Dentsu Aegis Network Builds Merkle’s Capability and Scale with Acquisition of Filter

Dentsu Aegis Network has acquired Seattle-based Filter, a leading experience design and digital marketing company serving Fortune 100 CPG and enterprise technology clients with embedded teams, on-site agencies, and fully outsourced solutions. Filter will join Merkle, a leading data-driven, technology-enabled, global performance marketing agency. “Filter has a long and vibrant history, so a key priority was ensuring a strong cultural and professional fit for our employees and our clients. As an innovative, growth-focused…

Change Your Marketing and Sales Success by Changing One Little Word

New Study Highlights the Power of "You- Vs. We" -Phrasing in Your Messaging Replacing the word "we" with the word "you" in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School of Business. In prospecting emails, using the word "you" instead of "we" increased respondents feeling "personally responsible for solving the problem" by 21 percent. And,…

App Annie Releases Annual State of Mobile 2019 Report

Mobile Data and Analytics Leader Shares Key Trends Driving Mobile Transformation With consumer spend in app stores expected to surpass more than $120 billion in 2019, according to data released by App Annie, there's nothing more vital to business than mobile. App Annie, the leading global provider for mobile data and analytics, released its annual The State of Mobile in 2019 report — the most comprehensive guide for businesses looking to capitalize on mobile transformation. The report found: Mobile Dominates…

Amazon Web Services Announces AWS Backup

Centralized Backup Service Makes It Easier and More Cost-Effective for Customers to Automate Backups of Their Data and Meet Business and Regulatory Requirements Amazon Web Services, Inc. (AWS), an Amazon.com company, announced AWS Backup, a fully-managed, centralized backup service that makes it faster and simpler for customers to back up their data across AWS services and on-premises, helping customers more easily meet their business and regulatory backup compliance requirements. AWS Backup makes protecting storage…

Lionbridge Augments Artificial Intelligence Offering Through Acquisition of Gengo and Gengo.ai

Lionbridge Expands Japanese Market Footprint with Strategic Purchase of Innovative Technology Company Lionbridge, one of the world's most trusted global communications platforms, announced its acquisition of Gengo, a Tokyo-based, leading edge technology company providing crowdsourcing, machine learning and localization services to global customers. Lionbridge has a 20-year history of leveraging its 500,000 linguistic experts to help the world's largest companies expand their businesses on the global stage by providing…

Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies

There’s no question that mobile is the most transformative force in retail today, a trend that was on full display throughout the 2018 holiday shopping season. According to the Adobe Analytics Holiday report, mobile traffic soared with more than half (51.4%) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. This is a stark reminder that many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences…

Deloitte Releases 10th Annual Tech Trends Report, Exploring Technologies That Help Companies Thrive in a Climate of Disruption and…

Report Examines a Decade of Technological Change, Identifying Key Trends That Will Reshape Business and Government in the Next 18-24 Months Deloitte released its milestone 10th annual report on technology trends, "Tech Trends 2019: Beyond the digital frontier." The report explores how the convergence of new technologies with powerful technological forces is driving disruption across industries. New technologies include advanced networking, serverless computing and intelligent interfaces; and technological forces…

Vivaldi Acquires Leading London-Based Digital Marketing Agency Gravity Thinking

Vivaldi, a global strategy firm, announces the acquisition of Gravity Thinking, the award-winning creative and digital agency based in London. The integration affirms Vivaldi’s commitment to deliver tangible impact and proven growth strategies to its clients. “The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands” Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand…

Mediafly Announces Mediafly Readiness in Partnership with Lessonly

New Sales Coaching Solution Unifies Sales Enablement Platform with Training Software to Help Leading Companies Achieve Evolved Selling Mediafly, a sales enablement platform that enhances how sales organizations engage buyers, announces Mediafly Readiness in partnership with Lessonly. By partnering with Lessonly, the leader in learning automation software, Mediafly users access one central location for training, marketing materials, interactive personalized selling tools, meeting tracking, sales coaching and more. Through…

Arvizio Brings BIM, LiDAR and CAD Visualization to Magic Leap

Unified Mixed Reality Collaboration for Microsoft Hololens, Magic Leap and Vr Headsets Arvizio Inc., announced the expansion of their MR Studio enterprise mixed reality software platform to include Magic Leap One and virtual reality (VR) headsets in addition to new features for Microsoft HoloLens. Architecture, Engineering and Construction (AEC) firms as well as those in the energy, engineering and mining industries can now engage in combined mixed reality and fully immersive VR experiences while sharing design reviews,…

How Mobile Apps Are Revolutionizing the Future of E-Learning

Food, groceries, beauty care, shopping, transportation, banking —  there's an app for everything out there. Apps make our life so convenient that imagining a single day without them seems like a nightmare. What's more, apps have even been introduced in the field of learning. The traditional mindset of learning is changing with a boom in the corporate and business sector. Be it schools or corporate sectors, the current generation is tech-savvy and even institutions and organizations are adopting smart technologies in…

Interview with Megan J. Browning Kvamme, CEO, FactGem

"The industry is still exploring how AR and VR can transition from the realm of entertainment into more business-oriented applications." Tell us about your role and how you got here. What inspired you to be part of FactGem? I am CEO and Co-Founder of FactGem. My route to the technology field was definitely not typical, but thinking back, I would not have arrived here by any other path. I actually started my career in investment banking. As part of my work, I needed to sift through mountains of data, generally housed in…

Triton Digital Integrates Operative.One with the Tap Advertising Platform

Triton Digital, the leading technology provider for the global audio industry, announced that it has integrated the Operative.One Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers. @TritonDigital has integrated the Operative.One Ad Management Platform with the Tap Advertising Server to optimize order management for publishers. Through this partnership, publishers that use the Tap ad server can now manage their…

Tobii and HTC Bring Eye Tracking to Next Generation VR Headset

Tobii announced that it is working with HTC to integrate its eye-tracking technology into the new VIVE Pro Eye Virtual Reality (VR) Headset. The VIVE Pro Eye and its eye-tracking features will be demonstrated by both companies at the CES 2019 trade show. In the fall of 2018, Tobii announced that it signed an agreement with a leading VR manufacturer. Today, Tobii confirms that agreement is with HTC. "HTC is one of the most influential companies in the VR industry and this integration firmly establishes eye-tracking as a…

Rakuten Marketing Named the Leader in the Performance Marketing Industry, Winning Top Affiliate Network in Global Survey

For the eighth consecutive year, the Rakuten Marketing affiliate network has been named by mThink, publishers of Revenue+Performance magazine, as the world’s top affiliate network for providing superior strategy and technology to brands and publishers. “It is thrilling that our affiliate network continues to be recognized for its dedication to technology innovation and strategic services, that together empower advertisers and publishers to thrive in their business” Every Fall, mThink conducts the biggest research…

Wrench.Ai Integrates With Iterable To Simplify The Path To Personalization

Marketers Can Deliver Meaningful Personalization at Scale by Automating and Distilling Customer Data into Easy-To-Apply End User Insights and Preferences Marketers using Wrench.Ai’s AI-enabled platform can integrate natively within the Iterable application to deliver meaningful personalization at scale. Wrench.Ai empowers marketers to automate and distill hours of client research into easy-to-apply end user insights and personalization preferences, using deep learning and semantic analysis. The technology allows teams to…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

PERQ Appoints Amy Peck as VP Marketing Cloud Solutions

Peck Will Lead Innovative New Home Furnishings Division Created to Drive Even More Engagement Online and More Sales in Stores for PERQ’s Growing Customer Base PERQ, experts in online consumer engagement and behavior, announced the appointment of Amy Peck to the newly created role of Vice President, Marketing Cloud Solutions. Peck will lead a new marketing cloud solutions team that is focused on delivering innovative, data-driven, multi-channel marketing solutions to PERQ’s growing home furnishings customer database. PERQ’s…

How Ciena Used Interactive Marketing to Double Global Usage of Its Mobile App

Augmented and virtual reality allows products to be displayed within 3D environment There are a lot of ways technology can solve a problem — whether it’s in our everyday lives or in business. But one unexpected fix that’s making waves in the enterprise is augmented reality (AR) and virtual reality (VR). Piper Jaffray estimates that more than 500 million VR headsets could be sold by 2025. Many of those, then, are likely to be used in business settings as well. From neuroscience to workplace training to industrial…

Achieving Marketing Success in 2019: Be Relevant, Personal and Precise

In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. For marketers, this means there is more pressure to deliver results that can be backed by data and a greater need to quickly pivot campaigns when success is unlikely. With Gartner predicting CMOs’ budgets will increase to over 12 percent of company revenue in 2019, marketing leaders are continuing to gain new responsibilities. To remain strategic, they must have an eye toward the future…