"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and…
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Sitecore Research Finds That Brands Aren't Equipped To Turn Customer Data Into Strategies That Drive Customer Loyalty Sitecore, the global leader in experience management software, released results of a global study - The challenges…
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Jessica Hawthorne-Castro CEO and Chairman, Hawthorne "Although engagement can be measured across screens and devices, there are still limitations on the transactional conversion to a sale." On Marketing Technology MTS: Tell us about…
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86 Percent Fail To Engage Customers At Every Purchase Location Zaius, the leading B2C CRM that delivers real-time, cross-channel marketing automation and attribution built on a single customer view, announced the release of its 2017…
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Patent Validates Blueshift's Innovative Approach in Using Real-Time Streams of Customer Data for AI-Powered Marketing on Every Channel Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced…
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"Consumers find ads interruptive and even associate online advertising with fake news. However,81 percent of US consumers feel that advertising is OK when the content is useful and doesn’t interfere with their online experience." On…
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Demandbase’s Latest Release is an Easy-to-Use Platform which is the First to Unify ABM Across the Entire Funnel Demandbase, the leader in Account-Based Marketing (ABM), has announced the launch of its next-generation ABM Platform, the…
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"Every significant piece of content should be repurposed in multiple ways to get the most bang for your buck. A good way of thinking about any large asset piece is to create a content waterfall." On Marketing Technology MTS: Tell us about…
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NYC’s Advertising Week 2017 wrapped up on Friday after more than 100,000 leaders from the advertising, marketing, media and creative worlds spent five days debating, discussing and predicting the current and future state of the industry.…
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"To use the technology successfully, companies are aligning marketers, product managers, and developers around a shared vision to provide better experiences for customers." On Marketing Technology MTS: Tell us a little bit about your role…
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The secret behind the growing popularity of Account-Based Marketing (ABM) is how confident and informed marketers feel while using it. While ABM remains the hottest MarTech topic for 2017, its importance has not grown overnight. While it…
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"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision…
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"When you know exactly what customers want, you can market it to them. In chat, the customer is telling us exactly what they need, so we can translate that back in actionable, shoppable content." On Marketing Technology MTS: Tell us about…
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"Tracking behavior analytics will require an increase in real-time capabilities—initially fostered through rule-based segmentation—that will, after enough data points are achieved, automatically convert to AI/predictive." On Marketing…
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