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CoreMedia Announces Strategic Partnership with Elastic Path

Best-Of-Breed Content Experience and Commerce Platforms Align so Companies Can Monetize Amazing Customer Experiences CoreMedia, global provider of best-of-breed content management platform, CoreMedia Content Cloud, announced at DMEXCO a strategic global partnership with Elastic Path, a pioneer of API-first headless commerce for enterprises. A seamless integration of their products now enables global enterprises to successfully meet customer expectations in a rapidly evolving digital economy. "We're excited about the…

Salesforce Predicts That, More Purchases Will Be Made with Mobile Phones During the Holiday Season

Phones Will Account for 68 Percent of All Ecommerce Visits Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2018 holiday shopping season. Mobile will dominate the 2018 holiday season, with more orders and visits to ecommerce sites on phones than any other devices. 2018 holiday season revenue will grow 13 percent over last year, with AI-based product recommendations driving 35 percent of all revenue. Salesforce combined insights on the activity of 500 million global…

Affinio Joins Adobe and Episerver in Microsoft’s New Intelligent Customer Journey

Affinio Selected as Part of Microsoft's Intelligent Customer Journey for Retail, Providing a New Level of Customer Intelligence to Retailers Affinio, Inc., the AI-Powered Consumer Intelligence Platform, announced it has been selected as part of Microsoft's Intelligent Customer Journey for Retail alongside Adobe and Episerver. The Intelligent Customer Journey for Retail provides Microsoft's retail customers with a seamless, personalized shopping experience across every step of their shopping journey. In April 2018,…

comScore Continues to Attract New Leadership with Key Additions to Technology & Digital Partnerships Teams

Measurement Company Brings in New Talent to Accelerate Strategic Cross-Platform Initiatives on Heels of Appointing Its New President comScore, a trusted partner for planning, transacting, and evaluating media across platforms, announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help partners navigate and grow their businesses amid an increasingly complex and splintered media environment. Ajay Sravanapudi, former CTO of Videology, will join the…

Only 1 in 2 B2B Professionals Confident in Data Quality, According to Annual Dun & Bradstreet Report

Still, 89 Percent Believe Data Quality Drives Sales and Marketing Dun & Bradstreet released the company's annual B2B Marketing Data Report, which finds that half of B2B professionals express a lack of confidence in the quality of their data, amid growing consensus that data is increasingly critical to the success of sales and marketing programs. The study surveyed 250 B2B sales and marketing professionals with titles at the Director level and above. The percentage of those stating that data quality is important to…

Interview with Mike Baker, President and CEO, dataxu

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…

Orders365 App by Balluun: Order Capturing and Product Catalogue on the Go

Balluun enriches its B2B Market Network solution. Anywhere and anytime, sales representatives have now access to the complete product catalogue and inventory with search and filters for an efficient sales visit in an app. As part of the Balluun365(TM) white-label social e-commerce platform, Balluun launches Orders365 - contributing more agility and efficiency into the B2B buying and selling process, and offering a seamless integration and synchronization with the web-based marketplace. Orders365, launched first as an…

New Content Personalization, Segmentation Tools and Insights to Be Salient Features of Nosto’s New Platform

Leading AI-Powered E-Commerce Personalization Platform, Nosto Expands Its Inventory to Deliver Targeted Shopping Experiences and Much More Nosto leads the market when it comes to personalizing the e-commerce sphere and enabling retailers with AI-powered tools. Now, Nosto is bolstering its existing platform by adding fresh capabilities like New Content Personalization, Segmentation Tools and Insights. These additions are empowering the e-commerce domain to provide targeted and unique online shopping engagements to…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

CoreMedia Launches CoreMedia Content Cloud in Response to Strong Demand by Iconic Brands

Subscription Service Provides Sophisticated Omnichannel Content Management and Experience Orchestration Seamlessly Integrated with Leading Ecommerce and Marketing Systems CoreMedia, a content management visionary recognized by leading analysts, announced the launch of CoreMedia Content Cloud, a new subscription-based offering that enables companies to orchestrate iconic brand experiences across multiple digital touchpoints and languages on a global scale. Based on their experience working with leading luxury…

Deloitte’s Acquisition of Magnetic’s Business Platform Enables New Capabilities for Deloitte

Deloitte Wants to Intensify Client Engagement Initiatives by Investing in Targeting Audiences and Artificial Intelligence Deloitte announced that it will be acquiring Magnetic Media Inc’s Artificial Intelligence(AI) powered business platform. This move clearly indicates Deloitte’s increased focus in the areas of AI, Machine Learning (ML) and Audience Data Analytics. This strategic acquisition helps Deloitte accelerate smarter and faster development of its Digital Experience Services platform. This is also an indicator…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through the major MarTech developments last week. Nexcess to Sponsor the Human Element NEXT Conference The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail SutiCRM’s Latest Software Version Is Packed with New Features…

Interview with Giuseppe Caltabiano, Head of Content Strategy, EMEA & APAC, Contently

"The modern customer experiences content that brands have aimed toward them, based on a complex profile of their habits, preferred devices and the challenges they face."Tell us about your role at Contently and the team and technology that you handle. I’m Contently’s Head of Content Strategy for EMEA and APAC, and in the role I advise B2C and B2B clients on high level content marketing strategy. What draws you to DMEXCO this year?  It’s my very first edition. I have always wished to attend and for many reasons I…

Tinder Welcomes Jenny Campbell as Chief Marketing Officer

Tinder, the world's most popular app for meeting new people, announced that Jenny Campbell has joined the company as Chief Marketing Officer.  With more than 20 years of marketing experience, both in house at Nike and in leadership roles at 72andSunny and Wieden + Kennedy, Jenny has a proven track record shaping brand, marketing, and advertising strategies. "Growing our leadership  team has been a key priority since I joined  as CEO," said Elie Seidman. "Jenny Campbell is an exceptional talent and we're excited to have…

Kaltura Announces Advanced Advertising Solution Together with Yospace and SpotX

Leading Providers in Cloud TV and Advertising Team to Offer Customers the Most Robust, Flexible, and Fully Integrated Solution to Increase Revenue with Live and On-Demand Targeted Advertising Kaltura, the leading video technology provider, announces the release of its Advanced Advertising solution, which leverages the company’s partnership and technology integrations with Yospace, a leading dynamic ad insertion provider and SpotX, the global video advertising and monetization platform. Personalized advertising…

CallRail & SalesX recognized as Finalist for Best-In-Class Call Analytics and Digital Advertising ROI

Digital marketing agency SalesX and its partner CallRail, the world's most popular call tracking and analytics provider were named finalist for the Digiday Technology Awards in Best Marketing Analytics/Attribution Platform Category. "We wish to congratulate CallRail for being recognized as an outstanding company in analytics tools that measure a key part of the marketing funnel," said Joe Khoei, Founder and CEO of SalesX. "It is an honor to collaborate with the seasoned CallRail experts whose in-depth experience in…

TechBytes with Matt Trotta, GM, North America, Playbuzz

Matt Trotta GM, North America, Playbuzz We were moved by the significant disruptions in the market for user-generated content and storytelling platforms. To understand the true definition of 'success' for marketing technology platforms in this space, we interviewed Matt Trotta, GM, North America, Playbuzz.Tell us about your journey and how you landed at Playbuzz? The majority of my career has really taken place in the branded content space. Perhaps most notable is the 6.5 years I spent at BuzzFeed, where I saw the…

Google Unveils Smart Campaigns, a New Advertising Tool in the UK

Smart Campaigns Uses Machine Learning Technology to Create Relevant Ads Based on Information Provided by a Business https://www.youtube.com/watch?v=S-O_EkR7tpc&list=PL9piTIvKJnJPPiwsQjGNwiYT4IA60QCEb&index=2 Today, Google is rolling out its new advertising tool, Smart Campaigns, to all businesses across the UK. Smart Campaigns uses machine learning technology to create relevant ads based on information provided by a business, its website, and its Google My Business listing. Google is also planning to launch…

Insight Venture Partners Invests in Episerver

Investment Will Power the Marketing Technology and Digital Commerce Company's Impressive Growth Through Accelerated Product Development, Go-To-Market Sales & Marketing, and Branding Initiatives Episerver, the company transforming digital experiences, announced it has reached a definitive agreement to be acquired by Insight Venture Partners, a New York based global private equity firm focused on high-growth investments in the technology sector, in a transaction valuing Episerver at USD $1.16 billion. On the heels of…

Amplience Adds Former SAP Hybris Executive to Its Leadership Team

Brian Walker Brings Expertise in Digital Commerce, Content Management, Marketing, and Customer Experience Technology to Amplience Amplience, the global leader in Dynamic Content and Asset Management Software-as-a-Service, announced that Brian K. Walker has been appointed Chief Strategy Officer to support Amplience’s commitment to strategic innovation. As Chief Strategy Officer, Walker will be responsible for product and go-to-market strategy, working closely with Amplience’s customers, broad ecosystem, and leadership team.…