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Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…

A Marketer’s Guide to Measuring Social Success

How far would you agree with the statement that everything is taken more seriously when there are measurable and specific outcomes? In order to gain budget and confidence from others in your marketing strategies, you need to prove how your efforts contribute to the organisation’s business goals. Social media, like other channels, must prove its return on investment. Of course, that’s easier said than done. Whether you use social media to drive awareness, revenue, customer satisfaction, increase traffic or even generate…

Interview with Chaitanya Chandrasekar, Co-Founder and CEO at QuanticMind

"Customer experience has become mission-critical in marketing. The advertisers that succeed will be the ones that deliver the right message to the right customers over the right channel at the right time." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to start an AdTech innovation company? I’ve been obsessed with data and the insights they provide for as long as I can remember. In particular, I love the the immediate gratification of being able to drive results &…

Interview with Thomas Madsen-Mygdal, Co-founder and CEO, TwentyThree

"The main trend we’re seeing and driving is video integration being a core element of a company's marketing stack. We’re seeing a trend in harnessing and supporting all the employees working and communicating with video." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the CEO and Founder of TwentyThree, a video marketing automation platform. Having been a part of the tech scene in Copenhagen for over 20 years,…

TechBytes with Wulfric Light-Wilkinson, CCO, Quill

Wulfric Light-Wilkinson CCO Quill Quill is a leader in Primary Content production, who with their latest round of investment have raised a total of £10 million. We covered how the investment will fuel development of its proprietary cloud technology platform and further expand its network of freelance content creators and to continue to roll out the Quill Quality Score, an industry standard benchmark for the ecommerce content quality. We caught up with Quill’s CCO, Wulfric Light-Wilkinson, to get his point of view on…

Interview with Mingqiang Lee, Founder and CEO, Tuputech

"For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to found an AI image recognition company? For all we know, today we have stepped into an era of picture-reading. Most of the information is conveyed through pictures and videos. So the demand for image recognition, image analysis, and image understanding are growing much stronger than ever…

Interview with Steve Ellis, Founder and CEO, WHOSAY

"Video allows you to retain and monitor which of those customers interact with your content the deepest, and then over time you will be able to turn them into paying customers by retargeting the most engaged with offers and calls to action." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start an Influence Marketing technology innovation company?) I originally started WHOSAY 7 years ago as a way to create a marketplace for influential people and their content, all around…

Brand Transparency for GDPR

With approximately nine months to go before the General Data Protection Regulation, or GDPR, takes effect on 25 May 2018, many brands have wrapped up the assessment phase of their readiness projects and are well into the internal process change phase. While that work is getting done, Privacy Officers are rightly thinking about the final pieces that need to be put in place, namely how to be transparent to their consumers about their data practices---what the company collects and how it uses that data---while also giving…

TechBytes with Katie Bullard, Chief Growth Officer, DiscoverOrg

Katie Bullard Chief Growth Officer, DiscoverOrg In 2017, better data drives marketing and sales ROI. However, when your B2B data decays at 70% year-on-year, how should CMOs justify investing in data management platforms (DMPs) and expect their CRMs to run accurately each quarter? Apart from data collection and management, it is equally important to cleanse data regularly. DiscoverOrg’s Marketo Connector puts your data cleansing and enrichment on auto-pilot , enabling Marketo users to build and leverage the world’s most…

Interview with Chris Dobson, CEO, The Exchange Lab

"As tech capability grows, brands may view machine learning as the answer to — and reason for — industry issues such as poor transparency and fraud even though all media has had its share of challenges in this area since advertising began." On Marketing Technology MTS: Tell us about your role at The Exchange Lab and how you got here.? (What inspired you to be part of a programmatic AdTech company?) My media career has spanned client, agency, TV and digital, always seeming to move on, as consumers do, into new media…

TechBytes with Jim Sinai, VP of Marketing, Salesforce Einstein

Jim Sinai VP of Marketing, Salesforce Einstein In the run up to Full Circle Insights’ Circulate 2017, we spoke to Jim Sinai, VP, Marketing, Salesforce Einstein, who is scheduled to speak at the event. In this interview, Jim shares his insights on companies revamping their data practices to be AI-first.MTS: What brings you to Circulate 2017? Could you share the key takeaways from the event? Jim Sinai:  There is an unprecedented opportunity for businesses everywhere to leverage AI to help employees work faster, smarter…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

The 3 Biggest Challenges Marketers Will Face in the Next 5 Years

The modern customer demands authenticity in a brand relationship. Yoplait learned this the hard way after trying for years to launch a successful Greek product to rival upstart Chobani’s massive success. Now, the New York Times reports, Yoplait has stopped trying to compete with industry trends and shrewdly looked within to its own French roots. Yoplait’s upcoming launch of Oui, a specialty product crafted using an old French method, is an example of when a brand cuts through industry noise to reclaim its own power.…

Interview with Gladys Kong, CEO, UberMedia

"Location intelligence is becoming easier to access and the insights are becoming more actionable. Barriers to entry are lower and will continue to ease, to the point where businesses in all verticals and at all stages of maturity will find applications for it." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a technology innovation company? I came to the US from Hong Kong when I was a teenager. I had learned English primarily from books and practiced it only in a…

TechBytes with Patrick Renvoise, Chief NeuroMarketing Officer & Co-founder, SalesBrain

Patrick Renvoise Chief NeuroMarketing Officer & Co-founder, SalesBrain In the run up to Full Circle Insights' Circulate 2017, we spoke to Patrick Renvoise, Co-Founder & Chief Neuromarketing Officer, Salesbrain, who is scheduled to speak on Neuromarketing and Neuroselling: The New Sciences of Persuasion, at the event. In this interview, Patrick gives us an introduction to the nascent field of neuromarketing.MTS: Tell us about your role at SalesBrain and how you reached here?  Dr Christophe Morin co-founded…

Interview with Deborah Holstein, CMO, EverString

"B2B sales and marketing teams don’t “need” more data. Rather, we need actionable insights, integrated into our existing workflow." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a technology innovation company? I am the CMO at EverString. Our SaaS platform is purpose built for growth-oriented B2B organizations looking to accelerate sales velocity with AI. Our intuitive user interface lets everyone on the team, marketing managers, SDRs and AEs, level up their game…

TechBytes with Chris Morley, President, Nielsen USA

Chris Morley President USA, Nielsen Earlier this year, leading global information and Measurement Company Nielsen had announced the launch of “Nielsen AI”, and “Connected System” for the FMCG industry. With Nielsen AI, marketers can move beyond customer segments, to gain actionable insights for granular audience targeting. We spoke to Chris Morley, President, US, Nielsen, to understand how Nielsen’s Connected System would help align technology and data for smoother collaboration across the business.MTS: What is the idea…

Interview with Nick Bonfiglio, CEO and Founder at Aptrinsic

"Tracking behavior analytics will require an increase in real-time capabilities—initially fostered through rule-based segmentation—that will, after enough data points are achieved, automatically convert to AI/predictive." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a customer-experience company? I think it’s true to say that my entire career in SaaS has prepared me for this experience, in that I’ve seen firsthand the struggle to prioritize new features and then to…

Interview with Adam Fingerman, Co-founder and Chief Experience Officer at ArcTouch

"Whatever you want to call it, AI and our ability to transform data into smart, personalized experiences -- well above and beyond the web sites, apps and bots we make today -- is going to dramatically change how we work and how we live." On Marketing Technology MTS: Tell us a little bit about your role at ArcTouch and how you got here? Well, let’s just say it’s a good thing I practiced improv in college. Because even eight years after we started ArcTouch, rarely a day goes by when there’s not some kind of surprise that…

TechBytes with Erik A. Requidan, Vice President of Sales and Programmatic Strategy at Intermarkets

Erik A. Requidan Vice President of Sales and Programmatic Strategy at Intermarkets Marketers and publishers are driven largely by the after-effect of their content. As brands and businesses shift their focus at leveraging data science and social media analytics to drive their content marketing, it is imperative for advertising platforms to ensure that the content gets noticed and makes connection. Programmatic content is the key to delivering highly interactive and influential content for digital ‘omnivores’. We spoke…