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Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can't be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques. In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain's shareholders to get $250…

PR Newswire Launches Asia-Pacific Communications Survey 2019 – Press Releases and Content Distribution Trends

With the rapid development of technologies such as news recommender algorithms and mobile-first social media platforms, corporate communications in the Asia-Pacific (APAC) region is facing greater challenges. These include measuring, evaluating and quantifying the impact of communications across a fragmented media environment. PR Newswire Asia-Pacific Communications Survey 2019 - Press Releases and Content Distribution Trends To explore how businesses are meeting these challenges, PR Newswire, the premier global provider…

Karbo Communications Announces Dedicated Content Studio

Agency Delivers Tech PR-Content Integration with Newly Established In-House Creative Division Karbo Communications, a top-ranked U.S. technology public relations (PR) and digital marketing agency, announced the opening of the Karbo Communications Content Studio, the company's dedicated creative division. Purpose-built for technology storytelling, the Content Studio is a one-stop-shop offering a full suite of over 50 creative services spanning social media management, branding, writing, design, photography and video…

Content Management Vendors Need Deeper MetaData and Monetization Tools to Win over Media Companies

Revenue for the CMS Market for the Media Industry Is Expected to Hit $1.44 Billion in 2024, Finds Frost & Sullivan With media organizations looking to deliver a seamless experience and achieve next-level customer engagement across devices, there will be an exponential rise in demand for content management systems (CMS). Revenue for the CMS market for the media industry is expected to increase from $556.8 million in 2018 to $1.44 billion in 2024, recording a compound annual growth rate (CAGR) of 17.2%.…

94% of Consumers Rely Heavily on Third-Party Digital Profile Content to Choose Retailers, According to New Study

Retailers are struggling to manage the business information and content most predictive of consumer intent and customer acquisition, according to a new study by Synup, the Intent Marketing Cloud. Synup’s The State of Retail 2019 report surveyed 837 consumers to better understand how they find, trust, and choose retail brands. It found that people in large part are leaving traditional media and websites behind, with 77% of consumers placing significant weight on a retailer’s visibility and accuracy across digital media…

Biometric Study Reveals Link Between Emotions in Entertainment Content and Brand Value

The Carryover Effect of Emotions - Sadness, Anticipation, Disgust - Is Shown to Drive Brand Value Sadness sells, according to a recent neural and biometric study from computer vision and AI-powered technology company Mirriad and applied neuroscience company SPARK Neuro. The research, which examined the effect of emotions in entertainment content on brand value, drove significant value increases across all brands and products that were tested. These products included potato chips, Lysol disinfectant wipes and Jeep…

PGA TOUR and GameOn Technology Collaborate to bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

Newly-Formed Chimney Vigor Group Expands in APAC to Meet Demand for Quality Video Content at Scale

Merger of Vigor and the Chimney group will bring industry-leading content creation and distribution capabilities to APAC Following its merge with California-based content distribution and media solutions leader Vigor, CVG expects to double in size in APAC within 12 months, positioning itself as a serious contender in the global content production and distribution industry. Existing Chimney offices in Singapore and Sydney, as well as Vigor’s Seoul office, will now also offer both content creation and distribution and…

Over One-Third of B2Bs Plan to Invest in Personalized Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver's Newest Global Survey Highlights How B2Bs Are Meeting Consumer-Like Expectations Nearly nine in ten (84%) of B2B decision-makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalization with the help of artificial intelligence and key technology investments. For "B2B Digital…

Breaking the Silos: Marrying UX, SEO and Content

I like to imagine every website as a container—it’s the keeper of your content and the bearer of your brand. And this container holds a whole lot of power. In fact, 75% of consumers admit to judging a company’s credibility based on their website; while  88% of consumers are unlikely to return to a website after a poor experience. This means that providing a top-tier digital experience is vital to forging lasting relationships with consumers. As marketers, it’s our job to fill websites with content that drives engagement…

Popular Quiz and Premium Content Platform Joins PCH’s Portfolio of Entertainment Destinations

Publishers Clearing House (PCH), a leading digital entertainment and commerce destination for millions of US consumers, today announced the acquisition of Topix, a destination for highly engaging quizzes and slideshows focused on entertainment, celebrities, pop culture, and current events. The combined media scale will nearly double PCH Media as a whole, bringing in high-quality user acquisition capability and premium content. Marketing Technology News: PostcardMania Rapidly Expands Software Development Team to Launch…

Over One-Third of B2Bs Plan to Invest in Personalised Content in 2020 Amid Extreme Pressure to Improve Digital Experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectations Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology investments. For “B2B Digital…

PGA TOUR and GameOn Technology Collaborate to Bring TOUR Content to Chat Platforms

PGA TOUR to provide fans with direct link to favorite players news, scores and video highlights via Facebook Messenger and other platforms The PGA TOUR and GameOn Technology, with its industry-leading engagement platform, ChatOS, announced a new multi-year content and marketing relationship. Available for Facebook Messenger users at the start of the 2019-20 PGA TOUR Season, the TOUR chat platform and newly launched TOUR Chatbot allow fans to ask questions and get information about tournaments with instant access to…

In the Digital Age, Why Has Content Marketing Become King?

Digital Marketing has rapidly changed over the past few decades — so much so, that what was acceptable just five years ago is now a kiss of digital death. Methods previously used unchanged for decades — print and digital advertisements, mailouts, brochures, etc. — are now being shelved and replaced with rich and engaging content. The main question is, why? Why has content suddenly become so important for businesses? What changed to influence such a huge shift to one single aspect of Marketing? The answer lies within a…

Star Power: Social Content Ratings Expands Social TV Talent Coverage

With Talent Driving Well Over Half of All Social Engagement for TV Programs, Enhancement Now Provides Industry's First Syndicated Solution for Measuring Talent's Impact Nielsen, the industry's one source of media truth, announced that its Social Content Ratings (SCR) solution now comprehensively measures talent's promotion of TV programs across Twitter, Facebook and Instagram. This enhancement, following Instagram's enablement of Creator Account measurement via its Graph API, makes Nielsen's SCR the only solution in…

Nielsen’s Gracenote Launches ID Distribution System for Movies, TV Programs, Short-Form Video and Related Content

New Platform Empowers Content Owners to More Easily and Broadly Distribute Video Content to World's Top TV and Video Services Gracenote, a Nielsen company, is launching a new Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers. Using the Gracenote ID Distribution system, studios and networks will be able to…

Matcha Releases Low-Cost Software to Power E-Commerce Marketing with Content

eCommerce Merchants Can Publish Blog Articles Instantly, Attract New Site Visitors, and Grow Their Email Lists Faster with Matcha’s Easy-To-Use Solution. Matcha, the only comprehensive blog solution built for eCommerce businesses, introduced a low-cost version of its software with a 14-day free trial. This new offering, priced at $99 a month, makes the benefits of a blog affordable and accessible for even the smallest ecommerce stores. One such benefit is the ability to publish high-quality blog articles in just minutes.…

Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can now gain engagement data from whichever platform a seller chooses to access and send content best suited for that…

Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can now gain engagement data from whichever platform a seller chooses to access and send content best suited for that…

Leveraging the Content Lifecycle to Maximize ROI

Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought leadership within their respective industries and beyond. When done correctly, content can become the greatest resource for driving business objectives and enabling success. However, many Marketing teams continue to struggle with understanding how to maximize content ROI, churning out high volumes of mediocre collateral with no clear roadmap for how to optimize…