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Snowflake Teams with MicroStrategy to Deliver Fast Access and Rich Insight to Enterprise Data

The Integration of MicroStrategy and Snowflake Unifies Data Across The Enterprise, Giving Customers A Single Version Of The Truth Snowflake Computing, the only data warehouse built for the cloud, and MicroStrategy Incorporated a leading worldwide provider of enterprise analytics and mobility software, announced a technology partnership to serve joint customers with a flexible and highly scalable cloud-built data warehouse, with modern business intelligence and predictive analytics applications. Together, Snowflake and…

Sharethrough Adds Veteran Media Executive Dina Roman as Chief Revenue Officer

Former IDG, Scripps, Adap.TV Executive Will Lead Sharethrough's Global Sales Team, Joining The Industry Leading Native Ad Company Amid Continued Strong Programmatic Growth Sharethrough, the industry's largest native ad exchange for the open web, announced the addition of Dina Roman as its new Chief Revenue Officer (CRO), a veteran media executive with two decades of experience growing businesses at the nexus of content, advertising and technology with companies like IDG, Adap.tv and Brightcove. Roman has held…

Accenture Agrees to Acquire Mackevision

The Producer of Computer-Generated Imagery and Immersive Content Plan to Break New Ground for Accenture Interactive’s Content Practice By Adding 3D Visualization, Animation And Visual Effects Capabilities Accenture has entered into an agreement to acquire Germany-based Mackevision, a leading global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling,…

TechBytes with Erik A. Requidan, Vice President of Sales and Programmatic Strategy at Intermarkets

Erik A. Requidan Vice President of Sales and Programmatic Strategy at Intermarkets Marketers and publishers are driven largely by the after-effect of their content. As brands and businesses shift their focus at leveraging data science and social media analytics to drive their content marketing, it is imperative for advertising platforms to ensure that the content gets noticed and makes connection. Programmatic content is the key to delivering highly interactive and influential content for digital ‘omnivores’. We spoke…

Three scenarios for marketing with the Internet of Things

I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT itself can’t even be considered futuristic anymore. It’s here now. In fact, it’s become so big that this year’s Consumer Electronics Show (CES) in Las Vegas dedicated a whole track to it. In December, too, the Interactive Advertising Bureau (IAB) released a consumer study that showed that close to…

Interview with Ariel Napchi, CEO & Founder of HIRO-Media Ltd.

"The market should unite and fight all kinds of fraud, bots, adware"On Marketing Technology MTS: Tell us a bit about your role at HIRO Media and how you got here (what inspired you to start a programmatic video company). 10 years ago, I founded HIRO and have been the company’s CEO since inception. HIRO is an online video SSP. We work with content owners, publishers, agencies, and advertisers in using programmatic to improve their performance in online video advertising. The idea for HIRO came from a successful exit…

Interview with Shahar Kaminitz, Founder & CEO at Insert

"AI is fueled by data. Marketing leaders should ensure that the right data is available to fuel an AI approach and then understand how that data maps to specific customer interactions with their brands."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here. (what inspired you to start an in-app marketing company)             Eleven years ago, I founded Worklight, a platform that helped large corporations build robust mobile apps and integrate them with various backend…

Interview with Tyson Quick, Founder & CEO – Instapage

"Never give up! Perseverance is the reason Instapage is now a 100+ person organization, and I believe far too many entrepreneurs fail because they gave up too early."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO, and I started Instapage out of frustration with the inefficiency in paid advertising. Google and Facebook have made the purchasing of extremely targeted advertising so efficient that both are…

Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments

Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of integrating their offerings with omnichannel programmatic ad integration platforms. That’s exactly what Sharethrough aims to achieve with Adelphic. Sharethrough, the all-in-one native advertising software for publishers, app developers, and advertisers, announced the integration of its supply-side platform (SSP) with Adelphic, a mobile and…

B2B Influencer Marketing 2017: Are You Playing the Waiting Game

“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” - Scott Cook, founder and CEO of Intuit. When consumers turn into your influencers, it is a boon towards generating more output from your marketing efforts. Influencer marketing is a definitive trend on the rise acknowledged by top marketers. Traditionally used by consumer brands to tell their brand stories, marketers adopting influencers for B2B promotion is a recent phenomenon. For valuable lead generation and sales…

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

Centro Unveils Technology to Improve Campaign Management Across Walled Gardens

Basis Assistant Web Browser Extension Maximizes Effectiveness and Collaboration Across Media Teams Centro, a global provider of advertising technology, released a first-of-its-kind product to log and track campaign optimizations made on software-as-a-service (SaaS) advertising platforms—even within walled gardens. Basis Assistant is a web browser extension for media professionals to document how they are adjusting campaign tactics in-flight across all their campaigns. Optimization logs are vital for synchronizing teams,…

Nativo Sees Increased Adoption of its Mobile Ads SDK, Used By Over 400 Publishers

Publishers report an average 14% increase in CPM after upgrading to version 5 Nativo, the most advanced technology platform for advertising, announced its latest release of Mobile Ads SDK, which seamlessly integrates native ads into publishers' Android and iOS mobile apps, has seen a 27% growth in adoption between January and May. The Mobile Ads SDK version 5 has unlocked new inventory on premium content-based apps that accounts for an increase of 30% of overall inventory for the same period. Nativo's Mobile Ads SDK…

Pitbull Partners With LiveXLive For Multi-Year Deal To Develop, Produce & Distribute Unique Original Content

Agreement Will Take "Mr. Worldwide's" First-Ever Pay-Per-View Concert Series and Video Podcast Global Reaching Millions of Viewers Worldwide LiveXLive's Robust Streaming Platform Delivers Revenue-Share Model Including Ticket Sales, Advertising, Sponsorships, Merchandise and Subscriptions LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into a multi-year revenue-share content partnership with…

Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending demise of the third party cookie. 4D helps brands,…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

Crealytics Launches New Website, Simplifies Experience for Brands, Retailers

Crealytics, an industry innovator of performance advertising, site monetization and retail media solutions, has relaunched its website to better cater to brand and retailer needs. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Visitors to www.crealytics.com can now more easily navigate through Crealytics’ suite of paid search and site monetization offerings. A responsive interface helps users identify and solve for their specific challenges across PLAs, paid…

SiriusXM to Acquire Stitcher

Transaction will Combine the Leading Audio Entertainment Company in the U.S. with a Pioneer in Podcast Production, Distribution, and Ad Sales Acquisition will Create the Premier Full-Service Platform for Podcast Creators, Publishers, and Advertisers Stitcher Podcasts Include Freakonomics Radio, My Favorite Murder, How Did This Get Made?, SuperSoul Sunday from The Oprah Winfrey Network, Office Ladies, Conan O'Brien Needs a Friend, Literally! with Rob Lowe, LeVar Burton Reads, Comedy Bang! Bang!, and WTF with Marc Maron…

Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX

Research identifies specific actions fast-growth startups are taking to drive customer loyalty and growth Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning. The findings feature Zendesk Benchmark data from more than…

Onfido Sees Record Adoption of Its Identity Verification Technology Announcing 264% Year-Over-Year Us Growth

Fuelled by key business wins, new $100M funding and key executive hires Onfido, the global identity verification and authentication provider, announced another strong quarter-over-quarter growth in sales ending June 30th, 2020, representing a 40% increase in global sales over the same quarter last year. The significant growth was fuelled by increased demand in the United States--where Onfido grew its year-over-year sales by 264%--as organizations accelerate their digital transformation plans. In the first half of…