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180byTwo LOCi Account-Based Audiences Unveiled as an Industry-First Location-Based ABM Solution

180byTwo LOCi ABM Audiences Deliver Resolution, Insights and Activation Through DAAS Partners Lotame, LiveRamp and adsquare In a major push to the ABM ecosystem, 180byTwo, a leader in Audience Solutions, has announced the launch of its next-generation Audience Solution Product “Location Based ABM”, helping Account Based Marketers reach key accounts across the ecosystems programmatic channels. Read More: Fierce Pace of Tech Disruption Has Forced Companies to Innovate via M&As 180byTwo LOCi ABM Audiences are now…

Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts Impact Radius has announced a key update to its Partner Manager Suite called "Dynamic Payouts". Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts…

Akamai to Use Eurofins Digital Testing to Test and Measure Video QoE for Its Worldwide Customers

This Comprehensive and Objective Dataset Will Allow Akamai and Eurofins to Uniquely Advise Their Customers on Playback Issues That Affect OTT QoE Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, recently announced that it will provide Akamai Technologies Inc. with extensive research into OTT quality-of-experience (QoE), giving both Eurofins and Akamai customers an objective dataset to help inform OTT workflow decisions. Specifically, Eurofins and Akamai have developed…

Quantcast Appoints Meredith Long As Chief Revenue Officer Of North America

Former Senior Vice President and General Manager of News, Luxury & Style at Time Inc. Meredith Long Will Lead Quantcast's Largest Market to Help Brands Grow Quantcast, the world's largest AI-driven audience behavior platform for the open Internet, today announced the appointment of Meredith Long as Chief Revenue Officer for North America. In this executive role, Long will lead the company's North American sales organization, the company's largest market. Based in the company's New York office, she will report to…

Salsify Launches Industry-First Product Experience Management Platform

Top-Rated Product Content Management and Retail Syndication Capabilities Now Paired with Actionable Insights to Enable True Closed-Loop Digital Merchandising Salsify recently announced the launch of its Product Experience Management (PXM) platform, empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint. In the past, companies have deployed an array of point solutions in order to approximate the concept of PXM. However, this patchwork method has inevitably led to major…

Asia-Pacific Marketers Focused on AI and Digital Skills, Says Adobe’s 2018 Digital Trends Report

Adobe's 2018 Digital Trends Report Found That Globally, Top-Performing Companies Are More Than Twice as Likely to Be Using AI for Marketing Adobe and Econsultancy have released the Digital Intelligence Briefing: 2018 Digital Trends report, which provides insights into the state of digital marketing and the trends shaping the industry. This year's report uncovers distinct differences between Asia-Pacific (APAC) marketers and their North American and European counterparts, particularly with regards to adoption of artificial…

Toluna Announces Global Growth Driven by Continued Digital Innovations

Toluna's Growth Is Underpinned by a Vision to Transform and Expand The Market Research Industry Toluna, a leading provider of on-demand, consumer insights, announced several significant business milestones recently, The announcements included double-digit revenue growth, year-over-year, driven by more than 40% percent revenue growth from its leading on-demand, automated consumer insights platform. The company further cemented its growth with the acquisition of KuRunData by parent company ITWP in January 2018, boosting its…

Venture Builder Enhance Closes Seed Round of $1.5 Million

MENA Venture Builder Seeks Rapid Expansion of Region's Leading Online Gifts Platform joigifts.com and Growth of Online Marketplace Portfolio Enhance, the holding company for online marketplaces for the Middle East and Africa, has raised a seed round of USD 1.5 million with investment from iNet, 500 Startups, Shorooq Investments and leading angel investors from the Gulf, Europe and the US. Enhance wholly owns Dubai-based joi (joigifts.com), the region's leading online gifting platform, and plans to utilize funding towards…

Voice Shopping Set to Jump to $40 Billion By 2022, Rising From $2 Billion in 2018!

According to a leading global strategy consulting firm, OC&C, Voice-driven commerce is expected to jump to $40 Billion by 2022. Currently, the new-age channel for retail marketing is pegged at $2 Billion. The greatest push to this industry is pivoted on the Amazon-dominated household speaker penetration that is expected to soar to 55% over the next four years, from current numbers at 13%. Read More: Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence At the time of this…

Namirial Announces New Integrations With Microsoft and Salesforce

Leading Digital Transaction Management Technology Provider Offers New Connectors for Microsoft Sharepoint, Office365, Outlook, Dynamics and Salesforce Namirial, leading provider of Digital Transaction Management (DTM) software and trust services that help people simplify how business gets done digitally announced a suite of connectors that enable Microsoft and Salesforce users to much more easily and seamlessly incorporate electronic signing into their existing document and sales processes. "We have intensively…

Proper Media Acquires Spoutable.com

Ad Tech Company Doubles Its Reach By Acquiring Leading Provider Of Advertising Placements Proper Media, a full-service, independent ad tech company based in San Diego, today announced the acquisition of Spoutable.com, a technology company reinventing web monetization through its suite of highly viewable and engaging advertising placements. Spoutable's approach combines unique ad units, a variety of media types, and machine learning to create new and high-yielding ad inventory for premium publishers. With…

FISION Appoints Global CFO, John Bode, To Board Of Directors

Appointment of Independent Director, John Bode, Advances Company Toward NASDAQ Uplisting Qualification FISION Corporation, a leading provider of cloud-based digital asset management, sales enablement, and agile marketing technologies, has appointed John Bode, as a Company director and Chairman of Its Audit Committee, effective March 1, 2018. Recommended Read: Interview with Mike Brown, CEO, FISION Bode formerly served as Chief Financial Officer of the Tribune Publishing Company (now tronc, Inc., ). He is…

Former Acquia Founding Director and Former CEO Tom Erickson Joins Localytics Board of Directors

Localytics Gains Momentum with New Customers, R&D Investments, Services Offerings, and Tom Erickson as a Strong Addition to its Board of Directors Localytics, the leading mobile engagement platform, is gaining momentum in helping the world's most powerful brands understand and engage with their mobile users. The company has recently signed a number of exciting new customers, including Bose, Fidelity, Bloomberg and Redbox, to join existing customers like The Weather Channel, HSN, BabyCenter, CVS, Hasbro and Macy's.…

Interview with Field Garthwaite, Co-Founder and CEO, IRIS.TV

"The future of media and marketing is building large loyal audiences and building first-party data to inform your strategies across all departments."Tell us about your role and how you got here. What inspired you to launch your second video technology company after Jukebox TV? Jukebox TV was originally created to make a better viewing experience for discovering and watching video content on the web. The first "Pandora for Video" product on the web. This was a straight B2C experience. IRIS.TV is a video personalization…

YouAppi’s Second Annual CMO Mobile Marketing Guide Survey Reveals Significant Increase in Video Investment for 2018

Year-over-Year Results Show Video Usage on the Rise Across Every Channel YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the results of its second annual CMO Mobile Marketing Guide, which highlights opportunities for mobile marketers over the next 12 months. Video emerged the clear winner, with 85 percent of marketers planning to increase their investment in video during 2018, up a full 10 percent from 2017. Over three-quarters of respondents cited video as very or…

Kenscio Partners With eDataSource to Launch ‘Email Analyst’ for Competitive Intelligence

'Email Analyst'  is The New Game Changer in Email Marketing Competitive Intelligence and Inbox Tracking Kenscio Digital and eDataSource have partnered to launch a revolutionary competitive intelligence and inbox product called the 'Email Analyst', which will enable organizations to monitor their email marketing campaigns and keep up-to-date on competitor strategy. The companies will collaborate to deliver advance intelligence and inbox deliverability to email marketers, with Kenscio being the exclusive partner for 'Email…

Build, Train And Deploy: How AI Chatbots Can Transform the Customer Experience

As consumers expect instant satisfaction with their customer experiences – and a readiness to voice their displeasure over social media – they increase the pressure on businesses to effectively and correctly answer customer queries. With that in mind, C-suite executives across industries are increasingly focused on creating a customer experience that is responsive, intelligent and accurate. When any company grievance can be shared instantly and publicly, executives know that it’s critical to connect with their customers…

Mavenlink Unveils Major Enhancements to Full-Cycle Resource Management

Multitude of new features include a Drop-and-Drag Master Planning Console, and Demand and Capacity Forecasting Dashboard Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, has announced the availability of an advanced Full-Cycle Resource Management solution for the $3 trillion professional and marketing services industries. Read More: Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms The innovative solution is…

Actifio Names Datatrend Technologies Channel Partner of the Year

The Actifio Channel Partner of the Year Award Is Given to the Channel Partner with the Greatest and Most Strategic Contribution to Customer Success Actifio, the Data-as-a-Service company, has named Datatrend Technologies as the Actifio Channel Partner of the Year. The announcement was made at Actifio's annual sales kickoff meeting in Miami. The Actifio Channel Partner of the Year Award is given to the channel partner with the greatest and most strategic contribution to customer success with Actifio's enterprise-class data…

Zoho CRM Introduces Zia Voice, the First Conversational AI for Sales Teams, Along with Catalyst, a Hyper-Customization Platform

Zoho CRM Expands Its AI Capabilities with Interactive Voice and Chat, Deal Prediction, and Email Sentiment; Enterprises Can Now Build, Distribute, and Manage Internal Apps for Global Teams.  Zoho has unveiled Zia Voice, the first conversational AI for sales teams that adds speech and chat capabilities to Zia, Zoho's AI-powered sales assistant. Zia can now also predict deal closures and analyze email sentiment. Read More: Boost.ai Secures $5 Million Investment to Expand Internationally The company also introduced…