Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers -- Customers can shop round the clock - 58% Customers can compare - 54% Customers get…

Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’

New Skill for Alexa Helps Make Users Smart on the Economy, Pop Culture, Tech and Current Events with Exclusive On-Demand Voice Content Marketplace has launched its first Amazon Alexa skill, Make Me Smart from Marketplace, to deliver unique, on-demand voice content exclusively for Alexa users with new content every weekday. “We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere” With an Amazon Echo nearby, once the skill is enabled,…

Vendasta Ranks Among Top Growing Canadian Tech Companies

Vendasta Secured Its Coveted Spot on the 2018 Branham300 List of Public and Private Technology Companies by Achieving 45 Percent Revenue Growth from 2016 to 2017 Vendasta was recently named in the Branham300 – a definitive list of the fastest growing information and communication technology (ICT) companies in Canada. The Saskatoon-based software group secured the 130th spot in the list’s slice of Top 250 Tech Companies countrywide, along with three other deserving Saskatchewan businesses. “The Branham300 is based on…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

Adperio to Attend Affiliate World Europe 2018 Conference

The Affiliate World Europe Conference Will Join over 3,000 Digital Marketing Professionals in Barcelona, Spain, July 18-20, 2018 Adperio, a premier mobile marketing company helping advertisers acquire quality users that exceed their KPIs, will be joining professionals from over 80 countries at the 2018 Affiliate World Europe conference, to be held in Barcelona, Spain from July 18-20. Ranked in AppsFlyer’s 2018 Performance Index, with an overall power ranking of 13, while also ranking in the top-10 for iOS Non-Gaming.…

IMGN Media Raises Total of $6 Million in Capital

Media Company with Popular Social Entertainment Brands Expands To Reach New Audiences and Blend Content with Data IMGN Media announced that it has raised an additional $3 million in Series A financing, bringing the growing company's total to $6 million. The new round comes from Dot Capital, Rhodium, talent agency UTA, KDC Media Fund (joint venture of Keshet and Dick Clark Productions), Big Block Media, Ron Zuckerman and more. IMGN plans to use the new funding to expand the editorial team, produce original content, expand…

Retailers Still Struggle To Provide Consumers With High Quality Customer Experiences, According To Forrester’s CX Index

Forrester Ranked 53 Multichannel and Digital Retailers in Its 2018 Customer Experience Index, Finding That Average CX Quality Remained Stagnant or Declined Since 2017. Brands must focus on providing high-quality customer experience (CX) to gain loyalty, but retailers are missing the mark: According to Forrester's US 2018 Customer Experience Index (CX Index), multichannel retailers' CX quality remained flat, and 36% of digital retailers' scores decreased significantly since last year. Contrary to popular…

Jim Norton, Premium Publishing and Tech Leader, to Serve As IAB Executive-in-Residence

Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative The Interactive Advertising Bureau (IAB) has appointed media and marketing veteran Jim Norton as the trade group’s latest Executive-in-Residence. A publishing world thought leader and former Chairman of the IAB Board of Directors, Jim Norton will leverage his extensive experience with premium content brands to forward the trade association’s “Direct Brand” economy initiative. He will work with IAB leadership to…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…

IBM Is Helping Wimbledon “Prepare for Greatness” in 2018

AI Pervasive Throughout the Organisation Driving Fan Engagement & Business Efficiency IBM and The All England Lawn Tennis Club (AELTC), recently unveiled new AI technologies for The Championships 2018, marking the next phase in the AELTC's journey, cementing digital as the gateway to their brand with unique data insights and AI solutions to drive fan engagement and business efficiency. In 2018, Wimbledon and IBM will put AI to work to change the way fans perceive and enjoy the game of tennis. By delivering unique…

TechBytes with John Whitmore, Head of Data Strategy, TiVo

John Whitmore Head of Data, TiVo Appointment viewing has now caught the advertiser's fancy. Addressing TV viewership with programmatic advertising is the new trend. We spoke to John Whitmore, Head of Data at TiVo, to understand the nuances of this trend. Tell us about your role at TiVo and the team/technology you handle. I manage the data strategy and products that TiVo builds from its anonymized raw, set-top box TV Viewership Data, as well as the team and partnerships that monetize these TV data products in the…

Interview with Raj De Datta, CEO and Co-Founder at BloomReach

"Customers are always speaking to us. The question is, are we listening?"Tell us about your role at BloomReach and how you got here. What inspired you to start a Digital Experience Platform (DXP)? I co-founded BloomReach in 2009 together with my business partner Ashutosh Garg who is a former Google Search engineer out of the idea that all online experiences could be so much better if websites would cater to the specific needs and interests of the individual customer, using smart algorithms that gather data from all over…

Kaon Interactive Wins Communicator Awards for Siemens and Tecan Applications

Kaon Interactive Recognized for Engaging, Interactive Sales & Marketing Demonstrations Kaon Interactive, the leading provider of 3D marketing and sales applications for global B2B brands, announced that two of its interactive solutions have won the prestigious 24th Annual Communicator Awards. The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receive over 6,000 entries from companies and…

SHIFT Communications Names Matthew Raven as Vice President

Newly Appointed VP of Marketing Technology Will Drive SHIFT's Offering to Infuse Impactful Performance Data in Client Programs SHIFT Communications, an integrated communications firm, is pleased to announce the hire of Matthew Raven as Vice President, effective immediately. Raven will lead SHIFT's Marketing Technology practice, working directly with account teams to offer data-driven communications solutions that achieve measurable results. "SHIFT's ability to fuse data science, creative services and earned strategy in…

Mintigo Introduces MintigoAI, A Complete Intent-Based Customer Engagement Platform Powered By AI

Mintigo, the leader in artificial intelligence (AI) technology for marketing and sales, announced the launch of MintigoAI, a comprehensive intelligent customer engagement platform powered by AI. This full-stack suite of solutions allows enterprise and mid-sized businesses to leverage AI infrastructure to drive greater pipeline and revenue. Mintigo's technology is easy, powerful and complete. Developed by world-class AI experts, it provides simple-to-use functionality, self-service modeling, and seamless integrations…

Research Shows Customer Experience Top Reason Consumers Choose a Brand

Medallia and Ipsos Partnered to Gauge Consumer Expectations of Customer Experience with a Brand Across Industries, Age, and Region Medallia, Inc., the global leader in customer experience management, together with Ipsos, the leading independent market research company, announced the findings of the Customer Experience Tipping Point survey. More than 8,000 consumers were surveyed across the US, UK, France, and Germany. The findings reveal that customer experience is the top reason consumers cite for choosing a particular…

Adobe Advertising Cloud Set to Transform Digital Audio Ads Targeting on Smart Speakers

Adobe Advertising Cloud Is Now Also Able to Target Digital Audio Ads on Smart Speakers Across Hundreds of TuneIn’s Owned-And-Operated Stations In the Americas: Facebook is on a decline. But, radio on smart speakers is on the rise. There has been an astounding rise in the number of the monthly online radio audience, largely driven by the growth in Spotify, Apple Music, and Alexa-powered Amazon Music. According to the latest report, over 180 million Americans are streaming live music, live radio, and podcasts every month.…

Interview with Steve Warren, CEO, Mapp

"What remains constant is the need for brands to stand out and reach their potential by enabling meaningful connections and lasting engagement with their customers."Tell us about your role at Mapp Digital and how you got here. What galvanized you to join a marketing technology company? I serve as Mapp’s chief executive officer. In my role, I focus on positioning our company for success and leading Mapp’s long- and short-term strategy. I heavily focus on increasing overall business value and stand as a liaison between the…