Banner Before Header

TechBytes with Hilary Ross, VP of Podcast Media at Veritone One

Tell us about your role and journey into technology. What inspired you to take up the role at Veritone One? My college education and initial jobs after college were focused on politics and environmental law. I worked on a handful of political campaigns at the state level, and as a part of my work on those campaigns, I was exposed to radio, Facebook and local television advertising. That was my first introduction into the advertising world. From there, I have had a handful of opportunities in advertising and…

Eyeota Audiences Now Available Globally for Social Activation Through Amobee

Eyeota’s audiences available on Facebook, Instagram, Pinterest, Snapchat and Twitter  Eyeota, the leading audience technology platform enabling the intelligent use of data, today announced its audiences are now available for activation on social networks through a unique partnership with Amobee--the global advertising technology company reinventing advertising for the converging world--providing consistency across TV, connected TV, digital and social advertising. Eyeota leverages Amobee’s identity graph to map Eyeota user…

4media group, Inc. Launches Digital Marketing Agency Dynamik Influence

Global Integrated Marketing and Communications Agency 4media group Expands Into the Influencer Marketing Space 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly integrated, full-service communications agency. The launch of Dynamik Influence comes just over a month after 4media group's acquisition of News Generation, a broadcast media relations firm located in the Washington, D.C., area. 4media group created…

LoopMe’s Second PurchaseLoop Research Pulse Report Reveals Changing Trends in Consumer Media Consumption

Key findings from consumer survey of 8,000 respondents include an increase in spending, spike in gaming and other shifts in media consumption and aspirational goals LoopMe, the outcomes-based video platform, released its second global PurchaseLoop Research Pulse Report, uncovering shifts in various facets of the consumer lifestyle, including changes in online media consumption and spending, as COVID-19 has drastically impacted the world. Marketing Technology News: Zoomin Named a “Cool Vendor” by Gartner The report…

Socialbakers Reports on the State of Influencer Marketing Effects of COVID-19

Socialbakers, the leading social media marketing platform, today released its State of Influencer Marketing Report, which examines how the COVID-19 pandemic has affected the influencer industry over the last three months. Among the key findings are a decrease in sponsored content among influencers that are partnering with brands and a pivot toward influencers with smaller, more niche followings that may offer greater value to brands with tighter marketing budgets. "Despite the economic impact of COVID-19, brands are still…

New Mediasite Mosaic Delivers One-Click Video Capture for Distance Learning and Remote Work

Manage and upload collaborative recordings from Zoom, Teams and other video and web conference systems in addition to creating video communications At InfoComm Connected 2020 Mediasite launches its powerful new one-click video capture tool, Mediasite Mosaic. This lightweight, cross-platform app enables teachers, students, trainers and remote workers to have a video studio at their fingertips and manage recordings from web conferencing tools. This is one of many new enhancements to Mediasite’s suite of award-winning video…

SocialSurvey Introduces Enterprise Grade Customer Experience Tools for Small Businesses

SocialSurvey, a leading provider of experience management software, announced that they have designed a program to help small businesses dominate their local market. This program includes: Reviews management,  business listings management to over 100 online directories/search engines, apps and websites, and reviews collection and distribution to Google, Facebook, Twitter, Linkedin, Zillow, LendingTree, Yelp, and many other sites. Marketing Technology News: Parks Associates Announces CONNECTIONS Community, a Virtual…

Tiger Pistol Contributes Social Platform, Services to JOANN for Local Amplification of “Make to Give” Mask Initiative

Tiger Pistol's social advertising platform helps JOANN achieve its benevolent mission, while contributing to the health of stores and local communities Tiger Pistol, the only social advertising platform that delivers local activation at global scale, has partnered with JOANN, the nation's largest specialty retailer of crafts and fabrics, to amplify the promotion of its "Make to Give" handmade mask donation initiative through local advertising on Facebook and Instagram. "Tiger Pistol is dedicated to helping…

ArchiveSocial Continues Momentous Growth with Appointment of New Finance and Marketing Heads

ArchiveSocial, the leading provider of social media archiving software for government entities, law enforcement agencies and K-12 school districts, recently welcomed two key additions to their Senior Leadership Team - Lyle Henderson as Head of Finance, and Nancy Vodicka as Head of Marketing. The appointment of Henderson and Vodicka is part of a broader initiative by ArchiveSocial to focus on growth in new markets and continued product demand. "In a world demanding transparency, our mission, to empower and protect open…

Teamwork Essential To The Future Of The Media & Advertising Industry–But Bosses, Not So Much

Media and Marketing Sector Survey from The 614 Group Also Shows That More Than Half Anticipate That All Future Conferences Will Feature Virtual Dimensions Despite the "work from home" advantages of wearing pajamas all day and avoiding a commute, when asked what they missed most about face-to-face contact with business associates, over 340 media and advertising executives agreed that they miss several teamwork benefits of face-to-face connections—but proximity to "the boss" isn't high on the list. According to results…

Glory Star New Media Group Holdings Limited Completes Content Production Programs for Multiple International Luxury Brands

Glory Star New Media Group Holdings Limited, a leading mobile and online digital media and entertainment company in China, announced that it has successfully completed content production programs for multiple international luxury brands, including Fendi, Prada, Gucci, and Burberry. Marketing Technology News: Payment Terms, Shipping and Online Trade Shows on Alibaba.Com According to the Luxury Goods Worldwide Market Study, Fall-Winter 2019 report produced by Bain & Company, the worldwide demand for luxury goods…

Stallios – the Next-Generation Social Network Is Launched

Stallios inc, the technology company on a mission to create the next-generation social network where everyone can monetize their time and creativity by earning a stable income, has finally launched the social network live. Marketing Technology News: Parks Associates: Disney+ and Apple TV+ Both See Success During First Six Months in the Market Stallios.com Stallios is the newest social network of the internet, it's the next-generation. A real social world created to help people grow positively by…

Synamedia Unveils First Global Research to Define Fans by Attitudes to Sports Piracy

89% of sports fans subscribe to a pay-TV or OTT service yet 51% watch pirate sports services at least once a month Synamedia, the world's largest independent video software provider, unveiled the first in a series of trailblazing reports designed to broaden understanding of global sports piracy in order to protect the value of sports rights. The Charting Global Sports Piracy report, draws on results from a 10-country study of over 6,000 sports fans conducted by Ampere Analysis. It finds that, while 89% of sports…

MiLegacy Offers a New and Innovative Mobile Media App to Curate Your Digital Legacy

MiLegacy is elated to announce the release of its mobile media app that cultivates a library for your digital life in one intuitive, full-featured utility. Combine what you love about sharing pictures and videos with friends and family, add a focus on privacy, and curate content by topic and by person to create a personal archive of your most precious asset — your memories. Marketing Technology News: Claro Enterprise Solutions and The CMO Club Partner to Produce “Social Media Playbook” MiLegacy goes beyond the…

Criteo Launches First Self-Service Retail Media Ad Platform to Buy Transparently Across Retailers at Scale

The platform enables retailers to grow advertising revenue by providing transparency, flexibility and control to brands and agencies Criteo S.A., the global technology company powering the world’s marketers with trusted and impactful advertising, today announced the launch of its first-to-market, self-service Retail Media platform. Retail media, the placement of brand-sponsored advertising within retailer e-commerce sites and apps, is growing rapidly as shopping increasingly moves toward e-commerce. Now, retailers can…

CitizenNet, Condé Nast’s Social Advertising Agency, Honored With Four Stevie Award Wins In The 2020 American Business Awards

Stevie winners will be celebrated during virtual awards ceremony on August 5 CitizenNet, Condé Nast's in-house social advertising agency and platform, has been named the winner of three Gold and one Silver Stevie® Awards in The 18th Annual American Business Awards. CitizenNet won Gold Stevie Awards in the New Product or Service Introduction of the Year, Marketing Campaign of the Year - Healthcare - Rx - Devices, and Health & Pharmaceuticals - Product categories. Additionally, they won a Silver Stevie Award in the…

SOCIAL CHAIN Announces Major Acquisition as It Shakes off COVID-19 While Also Announcing Its First Full Year Forecast of $220 Million…

Social Chain completes majority acquisition of California based performance marketing specialist A4D Social Chain announces first full year forecast as a publicly listed company Forecast for 2020 is profitable despite COVID-19 crisis: $9 million EBITDA Forecast turnover at $220 million before additional acquisitions CEO Steven Bartlett: “Over the last few years we have managed to steer our company towards sustainable and profitable growth” THE SOCIAL CHAIN AG is on the verge of its…

Socialgist Announces Exclusive Data Partnership with Q&A Platform Quora

The partnership allows Quora to launch its new Public Data Program and is the first-of-its-kind for the platform Socialgist is the world's largest data access platform between social media networks and the analytics community Integration platform Socialgist announced a strategic partnership with Quora, enabling privacy-safe business insights from its expert audience for the first time ever via API. Quora is the leading knowledge sharing platform that enables people from all over the world to come together to share…

The Chattanooga Film Festival Connects Communities and Reaches Virtual Audiences by Teaming up With Evergent and Mediakind

Evergent the market-leading provider of solutions for revenue and customer-lifecycle management, today announced that it has teamed up with the Chattanooga Film Festival, and MediaKind to enable a virtual and interactive film festival for viewers. The festival's feature and short-films will be streamed via MediaKind's MediaFirst TV platform, and Evergent's user life cycle and monetization platform, both hosted on the Microsoft Azure cloud. Options to attend the event are available via a variety of options – full four-day…

New Influencer WebCam-Based Social Platform, Jasmin.com, Launches Pamela Anderson Joins as Creative Director

Top Relationship Experts and Lifestyle Personalities to Offer Advice and Videos Jasmin, the world's first web camming site exclusively dedicated to connecting users with lifestyle, relationship, and sex positivity influencers, announced its launch today. Actress, model, and activist Pamela Anderson has joined in the role of Creative Director and will appear daily on Jasmin.com. An offshoot of LiveJasmin, the world's most successful adult webcamming site with 50 million daily visitors, Jasmin's mission is to broaden the…