TechBytes with Erik Rind, CEO at ImagineBC

How would you best describe your journey through technology? A long and winding road. As a Graduate from The George Washington University with a B.A. in History you would not think that I would end up following the path of a technology entrepreneur. After a very brief stint working for the Urban Institute, I was lucky enough to land a job working as a technology consultant inside the Office of Government Services at Price Waterhouse. Yes, Price Waterhouse not PWC. When I started with Price Waterhouse, there were still 8…

ITP2.1 and the Future of Data as We Know It

In February, Apple released ITP2.1, the latest iteration of its intelligent tracking prevention technology integrated into the widely used Safari browser. First released in 2017, the technology aims to reduce the ability of ad tech providers, and by extension marketers, to track consumers around the web. This latest version of ITP accomplishes that goal by restricting the use of first-party cookies as well as the third party cookies restricted by previous versions. That’s bound to create challenges for digital marketers who…

MarTech Interview with Ezra Doty, CEO and Co-Founder at Quorum

"Machine Learning takes the heavy lifting out of optimization, increasing effectiveness and reducing manual labor costs." Tell us about your role and journey into Technology. What inspired you to start at Quorum? My entire career has revolved around Media and AdTech, and I’ve seen several stages of evolution in the industry. As AdTech has become more sophisticated, I noticed that Out of Home physical advertising was booming, and simultaneously mobile location data has become more abundant and more accurate. It made me…

Sailthru Releases 3rd Annual Retail Personalization Index

Retailers with Multichannel Expertise Make Big Gains as Consumers Shift Habits Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, released the 3rd annual Retail Personalization Index. Sephora claimed the top spot for the third year in a row, with Nordstrom earning second place. High scoring brands have started to show signs of true multi-channel personalization that is orchestrated to suit the customer. The Retail Personalization Index is derived from a survey of 1,500…

Leveraging the Content Lifecycle to Maximize ROI

Organizations continue to place a strong value on content, serving as the catalyst for educating audiences about solutions and trends, as well as elevating thought leadership within their respective industries and beyond. When done correctly, content can become the greatest resource for driving business objectives and enabling success. However, many Marketing teams continue to struggle with understanding how to maximize content ROI, churning out high volumes of mediocre collateral with no clear roadmap for how to optimize…

How Web Hosting Can Make or Break Your Marketing Efforts

There are hundreds of website hosting options on the market, and many seem very, very similar. It can get overwhelming to compare the different features, the dozens of acronyms, and the 'free' addons. Site builder or no site builder? Does SSD matter? Is unmetered the same as unlimited bandwidth? (Spoiler: no, it isn't) I have spent years researching and writing about the different website hosting options, and here is one thing I have noticed: When looking for the right host, many business owners look at features or…

Kylie Cosmetics Takes on Competing Makeup Brands Using Zero Social Ad Spend

Other competitors focused on Instagram and Facebook according to a new report by BrandTotal BrandTotal, the competitive intelligence platform for marketers, released data about how the top brands in the cosmetics industry are spending across social media platforms to promote their latest products to target audiences. BrandTotal’s latest report, “Social Marketing Snapshot: How Cosmetic Brands Use Paid Social,” shows how each brand is leveraging social media marketing, analyzing all paid and organic social campaigns from…

Don’t Shoot the Messenger: How Chat Apps Became Political

During the recent protests in Hong Kong, organizers looking to avoid government surveillance turned to Telegram. The encrypted messaging app soon became one of the most downloaded apps in Hong Kong. Then its servers were hit by a cyberattack that its founder said came “mostly from China.” In the wake of Sri Lanka’s Easter bombings, the government blocked residents from accessing the country’s most popular social media and messaging apps, including Facebook, YouTube, WhatsApp, and Viber. According to officials, the…

Headless Commerce: A ‘Best of Both Worlds’ Approach for Manufacturers

Customer Experience (CX) today is as important a differentiator for manufacturers as product quality and price. Interactions on any level of business impact customer perception and their decision to keep coming back or not. In these times, where digitization shapes how buyers think and what they expect, relying on just traditional stores or distributors to reach end-customers is no longer enough. Manufacturers need a way to deliver the same level of the personalized customer experience through online channels that…

iQIYI and ABP Lead Development of Industry-wide “Specifications of Internet Interactive Video Data Format” to Promote Growth of…

iQIYI, Inc., a market-leading online entertainment service in China, and the Academy of Broadcasting Planning ("ABP") of the National Radio and Television Administration ("NRTA") jointly held the kick-off meeting for the development of the industry standard "Specifications of Internet Interactive Video Data Format" (the "Specifications"). Representatives and experts from the NRTA, China Electronics Standardization Institute, China Media Group, Tencent Video, Youku, Mango TV, Tsinghua University, and Beihang University among…

3 Ways Financial Marketers Can Boost Email Personalization and Process

There’s a classic, albeit dorky, Email Marketing joke where a guy in a suit stands in front of a bar graph and says to another guy in a suit: “Most of our Marketing email isn’t reaching our recipients,” to which the other guy asks: “Did you forget stamps?” Slightly bad joke. Great point. Treating email like direct mail isn’t effective and doesn’t reach customers. In the past few years, large financial services companies have made unparalleled investments to elevate their tech stacks, personalization engines, and…

AdTech Pro Alex Gardner of Index Exchange Chats About #DMEXCO 2019

We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from DMEXCO 2019, and why AdTech professionals should attend the event. DMEXCO is a leading AdTech-centric trade show for every decision-maker in the online publishing business, marketers, and sales professionals. The 2-day trade show is held at Cologne, Germany. We chatted with Index Exchange's Chief Revenue Officer, Alex Gardner about his expectations from the event, and why AdTech professionals should attend the event. In…

The Telecommunications Industry Is Ripe for Artificial-Intelligence Driven Solutions, with Service Providers Expected to Spend $11.2 Billion…

Service Providers Look Toward AI Solutions to Help Ease High Fixed Costs and Retail Price Pressure Telecommunications service providers face a handful of daunting market conditions. Around the globe, revenue and subscriber growth are flat. To combat profit erosion, most communications service providers (CSPs) are struggling through a process to become digital service providers more akin to web companies that offer rapidly evolving and highly customized services. According to a new report from Tractica, a central element…

Thwarting Digital Ad Fraud at Scale: An Open Source Experiment with Anomaly Detection

Ad fraud continues to be a thorn in the side of digital advertisers, as bot traffic and fraudulent human activity falsely inflates ad statistics. Such activity forces unwitting brands to shell out for clicks or impressions that have no hope of reaching – let alone converting – potential customers. A recent study by White Ops and the Association of National Advertisers (ANA) finds that advertisers lost around $5.8 billion to ad fraud last year. On the brighter side, the study also found that efforts to defeat ad fraud – using…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

Data Breaches Cost U.S. Enterprises $654 Billion in 2018

Despite worldwide investments in information security products and services, cybercriminals exposed 2.8 billion consumer data records in 2018, costing more than $654 billion to U.S. corporations, according to ForgeRock’s 2019 U.S. Consumer Data Breach Report. Personally identifiable information (PII) accounted for 97% of the pilfered data including names, Social Security numbers, dates of birth and more. This highlights the fact that companies continue to struggle with the realities of the threat landscape, even though…

Comlinkdata and Tutela Join Forces to Optimize Subscriber Experiences and Customer Growth in the Telecom Industry

Comlinkdata, the North American leader in telecom market performance analytics, announced it has acquired Tutela, a mobile crowdsourced customer experience data company. The move brings together complementary data on consumer experience, network performance and subscriber behavior. By linking these historically separate datasets, the merged company will help the telecom industry understand and execute on opportunities to better meet the needs and wants of consumers. The mobile services landscape is being disrupted by new…

mCommerce Trends in 2019: Ways to Build a Competitive and Robust App

The eCommerce sector is existing for about 14-15 years, no more. And owners had to decide whether they needed to create a website or not. Today if you don’t have a website, your business doesn’t have a future. That is why all large shops create an eCommerce website today. Moreover, apart from the website, today you need to have a mobile app as well. Why so? Because in the modern world, users prefer using mobile devices rather than desktop ones. What’s more, people like to use the mCommerce app that offers them such…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

Why Attribution Will Change the Way You Look at PPC

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve credit for a conversion. Sounds relatively straightforward, right? Google Ads defaults to an attribution model called last-click. This model gives all…