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AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from SpotX, AdQuick.com, Radiant Insights, Knorex and Stingray. SpotX and Acxiom Partner To Support IPG Data-Driven Video Advertising SpotX, the leading global video advertising platform, announced a new partnership with Acxiom, the data and technology foundation for the world’s best marketers, to offer enhanced audience-based buying capabilities and improved inventory matching using…

Knorex Unveils its AI Engine KAIROS to Power Universal Advertising in Knorex XPO

Knorex announced the launch of its AI engine called Knorex KAIROS which puts the power of AI into the hands of agencies and marketers in automating and scaling their digital marketing execution across multiple marketing channels and devices Knorex, the leading provider of cross-channel marketing cloud platform, announced the launch of its Artificial Intelligence (AI) engine, Knorex KAIROS™ which underpins its flagship marketing cloud platform - Knorex XPO, as the automation, optimization and predictive analytics nexus. This…

MarTech Interview with Kevin Knieriem, CRO at Clari

"Establishing that alignment also opens up the opportunity to set KPIs and targets throughout every level of the funnel from lead to opportunity to customer — or worst case, lost deal." CRO as a role is on the rise. What do you attribute that to? I attribute it to organizations shifting to a Revenue Operations model. Revenue teams at many organizations are increasingly aligning to bring sales, marketing and customer success under one roof. Given the current climate, it’s more important than ever that these teams are…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Google Cloud (Marketing Cloud), Comscore (Video), 8×8 (Unified Communication), Simeio (Identity Management) and DoubleVerify (Analytics). Google Cloud and Telefónica Partner to Accelerate Digital Transformation for Spanish Businesses To meet the growing technology needs of Spanish businesses, Google Cloud and Telefónica are announcing a new partnership to foster the country’s digital…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for the CRM Customer Engagement Center for 11th Consecutive Year

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has been named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center (1) for the 11th consecutive year. In the report, Gartner evaluated 16 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "Gartner defines the CEC market as the market for software applications used to provide customer service and support by engaging intelligently —…

8×8 Launches Open Communications Platform to Deliver and Scale Work-from-Anywhere Enterprise Communications for Organizations Worldwide

New CPaaS, Enterprise-Grade Telephony for Microsoft Teams, Performance Monitoring and End-to-End Interaction AI Capabilities on a Single Open Platform Provides Security, Scalability and Extensibility to Strengthen Business Responsiveness and Resilience 8x8, Inc., a leading integrated cloud communications platform, launched the 8x8 Open Communications PlatformTM, the industry’s most complete portfolio of work-from-anywhere enterprise communications. 8x8 uniquely brings together the essential elements required in an…

8×8, Inc. Appoints Samuel Wilson as Chief Financial Officer

Company Reiterates First Quarter Fiscal 2021 Guidance 8x8, Inc. , a leading integrated cloud communications platform, today announced the appointment of Samuel (Sam) Wilson to Executive Vice President and Chief Financial Officer, effective immediately. Wilson succeeds Steven Gatoff, who will remain with the company until the fall to support a seamless transition. Wilson joined 8x8 in September 2017, most recently serving as Chief Customer Officer and Managing Director of EMEA. As Chief Customer Officer, Wilson brought…

Latest Version of the Optanix Platform Delivers New Capabilities for Unified Communications and Contact Center Deployments

New solution-specific features combine with core platform functionality to drive uptime and performance for real-time communications solutions Optanix, the leader in intelligent business service assurance, today announced version 6.0 of the Optanix Platform. This release features new capabilities for contact center, unified communications and data networks. Among the new solution-specific features included in Optanix Platform version 6.0 are the following: Expanded support for the latest versions of Cisco Unified…

Momentum CRM Announces Integration With automotiveMastermind’s Market EyeQ Platform

Momentum CRM, a premier automotive CRM solution, has teamed up with automotiveMastermind (Mastermind), a leading provider of predictive analytics and marketing automation solutions for the automotive industry, to set the new standard in CRM integrations. Momentum CRM recently elevated its user interface to include a dedicated section within its dashboard for Mastermind’s predictive analytics data through Market EyeQ, the company’s sales and marketing platform. This enhanced integration will provide the companies’ mutual…

Neustar Appoints Wes Nichols, Co-Founder of MarketShare, to Board of Directors

Neustar, Inc., a global information services and technology company and leader in identity resolution, announced that Wes Nichols has been appointed as an independent, non-executive director to the Company’s Board of Directors. Mr. Nichols is a technology entrepreneur, an active technology investor and served as Neustar’s Senior Vice President of Strategy from 2015 to 2016 following Neustar’s acquisition of MarketShare, where he was co-founder and CEO. “We are happy to have Wes back as part of Neustar,” said Stewart…

Pega Launches Ethical Bias Check To Help Prevent AI Discrimination Across All Customer Interactions

Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, today announced Ethical Bias Check, a new capability of Pega Customer Decision Hub™ that helps eliminate biases hidden in the artificial intelligence (AI) driving customer engagements. The feature flags possible discriminatory offers and messages generated by AI across all channels before they reach the customer. Done right, AI has helped businesses add more value to every customer interaction, leading to deeper…

Pegasystems Named a Visionary in Gartner’s Magic Quadrant for Multichannel Marketing Hubs for Third Consecutive Year

Pegasystems Inc. , the software company empowering digital transformation at the world's leading enterprises, today announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs (1) report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on 'completeness of vision' and 'ability to execute' in this report. Pega Customer Decision Hub™ …

Equifax Announces New Chief Product Officer

Cecilia Mao To Lead New Product Innovation Across Enterprise Equifax Inc. has named Cecilia Mao to a new global role as the company's Chief Product Officer. In this newly created role, Mao will lead the company's global product portfolio strategy and directly lead the execution and growth of Equifax's leading Fraud, Identity, APIs, Digital Commerce and Collections & Recoveries product lines. In addition, she will provide leadership across all of the company's product teams to accelerate the progress of the EFX2020…

RNL Launches Digital Engagement Centers to Transform Donor Engagement for Higher Education Fundraising

Advanced analytics, omnichannel outreach, and options for on-campus or off-campus management allow campuses to provide a personalized experience for donors and avoid external disruptions RNL has announced a groundbreaking new donor engagement solution which combines advanced predictive analytics, calling, texting, personalized video, and email to maximize donor engagement and boost fundraising results. RNL is the leading provider of higher education fundraising, enrollment, and student success solutions, and the largest…

Qlik Announces General Availability of Qlik Alerting, Intelligent Alerting Directly Through Qlik Sense

Increases Analytics ROI by Closing the Gap Between Insights and Action Qlik announced the general availability of Qlik Alerting, an intelligent alerting platform for Qlik Sense. Qlik Alerting delivers actionable, self-service and centralized alerting that enhances customers’ ability to proactively monitor their business data and take timely action based on insights. “Qlik Alerting helps customers go beyond dashboards and analytical applications, creating the real-time intelligence loop needed to take action when it has…

BRIDGEi2i Named as a Cool Vendor by Gartner in CRM Sales Technologies

BRIDGEi2i is a trusted partner to enterprises globally for driving actions for digital transformation outcomes. Our clients choose us for our ability to provide contextual AI-powered analytics solutions to solve complex business problems and deliver digital transformation outcomes BRIDGEi2i, a leading AI consultancy, has been named as a "Cool Vendor" by Gartner in the recently published Cool Vendors in CRM Sales Technologies. The April 2020 research report was led by analysts Ilona Hansen, Adnan Zijadic, Tad Travis, and…

AiCure Appoints Former Medidata Founder Ed Ikeguchi as CEO

Industry veteran to build on AiCure's ten years of market success and extend AI platform to digital biomarkers for holistic patient health Continued corporate growth and platform milestones drive 2020 momentum AiCure, an AI and advanced data analytics company focused on improving clinical trials, announced Ed Ikeguchi, M.D. as its Chief Executive Officer (CEO). Formerly serving as the company's Chief Medical Officer (CMO) and President, Dr. Ikeguchi's appointment as CEO will advance AiCure's commitment to improving…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

8 Ways to Begin Building Marketing Resiliency Now

Over the past few weeks, we have been working closely with our clients across many different industries and sectors, all over the world, and learning that even some of the biggest global companies are struggling to keep their Marketing moving forward and collaborating remotely with their colleagues seamlessly to do so. With a significant remote workforce in place, we at SGK are thankful that we are in a strong position to help them fulfill the demands of today while preparing for the future.  While companies struggle…

Telecine Deploys MediaMelon’s SmartPlay to Intelligently Utilize Streaming Bandwidth While Improving the Viewing Experience

As Viewing Hours & New Subscriptions Surge from Stay-at-Home Orders, MediaMelon's Content-Aware QoE Solution Cuts Telecine's Bandwidth Consumption & Costs, Delivers High-Quality Viewing Experience MediaMelon, a pioneer in content-aware streaming, today announced Brazil's Telecine streaming video-on-demand (SVOD) cinema hub has deployed its SmartPlay OTT streaming optimization platform to deliver a better video Quality of Experience (QoE) with lower content delivery costs despite an unprecedented surge in new…