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TechBytes with Ted Jaffe, Senior Product Manager, RingCentral

Ted Jaffe Senior Product Manager, RingCentral RingCentral, the leading provider of Unified Communications as a Service (UCaaS) recently announced an AI-powered extension to its workplace communication technology suite. The UCaaS leader already offers advanced AI-driven integrations for Glip team collaboration with Salesforce Alert Bot, Kore.ai, and Gong.io. Unveiled at the ConnectCentral 2017, the new bot integrations provide advanced artificial intelligence automated workflows for calls, tests, and video meetings. Ted…

Interview with Jon Miller, Founder and CEO – Engagio

"As a marketer, you just have to stay on top of the trends. Always be willing to test and innovate different ideas, different technologies."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve always been into marketing technology, this is not the first one. I was hugely inspired by the book that came out in 1993 – The One to One Future: Building Relationships One Customer at a Time by Don Peppers and Martha Rogers. The book…

TechBytes with Marcin Karnowski, Director, SMB Marketing-EMEA, Google

Marcin Karnowski Director, SMB Marketing-EMEA, Google Google recently announced the updated version of its Test My Site tool. Google's Test My Site was launched last year and promoted as a business-friendly site scoring tool. In its latest edition, Test My Site would let website publishers gauge the time it takes the mobile site to load. However, it's the competition analysis of different mobile sites that are making most news. Apart from seeing how many visitors you lose with a low mobile site, Test My Site also…

TechBytes with Sam Melnick and Debbie Qaqish – Allocadia & The Pedowitz Group

(Left) Debbie Qaqish CSO - The Pedowitz Group (Right) Sam Melnick VP, Marketing - Allocadia Last month at the Martech Conference in Boston, The Pedowitz Group (TPG) and Allocadia announced a key partnership to give Marketing Operations leaders an edge on how they optimize marketing spend for maximum revenue impact. An educational initiative, the industry-first partnership is focused on making marketing operations perform optimally and thrive in today’s customer-centric, buyer-driven marketplace. To understand more…

Interview with Bill Magnuson, Co-founder & CEO of Braze (Previously Appboy)

"Brands should be listening closely to consumers in order to better understand how people are interacting with them and to better interpret behaviors and preferences associated with each user." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start a lifecycle engagement platform? I am the CEO and co-founder of Braze (recently renamed from Appboy). In 2011, Jon Hyman, fellow Appboy cofounder, and I won the TechCrunch Disrupt Hackathon in NYC, cementing a relationship that…

TechBytes with Travis Kaufman, VP Product & Partnerships, Leadspace

Travis Kaufman VP Product & Partnerships, Leadspace How many times have you revised your true definition of an ideal customer? Once, twice or more than ten! It’s easier to build the definition of an ideal customer compared to retaining one. An ideal customer is one who falls into the category of your best leads, fills your pipeline and significantly influences others to convert, making demand-gen a refreshing journey for B2B marketers. Leadspace Audience Management Platform offers predictive scoring and real-time…

Interview with Chris Rothstein, CEO, Groove

"If you’re able to provide a customer with a solution, you should be engaging with them until they are able to see the value your solution can provide as well." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to join a sales engagement platform? I am the co-founder and CEO of Groove.co. Before founding Groove, I was managing sales teams at Google. I worked with some of the best and brightest folks in the industry. I learned a lot during this time and had a great team that was…

TechBytes with Janet Muto, President, WEVO

Janet Muto Co-Founder and President, WEVO Website optimization, if done correctly, improves the efficacy of the website by converting visitor traffic to engaged audience that turns into paying customers or subscribers. However, the largest challenge in building a fully-optimized website is the lack of insights into its pre-launch effectiveness. To understand how critical it is for B2B marketers to understand how website optimization works, we spoke to Janet Muto, Co-Founder and President at WEVO.MTS: How should B2B…

Interview with Daniel Rodriguez, VP of Marketing, Seismic

"Artificial intelligence and analytics are going to help sellers find the best ways to accompany and educate customers throughout the buying cycle." On Marketing Technology MTS: Tell us about your role and how you got here. (What inspired you to join a technology innovation company?) I am the VP of marketing here at Seismic, where I focus on developing and executing a marketing strategy for generating high quality leads for sales and raising brand awareness. I joined the team back in 2013 as Seismic’s first marketing…

TechBytes with Ryan Pfenninger, Chief Technology Officer, 250ok

Ryan Pfenninger Chief Technology Officer, 250ok Email analytics are a critical part of the martech stack. We spoke to Ryan Pfenninger, CTO, 250ok, to understand what the future holds for this technology.MTS: How did 250ok prepare for the funding round? Ryan Pfenninger: Over the past several years, 250ok has developed an expansive platform to where we now power some of the biggest names in MarTech. Through this work, we have closely watched the role that data and actionable insights play in today’s successful…

AdRoll Names Toby Gabriner as CEO to Pursue Transformational Vision and Breakout Growth

AdRoll Reaches Profitability, On Track for Record Revenue in 2017;  Generates over $7B in Revenue for its 35,000 Clients AdRoll, the most widely-adopted independent performance marketing platform, announced that Toby Gabriner has been named CEO as a transition from his current role as President. Co-founder and current CEO Aaron Bell will step into a full-time Chief Product Officer role, overseeing engineering, product, UX, data science and supply. The news comes as AdRoll celebrates its 10-year…

63% Marketers Do Not Utilize Fraud Prevention Techniques: Singular’s Fraud Index

Singular's Study Is The First Of Its Kind To Examine Fraud Data From Multiple Fraud Prevention Solutions, Each With Its Own Set Of Anti-Fraud Methods Singular, the industry's only unified marketing analytics solution connecting attribution data with campaign data in a single platform, announced the release of The Singular Fraud Index revealing the most active fraud prevention techniques in the mobile industry, as well as the 20 Most Secure Mobile Ad Networks driving the lowest rates of fraud. Singular's…

Kanban Chosen To Build Transformational Patent Platform

The Innovative Interface Is A Single-Page Application Leveraging Technologies Such As AngularJS, Apache Solr, PostgreSQL, JBoss WildFly, and Docker Kanban, who engineers inspiring, content-centric interactions on web, mobile devices, and emerging technology platforms, was chosen by Provenance Asset Group to build and launch a high-speed, globally distributed, big-data patent platform: TrustedPatents. "We turned to Kanban as a partner that would help us design a Web platform that would be the…

There Can Be No Denying: Bots are Now Marketers

With the rise of ‘conversational experiences’, just about every business function — from marketing to commerce to support — must be redesigned to be conversational. The greatest impact felt due to conversational marketing is that businesses interact with far more consumer prospects than they do with those paying customers. Each one of us will soon be experiencing this as a target, if we aren't already. But it’s merely the latest phase in the evolution of marketing. The earliest phase was known as ‘outbound marketing’ and…

ScoreStream Receives Intel Capital Funding

New Funding Will Enable ScoreStream to Enhance Crowd Sourcing Platform for Local Sports ScoreStream has received funding from Intel Capital, Intel's strategic investment, and M&A organization. ScoreStream is a crowd-sourcing platform for capturing and syndicating local sports content to consumers and media companies. ScoreStream has partnerships with most of the major broadcast television groups, iHeart Media, and the Associated Press. The new funding will enable ScoreStream to create new product…

LeadsBasket is Redefining the Rules of Lead Generation

LeadsBasket Has Built A Solution That Reduces Costs And Short Circuits The Entire Funnel Of Getting Top Quality Leads For A Selection Of Verticals LeadsBasket is an online marketing technology company. Online marketing is an undeniable component of every marketer's strategy and there is no shortage of marketing channels to choose from today. As technology has evolved exponentially in recent years, online marketing has become more and more complex, especially for small to medium size businesses. Businesses large and…

TechBytes with Agatha Rymanowska, SVP, Enterprise Operations, Conversant

Agatha Rymanowska SVP, Enterprise Operations, Conversant Conversant is the industry leader in personalized digital advertising and the digital media arm of Epsilon. The Conversant One-to-One Relationship Engine (Core), Conversant’s massive, continually learning engine that builds on the industry’s largest set of consumer data, was recently awarded “Best Industry Innovation” at the 2017 iMedia ASPY Awards.  We spoke with Agatha Rymanowska, Senior Vice President of Enterprise Operations, to understand how Conversant…

Interview with Judge Graham, Chief Marketing Officer, Ansira

"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and how you got here? What inspired you to be part of a data-driven marketing intelligence company? Previously, I was co-owner & President of Sq1, a data-driven advertising agency. I sold Sq1 to Ansira in late 2015, and now, I am the agency's Chief Marketing and New Business Officer. I…

dapulse Becomes monday.com to Reflect their Vision to Solve Work Challenges for All Teams

The New Name Signifies The Company’s Broader Commitment To Spark A Dialogue On How To Improve Working Together As Humans dapulse, one of the world’s fastest growing startups, announced it is renaming to monday.com. The new name signifies the company’s broader commitment to spark a dialogue on how to improve working together as humans. monday.com is a centralized platform for teams to manage every detail of their work, from high-level roadmap planning to the specifics of day-to-day tasks, while building a culture of…

Interview with Dvir Doron, Chief Marketing Officer, Cedato

"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about being in video adtech? I joined very early on following an impactful meeting I had Ron Dick, Cedato’s CEO. At the time I was busy working on my own project, but Ron’s positivity, passion and overall vision for the company’s future intrigued me. It seemed like an industry-changing idea and a…