Columbus Launches SaaS ECommerce Solution for B2B and B2C Organizations

Organisations Can Now Quickly Deploy a New ECommerce Site in Just a Few Weeks Using Pre-Built Templates Columbus, the global digital business services provider, has announced the launch of a new Software-as-a-Service eCommerce platform for B2B and B2C organizations. Columbus eCommerce integrates with existing Microsoft Dynamics 365 enterprise software to enable businesses of all sizes with retail distribution networks to quickly set up a dynamic and mobile-enabled online marketplace. The solution's pre-built B2C…

UJET Named a Leader in the SaaS 1000

UJET Recognized for Secure, Cloud-Based and Mobile-Ready Platform Delivers a Holistic Voice and Chat Experience Across All Customer Entry Points UJET Inc, a real-time customer communications platform that makes it simple for any company to provide intuitive, modern-day support, announced it was named a leader in the SaaS 1000 list for the first quarter of 2018. The SaaS 1000 identifies the fastest-growing software-as-a-service (SaaS) companies, spanning larger enterprises to smaller startups. UJET's secure, cloud-based…

What Every Sales Leader Should Know About Conversation Intelligence Technology

Public Answers to Some Frequently Asked Questions Conversation intelligence technology is one of the newest, most impactful sales technologies available today. It’s helping hundreds of sales organizations increase quota attainment and performance across their entire teams. But since it’s so new and novel, there are a lot of questions about it from both current users and potential users. This post outlines a list of frequently asked questions about this new technology, and our answers to them. We hope you find it…

CtrlShift Taps Dominic Powers as New CEO  

Dominic Powers Is Taking over from Deepika Nikhilender, Who Stepped down to Pursue New Opportunities Global audience solutions company, CtrlShift, has announced the appointment of Dominic Powers as Chief Executive Officer, effective immediately. He takes over the role from Deepika Nikhilender, who has stepped down to pursue new opportunities. Commenting on his appointment, Powers said, "I’m excited to be taking on a bigger role with CtrlShift, to drive our mission to fix a broken industry and give control back to…

Wysdom.AI Joins Microsoft Partner Network

Wysdom.AI to Deliver Global Businesses a Full Stack AI-Based Virtual Assistant Solutions Wysdom.AI, announced recently at the Mobile World Congress that it has joined the Microsoft Partner Network and will deliver its enterprise-focused cognitive care solution across the globe. "Joining the Microsoft Partner Network has allowed us to reach a global audience much faster than we would have alone. Our joint clients have the benefit of both Wysdom.AI and Microsoft technologies and our combined teams to deploy the…

Harmonic Appoints David Krall to its Board of Directors

David Krall Most Recently Served as the Strategic Advisor to Roku Inc Harmonic, the worldwide leader in video delivery and cable access virtualization, announced it has expanded the company's board of directors with the appointment of David Krall. "I'm delighted to welcome David to our board. David's extensive executive leadership and board experience, and particularly his strong digital and streaming media background, make him an excellent addition. We look forward to David's insights and guidance as we continue to…

ON24 Grows New Bookings by More Than 50% YoY for an Unprecedented Fourth Quarter

More Than 2,000 Businesses Use ON24 To Engage Customers And Prospects And Transform Engagement Into Revenue With more than 70 percent of marketers prioritizing lead quality over quantity, businesses are putting data-driven, engaging webinars at the core of their demand generation strategy. As a result, over 850 new and expanded accounts turned to ON24 to engage and convert prospects into lifetime customers through the company's marketing platform. "With the rise of the data-driven marketer, the marketing…

Aptrinsic Adds Email Channel to Help Companies Deliver Hyper-personalized Customer Communications

Empowering SaaS Companies to Execute on More Personalized Onboarding and Customer Marketing Experiences Aptrinsic, the company behind the Product Experience Platform, has announced the addition of email engagements to its solution. Designed for product managers and product growth managers, the Aptrinsic platform enables companies to deliver more interactive product experiences by guiding their customers to really know, love, and use their products. "While there are numerous email solutions available, most fall short in…

Membrain Awarded Best Sales Enablement Technology in Top Sales Awards 2017

This Year, Membrain Was Nominated in Two Categories - Top Sales Enablement Technology and Top Sales Company Blog and Was Awarded the Gold Medal in Both "Our focus on building better tools for sales enablement practitioners has been well received and winning the Top Sales Awards makes us really proud!”, says Henrik Öquist, COO for Membrain. Each year, the world's leading online sales community, Top Sales World, hosts an award ceremony to hail “the heroes” of the sales and marketing space; to laud those companies and…

Top 5 Cloud Services Predictions 2018

Karl Roe, VP Services & Cloud Solutions at Nuvias, Takes a Look at What's in Store for Organizations Using the Cloud Services in 2018  The Rise of AI 2018 will see Artificial Intelligence (AI) drive a transformational change among organizations and impact on cloud use. ICT isn’t getting any simpler, and businesses are being forced to move faster as their customers’ requirements become more demanding. This is driving innovation in areas like AI, but automation of past processes won’t be enough to keep up with the…

Interview with Jen Spencer, VP, Sales and Marketing, SmartBug Media

"The lines between content marketing and sales enablement are blurring daily, but a piece of sales enablement material should bridge the customer’s marketing to sales experience. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of an inbound marketing agency? As Vice President of Sales and Marketing, my role involves leading SmartBug’s sales, marketing, and brand strategy; extending the company’s leadership among the HubSpot partner ecosystem; and providing a…

APPrise Mobile Names Doug Pierce Chief Operating Officer

APPrise Mobile, a mobile communications and engagement technology company focused on internal employee and external communications, today announced that Doug Pierce has joined the company as Chief Operating Officer. Pierce will work directly with Jeff Corbin, CEO and Founder of APPrise Mobile, to help scale and take the company to its next level of growth. Commenting on the appointment, Corbin said, "Over the past several years since we launched theEMPLOYEEapp, APPrise Mobile has grown its client…

CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media…

Bluescape Taps SaaS Industry Veteran, Peter Jackson, As CEO To Lead Next Phase of Growth

Scott Poulton Elevated To Chairman Of The Board Of Directors Bluescape, an innovator in visual collaboration software, announced that Peter Jackson has been appointed as the new CEO of the company. Jackson takes over the role from Scott Poulton, who has been Bluescape's CEO since its founding and will continue to guide Bluescape as chairman of its board of directors. Jackson is an experienced chief executive with a successful track record of rapidly growing innovative Software-as-a-Service (SaaS) companies into…

Interview with Eric Keating, VP, Marketing, Zaius

"Marketers need a complete view of the customer experience - every interaction that a customer has with your brand - including sales, marketing, and support data. Without understanding all interactions in a single customer view, you’re bound to miss something vital." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a B2C CRM platform? As the fortunate person who heads up marketing at Zaius, the team and I are focused on educating the market about the incredible…

Top Efficiencies Gained by CMOs While Procuring and Managing Agencies

The landscape has changed for marketers, increased budgets and responsibilities is driving the need for greater operational efficiencies that move budget into results more quickly Over the past three years, CMOs have reported an increase in spend that is expected to continue into next year. According to the Gartner CMO Spend Survey from 2016-2017, there has been an upward trend in marketing budgets for three years in a row, rising from 11% to 12% of revenue in the last year alone. In step with the increase in revenue,…

Terminus Account-Based Marketing Builds Momentum with 170% Revenue Growth

Terminus Is Ranked #1 Best Place To Work In Atlanta And Continues Best-In-Class Revenue Growth As Its Team Grows To More Than 115 "Terminators" Terminus scooped $10.3 million in a Series B funding round in May. The leader of the account-based marketing (ABM) movement which has transformed B2B marketing has now announced that it has achieved best-in-class growth for an early stage software-as-a-service (SaaS) company. Terminus has seen 170% growth in the past 12 months and continues to solidify its position as the leader…

Allego and Strategy to Revenue (STR) Partner to Deliver Industry-First Sales-Enablement-as-a-Service Solution for SMBs

Allego, the leading mobile video sales learning platform, and Strategy to Revenue (STR), a global provider of enterprise, sales force management and sales force effectiveness solutions, has announced a partnership that will allow organizations to access a full range of sales enablement services, strategies and technologies with the same flexibility and ease-of-use associated with traditional software-as-a-service. Recommended Read: Hootsuite Unveils 'Amplify for Selling' to Nurture Sales Pipeline using Social Insights…

Interview with Tod Loofbourrow, CEO at ViralGains

"Muddled thinking leads to muddled technology implementation and subpar results."On Video Marketing Technology MTS: Tell us a little bit about your role at ViralGains and how you got here I am the CEO and Chairman of ViralGains. Dan Levin, President and Co-Founder of ViralGains and I shared a common vision of building a world where brands and consumers can build authentic connections through the power of video storytelling. MTS: Given how quickly video marketing strategies have been accepted, how do you see this…

Gannett Acquires SweetIQ to Expand the Scope of ReachLocal

Deal Enhances Gannett’s Digital Marketing Suite for Local Businesses and National Brands Gannett, the leading media and digital marketing company, announced today that it has acquired SweetIQ Analytics Corp. The acquisition will help Gannett in expanding the ReachLocal digital Gannett Acquires SweetIQ to Expand the Scope of ReachLocal marketing suite of products. SweetIQ is a leading provider of location and reputation management Software-as-a-Service (“SaaS”) solutions that enable businesses to manage their location…