch close to bringing ‘ethics’ to Artificial Intelligence and related research. Yesterday, the global social media giant and personal data aggregator announced that it is partnering with the Technical University of Munich to support the incubation of an independent AI…

Marketing Technology Insights for the Year Ahead

Performance/Affiliate Marketing Goes Social It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76 percent of shoppers purchasing a product they discovered in a social media post. Brands are partnering with affiliates and influencers to generate leads, acquire new customers and increase ROI. Authenticity is key when it comes to…