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TechBytes with Pete Hoelscher, CEO at IEEE GlobalSpec

Tell us about your role at IEEE GlobalSpec and your journey as a leader in the industry. As CEO, I lead the team responsible for Technology, Product, Marketing, Audience, and Sales. My career in the industry began at Acxiom, and I spent 17 years there in roles in Marketing, Organizational Development, Project Management, Delivery and Database Operations. I spent the last seven years in the electric utility space before joining IEEE GlobalSpec.  How have you seen the industry landscape evolve since you began your career?…

Publicis Groupe Acquires US Based Full-Service Marketing Agency Rauxa

Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent, full-service marketing agency. Rauxa will become part of Publicis Media, the media solution hub of Publicis Groupe. Founded in 1999, the agency has averaged double-digit growth every year, with a net revenue of around 70M$ in 2018, and more than 300 employees spanning New York, Los Angeles,…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…

ChannelAdvisor Named Among Capterra’s Top 20 Most Popular E-Commerce Software Providers

Rankings Based on User Reviews and Online Search Activity ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, announced that it has been named among Capterra's Top 20 Most Popular E-Commerce Software providers. Capterra is a free online service that helps organizations identify the best e-commerce platform for their business needs. Marketing Technology News: iAmLife Launches “Social Selling” Platform, Blending the Best of Social…

Microland Names Ashish Mahadwar as President for Global Sales & Marketing

Microland, India's leading digital IT transformation company announced that Ashish Mahadwar will be joining the Bangalore-headquartered company as President, Global Sales and Marketing based out Microland's San Jose office in the US. Mahadwar brings to the position the ability to accelerate innovation and global scale, in honor of evolving client needs. A diversified global career of over 30 years has prepared Mahadwar to scale application, infrastructure and consulting capabilities globally. He was most recently Chief…

Sabio Named to Annual Inc. 5000 List

Inc. magazine has named Sabio as one of America's fastest-growing private companies. Sabio, the advertising technology company behind App Science,  ranked No. 836 on Inc. Magazine's annual 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. Marketing Technology News: iAmLife Launches “Social Selling” Platform, Blending the Best of Social Media with Easy eCommerce "We are honored to be recognized and included on this list of highly successful companies," said Aziz Rahim, CEO of…

6sense and Uberflip Partner to Deliver ABM at Scale

Joint customers can now dynamically personalize content experiences based on in-market account insights 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. 6sense’s ability to deliver company identification, full-funnel insights into buyer behavior, and an accurate prediction of the account’s buying stage can now be used to power…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

Acoustic Expands Leadership Team Following Brand Launch as Largest Independent Marketing Cloud

Tim Shea Joins Acoustic as Chief Transformation Management Officer To Enhance Business Operations Acoustic, the largest independent marketing cloud with a total focus on the marketer, announced the appointment of Tim Shea as the organization’s first ever Chief Transformation Management Officer. The executive appointment bolsters Acoustic’s C-Suite and furthers its mission to help marketers transcend the mediocrity in the marketing cloud landscape with modern tools, connected data, and a focus on marketing's biggest…

Why Email Is the New Secret Weapon for CMOs

Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are in the driver’s seat exercising greater control over when and how they engage with brands. Brands that miss the mark on the experiences they’re delivering risk being ignored completely. To overcome these challenges, you need to build direct relationships with customers, assemble first-party data to create better cross-channel experiences, educate the consumer on they value they realize in…

Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

Sisense Debuts Cloud-Native Architecture, Launches AI Exploration With Q3 2019 Product Updates

Features New AI-driven Augmented Analytics, Enterprise-Grade Cloud-Native Architecture, DevOps Tools and 40+ Certified Data Connectors Sisense, the world's leading modern platform for analytics builders, unveiled its Q3 2019 product updates, including AI-driven innovations designed to empower users to answer questions they didn't know they had, a multi-cloud architecture to deploy analytics at scale, and critical features to empower data engineers, product developers, business analysts, and business users. As previewed…

New Breed Ranked as One of America’s Fastest-Growing Private Companies by Inc. Magazine

Inc. magazine revealed that New Breed is No. 2487 on its 2019 Inc. 5000 list. The list includes the most successful privately-held, independent American companies. "To be recognized as one of the fastest-growing companies is an honor," says New Breed CEO Patrick Biddiscombe. "The recognition from Inc. is nice, but it only matters when it is reflected in our clients' growth. We are humbled and proud to help our clients revolutionize the way they grow." New Breed is a Burlington, Vermont-based company…

MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

The Globe and Mail Selects AWS as its Preferred Cloud Provider

Canada’s Leading News Brand Delivers New Experiences for Readers and Improves Operational Efficiencies Leveraging AWS Machine Learning and Analytics Services Amazon Web Services, Inc. (AWS), an Amazon.com company, announced that The Globe and Mail, Canada’s most read print/digital newspaper, has selected AWS as its preferred cloud provider and as its standard for artificial intelligence (AI) and machine learning (ML) workloads. Rapid adoption and experimentation with a range of AWS ML services including Amazon SageMaker,…

Nordic Enterprises See 5G Networking as Boost for Internet of Things

ISG Provider Lens report sees Nordic companies, governments adopting IoT for smart buildings, connected cars and other uses Enterprises in the Nordic countries see the rollout of 5G mobile services, with their faster networking speeds, as a catalyst for the broader adoption of Internet of Things (IoT) solutions, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Provider Lens IoT — Transformational Services, Technology, Solutions,…

TMC Names Pareteum a 2019 Communications Solutions Products of the Year Award Winner

Pareteum Corporation, the rapidly growing cloud communications platform company, announced that TMC, a global, integrated media company, has awarded Pareteum Experience Cloud a 2019 Communications Solutions Products of the Year Award. A single source for the creation, delivery and rapid scaling of a multitude of API-driven communications experiences, the Pareteum Experience Cloud brings to market an unrivaled combination of service breadth, management control, and geographic reach. Marketing Technology News: Epson…

Digital Turbine and Razer Partner to Bring the Hottest App Titles to Mobile Gamers Worldwide

Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers and Razer (1337.HK), the leading global lifestyle brand for gamers, announced a global partnership to bring new app titles to mobile gamers using Razer Cortex Mobile enabled smartphones. Digital Turbine's Mobile Delivery Platform powers tailored app recommendations that drive greater engagement, and the Razer Cortex Mobile platform delivers enhanced gaming and system performance. Together, the robust solution expands the…

Episerver Accelerates Mazda’s Launch of All-New Mazda3 Site

Run on Episerver Digital Experience Cloud™, Mazda’s Website Visitors Access Features Equivalent to a Digital Test Drive of the New Generation Vehicle Incomplete or missing information stops 98 percent of online shoppers from completing their buying journey. With 86 percent of car shoppers conducting online research before visiting a local dealership, the automotive industry must present compelling and complete content to car buyers as they view online images, videos, car specifications and configuration options to…

AODocs Recognized as a Strong Performer in Cloud Content Platforms by Independent Research Firm

Analyst Firm Credits AODocs with a differentiated rating in five criteria, including intelligent services and transactional content AODocs, the only business process platform tightly integrated with Google Drive, announced their recognition as a “Strong Performer” in The Forrester New Wave: Cloud Content Platforms (CCP) — Multitenant SaaS, Q3 2019 report by Forrester Research, Inc., a leading global research and advisory firm. According to the report, “Traditional enterprise content management (ECM) vendors…