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ViralGains Odyssey Gives Customers a Voice in Advertising

New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior ViralGains, the leader in intelligent ad journey orchestration, announced the launch of ViralGains Odyssey. The new software as a service (SaaS) platform allows marketers to leverage the voice of the customer to drive smarter advertising outcomes that directly impact the bottom line. ViralGains Odyssey works seamlessly across video, connected TV (CTV) and display advertising. A recent study from MAGNA and IPG Media…

COPC Customer Experience Standard for Vendor Management Organizations

COPC Inc., a global consulting, certification and training firm that helps companies improve operations to transform the customer experience, announces the immediate availability of Release 6.1 of the COPC Customer Experience (CX) Standard for Vendor Management Organizations (VMOs). The COPC CX Standard for VMOs is a comprehensive performance management system designed to help buyers of customer experience services better manage their VMO operations and vendors. “The COPC CX Standard for VMOs is tailored for the management…

Evolv Technologies Makes Key Leadership Appointments & Continues Strong Customer Expansion

Evolv Technology Solutions announced key additions to its leadership, board of directors, and advisory teams as well as several major new contracts with global enterprise customers that have adopted the Company’s customer experience optimization platform to efficiently and continuously optimize online customer journeys. New Leadership Appointments Steve Bamberger - President & COO Evolv has appointed Steve Bamberger as its President and Chief Operating Officer, a position from which he will lead all go-to-market…

Altify Named a 2019 Hot Vendor in Customer Revenue Optimization (CRO) by Aragon Research

Vendors Selected for the “Hot Vendor” Report Are Noteworthy, Visionary, and Innovative Altify, a pioneer and leader in Customer Revenue Optimization (CRO), has been named a “Hot Vendor in Customer Revenue Optimization for 2019”1 by Aragon Research. “Hot Vendor in Customer Revenue Optimization for 2019” Customer Revenue Optimization (CRO) is a new category that automates the selling process into a set of definable actions that sales reps and sales managers need to take to win deals, grow accounts, and maximize revenue…

How Facebook Advertising Increases Your Customer Retention

The rise of social media made it much easier for brands to build and maintain relationships with customers. With about 79% of the US population being on Facebook, advertising on this platform can effectively expose your brand to a variety of audiences. But, before diving right into advertising, it's important to properly define your target audience. If you've been wondering how to increase customer loyalty and retention for your business, take some time to read through these tips. Facebook Dynamic Advertisements. With…

TripAdvisor Offers New Custom Wi-Fi Service to Help Restaurants Add Value to Their Customers, Market Their Business and Collect More Reviews

Businesses Using New Service See Up to 70% More TripAdvisor Reviews TripAdvisor, the world's largest travel platform, announced the availability of TripAdvisor Wi-Fi Plus, a new subscription service for restaurants that offers a valuable benefit to their customers, will help restaurateurs build better relationships with them and collect more TripAdvisor reviews, which in turn can drive more business. TripAdvisor Wi-Fi Plus is custom-branded for each business subscriber and works by automatically collecting contact…

The Power of Personalization: TELUS International Survey Finds Digital Native Gen Zers Lead Demand for Personalized Customer Experience

TELUS International, a customer experience (CX) innovator that designs, builds and delivers next-gen digital solutions for global and disruptive brands, announced today the results of a US study analyzing consumer interest in personalized customer service experiences. The survey, which was conducted online within the United States by The Harris Poll on behalf of TELUS International among over 2,000 U.S. adults, found that personalization is a key driver of purchasing decisions and brand loyalty for the…

Silverline and Ringlead Join Forces to Drive Better Business Outcomes for Customers

Silverline, a Salesforce Platinum Partner with expertise in the Financial Services and Healthcare industries, announced a strategic partnership with RingLead, a market leader in end-to-end data management. The partnership enables Silverline and RingLead to drive greater results for customers by ensuring implementations are complemented with high-quality customer data necessary to drive business results. Marketing Technology News: BitGo Appoints Pete Najarian as Chief Revenue Officer The partnership stems from a shared…

Mistaken Identity? An Identity Strategy Can Help Improve the Customer Experience

This Guest post is co-authored by Mark Lammers. Customers expect brands to know them. When a brand meets their expectations through relevant and personalized experiences, customers often become loyal patrons and promoters. Yet many brands still struggle to recognize their customers, let alone understand their behaviors. Companies serve customers across a variety of channels and devices, yielding multiple views of the same person. The result is a mash-up of experiences that fall short of a customer’s expectations, which…

Is Customer-Centricity Still a Fantasy in Marketing and Sales?

How would you define a Customer Experience strategy for an 'invisible' customer? Despite all the data and analytics that marketers now have access to, the customer continues to be an invisible identity - putting massive barriers in the way of developing a customer-centric approach for Marketing, Sales and Service. The Customer Service industry has transformed dramatically in the last 5-6 years. We have often heard from MarTech leaders debating over customer experience as a destination or a journey. For both cases, we feel,…

TapClicks and ApexChat Partner to Optimize Customer Engagement and Online Lead Conversion

Companies Collaborate to Integrate Live Chat Data into TapClicks Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, and ApexChat, a leading provider of live chat software and services, announced a partnership to integrate data from ApexChat's solutions into TapAnalytics, TapClicks' marketing analytics dashboard. Marketers who use TapAnalytics in conjunction with ApexChat can conduct deep performance analysis and deliver actionable…

Customer Taste: The Key to Profitable, Long-Term Relationships

Consumers make purchase decisions based on their personal Taste. When a Sales clerk asks, “May I help you?”, invariably the consumer responds with information about his or her Taste. “I’m looking for a slender dress, ideally in a lighter color, just above the knee, not too revealing, not too conservative, under $150.” Netflix has succeeded in creating a user experience that’s reflective of your Taste in movies, and Spotify’s Machine Learning system has the goal of learning and presenting songs and playlists that match…

TechBytes with Malcolm Koh, Customer Experience Strategist APAC at Zendesk

Tell us about your role and the team/technology you handle at Zendesk. As the Customer Experience Strategist and Customer-in-Residence for the Asia Pacific (APAC), my role is to step into the shoes of current and future Zendesk customers and partners to get a deep understanding of their business. This allows me to help them figure out how to optimize their customer experience (CX) strategy in ways that matter to their business. I start by understanding their CX strategy and then analyzing their business operations and…

The Art of the Customer Persona – Four Things Most Businesses Get Wrong

Developing audience personas is a pretty basic part of being a marketer. Most product or account teams at some point go through the process of imagining an archetypical customer to keep creative messages on track—eg. Chris the IT Manager or Shawn the Organic-Manic Parent. And in the digital era, we have more buying and behavioral data than ever to paint the picture. But a lot of brands are still going about it all wrong. Working with hundreds of clients over the years to develop strategic brand platforms, my team and…

Fusionex Ties up With Google Cloud to Help SMEs on Their Digital Transformation Journey

Fusionex, a multi-award-winning, leading software solutions provider specializing in Big Data Analytics (BDA), Artificial Intelligence (AI), and Industrial Revolution (IR) 4.0 technologies announced that it is building its product and services offerings on Google Cloud Platform technologies to help small medium enterprises (SMEs) across Asia-Pacific in their digital transformation journey. “This collaboration will see joint investments from both companies, empowering SMEs to take up BDA, AI, and IR4.0 initiatives” Fusionex…

BlueConic Wins “Best Customer Data Platform” Award in 2019 MarTech Breakthrough Awards Program

Prestigious Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology around the World BlueConic, the world’s leading customer data platform (CDP), announced that it has been selected as the winner of the “Best Customer Data Platform” award by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies, and products in the global marketing, sales, and advertising technology industry today. The mission of the MarTech Breakthrough Awards is to…

Luminoso Launches New Capabilities to Accelerate Customer Feedback Analysis for Businesses Worldwide

Luminoso Daylight now features advanced sentiment analysis in a no-code application for customer analytics    Luminoso announced a series of new capabilities in Luminoso Daylight, the company’s natural language understanding application that offers the fastest way for businesses to analyze unstructured text data, such as product reviews, open-ended survey responses, and support tickets. With the introduction of advanced sentiment analysis, and a new insights dashboard, Luminoso’s users will be able to conduct more robust…

Totango Operationalizes Customer Success for Growing Roster of Enterprise Customers

Autodesk, Tyler Technologies and Waystar Select Totango to Complete Digital Transformation Initiatives and Achieve Customer-centricity Across the Enterprise Totango, the leader in Customer Success for the enterprise, announced that Autodesk, Tyler Technologies and Waystar have selected Totango Spark, Totango’s flagship Customer Success platform, to complete their digital transformation to be more customer-centric. These companies join the ranks of enterprises including Dimension Data, Monster, Workfront, Schneider Electric…

Accenture to Support Brandix Accelerate Journey to “Future-Ready” Its Operations

Accenture has signed an agreement to help Brandix, the leading apparel manufacturer in Sri Lanka, transform its manufacturing, supply chain, finance and human resources operations to set the stage for the company’s digital future. Under the terms of the agreement, Accenture will help Brandix develop innovative solutions that focus on process excellence, productivity improvement, data-driven analytics and the internet of things — all while driving end-to-end integrated solutions. Marketing Technology News: Cendyn…

Now Is the Time to Rethink Your Integrated Approach to Customer Engagement

In an age of smartphones, push notifications, chatbots and near-constant digital disruption, it is no longer revolutionary for brands to leverage multiple online and offline touchpoints in their campaigns. In fact, consumers expect this. Because of customers’ changing expectations and increasing savviness, an “integrated” approach that simply ticks the boxes for online and offline channels is no longer enough to fully engage a desired audience, especially those in Southeast Asia, who are more likely to be on mobile platforms…