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IntelliMedia bags two Product of the Year Awards at NAB Show 2019

Two of the nine awards in the Graphics, Editing, VXF, Switchers category, at the World's largest media technology expo NAB 2019, were won by IntelliMedia products! California-based leading immersive media technology provider IntelliMedia, bagged not one but two of the coveted Product of the Year awards at the world's largest media tech expo NAB 2019, which concluded recently in Las Vegas. MiXie and HoloPort, two of the three path-breaking products that the company launched this year, generated buzz in streaming community…

Quality Data Equals Truth Sets, and Nothing Less

Today’s consumer packaged goods (CPG) landscape bears little resemblance to that of 1990. There are currently 9,000 more products in US grocery stores than there were back then, but the average retail store is almost 7,500 square feet smaller. Organic, gluten-free, heart-healthy and sustainable products are everywhere in today’s stores because consumers demand them. And with a new product hitting the shelves approximately every two minutes, the list is growing. AI is enabling companies to better understand how consumers…

Unisys Launches New Version of Elevate Omnichannel Banking Platform to Facilitate Shift to Open Banking

New Version of Software Allows Banks to Easily Integrate Third Party Apps and Services for Enhanced Customer Experience, While Leading-Edge Security Protects Consumer Data Across All Touchpoints Unisys Corporation announced the availability of the latest version of its Unisys Elevate omnichannel banking software platform, which enables banks to adopt an open banking approach to deliver an unrivaled customer experience. Open banking allows financial institutions to share data with other organizations and easily access…

New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated

Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought a Product Based on an Influencer Recommendation From the furore surrounding the Fyre Festival debacle to the introduction of new rules around social media paid-for posts, influencers have dominated the headlines recently, yet new research suggests the scale and impact of influencer adoption is overestimated. The ‘The Retail Social Proof Barometer’ by Fresh Relevance, the real-time personalisation…

Tips on Creating Instagram Story Highlights to Showcase Your Local Business source( Fishbat)

Instagram Story Highlights are a powerful tool that can help companies attract new followers, increase overall sales and add value to their online profile. Internet marketing agency, fishbat, shares several creative ways business owners and managers can use Instagram Stories to showcase their company. Advertise Different Product Categories or Collections. Retailers or brands can group their Instagram Story Highlights according to different product categories or collections. For example, apparel companies can make…

Cloudflare Launches AMP Real URL to Give Publishers and Site Owners More Control Over Their Brands

Cloudflare, the leading Internet performance and security company, announced that it is launching AMP Real URL to give Accelerated Mobile Pages (AMP) publishers the ability to display content under their own unique domains, rather than AMP-generated domains. With AMP Real URL, Cloudflare customers using AMP can get all the performance benefits of AMP without sending visitors to a domain they do not control. The AMP Project, founded by Google, is an open-source initiative aimed at optimizing mobile content and making it…

Bazaarvoice Report: Shoppers Crave Connection and Conversation with Brands and Retailers

Annual Shopper Experience Index Shows Influence of User-Generated Content on Omnichannel Shopping and Cites Mobile and Social Commerce as Areas of Focus Bazaarvoice, Inc., the provider of user-generated content (UGC) and shopper data solutions, released its annual Shopper Experience Index. Based on data from over 6,000 websites in the Bazaarvoice Network, a survey of more than 500 brand and retailer clients, and a global survey of more than 2,000 consumers, the Shopper Experience Index explores the influential role of UGC…

Engageya Launches “Stories” Unit For Mobile Publishers

Engageya, a leading native technology platform, is launching a breakthrough product bringing the social "story" experience onto mobile content web sites. Storiya will enable publishers to engage audiences and ramp up revenues via the story format that has become familiar on Instagram, Snapchat and Facebook – featuring video, photos and text overlays in a vertical aspect ratio and dynamic style. Following successful pilots in Russia, Turkey and Dubai, Storiya will be offered to publishers all over the world, with an…

MarTech Interview with Jeff Foley, VP of Marketing, Luminoso

"I think 2019-2020 will be more about incremental operationalization of AI techniques, rather than game-changing disruptions." Tell us about your role and journey into technology. What inspired you to start at Luminoso? I started my career as a release engineer, working on speech technology at Dragon Systems. Since I had studied speech recognition and signal processing at MIT, it was a great introduction to the tech world. Over time, though, I found that my favorite language to program in was “English,” and so I moved…

Microsoft Cloud and AI Integration Highlight Grooper 2.72

BIS, creator of Grooper, the leading AI-driven data sciences platform for discovering data and transforming it into actionable information, announced the availability of Grooper 2.72. New capabilities include integration with Microsoft SharePoint Online, OneDrive and Azure Cognitive Services, and advances in data capture. "Grooper's data orchestration abilities continue to differentiate it from other platforms," said Dan Rotelli, CEO of BIS. "Combining advanced document data capture with electronic data integration…

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

How to Find the Right Advertising Fit: Facebook vs. Instagram

Planning a product launch and wondering how much of your limited budget to allocate to digital advertising? We have no doubt of the answer: All. When it comes to social advertising, not all platforms are created equal. The reality is traditional Facebook advertising still dominates many marketing budgets with its 2.3 billion users. Although Facebook and Instagram share many similar functionalities — interaction with friends, a real-time feed of visual content, not to mention the fact that both platforms are owned by…

Cheetah Digital Named A Leader in Loyalty Technology Report

Cheetah Digital Received the Highest Possible Score in 13 Criteria, Including Data Management and Personalization Cheetah Digital, the leading independent enterprise cross-channel marketing software company, announces its placement as a leader in Forrester Research’s The Forrester Wave: Loyalty Technology Platforms, Q2 2019 report. Cheetah Loyalty is part of Cheetah Digital’s product portfolio, also including CheetahMail and Marketing Suite. Forrester identified the 13 most significant companies in the loyalty industry…

New Media Company Clozette Raises US$10 Million in Series C Funding from Cool Japan Fund

 Award-Winning Social Content Marketing Company to Accelerate Product Innovation, Drive International Expansion, and Develop an Interactive Cool Japan Ecosystem That Brings Japanese Culture to a New Generation of Consumers Clozette, a transformative new media company that inspires and engages contemporary women with award-winning content centered on beauty, fashion, travel and wellness, announced an investment of US$10 million in Series C funding from Cool Japan Fund, a public-private fund under the Ministry of Economy,…

5 Tips for Leveraging Email to Generate Sales in 2019

Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed at cleaning out our inboxes or reaching our quotas, we also know how important it is to business success. In fact, more than 80% of marketers credit email as their most vital channel for customer acquisition. Bottom line: Email is not going away any time soon and you need to be able to create compelling emails to persuade your potential buyers. So, how can you make sure you’re using this channel effectively to…

In-App Advertising Fraud: The Biggest Threats to Advertisers

In 2018, mobile ad spending accounted for nearly 70 percent of all digital advertising and surpassed TV as the leading advertising medium in the U.S. Not surprisingly, as brands allocate more of their ad budgets to mobile, the channel has also attracted fraudsters looking to game the system and turn a quick buck. Fraud in the mobile ecosystem is top of mind for advertisers, but few in the industry want to discuss the topic in the detail it warrants. However, it is only through frank and transparent discussions about fraud…

Dos and Don’ts of Facebook Advertising for Young DTC Brands

Direct-to-consumer brands such as Casper and Warby Parker have successfully turned the world of brick-and-mortar retail on its head, but as with any new brand that enters the market, emerging DTC businesses face an expensive battle to break through the noise and capture the attention of potential customers. Facebook has shown itself to be a defensible and relevant channel when it comes to generating awareness and driving e-commerce sales. In short, it’s not wavering in its ambition to connect with 2.32 billion people and…

The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising continues to undergo dynamic innovation. With the omnipresence of the Internet and the ubiquity of mobile, TV no longer reigns supreme: In 2016, digital advertising revenues surpassed ad revenues from TV for the first team, hitting $72.5 billion across digital platforms compared to $71.3 billion from TV. The new landscape presents marketers with an array of both exciting opportunities and vexing challenges.…

Cloudinary Expands Media Management Solution for e-Commerce

Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging and Personalized Customer Experiences Cloudinary, the end-to-end media management platform for the world’s top brands, unveiled major new capabilities designed to help e-Commerce companies more easily create and deliver better, faster and more engaging customer experiences, from web to mobile, across physical and digital storefronts. The enhanced media platform leverages AI and machine…

AWS Announces General Availability of Concurrency Scaling for Amazon Redshift

With More Than 200 New Features and Enhancements in the Last Two Years, Amazon Redshift Delivering an Average of 10x Faster Query Times and over 10,000 Customers (The Clear Cloud Leader for Data Warehouses) Amazon Web Services Inc., an Amazon.com company, announced the general availability of Concurrency Scaling, a new Amazon Redshift feature that automatically adds and removes capacity to handle unpredictable demand from thousands of concurrent users. Concurrency Scaling comes at no cost to almost all customers, and…