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Streamroot & castLabs Partner to Simplify Video Streaming

castLabs, a global partner in premium digital video technology, and Streamroot, the provider of the world's most extensive distributed delivery network for OTT video, announced their new product integrations. Streamroot DNA is now fully compatible with PRESTOplay, castLabs' suite of player SDKs which includes an HTML5 player for browsers, as well as SDKs for Android/iOS and desktop apps. Also Read: The Remaining Barriers to OTT Advertising’s Boom Streaming providers using PRESTOplay SDKs can now benefit from the easy…

The Rise of Video: LinkedIn B2B Video Now Available for Native Ad Campaigns

Marketers and Brands Can Leverage Video for Sponsored Content and Company Pages to Reach & Engage the Right Audiences, the Right Way Now, LinkedIn Can Also Add Native Video Directly In a major announcement for marketers and brands, LinkedIn is now adding more muscle to its B2B marketing platform. LinkedIn B2B users can now leverage video content on the platform to run native video advertisements, and also include video within their brand assets, including their Company Pages. With its recent move, that always…

Stoke Pulse Ties Content to B2B Deals for Real ROI Measurement

First-Of-Its-Kind Analytics Solution Helps Marketers Know the Impact Their Digital Content Has on Offline Sales Stoke, a full-service content marketing, and analytics agency launched Stoke Pulse at Adobe Summit in Las Vegas. Stoke Pulse is a first-of-its-kind analytics solution that helps B2B marketers close the gap between knowing how customers engage with content and understanding what that has to do with their offline sales. “Marketers are spending significant budget to develop and distribute digital content, and…

OfficeLink Opens Professional Video and Audio Studio for Podcast and Video Production

OfficeLink, Shared Office Concepts, a professional co-working and private executive office suite in Quincy, MA, has opened The Studio at OfficeLink, a full audio and video production studio at its Quincy location. The studio will be available at a discounted rate to tenants and members of OfficeLink and will be a resource for local businesses to create professional video content for their own use. Also Read: Mobile-First Collaborative Learning Platform Hive Learning Raises $ 4.9 Million "Our production company, Real…

Henry Bruce Is Now SVP of Marketing at Contently

As SVP Marketing, Henry Bruce Would Report to CEO Joe Coleman Contently, today announced the appointment of Henry Bruce as SVP Marketing. Reporting to company CEO and co-founder Joe Coleman, Henry Bruce takes responsibility for driving Contently’s go-to-market strategy and brand promise to empower marketers with solutions to create engaging, accountable content at scale. The world’s most valuable brands and global enterprises employ Contently’s unified content marketing solution to drive business growth across their…

Cvent Announces Strong Customer Growth

SaaS Event Technology Leader, Cvent Continues Impressive Growth and Momentum Cvent, Inc., a market leader in meetings, events, and hospitality technology, announced several notable organizations have chosen Cvent’s Event and Hospitality Cloud platforms to run their meetings and events, and increase their revenue. These organizations join Cvent’s more than 25,000 customers in over 100 countries. Cvent’s Event Cloud More than 80% of the Fortune 100 use Cvent to manage their meetings and events. Cvent’s Event Management…

Acxiom Launches Digital Transformation Services and New Adobe Experience Cloud Services to Power Omnichannel Personalization

Expanded Collaboration with Adobe Accelerates Brands’ Digital Transformation Acxiom, the data foundation for the world's best marketers, announced the launch of its Digital Transformation Services practice, with inaugural service offerings for Adobe Campaign, part of Adobe Marketing Cloud, and Adobe Audience Manager, part of Adobe Analytics Cloud at Adobe Summit 2018. Acxiom’s Digital Transformation Services focus on forming strategic collaborations with leading technology, data and service providers to enhance…

Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

Former VP of Product Marketing For Salesforce CPQ Will Lead Conga  Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company's vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products. Read More: Transform Your Marketing Team Into A 3D Organization Will’s expertise in creating an engaging customer experience and…

Hoodoo Digital to Showcase Products for Adobe Experience Manager at Adobe Summit 2018

Hoodoo Unveils New AEM Products and DevOps Approach to 'Reinventing Adobe Experience Manager Implementation' Hoodoo Digital, a premier provider of Adobe Experience Manager products and solutions, will be sponsoring Adobe Summit 2018. After a year of building a team of the industry's most experienced AEM Architects and DevOps engineers, Hoodoo will use Adobe Summit to showcase their suite of technology solutions that enable a new paradigm for success with Adobe Experience Manager. Co-founders Kem Elbrader and Andy…

Zoho Revamps Zoho Creator; Adds Mobile App Creation to its Low-Code App Building Platform

Mobile App Creator, Page Creator, Workflow Creator and More Empower Citizen Developers to Create Powerful Web and Mobile Apps In a major announcement, Zoho, the maker of Zoho CRM, has announced an update to its low-code application building platform, Zoho Creator. The latest version, dubbed Creator 5, has significantly enhanced and refined the core functionality of the platform, including its Mobile App Creator, Page Creator, Form Creator, Report Creator and Workflow Creator modules. Currently, Zoho Creator 5 is available…

Mindtree Leverages Adobe Experience Cloud, Launches Decision Moments for Marketers

The Data Science Platform Will Deliver Actionable Insights Leveraging The Adobe Experience Cloud Mindtree, a global technology services and digital transformation company, announced that its insights platform, Decision Moments, built on the Microsoft Azure Platform, now leverages Adobe Experience Cloud, helping marketers drive faster conversions and increase customer lifetime value. Marketers need to reimagine the consumer journey by understanding the areas where the customer experience becomes less intuitive and…

Calabrio Study: C-Level Execs Rely on Limited Data to Drive Business Change

New Findings by a Calabrio Report Show Organizations Ignore Crucial Sources of Customer Feedback, Thus Missing out on Opportunities to Meet Customer Expectations Companies know they must adapt to change to compete, but often don’t rely on a wide enough lens into data to drive change. A new study announced by Calabrio last week, titled, “Business Transformation and Analytics: Driving Change in a Customer-Centric World,” revealed that 85 percent of executives know that data and analytics are critical to informing sales and…

RhythmOne Names Luke Bussell as Managing Director ANZ

Luke Joined RhythmOne in 2016 and Has over 18 Years of Experience in Advertising and Media Across Digital, Radio, Publishing, Content, and TV RhythmOne, an advertising technology company that connects brands to audiences, announced the promotion of Luke Bussell to Managing Director ANZ, a new position for the rapidly growing Australian arm of the business. Chief Revenue Officer, Michael Hudes, said Luke’s promotion would see the ANZ operation handed over to a highly capable leader. Also Read: Spearfishing in a Big…

Branch Becomes Premier Level Partner in Adobe Exchange Partner Program to Drive Digital Experience

Branch Technology Will Be Integrated Across Adobe Experience Cloud to Help Enterprise Marketers Optimize Consumers' Digital Experience and Attribution Branch, the mobile linking infrastructure for the world's best brands, announced that it is joining the Adobe Exchange Partner program at the Premier level. Branch's core mobile linking technology will be integrated with multiple solutions across Adobe Experience Cloud. The integration empowers enterprise marketers to drive significant improvement in campaign performance…

Shopping on Instagram Goes Global with Shopify

Shopify Enables Shopping on Instagram for Businesses in Eight Additional Markets Shopify Inc., the leading multi-channel commerce platform, announced its expanded integration with Instagram. The “shopping on Instagram” feature that allows businesses to tag products in Instagram posts is now enabled for merchants in eight additional markets: UK, Australia, Canada, Germany, France, Italy, Spain and Brazil. This strategic expansion unlocks the potential for Shopify’s merchants to sell to Instagram users all over the world.…

Verimatrix Demonstrates How the Cloud is Fundamentally Changing the Video Delivery Business at NAB Show 2018

From Cloud Security to Real-Time Video Intelligence to a New Connected Content Marketplace, Operators Embracing the Cloud Are Best Prepared for this New World of Video Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, is bringing the benefits of cloud-based technology to the forefront of its solution strategy at the NAB Show 2018. Video service operators are aware of the CAPEX advantages that cloud-based solutions can offer, but may not be thinking of…

Meredith Continues Aggressive Execution Of Time Inc. Integration Plan

Meredith Corporation the leading media and marketing company reaching 175 million Americans every month including 80 percent of U.S. Millennial women – announced several initiatives as part of its aggressive execution of an integration strategy outlined following its acquisition of the Time Inc. media brands, which closed on January 31, 2018. Meredith's strategy centers on four major initiatives: Conduct a portfolio review of all its media assets and divest those not core to its business; Improve advertising and…

Barometric Unveils Capability to Track and Measure Direct Mail With Unprecedented Level of Accuracy

Combined Benefits of Digital and Direct Mail Tracking Via Proprietary Device Graph Mapped to USPS Postal Addresses Opens New Visibility to Create Better Engagement Barometric, MRC accredited provider of advanced cross-environment tracking and measurement solutions, recently announced its new solution for holistically tracking and measuring the effectiveness of direct mail in driving both online and offline conversions. By using its propriety Device Graph, Barometric is now able to bridge direct mail and digital marketing…

Adform Promotes Oliver Whitten to COO Position; Aims Further Leadership Transformation

Adform, an Independent Adtech Platform Continues to See Double-Digit Yearly Growth as It Strengthens Its Position in the Market Adform, a leading independent advertising technology platforms, has announced a promotion for Oliver Whitten in his role of Chief Operating Officer (COO). The company – which is one of the fastest developing independent adtech outfits – has enjoyed continued year-on-year growth with expansions into six new markets over the last three years and the establishment of an office in India, with…

AI for Sales Company Clari Closes $35 Million in Funding Following Record Growth

Clari Oversubscribed Series C Financing Underscores Company Momentum and Value Realized by Organizations using AI for Sales Clari, a leading provider of AI solutions for sales, has announced it has closed $35 million in financing led by Tenaya Capital. Participating alongside Tenaya Capital are Thomvest Ventures and Blue Cloud Ventures and existing investors Sequoia Capital, Bain Capital Ventures, and Northgate Capital. The new capital will be used to scale sales and marketing and accelerate product innovation for…