Infusionsoft CEO Makes a Surgical Dissection of CRM for SBs

Most CRM Platforms Are Built for Seasoned Marketers or Full-Scale Teams and Are Overly Complicated for the Average Small Business Owner, Says Infusionsoft CEO Clate Mask The growing demand for better customer insights and personalization has forced most businesses to look for and invest in automation tools that orchestrate a harmonious collaboration between marketing and sales efforts. Infusionsoft has steadily grown as one of the leading martech companies to successfully help businesses, especially SBs, find their 'sweet…

87seconds Joins Global Digital Marketing Group Datawords

87seconds Has Demonstrated a Strong Growth Trajectory Brussels-based video content agency 87seconds announces its acquisition by Datawords, a global digital marketing Group and leader in e-Multicultural technologies. As a result, the fast-growing scaleup company becomes part of a larger network of digital agencies within the Datawords Group. This will strengthen the video agency's road to international expansion and global content campaigns. Driving growth and international expansion Having doubled its annual…

Fastman Simplifies Bulk Data Migration for OpenText Content Suite and SAP Extended ECM Users

The Sophisticated Engine Within Bulk Data Manager Enables Content Suite Administrators to Load, Manage, and Intelligently Update Large Volumes of Documents and Related Meta-Data Fastman, the leading provider of information management solutions for OpenText Content Suite, announced the latest release of their Bulk Data Manager solution. The sophisticated engine within Bulk Data Manager enables Content Suite administrators and power-users to load, manage, and intelligently update large volumes of documents and related…

TechBytes with Roger Graham, Senior Director, Marketing and Growth, Hootsuite

Roger Graham Senior Director, Marketing and Growth, Hootsuite Social media marketing and intelligence platforms are the most fascinating technology stacks for any organization for two reasons. Firstly, they offer a direct line of brand-audience engagement that even competitors can analyze. Secondly, they compete, in a collaborative manner, with the established CRMs and marketing automation platforms. In this space, Hootsuite leads the way for social media marketing. After recently launching Boost, social media content…

Strong Programmatic AdTech Ownership Key to Winning the Battle of Differentiation

The Latest Study by ExchangeWire and IPONWEB Reveals 49% of Agencies Rely on Own Advertising Technology for Programmatic Media Buys and Improve Agency Performance Tech ownership is key to building the right momentum to sustain credible success in programmatic media buying. In a recent research by ExchangeWire, in association with IPONWEB, a majority of respondents agreed that tech ownership drives performance and instills confidence in the customers to forge a stronger publisher relationship. A highlight from the report…

Performance Horizon Rebrands as Partnerize, Introduces Product Enhancements to Make it Even Easier for Leading Brands to Create Sales and…

Changes Reflect an Increase in Market Demand for Technology Solutions to Better Manage and Optimize All Aspects of Partner Marketing Performance Horizon, the leading provider of partner marketing software for global brands, unveiled its new name, Partnerize. Along with the new brand name, the company has introduced a series of product enhancements to its flagship partner management platform. The company’s decision to change its branding and update its offering reflects both its single-minded focus on making partnerships…

Publishers Apply Audience-Based Pricing to Boost Revenue Using Roxot’s AI Technology

Roxot's Beta Customers Report up to 35% Increase in Google AdExchange Revenue Advertisers spend more on programmatic channels each year. In 2018, 82.5% of all US display ads will be bought via automated ad buying. Next year that number will grow to 86%. Programmatic advertising attracts buyers with reach audience targeting capabilities - they buy impressions to specific audiences on a variety of websites. Automatic algorithms purchase ads based on where the identified target audience is. The buy-side technology…

MediaMath is Re-Architecting Digital Marketing to Create Better Connections Between Marketers and Consumers

MediaMath Is Strongly Positioned to Serve as a Leading Catalyst for Product Innovation and Consolidation as the Category Evolves MediaMath , a pioneer in programmatic advertising, announced an integrated set of initiatives designed to advance the next generation architecture for digital marketing. The company is unveiling a range of investments in technology, people and relationships, as well as $225 million in new financing, to accelerate its mission to connect marketers with consumers in a manner that is more effective,…

dataxu Reports Massive 40x YoY Increase in TV

Premium and Live Sports TV Inventory Supply Rapidly Scaling to Meet Growing Agency, Marketer Demand dataxu, the leading provider of programmatic marketing software for marketing and media professionals, announced a record 40x year over year increase in TV purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers, including network groups such as A+E Networks, live TV streaming services including Sling TV, and Video on Demand platforms for movies and…

Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media

Sets In Motion Strategy to Enable Media Companies to More Easily Sell Premium Content Flexibly Across Screens & Channels Through a Interoperable Framework As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how they execute media campaigns across platforms with simplicity at scale. This means one buy, targeting any audience, executed across digital and linear, with one performance report. Through a technology initiative…

DISH delivers Hands-Free TV with the Google Assistant

DISH First Major Pay-TV Provider to Offer Compatibility with the Google Assistant - Available on Hopper, Hopper Duo, Joey and Wally Set-Top Boxes DISH debuted its new integration with the Google Assistant for a Hands-Free TV entertainment experience. DISH customers with a Hopper, Hopper Duo, Joey or Wally can control their TV using just their voice when paired with an Assistant device, like Google Home, Android phones or iPhones. DISH is the first pay-TV provider to offer direct compatibility with the Assistant.…

Instagram’s IGTV Competes With YouTube, Finds Takers in Influencers, Vloggers, As Well As Publishers

IGTV Allows Users To Generate Up To 60-Minute Long Videos, Allowing Content Providers To Up Their Video Content Popstar and actor Jaden Smith just released his five-track-long new album titled ‘Electric’ on IGTV! And we are now beginning to get a hang of this new platform by Instagram. Last month, Instagram announced that it has reached 1 billion users. The company also announced "a new app for watching long-form, vertical video," i.e. Instagram TV (IGTV). IGTV is available as an added feature in the app, as well as a…

Expanding Google Cloud Skills with Cloud With Me

Classes Available Within the Platform Equip Users with a Range of Technical Skills to Use Google Cloud More Effectively In May 2018 Cloud With Me announced its official partnership with Google Cloud, one of the primary providers of cloud services in the world. When it comes to cloud platforms, Google Cloud is certainly one of the most comprehensive out there. But, it isn't just great as a cloud solution. There's a lot more to benefit from the Google Cloud Platform, such as expanding your skillset. Classes available…

CODiE 2018 Awards a New Crop of Integrated Business Solutions

The Software & Information Industry Association (SIIA) announced the 2018 CODiE winners at their annual award ceremony in San Francisco, CA. The organization recognized innovative business solutions in 51 categories. Award shows are interesting because they point to trends across categories. It’s always good to take a step back, see where a company fits in its immediate category, and where niche categories fit within larger tech trends. One overarching theme from the 2018 CODiEs is that the ecosystem of business…

Jay Noce Explores the Phenomenon of Content Chaos

More Than Ever Before, Marketing Success Requires Relevant and Authentic Content, Both on and Offline Jay Noce is the CEO of Charleston, South Carolina-based intelligent content production business, BravasLive. Noce's solution for relevant and authentic content is, on the surface of it, simple, and comes as no surprise in an age where content is king : orders of magnitude more content. "This, however, when executed on a truly large-scale drive often comes with extraordinary costs, complexities, and compliance…

TechBytes with Srinivas KC, VP and GM, Video, InMobi

Srinivas KC VP and GM, Video, InMobi Programmatic has come a long way since Jimmy Kimmel called it the 'gluten of advertising'. Today, programmatic advertising is the hottest buzzword for advertisers; much of it attributed to the shining rise of 'mobile advertising'. Recently, InMobi, a leading mobile adtech provider, announced it has entered a strategic technology collaboration with Microsoft. To better understand the state of mobile adtech and it's relation to programmatic, we spoke to Srinivas KC, VP and GM, Video,…

PubNative Partners with The Media Trust to Combat Bad Ads

PubNative, a leading mobile monetization solution announced its partnership with The Media Trust, the global leader in ad security monitoring that will help to protect the quality and efficacy of its programmatic advertising. The new partnership complements PubNative’s in-house vetting technology and demonstrates the company’s commitment to combating malvertising and providing publishers with more advanced brand-safe solutions for their inventory. The rise of malvertising and quality challenges like intrusive pop-ups and…

Interview with Jeffry van Ede, Co-Founder and CEO, Simplaex

"Any change comes with challenges, such as selecting the right technology or product whilst ensuring transparency, efficiency and ROI."How did the idea for Simplaex come about? You might call it destiny. Moti (co-founder/CTO) and I met each other in an Ad Tech company in Berlin in late 2014. He joined as CTO and I was hired as a troubleshooter by the advisory board. We both felt that the market would soon make another turn and thus we were challenging the company’s status and future prospects. We decided to talk to all…

The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses

We live in an era in which consumers control the show. This is especially true when it comes to the media & entertainment sector, where the explosion of digital content and the rise of the Netflix distribution model have made business operations more complicated than ever before. From managing content rights and availabilities to royalty and intellectual property, the digital age has required companies to adapt at warp speed to keep pace. Fortunately, cloud solutions offer an attractive resolution to this dilemma as…

NetScore Named NetSuite Vertical Alliance Partner of the Year

Netscore, a Leading Provider of Retail and Wholesale Distribution Solutions in the Cloud, Today Announced That It Was Selected as Oracle NetSuite's 2018 Vertical Alliance Partner of the Year at NetSuite’s suiteworld18 Conference. NetScore, a leading provider of retail and wholesale distribution solutions in the cloud, announced that it was selected as Oracle NetSuite's 2018 Vertical Alliance Partner of the Year at NetSuite’s SuiteWorld18 conference. "NetScore's mission of being the one-stop shop for small to…