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Consumer Privacy and Security Fuels Record Bookings for Janrain

Leading CIAM Provider Celebrates 69% Year-over-Year Bookings Growth During First Half of 2018 Driven by Needs Around Privacy Regulations and Security Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced it has achieved 69% year-over-year bookings growth during the first half of 2018. Gartner recently predicted growing security and privacy concerns will bring worldwide spending on information security to $124 billion in 2019, which directly contributes to accelerated…

Freshworks Launches “Freddy”: An AI Engine to Enrich Customer Experience at Every Touchpoint

Integration with Google AI Technology Brings Conversational AI to the Freshworks Customer Engagement Platform Through Voice Interactions Freshworks, a global leader in customer engagement software, announced the launch of "Freddy", an "Omnibot" AI engine that enhances the sales, support and marketing capabilities for businesses of all sizes. Announced at Refresh 18 – Freshworks' inaugural customer conference – Freddy leverages Google AI technology Google Assistant to help businesses resolve customer issues more…

Dentsu Aegis Network Acquires B2B International

B2B International Will Join gyro to Create the World's Largest Specialist B2B Agency Network Dentsu Aegis Network announces the acquisition of B2B International, the world's leading specialist business-to-business (B2B) market research company. B2B International will become part of gyro, the world's first full-service global agency dedicated exclusively to B2B marketing. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its…

Egnyte Secures $75 Million Series E from Goldman Sachs

Using Growth Funding to Deliver World-Class Customer Experience, Expand Product Footprint and Accelerate Global Adoption Egnyte, provider of the industry-leading content platform for business, announced a $75 million round of growth funding from Goldman Sachs. Egnyte, who has not raised capital since December of 2013, will utilize the late-stage investment to accelerate growth and deliver their award-winning content platform with a world-class customer experience on a global scale. Founded in 2007, Egnyte helps…

TechBytes with Vaughan Denny, EMEA Sales, IPONWEB

Vaughan Denny EMEA Sales at IPONWEB Every year, we hear about agencies pulling out of Dmexco to save money. We spoke to Vaughan Denny, EMEA Sales at IPONWEB, to understand what agencies are looking to get out of Dmexco and the key topics discussed at the conference.Tell us about IPONWEB and your role there. IPONWEB is a technology company that builds programmatic software, systems and infrastructure for media buyers and sellers across the digital ad ecosystem. That includes advanced media buying and optimization…

Thoma Bravo Completes Majority Investment in Apttus

Thoma Bravo, a leading private equity investment firm, announced that it has become the majority investor in Apttus, the global Middle Office leader. Financial details of the transaction were not disclosed. Apttus is the pioneer of intelligent Middle Office software solutions. Its solutions have been embraced by hundreds of mid-sized to Global 2000 companies. Its unique platform, Omni, is the first and only technology to automate, optimize and apply artificial intelligence to the most important business processes for any…

Gallup Iceland Chooses Confirmit to Drive Multi-Channel Research

Selects Confirmit Horizons Platform to Underpin All Data Collection Activity Gallup Iceland, the largest full-service Market Research agency in Iceland, has selected the Confirmit Horizons platform to support the majority of its data collection activities. With a broad range of clients across multiple industries, Gallup Iceland needs to provide robust, scalable research programmes supported by fast, multi-channel feedback collection. It selected Confirmit Horizons to underpin these programmes after a review…

Outlier Introduces AI Powered Automated Business Analysis Platform

Delivers Industry's First Cross-Platform Root Cause Analysis Feature and Broadens Integration Support to Include Amazon Redshift Spectrum, Apache Druid & Google Ads Outlier, a pioneer in Automated Business Analysis, announced the release of the industry's first artificial intelligence (AI) powered cross-platform Root Cause Analysis feature. Root Cause Analysis allows Outlier to not only surface key insights about business changes automatically, but also identify the likely root causes of those changes. As part of this…

Doherty Takes on New MRI Leadership Role Focusing on Data Partnerships

Becomes Liaison to Firms Leveraging MRI’s Top-Quality Consumer Data for Fusions, Modeling, Targeting, and Campaign Optimization With its gold-standard consumer data becoming a prized ingredient for targeting consumers, GfK MRI has named Maureen Doherty to the newly created role of Vice President of Commercial Data Partnerships. “Finding new ways for companies to unlock the value of our data is a key growth area for MRI” Doherty will oversee the direction and focus of MRI’s data partnership business and help develop…

Alation Appoints Steve Kennedy as Chief Revenue Officer and Bob Block as Chief Customer Success Officer; Solidifies Presence in EMEA with…

New C-Level Appointments and EMEA Presence Position Alation to Capture Enterprise Demand for Data Catalogs Alation Inc., the data catalog company, bolstered its executive leadership team with the appointments of Steve Kennedy as chief revenue officer (CRO) and Bob Block as chief customer success officer (CCSO). As CRO, Kennedy will have direct worldwide responsibility for revenue-generating teams, helping to scale sales and mature the partner ecosystem. As CCSO, Block will oversee the customer success organization, ensuring…

Catalog Launches To Simplify Custom Visual Content Creation and Support Independent Visual Artists

The Company Has Completed Pilots with Sony Music and National Geographic and Has Raised $1.5 Million in Seed Funding Catalog, a company working with artificial intelligence and independent visual artists to automate and scale custom visual content production launched with $1.5 Million in seed funding. Investors in this round include Moonshots Capital, Techstars, and Luma Launch. They join previous investors Day One Ventures, Greedy Fish Ventures, Mikhail Naumov, Eric Siu, and Jonathan Berent, Director of Global…

Say Hello to Verblio: BlogMutt Relaunches as Major Content Creation Powerhouse

Blogmutt Relaunches as Verblio on October 9, 2018 Offering an expanded array of written content solutions and a new AI-based video creation service, BlogMutt, a high-growth business focused on blog services, has completed its transformation into multimedia content creation company Verblio. "Verblio provides a complete approach to content creation for digital SEO and content marketing," said Chief Executive Officer Steve Pockross. "Our focus on SEO and digital marketing, an easy-to-use platform and engaged writers with…

Zype Simplifies Complex Workflows for Improved Video Content Management, Distribution and Monetization

VidOps teams can connect with audiences when and where they want to view content — with the sophistication of the world’s most advanced media companies Zype, the leader in video content management and distribution infrastructure, today launched new capabilities that streamline and simplify the delivery, management and monetization of on-demand and live video. New capabilities help customers reach wider audiences, automate and connect workflows, and speed the go-to-market of video content across all online and social media…

7 Tips for Boosting E-Commerce Sales with Live Chat

It’s 2018, and e-commerce is truly having a moment that is showing no signs of ending. Convenience, necessity, leisure, and the pursuit of better deals are just a handful of the factors that are attracting buyers to their devices instead of physical stores. For companies hoping to capitalize on the changing retail landscape, it is important to have the right tools in place to deliver the customer experience that buyers want. The pressure to deliver on that customer experience — which includes the ability to communicate…

CAPCOM Selects Domo to Accelerate its Business Growth Strategy and Digital Transformation Across Global Offices

Domo announced that CAPCOM Co., Ltd., the Japanese video game developer and publisher known for creating numerous multi-million selling game franchises, including Street Fighter, Monster Hunter,Mega Man and Resident Evil, has selected Domo to accelerate its business growth strategy and digital transformation across its global offices. “In today’s world, everyone has to be able to access, understand and leverage data on their own,” said Shigenori Araki, managing corporate officer and head of the eSports group at CAPCOM.…

Three Advanced TV Strategies CPG Brands Can Use to Increase Revenue

In a 2017 report by Credit Suisse, they projected that the current distinction between ‘media’ spend (TV, digital, print, radio, outdoor and cinema) and ‘below-the-line’ marketing spend (price promotions, PR, sponsorship, direct mail and telephone marketing) would continue to blur in the future of advertising. This co-branded television campaign by Tylenol and Stop & Shop targeting caregivers is a perfect example. Further, with advances in data-driven television ad buying and the scale that can now be achieved through…

Linius Launches Commercial SaaS Platform

Linius Unveils Public Self-Service Cloud Platform, Linius Video Services (LVS), Which Enables Developer, System Integrator and Business Communities Worldwide to Use Its Patented Video Virtualization Technology to Solve Challenges in the Multi-Billion-Dollar Video Industry Linius Technologies Limited  - the only cloud-based solution that transforms static video into interactive intelligent content with its world-first Video Virtualization Engine (VVE) -- has launched Linius Video Services (LVS); a Software-as-a-Service…

Connecthings Launches Augmented Location Platform to Fuel Richer User Experiences

New Survey Reveals Demand for Mobile Applications That Consider Context and Maintain a High Level of Privacy Connecthings, a leader in location-based mobile application solutions, announced the launch of Herow, an augmented location platform that provides mobile application developers and marketers with the tools and user insights needed to transform the way they deliver valuable, personalized mobile user experiences. Herow by @Connecthings provides #appdev & #marketing pros with powerful insights to fuel richer,…

TechBytes with Katie Ford, Chief Client Officer, Amobee

Katie Ford Chief Client Officer at Amobee Marketers are constantly under pressure to do more with less, across channels and devices. We spoke to Katie Ford, Chief Client Officer at Amobee, to understand the biggest challenges for technology platforms in meeting the needs of customers.Tell us about your role at Amobee and the team/technology you handle. In my role as Chief Client Officer, I oversee Amobee’s strategic agency and brand solutions, helping solve challenges for marketers who are under increased pressure…

Dreamforce Interview with Jason Jue, CMO and Co-Founder, Triblio

"Different solutions offer different sets of channels, but what’s absolutely necessary for coordinating ABM is the ability to take in and act on information about target accounts." How has the MarTech landscape changed since the last time you spoke to MarTech Series? This year, when you look around at a trade show, you realize that everyone’s claimed they’re an ABM platform. Marketers are looking at widespread ABM jargon and asking, “so, what do you really do?” The market is forcing vendors to clarify which specific…