USU‘s unymira business unit is one of the first worldwide to offer voice powered customer service via Amazon’s Alexa. A live demo will be presented at this year’s Call Center World (CCW) from February 19th to 21st in Berlin at unymira’s booth (Hall 3, F4/G3). Unymira offers the most comprehensive omnichannel customer support portfolio including intelligent chatbots, its active knowledge base Knowledge Center, its AI-powered service platform Knowledge Cloud as well as social media support and self-service solutions. A range…

Affirms MRI’s Status as a Leader in Consumer, Media Research The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service. “As data sets are combined and analyzed in more complex ways, relying on trusted data sources has become more important than ever” On behalf of the industry, the MRC assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC…

"Small businesses will have to decide if building a solid digital foundation is worth the upfront cost — will they be significantly growing or scaling in the next 3-5 years?" Tell us about your role at Directus. What inspired you to establish a CMS-focused company? I am the creator and project lead of the Directus Suite. The idea for Directus came back in 2004 when I was building sites as a freelance web developer. Most one-size-fits-all CMS options back then felt confusing, over-engineered, and far too controlling — so…

"Companies need both great product and great go-to-market in order to succeed — It’s very difficult to keep customers happy in the long-term if the product isn’t meeting expectations." Tell us about your role at Skilljar. What inspired you to establish a customer-training focused company? I’m the CEO and Co-Founder of Skilljar. We started the company in 2013, and have grown now to roughly 75 employees in Seattle and several hundred customers worldwide. My Co-Founder (Jason Stewart) and I were captivated from the start…

Experian Data Will Provide a Complete Representation of the Consumption Dynamics of the Italian Market Experian, world leader in information services for marketing and for the prevention of credit and fraud risks, has partnered with Audiens, a leading technology company in data management services, with the aim of enhancing Audiens’ database with insight on the Italian population. “We are pleased to start a partnership with an important and international brand like Experian. Data quality is a strategic driver for…

GSMA Announces Additional Keynote Speakers, Programme and Event Updates The GSMA announced final updates for MWC19 Barcelona (formerly Mobile World Congress), including additional keynote speakers, participating companies, programmes and events. Taking place 25-28 February 2019, with events being staged at Fira Gran Via, Fira Montjuïc and La Farga L’Hospitalet, MWC19 Barcelona is set to attract more than 107,000 professionals from over 200 countries and territories. “With the anticipated arrival of 5G, this year’s…

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason, the API-first structure of headless CMS often makes it onto the CDO’s shortlist. The three main priorities of a CDO, according to survey data, are: Unifying the digital agenda Handling legacy IT systems Bridging the talent gap While a CMS is only part of the puzzle, it is one that sits in the intersection of all three…

New Sales Coaching Solution Unifies Sales Enablement Platform with Training Software to Help Leading Companies Achieve Evolved Selling Mediafly, a sales enablement platform that enhances how sales organizations engage buyers, announces Mediafly Readiness in partnership with Lessonly. By partnering with Lessonly, the leader in learning automation software, Mediafly users access one central location for training, marketing materials, interactive personalized selling tools, meeting tracking, sales coaching and more. Through…

Checkouts, Click-Throughs and Commerce KPIs All Improve with Episerver's AI-Powered Cloud Service According to Total Economic Impact Study from Independent Consulting Firm and Customer Testimonials Thirty-five percent of shoppers feel today's brands do not care enough about personalizing their shopping experiences according to Episerver, the company transforming digital experiences. When retailers do invest in personalization it pays, as proved in a commissioned Total Economic Impact (TEI) study conducted by Forrester…

Companies Collaborate to Improve Precision, Performance and Delivery Speed for Advertisers Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections. “Combining insights from AT&T’s 170 million direct to consumer relationships with Turner’s terrific content and fanbase, gives us a greater ability to serve relevant…

Bright Pattern to Present "How to Leverage Bots for Human Interaction Optimization" at Customer Contact Week (CCW) Nashville 2019 Bright Pattern, leading provider of omnichannel cloud contact center software, announces its sponsorship of Customer Contact Week (CCW) Nashville 2019 and presentation of the Chabot Session with Ashley Welch, Director of Service at leading corporate travel company, Lola. Welch will be accompanied by Bright Pattern Senior Vice President of Marketing, Ted Hunting, as they discuss tips for…

Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announces the introduction of a new market category into the sales and marketing technology stack: video automation. Until now, video’s representation in the marketing tech stack has been limited to single-use video tools. Videolicious’ end-to-end platform…

Cary, tell us about your role at Adslot and the team/technology you handle. Adslot Media is the world's only independent technology that scales audience-enabled, publisher-direct media buying. Through our technology you can plan, buy, optimize and reconcile your premium, guaranteed campaigns through a single platform. The North American team services premium publishers and advertisers by leveraging the Adslot platform to simplify their buying and selling of guaranteed, premium display and video inventory across all…

Partnership Helps Companies Reach More Consumers and Maximize Revenue Opportunities with Faster, More Reliable, and More Engaging Shopping Experiences on Mobile Devices Mobify, the world leader in Progressive Web Apps (PWAs) for e-commerce, and Sitecore, the global leader in digital experience management software, announced a partnership to enable brands to deliver more powerful shopping experiences across mobile devices. The partnership will connect the Mobify Platform with Sitecore Experience Commerce, enabling businesses…

The Sales Enablement Provider Adds Video Coaching, Chatbot Support and Enriched Adaptive Intelligence Capabilities to the Bigtincan Hub Bigtincan, the leader in mobile, AI-powered sales enablement automation, announced enhanced learning and training offerings as part of its Fall 2018 platform update. Following the acquisition of micro-learning company Zunos in June, this platform update fully integrates the learning experience as part of the Bigtincan Hub, seamlessly blending sales training, learning and coaching content…

As buyers continue to evolve, it’s imperative that sellers in all industries understand their buyer’s need and wants. This is especially true as buyers can scan hundreds of reviews and articles about a product online, forming opinions before they even interact with a sales representative for the first time. However, in industries, such as the CPG and manufacturing space, companies have to provide sales tools not only for their direct sellers but also their indirect sellers. Below I’ve put together 5 tips based on findings…

"We democratize influence by shifting the power from big market players and enabling everyday users to earn and benefit from their content." Tell us about your role and journey into technology. What galvanized you to start JET8? I've always been excited by the blending of design, creativity and technology. In the 90s, I created innovative websites for the fashion industry in Brazil, but having grown up in a country with such disparity between the rich and poor — I wanted to apply my passions to something more worthwhile.…

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing…

The Microsoft Office Award Winning Service, Which Is the First of Its Kind, Allows Companies to Expand Their Image Bank and Deliver More Impactful Presentations All-in-one image service Pickit announces the launch of its hybrid asset management service, Pickit Office 365. Allowing teams to simultaneously gain access to both company assets and Pickit library images for the first time, the add-in for companies makes it easier than ever to find the right images for their Microsoft Office 365 projects. Currently the most…