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The Latest Local Social Features Brands Need to Know

For social media marketers, every new platform feature is an opportunity. New reporting tools let marketers fine-tune campaigns. New targeting features help marketers reach the ideal customer. New social platforms give marketers the chance to connect with audiences before competitors catch on. New social features from Facebook, Instagram and Google are empowering marketers to realize the power of localized content, reach customers earlier in the consumer journey and analyze campaigns in more detail. Here are four of the…

Palo Alto Networks Completes Acquisition of Twistlock

Palo Alto Networks, the global cybersecurity leader, announced that it has completed its acquisition of Twistlock, the leader in container security, to extend its Prisma™ cloud security strategy. This acquisition will further advance the company's ability to secure today's modern applications throughout the entire life cycle, enabling organizations to deliver innovations that are secure, reliable, and scalable. "As a growing number of organizations move their business to the cloud, developers increasingly rely on…

Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint and extend its leadership in technology for local…

MarTech Interview with Ajay Gupta, CEO at Stirista

"The line between B2B and B2C personas is getting increasingly blurry, especially as more professionals use their personal devices in some capacity for work." Tell us about your role and journey in starting Stirista? What opportunity did you see in Data Marketing? My wife, Candice, and I started Stirista in 2010 from our apartment with the goal of offering marketers the data they needed to run more sophisticated multicultural marketing campaigns. Marketing data hadn’t caught up with America’s changing demographic makeup,…

OpenText Expands Strategic Partnership with Google Cloud

Companies Announce New Partnership, Services and Product Integrations to Help Customers Move EIM Workloads to Google Cloud OpenText, a global leader in Enterprise Information Management (EIM), announced new partnerships, services and product integrations to help customers move critical EIM workloads to Google Cloud. As part of this expanded relationship, Google Cloud has selected OpenText as its preferred partner for Enterprise Information Management Services, while OpenText has named Google Cloud its preferred partner…

Kofax Establishes Leadership Position as the Only RPA Provider Delivering End-to-End Intelligent Automation

As part of Kofax’s Intelligent Automation platform, Kofax RPA uniquely addresses common limitations while digitally transforming operations at scale Kofax, a leading supplier of Intelligent Automation software to digitally transform end-to-end business operations, today announced its leadership position as the only provider of robotic process automation (RPA) software capable of delivering end-to-end Intelligent Automation solutions at scale. Kofax RPA is the only RPA solution built into a robust Intelligent Automation…

MSTS and SCHERMER Partner to Build End-to-End Brand and Buying Experiences

Companies launch 4Business partnership to help B2C companies expand into B2B markets MSTS, a global B2B payment and credit solutions provider, and SCHERMER, a global B2B marketing agency, announced their 4Business partnership. Together, the B2B payment systems and marketing leaders created 4Business to enable B2C brands to expand into the B2B market through customized solutions that deliver a streamlined, omni-channel B2B brand and buying experience. This 4Business partnership will enable local and global B2C companies…

MarTech Interview with Martin Frascaroli, CEO and Founder at Aivo

"With a chatbot, companies can optimize time and money by doing multiple tasks and pursuing different goals from the same place" Tell us about your role and journey into Technology. What inspired you to start at Aivo? My journey into technology started back when I was a teenager, as I worked fixing computers during my free time. When I went to college, I started studying Computer Software Engineering, but then I realized studying wasn’t for me so I dropped out. After a few small entrepreneurship projects, in 2005 I…

Signpost Raises $52 Million To Arm Main Street With Automated Marketing Technology

New Financing Led by HighBar Partners with Participation from Bank of Montreal, Georgian Partners, Spark Capital Signpost, the cloud platform that makes marketing simple and effective for local businesses around the country, announced that it has raised $52 million in late-stage financing from HighBar Partners and BMO Bank of Montreal with participation from previous investors Georgian Partners and Spark Capital. The new investment will let Signpost scale its footprint and extend its leadership in technology for local…

Pipeliner Recognized for the First Time in the Gartner Magic Quadrant for Sales Force Automation

Evaluation Based on Completeness of Vision and Ability to Execute Pipeliner, a leading CRM provider, announced it has been positioned as a Niche Player by Gartner, Inc. in the 2019 Magic Quadrant for Sales Force Automation for the first time. Vendors were evaluated on their ability to execute and completeness of vision. This inclusion represents a major landmark for Pipeliner and its growing global customer base. "We consider being positioned in the Magic Quadrant for Sales Force Automation by Gartner for the first…

Primis Expands API Capabilities for Data-driven Decision Making

Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and video content. How the Primis Video Player API Works In order for Primis Video Player API to work, the site developer should write a few lines of code that will identify the player on the page…

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

The survey found that only 23% of all respondents believe that targeted messages are useful Ogury, a technology company specialized in Mobile Journey Marketing (MJM), released the second installment of its consumer survey, named "The Reality Report" — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations' long-term…

MarTech Interview with Robert Gerstmann, Co-Founder and Chief Evangelist at Sinch

"The rise of social communication has completely redefined how we communicate with our friends and family. " Tell us about your journey into enterprise communications I’ve been working in mobile enterprise communications for over fifteen years. Prior to Co-Founding Sinch, originally named CLX, in 2008 I held Commercial Management positions at Mblox as Director of the Global Mobile Messaging business line and at payments service provider Netgiro/Digital River. Tell us about the evolving state of the consumer message…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

Medallia Announces Launch of Initial Public Offering

Medallia, Inc. ("Medallia") announced the launch of its initial public offering of 14,500,000 shares of common stock. Medallia is offering 13,325,000 shares and selling stockholders are offering 1,175,000 shares. The underwriters will have a 30-day option to buy an additional 1,585,000 shares of common stock from Medallia and an additional 590,000 shares of common stock from the selling stockholders at the initial public offering price, less underwriting discounts and commissions. Medallia has been approved to list its…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

Community Management Is the Main Course for Hospitality Sector

Social media agencies catering to the hospitality sector are evolving their services with the growing trend of customers moving away from a one-way relationship with a brand to one that is more engaging and conversational. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. Restaurants, hotels and other service industries are now witnessing a generation of high-value community engagement that's leading to a higher return on investment.…

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers Bidder-as-a-Service™ capabilities, which when partnered with The Tapad Graph, allows sophisticated buyers to make the most out of their…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

Blaize Raises £2.5 Million From Nauta Capital to Power the Subscription Economy

Blaize Will Use the Round to Further Enhance Its Cutting-Edge Platform, Strengthen Its Leadership and Operational Teams, Plus Accelerate International Expansion Plans Blaize, a customer experience platform for the subscription economy, has raised a £2.5 Million Seed round from Pan-European VC, Nauta Capital. The London-based SaaS company enables businesses to design and roll-out highly personalised digital subscription journeys. Through Blaize, non-technical teams can utilise intuitive, code-free drag-and-drop…