Interview with Ashley Deibert, Chief Marketing Officer, Videolicious

"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with a competitive advantage." Tell us about your new role at Videolicious. What are some goals that you’re working towards? Videolicious is on the cusp of explosive growth. Our goal is to establish and own the category of video automation in the Sales and Marketing technology ecosystem — sitting firmly between Marketing Automation and Sales Automation tools. If we’re put on the map for that and can…

Optimove Introduces Streams to Measure Impact of Marketing Campaign Series on Consumer Behavior

New Feature Allows Marketers to Take Experimentation to the Next Level by Comparing Results From Sequences of Customer Campaigns Optimove, the Science-First Relationship Marketing Hub, announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term. Streams will be available to all Optimove customers — which include Unilever, Paul Stuart and Lucky Vitamin — beginning January 23rd.…

Force Marketing Makes a Major Impact with Two Experienced Additions to Executive Leadership Team

Force Marketing, the Automotive Industry’s Leading Provider of Marketing and Technology Services, Is Proud to Announce That Seasoned Executives Allison Centore and Jeff Brown Have Joined the Team Force Marketing, the automotive industry’s leading provider of marketing and technology services, is proud to announce the addition of two seasoned executives to its leadership team. Allison Centore has taken on the role of Vice President of Client Success, and Jeff Brown has stepped into the role of Executive Vice President,…

Video Marketing Trends and Forecasts for 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform?…

Interview with Dawn Colossi, Chief Marketing Officer, FocusVision

"I use data to validate and prove what it is I’m trying to accomplish — people will argue against opinion, but it’s hard to argue against data." Tell us about your role and journey into technology. What made you join FocusVision? My move to technology happened at the very beginning of my career, basically by accident. Right out of college, I was working at McCall’s Magazine as an editorial assistant and, to be honest, was a bit bored. A colleague went on an interview at Ziff Davis, the biggest technology publisher at the…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. WordPress.com Celebrates 14 Entrepreneurs, Writers, and Nonprofits for the 2019 ‘Anything Is Possible’ List The Inaugural New Year’s List Spotlights People and Organizations Who Are Using the Web to Make Their Communities, and the World, a Better Place Bright…

BMF Ushers In The Future Of Experiential Marketing As It Celebrates 15th Anniversary

Global Agency Accelerates International Expansion, Signs World Renowned Clients & Unveils Rebrand The BMF Media Group – now, simply BMF– the award-winning global integrated experiential marketing agency, announced the celebration of its 15th anniversary with a series of significant milestones. BMF was founded in 2003 with just two employees and two clients: Maverick Records, founded by pop icon Madonna and now owned by Warner Music Group, and Kiehl's, the leading naturally inspired skincare, body and haircare…

Prediction Series 2019: Interview with Einat Weiss, VP Global Marketing, NICE

Tell us about your role at NICE and how you leverage technology to manage your team and complete tasks you are responsible for. I lead the global marketing strategy for NICE, reinforcing our company’s mission of perfecting customer experience and preventing financial crime. This includes overseeing all go-to-market strategies, including demand generation, brand awareness and field activities. Technology plays an important role in every aspect of my job, from executing marketing activities to enhancing team…

Interview with Marya Dzmitruk, VP Marketing, Zailab

"With the evolution of consumer behavior, we have to be ready to cater not only via multi-channel but via omnichannel for customers to go through their journey completely uninterrupted." Tell us about your role and journey into Contact Center software. My journey into the Contact Center space began on the enterprise sales side, having really interesting conversations with executives from large corporations while pitching a cloud contact center solution. It was eye-opening to see how the vast majority was opposed to a…

Prediction Series 2019: Interview with Jackie Palmer, GVP of Strategy and Solution Management, SAP Marketing Cloud

Tell us about your role at SAP. I lead the Strategy and Solution Management team for SAP Marketing Cloud. In this role, I am responsible for the strategic vision and direction of the product including long-term roadmap, partnerships, acquisitions, analyst and influencer interactions. I have more than two decades of experience in the marketing and customer experience space and have held various leadership positions in product management and marketing for software vendors such as Teradata, Infor and Epiphany. I was also a…

Australian Communications Leader Bastion Collective Makes Significant Investment in US-Based Agency Acquisition Model

Bastion Collective, arguably the largest privately-owned Australian communications group, is making a significant investment in the US market, opening a Southern California headquarters to anchor a new—and rapidly expanding—Bastion Collective division in America. Bastion Collective is expanding aggressively in the US, most recently with the addition of three forward-thinking Orange County and Los Angeles based communications agencies that will work in collaboration to provide a full suite of services for their clientele.…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Videolicious Expands the Sales and Marketing Technology Landscape with New Category: Video Automation

Videolicious Bridges Gap Between Sales and Marketing Automation with End-to-End Video Solution; Creates, Delivers and Measures Personalized Video Communications at Scale Videolicious, the pioneer of video automation for enterprise b2b sales and marketing organizations, announces the introduction of a new market category into the sales and marketing technology stack: video automation. Until now, video’s representation in the marketing tech stack has been limited to single-use video tools. Videolicious’ end-to-end platform…

Manthan Advances Real-Time Interactions on Its Comprehensive Customer Marketing Platform

Enhanced Journey Builder and Mobile App Marketing Capabilities Add Value to Customer Interactions Manthan, a leading AI and Analytics company, announced an upgrade to its cross-channel campaign management and personalization solution, TargetOne. Retail marketers can now accomplish more with best-in-class journey marketing and mobile app marketing capabilities that together power real-time, contextual customer interactions. “With a complete loop of plan, design, preview, execution, tracking and reporting capabilities…

Four Best Practices for Maximizing Marketing Effectiveness

Today’s marketing technology landscape has created a number of obstacles that marketers must overcome in order to effectively reach, engage, and convert new and existing customers. Thanks to the proliferation of channels and devices, marketers must constantly develop and coordinate experiences that consumers find meaningful and trustworthy. In fact, 43 percent of marketers say understanding more about their customers and prospects is one of their most important objectives. As consumer expectations and demands continue to…

10 Video Marketing Mistakes a Good Marketer Should Avoid

With 87% of online marketers using video content to improve their marketing technology strategy, 51% of them have claimed videos to be the best content to give you ROI.  Also, viewers retain 95% of the information you give in the form of a video as compared to 10% when reading it in a text. But the fact is, that kind of success is not very easy. Your video marketing should also be bang on! With video being the superhero of marketing, you will always get back what you put forth in your video marketing strategy. Avoid any…

Interview with Rani Hublou, Chief Marketing Officer, 8×8

"To keep up with the speed of customer demands, multi-channel marketing and multi-channel communications are critical." Tell us about your role and how you got here. What inspired you to be part of 8x8? 8x8 has the opportunity to deliver more than a world-class business communications product. We have created a new cloud business communications market that fundamentally transforms the customer experience and enables a new speed of business. It’s pretty inspirational to be part of the team that is uniquely positioned to…

Achieving Marketing Success in 2019: Be Relevant, Personal and Precise

In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. For marketers, this means there is more pressure to deliver results that can be backed by data and a greater need to quickly pivot campaigns when success is unlikely. With Gartner predicting CMOs’ budgets will increase to over 12 percent of company revenue in 2019, marketing leaders are continuing to gain new responsibilities. To remain strategic, they must have an eye toward the future…

State of the Content Marketing Union: What Emerged in 2018 and What’s Next for 2019

If content is king, then content marketing is heir apparent for businesses. 2018 was the year content marketing came into its own, becoming a crucial component for business success.  Havas Group found that 84 percent of people expect brands to create content. Meanwhile, 90 percent of businesses are already using content marketing to generate inbound leads. That’s because content marketing is a low-cost, high-reward strategy that drives immense growth and sales — it costs 41 percent less per lead than paid search does. As…

First ‘Post-Influencer’ Marketing Platform Launches. Powered by IBM Watson. $5.5 Million Invested in Props

IBM's Oliver Blodgett, World Surf League Co-Owner Paul Speaker, Axispoint Founder Scott Powell Join Investment and Management Team Props, the first holistic marketing technology platform for authentic content creators and marketers, launched while announcing its leadership team, investors, and advisors. Coinciding with the launch is the completion of $5.5 million in investment capital, according to president and CEO Joseph Perello. Investors include Paul Speaker, the co-owner and former CEO of the World Surf League; …