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MarTech Interview with Rich Kahn, CEO, Anura.io

"If you have an ad fraud problem, you’re going to allocate a lot of time and money to traffic generation only to waste money, tarnish your reputation, and increase your TCPA compliance risk." Tell us about your role and mission to educate others on the dangers of ad fraud. I’ve been fighting ad fraud since the late ‘90s. While at an AdTech NYC tradeshow in 2000, I woke up and told the person I was rooming with, “I think I can solve ad fraud.” I wrote a little piece of code, 69 lines of code. At the time, it was very…

New JotForm and HubSpot Integration Sends Form Data to CRM

JotForm, the popular online form builder, announced a new integration with HubSpot that automatically sends form responses into one of the world’s most popular CRM (customer-relationship management) software systems. Now sales and marketing teams have a reliable way to transfer lead information collected through an online form directly into their CRM without needing to copy and paste. “Sales and marketing teams deserve to have a painless way to connect their forms to their CRM,” said Aytekin Tank, founder and CEO of…

It’s Time to Rethink the Customer Experience: Oracle CX Cloud Updates

Change is accelerating. Expectations are skyrocketing. Nothing is predictable. The clock is ticking. The one truly finite resource is slipping through our fingers. But what if Father Time was on our side? What if we had the time to stop and think about what’s truly possible? What if we had the time to make every single customer interaction really matter? And what if we could give time back to our prospects and customers? I ask because CX is a race against time. It’s no longer about cutting cost or revenue acceleration;…

Masergy Selected as a Global Premier Partner for Cisco Customer Journey Platform

Holistic Approach and Proven Execution Key Drivers to Customer Success Masergy, a leading provider of secure SD-WAN, cloud communications, and managed security solutions, announced that Cisco has selected Masergy as a global premier partner for its Customer Journey Platform. “As a leader in delivering the industry’s best customer experience, we understand how important it is for enterprises to have the right people, process and technologies to deliver exceptional experiences to their customers,” said Bob Laskey, EVP…

Bluescape Announces New Whiteboard Feature and API Integrations with Leading Collaboration Tools

Teams Discover Faster Ways to Connect, Work and Collaborate on Interactive Workspaces Bluescape, the leading collaboration workspace solution, introduces new product features and API integrations with Adobe Creative Cloud tools, including a free trial program of Bluescape. Teams can now work faster with streamlined processes and more productive meetings. The company also announces a new digital whiteboard feature, adding some fun back into brainstorming sessions and making it easier to share ideas, create storyboards,…

Looking Ahead: Predictions for Programmatic Advanced TV Advertising

The competitive diversity scenario i.e. all-against-all will greatly intensify across the global television advertising market throughout 2019. Global platforms with bottomless pockets will quickly penetrate local markets; local traditional players will produce and license premium content for big platforms; technology will accelerate the disintermediation from large producers and rights holders to audiences; successful subscription models will be accompanied by new non-advertising formulas; traditional and virtual…

TechBytes with Michael Brackpool, VP Product, Vizia, Brandwatch

Tell us about your role at Brandwatch and the team/technology you handle. I’m lucky enough to be responsible for the overall strategy and direction of Vizia, Brandwatch’s Reporting, and Command Centre product. The broader team comprises design, development, product management, and product marketing specialists. They are a sharp bunch and keep me on my toes. Our view is that there has never been greater demand for customer data to inform decision-makers, yet when you dig in you realize that most business decisions…

Webscale Launches Cloud Image Manager

Solution Enhances Shopping Experience, While Improving Performance and Reducing the Cost of Content Optimization and Management Webscale, the E-Commerce Cloud Company, announced the launch of Cloud Image Manager, an automated image optimization and management solution fully integrated with the Webscale Cloud Hosting Platform, for e-commerce businesses wanting to improve user experience and site performance as well as reduce costs. Images have a significant impact on the user experience of an e-commerce storefront. A…

Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an…

Companies at Launch Include Disney’s Media Networks, Turner, Xandr, Comcast’s FreeWheel and NBCUniversal, CBS, Discovery, Hearst Television, AMC Networks, VIZIO and Inscape America’s top media and technology companies, in collaboration with US smart TV company VIZIO, announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs. The effort will open up a direct dynamic ad- management pathway between content owners and TV devices.…

Accenture Interactive Expands Digital Marketing Services in the Netherlands by Acquiring Storm Digital

The Acquisition Is the Latest Step in Growing the Experience Agency’s Programmatic Advertising Capabilities in Europe Accenture has acquired Storm Digital, a full service digital marketing agency specializing in search, social and programmatic advertising services that transforms customer experiences through strategic, technological, analytical and creative solutions. The acquisition expands the presence of Accenture Interactive in the Dutch market and supports the Experience Agency’s ability to create enhanced…

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise that Deliver Personalization While Integrating Seamlessly with In-House Brand Platforms Innovid, the world’s leading video advertising platform, announced the promotion of Ken Markus to Chief Client Officer, where he will focus on partnering and supporting Innovid’s expanding client roster. As Innovid continues its rapid expansion on the heels of its $30 million funding raise from Goldman Sachs…

Innovid Accelerates Global Expansion with Appointment of Seamus Whittingham as Managing Director, EMEA

Leading Video Advertising Platform Expands Connected TV Advertising Initiatives to Meet Growing International Demand Innovid, the world’s leading video advertising platform, announced the appointment of marketing industry veteran Seamus Whittingham to lead its EMEA team as Managing Director, based out of London. In his new role, Whittingham will be focused on driving Innovid’s leadership in connected TV (CTV) advertising to support and grow the large base of global advertising brands, publishers and broadcasters in the…

Dramatic Improvement in Neural Machine Translation (NMT) Cuts at Least 30% of Translation Costs for Large Enterprises

According to One Hour Translation (OHT), the World’s Largest Online Translation Agency, the Improvement in NMT Boosts Corporate Demand for Translation Services There has been a dramatic drop in the cost of translation services for major corporations in the past year and the savings amounts to at least 30%, according to One Hour Translation (OHT). The company, the world’s largest online translation agency, attributes the drop to the improved capabilities of NMT (Neural Machine Translation) technology. The downward…

Neurala Launches Brain Builder Platform to Accelerate Creation of Custom Vision AI Solutions

Neurala announced the launch of Brain Builder: an end-to-end SaaS platform to streamline the creation of custom vision AI solutions. By giving organizations an all-in-one tool for data tagging, training, deployment and analysis, Brain Builder makes custom vision AI creation more efficient and accessible for AI beginners and experts alike.  “While investments in AI have increased exponentially in recent years, a staggering 91 percent of organizations still face significant barriers to adoption, including a lack of IT…

StoryFit Closes Venture Funding To Propel Its Predictive AI Platform For Publishers & Studios

New Financing to Leverage Advanced NLP Data Science, for Entertainment Marketing, Audience Segmentation, & Acquisition Decisions StoryFit, a rapid-growth technology company which continues to break new ground providing predictive AI analytics for the publishing and entertainment industry announced that it has raised $1.75 million in new funding, led by New York-based ff Venture Capital (IndieGogo, Omaze, Livefyre). Participating tech and media investors include Bertelsmann Digital Media Investments (BDMI), Ascend…

Industry Stalwarts Make the Case That That Digital Transformation Is Key to Manufacturers’ Survival

Most Business Leaders Don't Understand the Fundamental Threat Digitalization Poses and Are Too Cautious and Slow in Making the Shift to Digital. the Authors Address the Common Obstacles Leaders Face and Offer a Framework to Guide Them Through the Complex Transformation Process. In their significant new article, "The Only Way Manufacturers Can Survive," published in the Spring 2019 issue of MIT Sloan Management Review, innovation expert Vijay Govindarajan and former CEO and chairperson of GE Jeffrey Immelt contend that…

Kevin Sterneckert Named Chief Marketing Officer for Symphony RetailAI, the Retail Industry’s Leading AI Solution Provider

Sterneckert Will Focus on Strengthening Awareness of the Company’s Powerful, Differentiated End-To-End AI Innovations That Bring a Fresh Approach to Retailing Symphony RetailAI, the leading global provider of Artificial Intelligence-enabled decision platforms, solutions and customer-centric insights that drive validated growth for retailers and CPG manufacturers, announced that Kevin Sterneckert has joined the company as Chief Marketing Officer. Sterneckert is a highly experienced retail executive and visionary. During…

4 Ways a Marketing Automation Solution Can Enable Business Growth

If you’re looking for ways to situate your business at the forefront of today’s market (and let’s be honest, who isn’t?), then it’s high time that you consider Marketing Automation. The bottom line isn’t just that the market has changed — the buyer has too. And this means that your business needs to change as well. Marketing Automation tools, as part of a comprehensive strategy of marketing attribution that nurtures customers along the path to conversation, can provide your company with an effective response to that change.…

Adtech Startup Scibids Opens APAC Headquarters in Singapore

Rahul Vasudev, Former Mediamath APAC Managing Director Heads the APAC Office AI-As-A-Service Company Focused on Media Optimisation Adtech startup Scibids has opened its Asia Pacific headquarters in Singapore, its first international office. This follows the Company’s successful SGD 3.3 million (€2.2 million) Series A funding last September. Rahul Vasudev, former Managing Director of MediaMath (Asia Pacific) and the APAC Head of Digital at MediaCom, will head Scibid’s APAC expansion. Based in Paris, Scibids has developed…

Kinetica Launches Industry-First Active Analytics Platform

Kinetica, the leader in active analytics for the Extreme Data Economy, announced the release of the first complete active analytics platform, dramatically simplifying the architecture to deliver smart analytical applications at massive scale. The platform unites the key elements of active analytics: historical analytics, streaming analytics, graph analytics, location intelligence, and machine learning-powered analytics. Enterprises use the platform to build smart analytical applications that capture data, continuously…