AppsFlyer Raises $210 Million, Positioning Attribution at the Core of the Marketing Tech Stack

Global Growth Investor General Atlantic Leads Series D Round AppsFlyer, the global attribution leader, announced a $210 million Series D funding round led by General Atlantic, a leading global growth equity firm based in New York. Alex Crisses, Managing Director at General Atlantic, and Anton Levy, Co-President and Global Head of Technology, have joined AppsFlyer’s Board of Directors. “We are excited to partner with a company that has an experienced team and a culture focused on the customer,” said Alex Crisses,…

Extreme Reach Production Solutions Names Lisa Gewirtz Director of Marketing and Relationships

ER Production Solutions, the division of Extreme Reach that provides payroll, accounting and labor relations for production casts and crews across the entertainment industry, announced that Lisa Gewirtz has joined the company as Director of Marketing and Relationships. Gewirtz is well-known to her large network of industry contacts as a connector of people and an industry veteran with a passion for growing the community of entertainment production accountants and helping build careers. After more than 25 years at…

Daily MarTech Roundup: Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zomato, Hipmunk, dLocal, Brainshark, Inc., Reveneer, Service Management Group, Nielsen and DW Support Services. Zomato Raises its Stake in Food Delivery Business; Buys Out Uber Eats in India for $350 Million in All-Stock Deal In a major development in the Indian food delivery business in India, Zomato has officially announced that it has acquired its rival Uber Eats. With this Uber…

Liger Partners Dominates Atlanta Marketing Scene With a Side Order of Napoleon Dynamite Humor

Liger Partners Roars Into the 20’s With a Year of Exponential Growth in Atlanta and Beyond Only one year ago, an expert marketing team formed in Atlanta, known as Liger Partners, impacting some of the biggest and most important brands. Liger Partners is nacho typical marketing team – providing customized strategy and agile capabilities for execution to each amazing client. Ligers - as they call themselves - are serious about strategy, marketing, operations, and tater tots. Marketing Technology News: Why Audio Ads Should…

Ghostwriters & Co Launches A Different Kind Of Content Marketing Agency

Ghostwriters & Co Has Announced the Launch of Their New Company. This New Company AIMS to Become a World-Class Ghostwriting Agency Focusing on Increasing Sales and Thought Leadership for Entrepreneurs Through Content Including Books, Blogs, Articles, PR, and Speech Writing Ghostwriters & Co has announced the launch of their new company. This new company aims to become a world-class ghostwriting agency focusing on increasing sales and thought leadership for entrepreneurs through content including books, blogs,…

Kurtosys Releases the Real Growth Podcast With VP of Global Marketing Leeya Hendricks

Kurtosys is excited to be reinvigorating their podcast series, bringing you some excellent insights from industry leaders in financial services, as well as taking a deep dive into the services that Kurtosys provide. In this first edition of 2020, host Elliot Burr talks to VP of Global Marketing, Leeya Hendricks, who discusses Kurtosys' new rebrand. Leeya outlines the main reasons for why Kurtosys has adopted a new sleek look and feel - to position their end-to-end digital experience platform (DXP) in the market as a…

Sagara Technology: Providing an End-to-End Solution for US Company to Go-Digital

With a comprehensive understanding of the changes in the business landscape, Sagara Technology as a technology consulting company and digital product agency now provides an end-to-end solution to support companies in technology development. Sagara Technology engages in production and software development providing services in website development, e-commerce, Android and IOS application development, big data, and IT worker training. Sagara was established in 2014 by Adi Arriansyah. He graduated from Telkom University,…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., Google Cloud, VoiceFoundry, Averna, Tata Consultancy Services, Qwantify and Vervotech. Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the…

Solutions to Real-Time Promotional Challenges Will be Marketing’s Focus in 2020

Reaching Prospects at Just the Right Times Is Not Only Desirable, but It’s also Practical with Current MarTech Tools As Marc Andressen famously said, “Software is eating the world” but eight years later we must ask - has the global market for MarTech products and services – one of the great success stories of recent times – finally reached capacity? Is the industry’s enviable pattern of growth likely to continue, or even accelerate, in the foreseeable future? If it does continue its historic penetration of the Marketing…

Fargo-Based Marketing Ideas For Printers Releases WordPress Plugin

Innovative Content and Online Ordering Solutions for Your WordPress Website Marketing Ideas For Printers (MI4P) announced their WordPress Plugin, a new and innovative way to access content and online ordering solutions. The WordPress Plugin is a free download that features paid subscription options for auto-updated marketing content and online ordering solutions. It offers a new way for printing companies to sell more printing without the expense or hassle of doing it themselves. “It can be drudgery to come up with new,…

Innominds Appoints Accomplished Industry Leader to Drive Global Marketing Efforts

Sairam Vedam Joins as Chief Marketing Officer to Accelerate the Company’s Rapid Global Growth Innominds, a specialist provider of Digital Transformation and software product engineering services for leading enterprises and global software product companies, announced it has appointed a global marketing leader Sairam Vedam as its Chief Marketing Officer. “Our vision to help next-generation businesses unlock the true value of Digital, leveraging our proven expertise across Devices, Apps and Analytics backed by AI, ML, IoT,…

AdTech Roundup: Top Coolest Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, fishbat. Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage…

Consumer Electronics (NICE) Awards Recognize Those Using Technology in A New, Innovative Way at CES

Enventys Partners presents the second-annual NICE Awards to startups disrupting industries from a range of smart home and smart tech verticals Digital marketing agency Enventys Partners announced their picks for the second-annual NICE Awards at the 2020 Consumer Electronics Show. To be eligible for a NICE Award, a product or company must display how they’re making strides to grow their industry by using technology in an innovative new way. The eligible products or companies must also exhibit at CES in Las Vegas.…

Winterberry Group Research Finds US Advertising and Marketing Spend to Grow to Nearly $390 Billion in 2020, up More Than Seven Percent Over…

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 2020.” The annual research led by Bruce Biegel, senior managing partner of Winterberry Group, provides the spending forecasts…

BlueGreen Water Technologies, Ltd, (BlueGreen) Retains The Pollack PR Marketing Group To Lead PR Efforts

BlueGreen Water Technologies, Ltd. (BlueGreen), a global cleantech company dedicated to solving the global epidemic of harmful algal blooms in drinking water, recreational, and agricultural waterbodies, has retained The Pollack PR Marketing Group (PPMG) to raise awareness for the company's innovative rapid solutions. BlueGreen is committed to treating all bodies of water contaminated with cyanobacterial toxic blooms, also known as "blue green algae," which harm the environment and pose a serious health threat to humans…

Neustar Named A Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today's B2B marketers. Only 29 percent of those B2B marketers believe their organization makes a significant impact on the customer experience. Meanwhile, only 36 percent believe their organization…

eTargetMedia Announces 2020 Email Marketing Predictions

eTargetMedia is offering a free email marketing consultation and 20% off list orders to customers who mention this press release eTargetMedia, a leading provider of Email Lists, Postal Lists, Data Append and Creative Solutions announced their 2020 email marketing predictions that the company forecasts will drive email marketing in the new year. With new annual marketing budgets starting, many email marketers are wondering how they can improve their email marketing campaigns. eTargetMedia developed their annual email…

Edge Marketing Announces Strategic Partnership With UK-Based firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across a range of sectors which span legal, accountancy, professional and financial services. Edge Marketing and firstlight will work…

LeadingResponse Grows and Strengthens Its Digital Marketing Capabilities With LeadRival Acquisition

LeadingResponse, the nation's premier client acquisition solutions provider, has purchased LeadRival, a digital marketing agency in Southlake, Tex., expanding its online services and broadening its client base. "I'm thrilled to welcome the LeadRival team to the LeadingResponse family," said Matthew Kearney, CEO of LeadingResponse. "It is a successful business highly compatible with ours. The additional scale it brings will enable us to build upon our technology platform, accelerate our growth and better serve our…