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Google Cloud Demonstrates Enterprise Customer Momentum at Next ’20: OnAir

Deutsche Bank, Goldman Sachs, Lowe's, Renault, Verizon, and many other leading global brands showcase how they are building and innovating with Google Cloud Google Cloud demonstrated the success of its go-to-market strategy, highlighting several new customer wins, interviews, and Q&As at Google Cloud Next '20: OnAir—the company's virtual event that kicked off. Marketing Technology News: Aternity Names Fernando Castanheira CIO Companies around the world are turning to Google Cloud to help them digitally…

Google Cloud Helps Power More Personalized Experience For Procter & Gamble Consumers

Google Cloud’s suite of machine learning and analytics solutions help drive decisions, provide connected experiences and advice Google Cloud announced that The Procter & Gamble Company has selected its data analytics and AI technology to enable more personalized experiences for consumers. Through this new collaboration, P&G will now be able to leverage consumer and media data to innovate product experiences and enrich the shopping journey for existing and new consumers. Marketing Technology News: BlueConic…

UnityBPO Elevates Customer Experiences With Genesys Cloud

Across the United States, UnityBPO supports clinicians in their use of technology, clinical applications, and EHRs and assists patients in the digital management of their healthcare. UnityBPO is a rare health IT services provider with one purpose – to be a lifeline for clinicians and patients in their use of technology. To achieve that goal, UnityBPO recently deployed Genesys Cloud, an all-in-one solution and the world’s leading public cloud contact center platform, to modernize the experience it delivers and blend customer…

SFL Scientific and Iguazio Partner to Speed Up Custom AI Development for Fortune 1000 Companies

Top tier consultancy partners with a leading data science platform company to simplify and expedite development and deployment of AI for enterprises across industries: Finance, insurance, healthcare, retail, manufacturing, gaming, AdTech, etc. Enterprises can now easily incorporate AI and MLOps automation to create business impact through endless applications such as: Predictive maintenance, real time recommendations, KYC (know your customer) and fraud prevention Partnership will speed up deployment of AI services at…

LivePerson Reimagines the Office-Centric Workplace To Focus on the Employee-Centric Workforce

COVID-19 concerns, employee sentiment around office health and safety, and know-how on remote work operations is driving innovation around the future of work LivePerson, Inc., a global leader in conversational solutions, announced its move away from office-centric workplaces to become an employee-centric workforce. This reimagining of the modern workforce represents a decision to innovate in the face of COVID health and safety concerns and government mandates that have forced employees to stay out of the company's offices…

Zoom Launches Hardware as a Service

Program Offers Hardware for Both Zoom Rooms and Zoom Phone Zoom Video Communications, Inc. announced the launch of Zoom Hardware as a Service (HaaS). Zoom HaaS will make Zoom Rooms and Zoom Phone more accessible by minimizing friction around hardware procurement. Customers can choose from a variety of solutions from leading hardware manufacturers DTEN, Neat, Poly, and Yealink. With Zoom HaaS, customers can deploy a world-class communications experience with a variety of subscription options for phone and meeting room…

How Financial Companies can use Sound Branding To Communicate With Customers

Digital payment technology was already rapidly removing the need to physically exchange money long before the COVID-19 crisis came along. Recently published data suggests a significant decline in the use of cash in recent months as people concerned with associated health risks turn to the burgeoning array of digital services enabling people to control their income or expenditure such as mobile apps, websites and e-commerce experiences. But, consumers are also switching in large numbers to contactless payments in-store…

QLess Digital Line Management Promotes Social Distancing for Retailers

AI-driven mobile tool ensures public health and safety with virtual queue technology As stores reopen and consider strategies to minimize the risk of COVID-19 infections, the QLess line-management and customer experience platform has become an essential tool in upholding social distancing measures by eliminating the need for physical line-ups. QLess enables virtual check-ins through a dedicated online portal with real-time SMS updates about wait times and placements in line. By enabling mobile or home waiting, retailers…

How Marketers Can Bounce Back from $1 Billion Conference Cancellations

Major events like the Adobe Summit and Salesforce Dreamforce reconfigured their annual conferences due to public health concerns amid the international COVID-19 outbreak In March, Adobe announced it was moving its highly anticipated annual gathering Adobe Summit 2020 from Las Vegas to the web due to coronavirus fears – throwing marketers in-person event strategy in flux. But it wasn’t the first conference to take this action. Many marketing and technology companies made the same difficult decision. Google Cloud Next,…

Freshworks Completes Key Acquisition With Flint to Strengthen Intelligent Automation for IT Teams

Acquisition brings advanced automation and cloud management capabilities for IT teams navigating the remote work era Freshworks Inc., the customer engagement software company, announced that it completed a key acquisition with Flint, a leading IT orchestration and cloud management platform, to bolster Freshservice’s IT service management (ITSM) and IT operations management (ITOM) capabilities. This acquisition provides greater visibility for IT teams to better manage hybrid infrastructure, optimize spend and automate…

ID.me Helps States Release Blocked Unemployment Claims with Fast Identity Verification

Federally Certified Solution Enables Agencies to Verify All Eligible Applicants Online ID.me, a federally certified identity verification platform, is helping state unemployment agencies release unemployment benefits to blocked applicants and accelerate processing of new applications. Several hundred thousand unemployment applicants have not received unemployment benefits months after applying as record-high claim volumes and large-scale fraud schemes have overwhelmed labor agencies in many states. ID.me's solution…

Business Uncertainty Increases With Salespeople at Risk of Burnout

New research highlights the role of technology and soft skills are crucial to continued sales success New research finds that six out of ten sales professionals are spending over 40 hours a week at work and 80% of them are working on weekends. Additionally, over two-thirds (70%) are feeling they are underappreciated in the business world. This is according to a recent survey from Pipedrive, the leading CRM platform for sales teams. The global State of Sales survey echoes a troubling…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…

Oracle Autonomous Database Now Available In Customer Datacenters

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

Oracle Announces Oracle Dedicated Region Cloud@Customer

Addresses data sovereignty, security, and performance concerns that prevent some enterprise workloads from moving to the public cloud Building on the success of Oracle’s Exadata Cloud@Customer service over the last three years, Oracle announced the availability of Oracle Autonomous Database on Exadata Cloud@Customer. This new offering combines the latest Oracle Database with the fastest Oracle Database platform—Exadata—delivered as a cloud service in customer datacenters. It eliminates database management and capital…

InMoment Helps the World’s Top Brands Determine Their Best ‘Return to Work’ Strategies with Tailored Feedback Solution

Unique emotion-based analytics underpins offering revealing important signals behind how to bring employees back to the office in the right way InMoment, the leading provider of Experience Intelligence (XI)™, and a leader in employee experience (EX) and customer experience (CX) solutions, announced an employee Return to Work technology offering designed to identify employee attitudes about office or at-home workplace safety and personal health, work procedures and environmental needs, and ongoing employee well-being as…

Snowflake Achieves FedRAMP Moderate Authorization for Snowflake on AWS and Microsoft Azure Government

Federal agencies can now leverage instant, secure, and governed access to their network of data on the Snowflake Cloud Data Platform Snowflake, the cloud data platform, announced it has achieved Federal Risk and Authorization Management Program (FedRAMP) Moderate Authorization to Operate (ATO) on both Amazon Web Services (AWS) US East cloud and Microsoft Azure Government cloud. FedRAMP ensures that companies providing cloud services to the U.S. federal government have implemented a robust cybersecurity and data protection…

Selligent Names Acceleration, ONE Marketing and Reply Winners of 2020 Partner Awards

2020 Selligent Partner Awards recognise digital marketing partnership excellence Selligent, the intelligent omnichannel marketing and experience cloud platform, announced Acceleration, ONE Marketing and Reply as the winners of the 2020 Selligent Partner Awards. The annual awards recognise Selligent global partners that have merged creativity with Selligent’s marketing technology to deliver some of the world’s most inspiring digital marketing campaigns. This year’s winners were particularly strong advocates of Selligent,…

MarTech Interview with Greg Segall, CEO at Alyce

"Attribution and showcasing ROI is essential for marketing teams to tangibly measure the ROI from any gifting programs that they have set up." Greg, please tell us about your career path, what your role is at Alyce and how you bring about exceptional results in your role. Right out of college, where I majored in design, I started a digital marketing agency called, “One Pica.” Started in 2002, I bootstrapped the company and over the next ten years grew it into one of the country’s largest digital marketing agencies.…

SmartBug Media Adds Digital Marketing Agency Veteran Carey Isom to Its Board of Directors

Top-Rated Digital Marketing Agency Positioned for Next Stage of Evolution and Growth SmartBug Media leading Intelligent Inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced it has added agency veteran Carey Isom to its Board of Directors. Isom will add another layer of strategic guidance to SmartBug's® leadership team as it advances through its next…