Targus Deploys Entomo’s Channel Management Cloud to Super-Charge Sales Productivity

SaaS Solution Untangles Multi-Tier Channel Visibility Snafus Entomo, Inc, the leading provider of cloud-based Channel Control and Revenue Management (cCRM) solutions, announced that Targus, Inc. has successfully deployed the POS Data Management, Sales Credit Assignment and Channel Analytics modules of Entomo’s SmartHub platform. The solution automates and streamlines POS processing and reconciliation of Point of Sale (POS) data from Targus’ distributors, OEMs, DMRs, retailers and etailers. Analytics and Dashboards provide…

Protagonist Announces New Artificial Intelligence and Big Data Powered Solutions to Give Marketers Empathy at Scale

New Suite of Narrative Analytics Solutions Allows Brands to Quantify and Utilize Beliefs for Higher Engagement Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences, leveraging deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform. Protagonist’s intellectual property,…

KickFire’s Introduces Next-Generation CRM SmartSync to Its LIVE Leads Platform

KickFire Announces LIVE Leads Platform Enhancement That Enables B2B Marketers And Sales Teams To Automatically Sync Highly Engaged Accounts To A CRM KickFire, the leader in IP address intelligence and company identification technology, announced the addition of CRM SmartSync to its LIVE Leads platform. This powerful enhancement allows companies to identify target accounts and net-new accounts exhibiting real-time buying intent on their website, and automatically push the most engaged accounts to their customer relationship…

Videology Offers Advertisers and Agencies Free Access to DETVgo

The New Product Allows Seamless Activation of Advanced TV Advertising Campaigns Videology, a leading provider of converged TV and video advertising software, announced the launch of DETVgo — a self-service, automated advanced TV advertising product powered by the Videology platform. Videology will offer agencies and advertisers free access to DETVgo to help facilitate advanced TV transactions and introduce more users to its benefits. The Videology platform offers a full suite of capabilities to support data-enabled TV…

180byTwo and Nikaza Announce Innovative Partnership

Partnership Will Enable Marketers To Target Consumers And Business Professionals By Combining Precise Location Data With Highly Accurate Deterministic Data Global Audience Solutions provider 180byTwo and Location Intelligence Platform Nikaza announced their partnership in creating new, leading-edge mobile first audiences. By combining 180byTwo's deterministic B2C and B2B data with Nikaza's highly precise location intent data, advertisers are now able to target across consumer and professional personas seamlessly via…

Main Street Hub Launches New Branding and Content Products for Small Businesses

The New Customer Experience Includes A Professional Photo Shoot For New Customers To Power Authentic, Data-Driven Customer Service And Outreach Main Street Hub, the marketing platform for over 10,000 small businesses across the United States, announced the launch of a suite of new branding and content products for small businesses. This new customer experience includes a professional photo shoot for new customers to power authentic, data-driven customer service and outreach. The photo shoots, powered by…

Tethr Secures $15M in Funding to Grow AI-Driven Conversation Intelligence Platform

Tethr Raised $15 million In Series-A funding Led By Grotech Ventures With Participation From MissionOG And Strategic Investors Tethr, the conversation intelligence company, has raised $15 million in Series A funding led by Grotech Ventures with participation from MissionOG and a number of strategic investors. This latest round represents the first institutional investment in Tethr’s four-year history after raising seed capital primarily from individual investors. The company will use the funds to build out its team, scale…

Hubble By insightsoftware.com Wins Gold At UK Oracle User Group Partner Of The Year Awards

Hubble’s 98% Customer Satisfaction Reflected In Awards Voted by End Users Hubble by insightsoftware.com, a business performance platform, was awarded two gold distinctions by the UK Oracle User Group (UKOUG) for the 10th Anniversary of its Partner of the Year Awards. Hubble received the highest honor for ISV Partner of the Year (Independent Software Vendor), and Innovative Product of the Year. The awards validate Hubble’s customer-centric approach to solving real business performance challenges with reporting,…

Pega Accelerates Customer Service With Expanded AI and Virtual Assistant Enhancements

New Features in Pega Customer Engagement Solutions Improve Resolution Time Across Online Chat, Email, and Phone Leading customer engagement software provider, Pegasystems, has announced new artificial intelligence and virtual assistant capabilities within Pega solutions. The new capabilities would enable faster and more effective responses to customer service requests across channels. These features instantly analyze incoming chat messages, emails, and phone calls in real time so organizations can immediately understand…

Employee or robot?

5 Ways Artificial Intelligence Can Support Your Business Today Artificial Intelligence (AI) has for decades been the subject of science fiction and fantasy films. But we’ve come a long way since ‘Skynet’. Only a few months ago, Facebook deactivated a chatbot project, as the bots had developed their own language to communicate with each other, making them redundant to the human employees ‘in charge’. This is an extreme example though. There are many practical A.I. applications that can support the day-to-day running of…

Rackspace Taps Jellyfish US as Digital Agency of Record

Jellyfish Has Been Named Digital Agency Of Record By Rackspace Global digital marketing agency Jellyfish announced that it has been named Digital Agency of Record by Rackspace, the #1 managed cloud company. The engagement followed a competitive pitch process. Effective immediately, Jellyfish will work with Rackspace to drive results for each of its business units and improve revenue growth and profitability in North American and UK markets through digital strategy, audience and media planning,…

Marketo Delivers New AI-Powered Personalization and Account-Based Insights

New Solutions Provide Marketers And Sellers With The Insights To Effectively Engage With Customers Across Channels Marketo, Inc, the leading provider of engagement marketing software and solutions, unveiled a suite of new and enhanced solutions that give marketers and sellers cross-channel personalization, enhanced email analytics, and account-based insights to engage more effectively with their customers. This latest product release reinforces the company's commitment to delivering the best solutions for marketers…

Interview with Mark Josephson, CEO, Bitly

"The only way major enterprises are able to achieve personalization at scale while facing today’s digital environment is by turning to data science and analytics." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to head a link management platform? I have always been a huge fan of the product and a power user. I can trace my account back to November 2008 and remember putting Bitlinks in my emails to my boss, just to see if she’d actually clicked! When the opportunity to lead…

Interview with Carl Landers, CMO, Conversica

"It’s important to be aware of the many manual, time-consuming processes that are having a bottleneck effect on your business, then searching for solutions to address those pain points." On Marketing Technology MTS: Tell us a bit about your journey leading Conversica? Over the course of my career, one issue was pervasive - sales and marketing alignment. The two functions are completely dependent on each other, yet often find it challenging to work together effectively. So, when I came across Conversica, I recognized…

Toppers Pizza Selects Episerver to Transform Digital Customer Experience

Fast-Growing National Pizza Franchise Plans To Expand Multichannel Sales, Top Line Revenue Using Unified Content And Commerce Platform Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, announced Toppers Pizza has chosen the Episerver Digital Experience Cloud to deploy its new website and digital properties and spearhead the transformation of its digital commerce experience in support of its national expansion strategy. In hyper-growth…

Opticon’17: Enabling Customers to Accelerate Digital Optimization, Scale Experimentation Programs

Optimizely Reaches 1 Million Experiments, Impressive Enterprise Customer Growth and Expanded Platform, and AI Capabilities Optimizely, the world's leading Experimentation Platform, announced new capabilities to expand its enterprise-focused offerings. It also announced major growth across multiple lines of the business. The announcements came during the opening keynote at the only annual conference dedicated to experimentation, Opticon. Opticon brings more than 1,000 Optimizely customers, developers and partners…

Delivering 30 Million Messages Daily: The Power of Machine Learning at SendinBlue

Sendinblue Partnered With Dataiku To Develop A Machine Learning Solution That Validates New Customer Data Against Over 1 Billion Emails And Events SendinBlue , a leading email marketing and marketing automation software provider is delivering more than 30 million emails and text messages each day. To ensure their customers' emails reach the inbox and that SendinBlue's delivery system maintains the highest reputation, the company created a machine learning platform with Dataiku to automatically validate new customer…

VertaMedia Launches One-of-a-kind Holistic Demand Management Platform for Publishers

VertaMedia announces the industry-first solution for managing omni-channel demand for publishers at dmexco. VertaMedia, an award winning global video technology solution provider, today announces the launch of a Holistic Demand Management Platform for publishers. Fueled by increased publisher adoption of the VertaMedia's video ad technology platform, the company has developed a unique solution to fulfill direct publisher needs in a unified, holistic sell side technology solution. Recognizing the…

Interview with Volker Smid, CEO, Searchmetrics

"No enterprise can cope with 5400 companies in MarTech. Consolidation of data and platforms will ultimately create more value for the economic buyer." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be a part of a MarTech company? Marketing - more than any other department in enterprises - is drastically changing the way it operates, leveraging data and market-consumer insights. 6 Billion searches every day are consumer signals and demand patterns. We have only started in…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…