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FollowAnalytics Host Event to Help Organizations Prepare for GDPR Compliance

Mobile Data Wallet Puts Both Companies & EU Citizens in Control over their Private Data; FollowAnalytics to Host ‘Mobile Acceleration & Data Privacy’ Event FollowAnalytics, a leading mobile business acceleration platform for marketers, has announced the launch of its new Mobile Data Wallet feature, helping brands to become fully compliant with The General Data Protection Regulation (GDPR). GDPR is a regulation that requires businesses to protect the personal data and privacy of European Union (EU) citizens for…

Interview with JC Ramey, CEO, DeviceBits

"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving forward."Tell us about your role at DeviceBits and how you got here?  With a career that began in enterprise software and telecommunications, I started in research and development of 3G and 4G wireless networks at Bell Labs, and I moved my career to the executive ranks of both private and publicly…

Exclusive Talk Fusion Product Council First to Test New Video Chat Features Arriving in Q1

Award-winning video communication company Talk Fusion announced recently that members of their new and exclusive product-testing group, the "VIP Product Council", will be first in the world to experience a fully-upgraded Video Chat application before its official release this quarter. This will be the first of multiple, significant product enhancements Talk Fusion makes this year, and the VIP Product Council will play an integral role in each WebRTC-powered innovation. VIP Product Council members will soon…

DiscoverOrg Launches New Sales Intelligence Solution for the Legal & Compliance Industry

First-of-its-kind Dataset from DiscoverOrg Gives a Competitive Edge to Companies Marketing and Selling to Legal and Compliance Buyers DiscoverOrg, the world’s leading sales and marketing intelligence solution, has announced the availability of a new Legal and Compliance dataset that will transform the way legal technology, law firms, and legal services companies prospect, build the pipeline and accelerate revenue growth. The new Legal and Compliance dataset augments DiscoverOrg’s award-winning solutions for companies…

DiMassimo Goldstein Hires Wendy Lurrie

The Former Gyro NY and Gyro: human President Will Be the Agency's First-Ever Chief Client Growth Officer DiMassimo Goldstein recently expanded its C-suite, adding Wendy Lurrie, who has joined the agency as its first-ever Chief Client Growth Officer. The hire, which became official shortly before the new year, gives the New York-based agency exciting momentum entering 2018 as it looks to further solidify its position as the world's leading behavior change marketing agency. DiMassimo Goldstein, which specializes in…

TechBytes with Phil Ahad, Head, Products and Strategy, Toluna

Phil Ahad EVP, Head of Products and Strategy, Toluna We spoke to Phil Ahad, Head, Products and Strategy, Toluna, to understand how their DIY Quick Survey tool works.Tell us about your role at Toluna and the team you handle? The Toluna Digital group is tasked with identifying first look technology and trends that innovate the market research industry allowing our clients to do more sophisticated and complex research faster and easier than ever before. Toluna takes a very forward-looking approach to technology and…

SPINS Welcomes Molly Hjelm as Vice President of Marketing

Molly Hjelm Will Lead Spins' Marketing Efforts, Including Communication Strategy, Corporate Branding, Events, and Media Relations SPINS, the only source for consumer insights; digital applications for brands, consumers, and retailers; cross-channel retail analytics; health & wellness expertise; and industry-leading consulting services, announced that Molly Hjelm is taking over as the Vice President of Marketing. Hjelm will lead SPINS' marketing efforts, including communication strategy,…

Interview with Chalva Tchkotoua, CMO, etouches

"There are challenges that come with social media marketing. How do you capture all the data from these channels? How can you collect the data in a format that makes it easy to compare across all your events?"Tell us about your role and how you got here? What inspired you to be part of an event management SaaS provider? At etouches, I’m responsible for the company’s global marketing go-to market strategy. A key part of my role is to ensure that we are developing the right campaigns and demand-generation programs to target…

Mi9 Retail Acquires JustEnough Software

Industry-Leading Demand Management Combined with BI-Driven Merchandising Will Be a Game-Changer for Retail Mi9 Retail, a leading provider of omnichannel retail software, announced that it has acquired JustEnough Software, a leader in demand management solutions for retail, wholesale and direct-to-consumer businesses worldwide.  The acquisition of JustEnough adds best-of-breed planning, allocations, and replenishment solutions to the Mi9 Retail platform of integrated, analytics-driven merchandising, store, and digital…

Impact Radius Appoints MarTech Veteran Scott Brazina as Company’s First CMO

To Further Accelerate Regional Growth, Company also Announces Appointment of Adam Furness as New Managing Director of APAC Impact Radius, a natively-integrated suite of products for marketing intelligence and analytics, ad fraud detection and prevention, and performance partnership marketing, announces the appointment of Scott Brazina as the company's first Chief Marketing Officer. Brazina brings over 16 years of SaaS marketing and strategic business development leadership. He will oversee Impact Radius' global…

Bizzabo Launches Next-Gen Event App to Maximize Marketing ROI

Enterprise Organizations Can Now Leverage the New Bizzabo Event App Offering Fully Customized Branding and Tailored In-App Features Recommended Read: Top 150 B2B Technology Companies You Should Follow Bizzabo, a leading events cloud, launched the next generation of its mobile events app for Android and iPhone devices. The new app offers highly customizable branding capabilities and in-app feature selection for marketers to make their events truly unique and impactful for their participants. Recommended Read: …

MarTech RADAR 2018: Top 150 B2B Technology Companies You Should Follow

Our MarTech Radar Brings You The Top 150 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting-Edge Insights, Events, Content, and Product Updates. https://twitter.com/chiefmartec/status/951089558581628928 In the first month of 2018, we bring you the top 150 B2B Technology Companies that we believe every marketer should be aware of. Thanks to Chief Martech’s ever-growing technology landscape, we had an exciting time digging into what these 150 companies would have to offer in…

Extreme Reach Names Matt Timothy Chief Revenue Officer

Matt Timothy, the New Sales Leader, Brings Extensive Experience across Video and TV Advertising to Extreme Reach Extreme Reach, the cloud technology platform for TV and video ad workflow and Talent & Rights management, announced that Matt Timothy has been named Chief Revenue Officer. Matt has been consulting with the company since June in a business development role during which time his strategic thinking, industry knowledge and management skills earned him widespread support. With decades of experience in digital…

Global B2C and B2B Businesses Achieve Success with Oracle Commerce Cloud

Oracle Commerce Cloud Empowers Business Innovation and Sales Growth for Organizations across the World Global B2C and B2B businesses of all sizes have invested in Oracle Commerce Cloud, part of the Oracle Customer Experience (CX) Cloud Suite to drive sales, customer loyalty, and growth. Oracle Commerce Cloud customers include Denby Pottery, Komori American Corporation, Laura Ashley, Lenox, Team Sportia and Vermont Country Store. Oracle Commerce Cloud is the industry's only unified enterprise-grade B2C and B2B…

Dentsu Aegis Network Creates Strategic Alignment between Merkle and &c in China

Move Brings Together Complementary Strengths to Create Next Generation of Data-Driven Full Service Performance Marketing Agency in China Dentsu Aegis Network announced that &c will become strategically aligned with Merkle in China. The combination of Merkle China and &c will create a fully integrated offering across digital and performance media, data, analytics, CRM, marketing technology, and loyalty programs. &c’s footprint and scale in China will accelerate Merkle’s global growth in China, while Merkle’s…

Aki Technologies Appoints Orr Orenstein As COO

Mobile Ad Pioneer, Orenstein to Accelerate Mobile Marketing Science Platform’s Growth Aki Technologies, the moment marketing science platform, announced that Orr Orenstein has joined its executive management team as Chief Operating Officer. Offering a full suite of mobile targeting, reporting and analytics, Mobile Moments allow clients to deliver the most effective mobile marketing strategy. Orenstein had previously teamed up with Aki founders Scott Swanson and Alvaro Bravo on Mobile Theory, the industry’s first…

Demandbase Conversion Solution Adds Muscle to ABM with AI-Powered Intent Analysis

The Demandbase Conversion Solution Delivers Account and Buyer Insights Through Salesforce, Slack, and LinkedIn Sales Navigator The leading ABM company, Demandbase, has announced the launch of its next-generation Conversion Solution. The Demandbase Conversion Solution would help generate measurable sales activity, increased lead generation and faster sales cycles for their customers. The Demandbase Conversion Solution is part of the comprehensive, full-funnel Demandbase ABM Platform, which also includes Targeting and…

Vennli Announces ‘Release 4.0’ Launch, a Visually Powerful Competition Analytic Dashboard

Voice of the Marketplace Solution Upgrades Application With New Reporting Capabilities, Improved Visualizations, User-Friendly Dashboard Vennli, a leading voice of the marketplace solution, today announced the launch of the most recent set of upgrades to their advanced analytics and data visualization platform. Release 4.0 includes enhanced reporting capabilities, a suite of improved visualizations, and a new dashboard for a more powerful user experience. At the time of this announcement, CEO of Vennli, Patti…

ItemMaster Names Product Innovator Kishore Rajgopal as Chief Technology Officer

Rajgopal Will Oversee ItemMaster's Accelerated Investment In Its Platform, Enabling An All-Commerce Retail Experience ItemMaster, the leading product content management solutions provider for Consumer Packaged Goods (CPG) and Retailers alike, announced that it has named Kishore Rajgopal as the company's Chief Technology Officer. Rajgopal will oversee ItemMaster's accelerated investment in its platform, enabling an all-commerce retail experience. "As we continue to empower brands and retailers to…

Morningstar names Devbridge Group as ‘Featured Integration Partner’

Morningstar, Inc., a Leading Global Provider of Independent Investment Data and Research, Has Named Devbridge Group One of Its 'Featured Integration Partners.' Morningstar, Inc., an investment research and investment management firm headquartered in Chicago, Illinois, has named Devbridge Group a “Featured Integration Partner." Devbridge Group is a custom software design and development company that partners with FORTUNE 1000 enterprises to accelerate digital products to market. Founded on the belief that software…