The Shift to Cloud Computing: A New Era for Rights Management in Media and Entertainment Businesses

We live in an era in which consumers control the show. This is especially true when it comes to the media & entertainment sector, where the explosion of digital content and the rise of the Netflix distribution model have made business operations more complicated than ever before. From managing content rights and availabilities to royalty and intellectual property, the digital age has required companies to adapt at warp speed to keep pace. Fortunately, cloud solutions offer an attractive resolution to this dilemma as…

NetScore Named NetSuite Vertical Alliance Partner of the Year

Netscore, a Leading Provider of Retail and Wholesale Distribution Solutions in the Cloud, Today Announced That It Was Selected as Oracle NetSuite's 2018 Vertical Alliance Partner of the Year at NetSuite’s suiteworld18 Conference. NetScore, a leading provider of retail and wholesale distribution solutions in the cloud, announced that it was selected as Oracle NetSuite's 2018 Vertical Alliance Partner of the Year at NetSuite’s SuiteWorld18 conference. "NetScore's mission of being the one-stop shop for small to…

Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

Cedato IntentView Launched to Transform Instream Video Advertising Industry

Cedato IntentView Is the Next Generation of Instream Video, Providing Marketers with True Engagement Metrics, and Publishers with Superior User Experience Cedato, the leading programmatic operating system for video, is announcing the launch of IntentView, a first-of-its-kind, true engagement-driven video unit. This new patent-pending instream video format provides marketers with a greater value from user-initiated impressions while publishers gain higher revenue for quality impressions. Currently, Cedato is a programmatic…

Yesler Named One of Washington’s 100 Best Places to Work For in 2018

The Fifth Time Yesler Has Made the List Highlights the Company’s Commitment to Employee Experience and Growth. Yesler, an integrated B2B marketing agency, has been named one of Washington’s 100 Best Places to Work For in 2018. It marks the second consecutive year and the fifth time overall that Yesler has made Seattle Business Magazine’s list. The Washington Best Companies ranking is determined by anonymous employee participation and feedback. Questions span 10 categories of workplace experience, from culture and rewards…

Tencent and L’Oréal Pioneer New Marketing Solutions for “Digital China”

Tencent and L'Oréal Design Innovative Campaigns to Engage Users with Content That Drives Sales Conversions Tencent wowed international CMOs at Cannes once again. This year, the Chinese marketing leader shared innovative, ground-breaking ideas with brands and agencies from around the world at Cannes Lions International Festival of Creativities. Representatives from Tencent met with senior executives from L'Oréal at Cannes, engaging in spirited discussions about the latest changes in marketing today. The meeting was…

Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals

Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the first global dedicated storefront for the private marketplace (PMP) deals in DOOH. Through the Vistar Deals Discovery storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Vistar Deals Discovery storefront…

Lead Liaison Expands to UK; Appoints Richard Nightingale as Director of EMEA Sales

Due to Rising Demand for Their Offerings in the EMEA Region, Sales and Marketing Solutions Provider, Lead Liaison, Opens an Office in the UK Lead Liaison recently announced its expansion into the UK to meet escalating demand. “Twenty-seven percent of 2017’s revenue came from clients in Europe, Middle East, and Asia (EMEA),” says Ryan Schefke, Customer Success Manager at Lead Liaison. “The amount of business we were generating in the region increased by around 65% year-over-year for the past several years. It was…

YouAppi Widens Global Footprint And Further Expands Asia Operations With New Office In Singapore

Company Growth Rate Expands Several Hundred Times Over Across APAC, including Japan, Indonesia and Korea, during 2017 and 2018 YouAppi, a leading growth marketing platform for premium mobile brands, recently announced the opening of new offices in Singapore, expanding the company's substantial footprint across APAC. In the last year, YouAppi has continued to build its reach throughout the region, supporting premium brands in China, Japan, Indonesia, Philippines, Korea, and now Singapore. YouAppi delivers successful…

Why Are Businesses Turning Heads at the Salesforce Commerce Cloud?

We Dive Deeper into the Salesforce Commerce Cloud and Why It That Has Proved to Be a Scalable, Cloud-Based Solution for a Unified Customer Experience in Ecommerce Globally, the e-commerce business is thriving and is set to reach 4.88 trillion dollars in revenues by 2021. Although e-commerce is far latest as a concept than traditional shopping, it has amassed popularity in hordes. Here are some facts related about online shoppers -- Customers can shop round the clock - 58% Customers can compare - 54% Customers get…

Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’

New Skill for Alexa Helps Make Users Smart on the Economy, Pop Culture, Tech and Current Events with Exclusive On-Demand Voice Content Marketplace has launched its first Amazon Alexa skill, Make Me Smart from Marketplace, to deliver unique, on-demand voice content exclusively for Alexa users with new content every weekday. “We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere” With an Amazon Echo nearby, once the skill is enabled,…

Vendasta Ranks Among Top Growing Canadian Tech Companies

Vendasta Secured Its Coveted Spot on the 2018 Branham300 List of Public and Private Technology Companies by Achieving 45 Percent Revenue Growth from 2016 to 2017 Vendasta was recently named in the Branham300 – a definitive list of the fastest growing information and communication technology (ICT) companies in Canada. The Saskatoon-based software group secured the 130th spot in the list’s slice of Top 250 Tech Companies countrywide, along with three other deserving Saskatchewan businesses. “The Branham300 is based on…

Fireside Chat with Sophie Slowe

Sophie Slowe talks about the tools and strategies they use to create effective B2B content at Kitewheel. Know My Team How big is your team and what drives them to succeed in meeting small-term and long-term goals at Kitewheel? At Kitewheel I cover all strategy work for the US and have a colleague who supports me in EMEA. We are a small but nimble and highly driven team. We are motivated in the immediate term by the excitement, challenge and diversity of each project that we take on. In the longer-term, we play an…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

Adperio to Attend Affiliate World Europe 2018 Conference

The Affiliate World Europe Conference Will Join over 3,000 Digital Marketing Professionals in Barcelona, Spain, July 18-20, 2018 Adperio, a premier mobile marketing company helping advertisers acquire quality users that exceed their KPIs, will be joining professionals from over 80 countries at the 2018 Affiliate World Europe conference, to be held in Barcelona, Spain from July 18-20. Ranked in AppsFlyer’s 2018 Performance Index, with an overall power ranking of 13, while also ranking in the top-10 for iOS Non-Gaming.…

IMGN Media Raises Total of $6 Million in Capital

Media Company with Popular Social Entertainment Brands Expands To Reach New Audiences and Blend Content with Data IMGN Media announced that it has raised an additional $3 million in Series A financing, bringing the growing company's total to $6 million. The new round comes from Dot Capital, Rhodium, talent agency UTA, KDC Media Fund (joint venture of Keshet and Dick Clark Productions), Big Block Media, Ron Zuckerman and more. IMGN plans to use the new funding to expand the editorial team, produce original content, expand…

Retailers Still Struggle To Provide Consumers With High Quality Customer Experiences, According To Forrester’s CX Index

Forrester Ranked 53 Multichannel and Digital Retailers in Its 2018 Customer Experience Index, Finding That Average CX Quality Remained Stagnant or Declined Since 2017. Brands must focus on providing high-quality customer experience (CX) to gain loyalty, but retailers are missing the mark: According to Forrester's US 2018 Customer Experience Index (CX Index), multichannel retailers' CX quality remained flat, and 36% of digital retailers' scores decreased significantly since last year. Contrary to popular…

Jim Norton, Premium Publishing and Tech Leader, to Serve As IAB Executive-in-Residence

Former IAB Board Chairman & Condé Nast Executive to Advance Trade Group’s ‘Direct Brand’ Economy Initiative The Interactive Advertising Bureau (IAB) has appointed media and marketing veteran Jim Norton as the trade group’s latest Executive-in-Residence. A publishing world thought leader and former Chairman of the IAB Board of Directors, Jim Norton will leverage his extensive experience with premium content brands to forward the trade association’s “Direct Brand” economy initiative. He will work with IAB leadership to…

Interview with Michael Dougherty, CEO and Founder, Jelli

"Most listening of streaming audio is via a mobile device, and over half of broadcast radio listening occurs when the person is out and about, in the car or on the go."Tell us about your role at Jelli and how you got here? What galvanized you to start an ad tech platform for radio stations? My co-founder Jateen Parekh and I saw radio as a huge yet “forgotten” industry, with more listeners than TV. It had a solid business model with more revenue than any digital service, yet there was very little innovation and no cloud…

Freshworks Reaches $100 Million in Annual Recurring Revenue, Unveils Freshworks 360

Momentum Reflects Increasing Market Demand for Cloud-First, Easy-To-Use Integrated Customer Engagement Suite Freshworks, a global leader in customer engagement software, announced that it has reached a revenue milestone by crossing $100 million in annual recurring revenue, led by its flagship support product Freshdesk (Customer Support Software) and continued rapid growth with its Freshservice (IT Service Management Software) and Freshsales (CRM Software) products over the last several quarters. This…