RTB House Once Again Named Among the Fastest Growing Tech Companies in Europe According to FT1000 List

RTB House – a global company that provides state-of-the-art marketing technologies for top brands worldwide – has been ranked 24th in the tech sector in the Financial Times 1000: Europe’s Fastest Growing Companies 2019. RTB House made it on to the list for the second time in a row. The Financial Times, in cooperation with Statista, once again reviewed and analyzed Europe’s most innovative and fast-growing companies – publishing the list of the 1000 companies who have achieved the highest growth in revenues between 2014…

Become a ‘Wow’ Marketer: Top Marketing Technology Events You Can’t Miss This Season

Events leave a very strong impression on attendees and exhibitionists. Events specific to the industry provide valuable information to customers and partners in addition to opening new avenues to build a great brand-customer relationship, loyalty and networking with Marketing and Sales competing in the same space. Well, in the MarTech landscape, events and conferences have become the epitome of a new era of cooperative competition, “Coopetition." If you are yet to sign up for any events this year, look no further. Here…

The Data Science Fundamentals Every Marketer Needs to Know

Data science is undeniably hot right now across industries, including marketing. But it’s hardly a fad. Rather, today’s growing incorporation of data science and scientists into the marketing organization is just the beginning of the next evolution of business. The benefits that data science can deliver to marketers are tremendous, but to realize the full impact, we need to begin bridging certain gaps in understanding. When we think about applying data science to marketing technology, we’re really talking about an…

Alterra.ai Introduces Answer Bot for Zendesk to Help Businesses Automate Customer Support

Alterra.ai, a Deep Learning startup that builds virtual assistants for intelligent customer engagement and support, announced that Alterra Answer Bot is now available in Zendesk Marketplace. With up to 90% precision, Alterra Answer Bot is the most accurate question answering bot on the market. The bot finds answers by meaning, not keywords. When customers ask a question, Alterra Answer Bot uses Deep Learning to understand the meaning of the question and instantly matches it to the right answer in the knowledge base.…

RTB House Launches Creatives Lab

New Unit Will Develop Solutions to Offer Clients a Wider Range of Better Performing Dynamic Banners for Both Display and Video RTB House, a global company that provides state-of-the-art marketing technologies for top brands worldwide is opening a new division - Creatives Lab. The unit will develop solutions to offer clients a wider range of better performing dynamic banners for both display and video that will also be better suited to clients' branding needs. RTB House is constantly working on improvements to its core…

Marchex’s AI-Powered Speech Analytics Sets New Standard, Approaches Human Levels of Accuracy in Consumer to Business Conversations

Driven by Investments in Data Science and Deep Learning Technology, Marchex Delivers Best-In-Category Insights on Customer Conversations Marchex, a leading provider of call analytics that drive, measure, and convert callers into customers, announced that is has reached a new industry standard in automatic transcription accuracy for consumer-to-business phone conversations, driven by enhancements to and investments in its proprietary speech analytics solution. Marchex’s speech recognition functionality was put to an…

Prediction Series 2019: Interview with Adam Singolda, Founder and CEO, Taboola

What opportunities and challenges did you and/or Taboola identify at the start of 2018 and have things worked out as planned?  This year, we’ve focused on two key areas for our business: video and mobile. Taboola Feed and Video​: We’ve seen just how powerful video is in engaging and connecting with users and even more so when it’s within an environment they are already familiar with — such as a feed on social networks. We created a similar experience for the open web through our infinite scrolling experience Taboola…

Prediction Series 2019: Interview with Joshua Smith, CTO and Founder, Kaon Interactive

Tell us about how dramatically your role evolved in 2018 with Marketing and Sales Technologies. At Kaon, 2018 was all about efficiency and process. We are experiencing huge growth in our top line, as the combination of our own sales effectiveness, and industry awareness of our company, in general, has led to a dramatic increase in the breadth and depth of our customer engagements. The challenge for us, as a software company, is to have as much of that top-line growth reach the bottom line as possible. For us, that meant…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Artificial Intelligence Improves Influencer Marketing Campaign Performance by over 150%

Streaming Service Philo Improves Subscription Conversion by 10x with Branded Entertainment Network’s AI Solution Branded Entertainment Network (BEN), the leader in connecting global brands to consumers through the power of popular entertainment, today revealed early successes from BEN’s market leading Artificial Intelligence (AI) solution. Popular brands leveraging the solution include the streaming service Philo and video/games rental operator Redbox, who have all seen increased performance from their influencer…

Adjust Announces Acquisition of Cyber Security and AI Company Unbotify

Behavioral Biometrics Bot Detection Functionality to Help Marketers Combat Advertising and In-App Fraud   Adjust, the industry leader in mobile measurement and fraud prevention, announced that it has entered into a definitive agreement to acquire the award-winning cyber security and AI startup Unbotify. The Tel Aviv-based technology startup has developed an exceptional solution that analyzes human behavior patterns within websites' and mobile apps' user-flows, to differentiate between bots and actual humans to prevent…

Last Four Years Have Seen Enterprise AI Usage Surge to a Whopping 270%, Reports Gartner

Enterprise Adoption of AI Is Reaching Epic Levels, Clearly Reflecting a Common Sentiment of Business Leadership, Globally. Gartner published its insights on AI after surveying 3,000 executives from 89 countries as part of its 2019 CIO survey. The main deliverable of this survey was that the usage of AI has grown by 270% in the last four years — 37% in 2018 alone propelling the AI market to touch $6.14 billion dollars by 2022. Here are the findings of the McKinsey Global Institute: Labor shifts will be responsible…

Cinven Invests in RTB House

Investment in Global Provider of High-Growth Digital Advertising Technology International private equity firm, Cinven, announces that it has signed an agreement to invest in RTB House, a leading global provider of state-of-the-art retargeting technology for leading brands, for an undisclosed consideration. Headquartered in Warsaw, Poland, RTB House is leveraging deep learning algorithms in order to enable its retail clients to deliver highly relevant digital advertising campaigns to potential customers who have…

CognitiveScale Reports Record Annual Software Subscription Growth

CognitiveScale, the emerging leader in Augmented Intelligence software, announced record growth in annual software subscription sales driven by high market demand for its Cortex5 Augmented Intelligence software. The company reported a 128 percent year-over-year growth in annual software and subscription revenues in 2018. This represents the third year of triple-digit sequential growth in the company’s five-year history. Gross margins, average selling price per client, churn, and customer satisfaction scores improved…

Two Hat Is Changing the Landscape of Content Moderation With New Image Recognition Technology

Two Hat, Creator of Community Sift, Acquires Image Recognition and Visual Search Company ImageVision Leading AI technology company Two Hat, creator of the chat, image and video moderation solution Community Sift, announced that it has acquired ImageVision, an image recognition and visual search company. With the addition of ImageVision's patented computer vision technology, Two Hat now provides the most accurate and efficient all-in-one content moderation solution for social platforms in the industry. "ImageVision…

ClearCourse Partnership Acquires Membership Software Supplier Silverbear

Platform to Consolidate Membership and Event Management Software Market in the UK Completes Acquisition of Second CRM Solutions Provider ClearCourse Partnership LLP, a partnership with a mission to acquire innovative technology companies providing membership software and services to groups, organisations and businesses, announced its acquisition of Silverbear, a leading membership and customer relationship management (CRM) solutions provider for professional organisations, trade associations and the wider Not-for-Profit…

Killing ECMs: Gartner and the Rise of Content Services – Thoughts from Generis

Following is analysis from Generis: "ECM is now dead," wrote Gartner analyst Michael Woodbridge at the beginning of last year, proclaiming the "birth of content services." Essentially, Woodbridge argued that centralized ECMs were no longer fit for purpose and a new age of Content Services – amalgamating platforms, components and applications – had been ushered in. "The most common realization of the strategy formerly known as ECM was to provide a centralized enterprise wide platform that could meet one or all of the…

Wrench.Ai Integrates With Iterable To Simplify The Path To Personalization

Marketers Can Deliver Meaningful Personalization at Scale by Automating and Distilling Customer Data into Easy-To-Apply End User Insights and Preferences Marketers using Wrench.Ai’s AI-enabled platform can integrate natively within the Iterable application to deliver meaningful personalization at scale. Wrench.Ai empowers marketers to automate and distill hours of client research into easy-to-apply end user insights and personalization preferences, using deep learning and semantic analysis. The technology allows teams to…

Emotibot Secures USD 30 Million In Series B Round to Create the Industry’s Leading Chatbot and Multimodal Emotional Computing Platform

According to a report from EqualOcean Media, Emotibot, which has been established for more than three years, announced the completion of series B round of financing totaling USD 30 millionon December 11. The following is the full text of the report: Emotibot, a Chinese caring robot solutions provider, has secured USD 30 million in series B round funding, led by China Development Financial, followed by Cathay Financial Holdings. Its existing investors Ecovacs and Advantech Capital participated in this new funding…

Interview with Cornelius Willis, CMO, Clari

"Marketing leadership, particularly revenue marketing, needs to understand technology — not just what to buy, but how to integrate it into a strategy and use it to power a marketing engine."Tell us about your role and journey into technology. What made you join Clari? I’ve been lucky to have a lot of exposure to AI and predictive technology, most recently running technical marketing for Google Cloud Platform, including its various AI and deep learning tools. Algorithms are well understood and constantly improving. But…