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M Science Partners with Placer.ai to Launch TRAFFIC, Bringing Consumer Foot Traffic Analysis to the Investment Industry

TRAFFIC Will Provide Unprecedented near Real-Time Insights into Consumer Traffic Trends M Science, the pioneer in data-driven research and analytics, launched TRAFFIC, a data solution offering deep visibility into footfall trends. These unique insights have been developed through an exclusive partnership with Placer.ai, the leading location intelligence platform delivering real-time and actionable insights into the offline consumer journey. “We are thrilled that after extensive testing, M Science concluded that Placer’s…

Pitney Bowes and Accenture Team to Help Clients Take Advantage of Intelligent, Data-Driven Solutions

Pitney Bowes Inc. and Accenture are extending their collaboration under a new agreement that enables Accenture Applied Intelligence to apply the full library of Pitney Bowes’ data assets to develop new intelligent solutions and evolve existing solutions for clients. At the same time Accenture Applied Intelligence and data services solutions will expand the capabilities of Pitney Bowes Spectrum Services by broadening its advanced analytics functionality. “The collaboration with Pitney Bowes enables us to further develop…

Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific

Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight's high-quality, location-based audience segments. These audience segments…

Kinetica Launches Industry-First Active Analytics Platform

Kinetica, the leader in active analytics for the Extreme Data Economy, announced the release of the first complete active analytics platform, dramatically simplifying the architecture to deliver smart analytical applications at massive scale. The platform unites the key elements of active analytics: historical analytics, streaming analytics, graph analytics, location intelligence, and machine learning-powered analytics. Enterprises use the platform to build smart analytical applications that capture data, continuously…

V12 Launches End-to-End Dealer Conquest Solution Powered by Leading Purchase Intent Data, V12 Signals

V12, a leading provider of customer acquisition solutions, announced the launch of Dealer Conquest, pre-packaged dealership acquisition packages to identify and market to people who are in market and intending to buy a vehicle. The solution is powered by V12's leading purchase intent data, V12 Signals. "One of the biggest challenges for automotive dealerships today is identifying shoppers who are expressing active intent to purchase and converting them into customers," said Andy Frawley, CEO of V12. "Powered by V12…

Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

Amazon Is in the Top Ten Most Visible Websites on Google in Six Countries Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed. The findings come from Searchmetrics’ annual SEO World Rankings study which analyzed search results…

aqfer Launches Marketplace, a Data Sharing Platform for Marketers

Share This and AirDXP Join as Inaugural Partners aqfer, the data-centric marketing architecture for next generation solutions, announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners drive greater value from their data and increase revenue by simplifying the process of sharing data and connecting partners directly to create new opportunities. ShareThis, AirDXP and additional data providers will serve as the inaugural aqfer Marketplace data partners for brand marketers. These data…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…

Data-Driven and AI-Powered Marketing in 2019 and Beyond

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data “after the fact,” providing a snapshot, which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift…

Three Ways Context Helps to Cut Through the Mobile “Noise”

Mobile phones have become more than communication tools. We use them to manage our schedules and finances, monitor our connected homes, order meals or groceries, shop for holiday gifts, navigate new places and conduct business, even at a global scale. It’s no wonder that Americans spend an average of 70+ hours a week on our phones. With more than 6 million mobile applications available for download from app stores, users can find one to facilitate almost any task imaginable. However, this wave of mobile saturation has…

Dave Simon Joins Cuebiq as VP of Programmatic Data Sales

Formerly of Oath, Industry Veteran to Facilitate the Adoption of Cuebiq’s Offerings for the Demand Side Programmatic Space Leading location intelligence and consumer insights company, Cuebiq, announced the hiring of Dave Simon as the company’s Vice President, Programmatic Data Sales. Simon will work on establishing and fostering relationships with holding companies and embedded brand programmatic teams looking to capture location-based attribution and analytics in one offering. “Cuebiq is focusing on growing our…

V12 Launches Intent Data Solution Based on Browsing Behavior

V12 Signals Addition Monitors Data From Over 91% Of Internet-Connected Devices V12, a leading provider of customer acquisition solutions, announced an expansion to V12 Signals, an industry leading suite of consumer purchase intender databases spanning multiple industries. V12 Signals, which currently identifies consumer purchase intent using proprietary mobile location intelligence and trigger data insights, now also now tracks behavioral intent data from over 91% of internet-connected devices every month in the US.…

V12 Launches Industry’s Leading Database of In-Market Home Retail Shoppers, Powered by V12 Signals Technology

Database Integrated with V12 Velocity End-to-End Customer Acquisition Package V12, a leading provider of customer acquisition solutions, announced the launch of its Home Retail Intender Database, the industry’s largest and most inclusive database of consumers actively shopping for home retail products. The in-market database is an integrated component of V12 Velocity for Home Retail, the company’s end-to-end customer acquisition package featuring first and third-party data integration, analytics and omnichannel program…

Esri President Jack Dangermond to Keynote GeoBuiz Summit

The Market-Leading GIS Software Provider Will Sponsor the Fifth Annual Gathering of Geospatial Professionals Esri, the global leader in location intelligence, announced that its founder and president, Jack Dangermond, will be a keynote speaker at GeoBuiz Summit, addressing issues impacting businesses, innovation, and governance dynamics. Additionally, Esri's The Science of Where will be recognized with a GeoBuiz Innovation Award for "Marketing Campaign of the Year." The GeoBuiz Summit is a two-day event, hosted by…

BookingBug Debuts Studio to Improve Customer Journey Management for Enterprise Retailers and Banks

New Staff Admin Experience Improves Management, Engagement and Measurement Across Every CX Touchpoint BookingBug, the leader in customer journey management, announced the launch of Studio unveiling a new workforce experience for enterprise retailers and financial services clients. Studio empowers staff to effectively manage the customer’s path to purchase by delivering high-quality customer experiences across all digital-physical channels and touchpoints, leading to improved operational efficiencies and continued growth.…

Data Decisions Group Acquires Reach Analytics

Data Decisions Group, a leading provider of data, research and marketing services, announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley. Data Decisions Group can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X. Marketers have an increasingly urgent need for 'Smart Data' to drive better decisions.  Many traditional predictive methods exist, but they are too slow while machine learning tools do…

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

Solution Delivers IRI’s Real-Time, Purchase-Based Audience Analytics to Partnering Demand Side Platforms for Enhanced Sales Growth and ROAS IRI, a global leader in innovative solutions and services for consumer, retail and media companies, announced IRI Campaign Conversion Feed, a solution that links Demand Side Platforms (DSPs) with IRI’s industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. DSPs that…

Cuebiq Expands Attribution Solution to Include Linear and Advanced TV for Cross-Channel Measurement

With Inscape and Gracenote Among Its Partners, Cuebiq Connects In-Store Visitation Behavior of More Than 13 Million Households with TV and Cross-Channel Ad Exposure Cuebiq, a leader in offline location intelligence and consumer insights, announced the launch of its TV attribution solution, rounding out its existing digital and out-of-home measurement capabilities. This addition provides a cross-channel view of how the media mix, including both linear and advanced television, impacts the customer journey to…

Gimbal Hires Tech Veteran Adrian Tompsett From Swirl

Gimbal, a leading location intelligence platform with identity-driven marketing and advertising solutions, announced the appointment of Adrian Tompsett as SVP of location platforms. Tompsett comes from Swirl, a marketing technology company, where he led strategic sales and business development. “Adrian comes to us with a wealth of location technology experience. Adrian is going to be instrumental in driving the value of location for enterprise customers and, ultimately, their end users. He will be focused on helping…

Adelphic Announces New Inventory Integrations, Becomes the Industry’s Leading Digital Out-of-Home Connected DSP

Adelphic Continues to Expand Reach and Add Features Across Its Digital Out-Of-Home Offering with New Formats and Foot Traffic Attribution Capabilities Adelphic, a Viant subscription-based self-service platform for cross-channel programmatic advertising, announced the addition of digital out-of-home (DOOH) inventory from Rubicon Project’s private marketplace (PMP), further establishing Adelphic as the leading DSP with the most DOOH inventory integrations in the industry. Advertisers can now access DOOH inventory in…