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Karen Brophy To Head Nexstar Digital Subsidiary LAKANA

Appointment Highlights Nexstar's Commitment to Leverage Leading Content Management Platform and Deliver next Generation Solutions to Broadcasters LAKANA, an enterprise-class SaaS technology company and a wholly owned subsidiary of Nexstar Digital, LLC, announced that Karen Brophy has been named Head of LAKANA and Senior Vice President of Nexstar Digital, effective immediately. In her new role, Ms. Brophy will be responsible for the overall direction and management of LAKANA, including growing its current operations and…

Sonata Announces Significant Functionality Addition to Its Enterprise Mobility Product Halosys

The Patented Unified Enterprise Mobile Platform Has Found Favour with Customers Seeking to Execute Scalable Mobile Strategies Sonata Software has announced that its Unified Enterprise Mobility Platform, Halosys, has been enhanced with additional features that boost optimization and usability. Some of the new features include support for bulk CURD operations, calling service function from service, distributed cache Redis, data source usage logging and analytics, OAuth/SAML authentication for admin console, custom…

Clarivate Analytics Appoints Caroline Birkle As General Manager of Converis

Caroline Brikle Brings More Than 15 Years of Experience in the STM Industry and Will Lead Converis During Its next Phase of Expansion Clarivate Analytics has announced the appointment of Caroline Birkle as the General Manager of their leading research information management system, Converis. Converis supports universities, research institutions, and funding agencies in collecting and managing data across the research life cycle. Birkle will join Converis on April 16th, 2018, based in Karlsruhe, Germany and will manage an…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

MobFox Partners with Moat to Enhance Viewability for Advertisers

The Mobfox Moat Partnership Will Enable Advertisers Access To Verified Inventory This new partnership enables Mobfox to offer advertisers Moat’s viewability metrics for improved transparency, better ad measurement and optimization for in-app ads. These tools would be available for all inventory that comes from Mobfox SDK publishers. Partnering with Moat, we are able to provide advertisers and publishers a solution that ensures verified, high-quality inventory, and a greater means to track the effectivity of our…

Movable Ink Introduces Automated Content Sourcing

Movable Ink's Automated Content Sourcing: No Coding Required to Pull and Repurpose Creative Content from Web sites, APIs and Social Channels Movable Ink, the provider of leading intelligent content platform, introduced Automated Content Sourcing, which allows marketers to easily access and integrate widely scattered content into their email campaigns. Previously, designing and formatting content pulled into email required developer resources. Now with Automated Content Sourcing, any marketer can easily do this using…

Alexa.com Unveils New Branding Gap Analysis to Boost SEO And SEM Efforts

New Gap Analysis Tools  from Alexa.com Would Help Marketers Capitalize on Their Competitors' Successful Search Strategies Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut to finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword Matrix, marketers can now uncover and close any gaps in their keyword and backlink strategy that competitors have…

ScaleX.Ai Announces Personalization at Scale, Powered by Artificial Intelligence

ScaleX.Ai Announced a Smarter, Faster, and Better Way to Accelerate Sales and Increase Revenue Through their Personalization at Scale Suite. ScaleX.ai, the leader in personalization at scale, powered by artificial intelligence, announced a smarter, faster, and better way to accelerate sales and increase revenue through the ScaleX.ai Sales Personalization at Scale Suite. Also Read: Voicera Secures $20 Million Series A Financing Backed by Leading VC, Enterprise and Collaboration Players The ScaleX.ai Personalization…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

Invoca Becomes Premier Level Partner in Adobe Exchange Partner Program

Deeper Collaboration Brings Together Leading Solutions from Adobe and Invoca, Giving Marketers an Unprecedented Way to Personalize the Customer Experience and Boost Revenue with Call Insights Invoca, the call intelligence company, announced it's joining the Adobe Exchange partner program at the Premier tier, the highest level within Adobe's global technology partner ecosystem. Bringing leading solutions from Adobe and Invoca closer together will give marketers an unprecedented way to personalize the customer…

Episerver Announces Intelligent Content Personalization

Episerver Advance Rounds out the Episerver Personalization Suite, Drawing on Cognitive Artificial Intelligence to Support Unprecedented Content Personalization at Scale Episerver, the company transforming digital experiences, today announced the launch of Episerver Advance to help organizations deliver individualized content to visitors everywhere they digitally engage. Episerver Advance helps marketers and merchandisers solve the modern challenge of delivering relevant content to people when and where they need it.…

Cellebrite Arms Forensic Examiners with Unparalleled Access and Analysis of Digital Evidence

Cellebrite Introduces New Extraction Capabilities in UFED Ultimate, Allowing for Robust Examination from Key New Sources in a Single Environment, Complimentary Inclusion of Public Social Media Data via UFED Cloud Analyzer Cellebrite, the leading provider of digital intelligence solutions, has introduced a comprehensive upgrade to its portfolio of offerings to provide examiners with new capabilities that provide unrivaled access to evidence from locked or encrypted mobile devices via UFED Ultimate. In addition, by…

Ugam Joins the Newly Launched Qualtrics Partner Network

As a Part of the Qualtrics Partner Network, the Partnership Will Accelerate Digital Transformation Ugam, a global leader in data and analytics, today announced its partnership with Qualtrics, a leader in research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN), a consortium of worldwide organizations offering programs and solutions that accelerate digital transformation based on the first-of-its-kind Qualtrics Experience Management (XM) Platform. As a member of the QPN, Ugam expands…

Conga to Acquire Octiv to Accelerate Intelligent Document Automation Capabilities

The Acquisition Will Complement Conga's Product Portfolio with Expertise in Web-Based Document Creation, Delivery, and Collaboration Just days ahead of the annual Conga Connect event, Conga, the global leader in Intelligent Document Automation, has announced that it has entered into an agreement to acquire Octiv, an industry-leading provider of web-based document solutions. As a Salesforce Platinum ISV Partner, Conga is committed to providing its customers with enterprise-grade infrastructure, security, and solutions.…

OneTrust Simplifies GDPR Compliance for Marketers with Launch of Universal Consent and Preference Management Platform

Enterprise-Grade Platform Integrates with Existing Marketing Technologies to Implement Compliance with Global Privacy Regulations OneTrust, a global leader in enterprise privacy management software that supports compliance with data privacy regulations – including the EU General Data Protection Regulation (GDPR) and ePrivacy Directive – recently announced the availability of a Universal Consent and Preference Management solution. Under the GDPR, consent is one of six legal grounds that marketers can rely on to process…

Bright Pattern Announces Groundbreaking Spring 2018 Release of its Cloud Contact Center Platform

With Spring 2018, Bright Pattern Enters the Next Frontier in Business Continuity with Active-Active Disaster Containment Option Bright Pattern announced the Spring 2018 release of its cloud contact center suite featuring an all-new architecture that strengthens Bright Pattern's platform with the numerous capabilities that have been introduced over the last 18 months. These innovations propel Bright Pattern Contact Center forward in a number of key directions: New Paradigm of the Agent Workplace. The decluttered…

180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…

Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts Impact Radius has announced a key update to its Partner Manager Suite called "Dynamic Payouts". Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts…

Akamai to Use Eurofins Digital Testing to Test and Measure Video QoE for Its Worldwide Customers

This Comprehensive and Objective Dataset Will Allow Akamai and Eurofins to Uniquely Advise Their Customers on Playback Issues That Affect OTT QoE Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, recently announced that it will provide Akamai Technologies Inc. with extensive research into OTT quality-of-experience (QoE), giving both Eurofins and Akamai customers an objective dataset to help inform OTT workflow decisions. Specifically, Eurofins and Akamai have developed…

Quantcast Appoints Meredith Long As Chief Revenue Officer Of North America

Former Senior Vice President and General Manager of News, Luxury & Style at Time Inc. Meredith Long Will Lead Quantcast's Largest Market to Help Brands Grow Quantcast, the world's largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Meredith Long as Chief Revenue Officer for North America. In this executive role, Long will lead the company's North American sales organization, the company's largest market. Based in the company's New York office, she will report to…